Credentia

What Credentia does

Credentia is a U.S.-based healthcare credentialing services company founded in 2007 that administers certification examinations for nurse aides, medication aides, and home health aides on behalf of state regulatory agencies. The company operates a B2B2C model under which it secures contracts with state nursing boards and health facilities commissions to deliver the National Nurse Aide Assessment Program (NNAAP), the Medication Aide Certification Examination (MACE, administered in partnership with the National Council of State Boards of Nursing), and Home Health Aide (HHA) certification across more than 20 states and territories, including Alabama, California, Colorado, Georgia, Iowa, North Carolina, Tennessee, Washington, and several U.S. territories including Guam, Northern Mariana Islands, and the U.S. Virgin Islands. Credentia Nurse Aide LLC is incorporated in Delaware and operates from Lake Mary, Florida.

The core platform is a web-based certification testing system with live online proctoring that supports both remote and in-person test center delivery. The technology stack includes webcam-based live proctoring, the ExamRoom AI mobile application for 360-degree room scanning, encrypted data tokenization, and remote desktop support for technical troubleshooting during exams. Credentia holds ISO 27001, ISO 9001, ISO 27701, SOC 2 Type II, PCI DSS, GDPR, COPPA, and FERPA certifications, reflecting a security and compliance posture aligned with regulated government and education customers. Supporting capabilities include nurse aide registry management, renewal processing, reciprocity administration, exam results reporting within 24 hours, and structured accommodations for candidates with disabilities.

Revenue is generated through three primary streams: per-candidate certification exam fees administered on behalf of state agencies, practice exam bundle sales at three publicly disclosed price tiers ($30, $50, and $60), and bulk voucher purchases by state-approved nurse aide training programs and sponsors. The company serves three primary customer segments: state nursing boards and regulatory agencies (contracting for exam administration and registry management), state-approved training programs (purchasing vouchers and managing student registration), and individual candidates seeking CNA, medication aide, or home health aide certification for healthcare employment. Credentia's growth is driven primarily by adding new state contracts and expanding adjacent credential types such as the Alabama Medication Aide Certified (MAC) program.

Name

Credentia

Legal name

Credentia Nurse Aide LLC

Website

https://credentia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Credentia is a U.S. healthcare credentialing services company that administers nurse aide, medication aide, and home health aide certification exams on behalf of state regulatory agencies across 20+ states. It serves state nursing boards, training programs, and individual certification candidates through a web-based testing platform with live online proctoring.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Credentialing

NAICS

Office Administrative Services (56111)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Medical Writing & Regulatory Submission Support CROs (HLAGAAAG)

Keywords

• Nurse aide certification
• Credentialing services
• Online proctored testing
• Medication aide examination
• Healthcare workforce certification

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Certification Exam Fees: Credentia charges fees for NNAAP, MACE, and HHA certification exams administered on behalf of state governments. Fees are non-refundable and non-transferable once submitted. Payment accepted via credit card, pre-paid credit card, ACH/electronic check, or electronic voucher.
2. Practice Exam Sales: Sale of practice exam bundles to candidates preparing for nurse aide certification. Three bundle tiers available at $30, $50, and $60 with varying numbers of proctored practice exams (40 questions each).
3. Voucher Program: Training programs and sponsors can purchase exam vouchers in bulk, which are then distributed to candidates for exam registration. Voucher management console available for program administrators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Credentia administers nurse aide (NNAAP), medication aide (MACE), and home health aide (HHA) certification examinations on behalf of state nursing boards and regulatory agencies across 20+ U.S. states and territories. The company delivers both live online proctored and in-person testing through its web-based platform, complemented by state nurse aide registry management, reciprocity processing, and practice exam preparation bundles.

Product overview

Credentia operates as a unified SaaS platform for healthcare credentialing, specifically focused on nurse aide and medication aide certification. The core offering centers on the NNAAP (National Nurse Aide Assessment Program) and MACE (Medication Aide Certification Examination) examination programs, supported by HHA certification services. The platform provides end-to-end services including online examination registration, live online proctoring, test center network management, practice exam bundles, and state nurse aide registry management. Credentia serves candidates across multiple U.S. states and territories through its web-based platform without requiring software installation on user devices.

Differentiator

Problem solved

Functional benefit

Products and services

• NNAAP (National Nurse Aide Assessment Program) The National Nurse Aide Assessment Program (NNAAP) is the largest nurse aide certification examination in the United States, administered by Credentia on behalf of state nursing boards across 20+ states and territories. It consists of a written (or oral) knowledge exam and a skills evaluation, and is required for candidates seeking to become Certified Nurse Aides (CNAs). Candidