UFO Moviez

What UFO Moviez does

UFO Moviez India Limited is a publicly listed Indian digital cinema distribution and cinema media company headquartered in Mumbai. It operates the country's only PAN India satellite-based digital cinema distribution network, connecting over 4,000 screens across more than 1,200 towns following its November 2025 strategic alliance with Miraj Cinemas. The company's technology stack replaces physical film prints with satellite delivery, enabling same-day content distribution nationwide, and its ProCAT platform provides advertisers with audience measurement and campaign evaluation tools.

The business operates across four revenue streams: cinema advertising (selling on-screen ad inventory to national brands and government/PSU advertisers through regional sales teams), digital cinema services (technology, satellite transmission, and technical support to exhibitors), film distribution (entered December 2020, distributing films via its PAN India network with dedicated commercial, marketing, and accounting teams), and theatre operations through its NOVA Cinemaz franchise brand and Caravan Talkies mobile cinema service targeting Tier II/III markets. Pricing is quote-based, segmented into PRIME (premium markets/audiences) and POPULAR (mid-market/Tier II/III) tiers under multi-year enterprise contracts.

The company serves advertisers (national brands, government, PSU), exhibitors (cinema chains and standalone theatres), and film producers/distributors, with wholly-owned subsidiaries Scrabble Entertainment Limited and Scrabble Digital Limited supporting core operations. Leadership is led by founder and Managing Director Sanjay Gaikwad, with Rajesh Mishra as Executive Director and Group CEO, Siddharth Bhardwaj as CEO of Digital Cinema Business (elevated January 2025), and Kapil Kumar Agarwal as Joint Managing Director. FY 2022-23 total revenue stood at INR 3,977 million, with recent quarterly results showing 43.19% YoY net sales growth in the March 2026 quarter.

Name

UFO Moviez

Legal name

UFO Moviez India Limited

Website

https://ufomoviez.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Cinema Distribution Services

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Exhibition (51213), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture Theaters (7830), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Cinema Advertising & On-screen Media Networks (MPADAKAO)

akta.pro secondary industries

Cinema Chains & Multiplex Operators (MPADAKAA), Mobile & Outdoor Cinema Operators (MPADAKAK)

Keywords

• Digital cinema distribution
• In-cinema advertising
• Film distribution services
• Exhibitor technology services
• Satellite content delivery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Cinema Advertising: UFO Moviez generates revenue by selling advertising inventory on cinema screens across its network of 3600+ screens. The company offers high-impact, targeted advertising with zero spillover for brands reaching urban heartland audiences.
2. Film Distribution: UFO Moviez entered film distribution business in December 2020, leveraging its PAN India network to distribute films to exhibitors. The company has independent teams for commercial, marketing, and accounting operations.
3. Digital Cinema Services: Provides digital cinema technology solutions including digital mastering services, satellite transmission, and technical assistance for theatre audio systems.
4. Theatre Operations (NOVA Cinemaz): Franchise brand NOVA Cinemaz operates multiplex theatres, generating revenue from ticket sales and concessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

UFO Moviez India Limited operates India's largest digital cinema distribution network, delivering film and advertising content via satellite to more than 3,600 screens across 1,200+ towns. The company provides end-to-end services spanning digital cinema distribution, in-cinema advertising aggregation, content management for film producers and distributors, and technology/exhibitor services to cinema operators. It also operates branded cinema circuits (e.g., NOVA Cinemaz) and ancillary technology offerings such as ProCAT and Wolf AirMask One.

Product overview

UFO Moviez operates as a comprehensive cinema media and technology platform offering satellite-based digital cinema distribution, cinema advertising, and film distribution services across India. The company provides an integrated portfolio consisting of its core cinema advertising platform (India's largest with 3600+ screens in 1200+ towns), digital cinema distribution infrastructure, film distribution through dedicated PAN India teams, and exhibitor services including digital cinema, ticketing systems, and theatre operations support. Additional offerings include ProCAT (audience measurement and analytics platform), NOVA Cinemaz (franchise exhibition brand), Caravan Talkies (experiential entertainment packages), Wolf AirMask One (air purification), and trailer promotion services. The platform serves advertisers seeking targeted cinema advertising, film producers and distributors requiring distribution, and theatre owners needing technology and operational solutions.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA Cinemaz: Exhibition brand for cinema operations and multiplex management
• Scrabble Entertainment
• Scrabble Digital
• Caravan Talkies
• Wolf Airmask One
• ProCAT
• UFO Framez
• Impact New

Quantifiable outcome

• 43.19% increase in net sales Y-o-Y for March 2026
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Miraj CinemascoreChannel Partner/ Reseller/ Distributor · 20 November 2025Strategic alliance granting UFO Moviez exclusive advertising rights on 239 screens operated by Miraj Cinemas, India's third-largest theatre chain. This partnership expanded UFO Moviez's total network to over 4,000 screens.
• United Nations World Food Programme (WFP)flagshipStrategic or Co-development PartnerGlobal cinema advertising campaign 'Feed Our Future' to eradicate hunger and malnutrition, spreading awareness through UFO's large screen network.
• The Collective Artists NetworkminorGTM or Marketing PartnerPartnership to offer branded content and influencer marketing solutions.
• Pardada Pardadi Educational Society (PPES)minorOthersCSR partner for girl child education initiatives, supporting education of girls facing barriers caused by poverty, cultural norms, and poor infrastructure.
• Shriram Shikshan SansthaminorOthersCSR partner for building and expanding girls hostel in Paniv, Solapur, Maharashtra to promote education and empowerment of women.
• Scrabble Entertainment LimitedcoreOthersSubsidiary company of UFO Moviez India Limited operating in the entertainment and cinema business.
• Scrabble Digital LimitedcoreOthersSubsidiary company of UFO Moviez India Limited focused on digital entertainment services.
• Vasundhara Charitable TrustminorOthersCSR partner in Tarapur for healthcare facilities, receiving X-Ray Machine and other medical equipment donations from UFO Moviez.
• Dr. ML Dhawale Memorial TrustminorOthersCSR partner receiving ambulance donation from UFO Moviez for MLDT Hospital in Palghar.
• WithAarya (Don Ghas)minorOthersNGO partner for 'Don Ghaas' initiative providing home-cooked meals to hospital patients and caregivers in Ratnagiri and Thane.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Carnival Cinemas: Carnival is a sizable Indian cinema chain that both consumes UFO's distribution services and competes for in-theatre advertising dollars across metro and Tier II markets.
• Cinepolis India: Mexican-origin multiplex giant operates hundreds of screens in India, overlapping with UFO on exhibitor relationships, advertising inventory, and film distribution opportunities.
• Reliance Entertainment: Reliance Entertainment is a major Indian film production and distribution house and one of the largest buyers of theatrical distribution services, making it both a customer and competitive film distribution peer.
• PVR INOX Limited: India's largest cinema exhibition chain operates its own screens and is both a customer and competitive incumbent for in-cinema advertising inventory and film distribution lanes that UFO serves.

Regional players

• Asian Cinemas (Asianet): Asian Cinemas is a South Indian regional cinema chain; comparable to UFO as an exhibitor and partner for cinema advertising, though its geographic concentration differs from UFO's PAN India footprint.

Others

• Shemaroo Entertainment: Shemaroo is a content rights holder and digital/physical distributor dealing in film and video rights, adjacent to UFO's distribution and cinema advertising ecosystem in Bollywood/regional content monetization.

Direct peers

• Qube Cinema Technologies: Qube Cinema operates India's other major satellite-based digital cinema distribution network (Qube Wire) and competes directly with UFO on DCP delivery and exhibitor-side technology services across the country.
• Real Image Media Solutions: Real Image pioneered India's transition to digital cinema with its JSDC system and competes head-to-head with UFO in DCP delivery and screen-side hardware/software for cinema operators.

Emerging players

• Mukta Arts / Mukta A2 Cinemas: Mukta Arts combines film production, distribution, and cinema exhibition, overlapping with UFO in the distribution business and as a competing exhibitor for advertising inventory and screen share.
• BookMyShow: BookMyShow is India's dominant online movie ticketing and discovery platform; while not a direct distributor, it sits adjacent to cinema advertising and increasingly integrates content/promotional partnerships that intersect with UFO's advertiser relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ufomoviez
• LinkedInlinkedin.com/company/ufo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFO Moviez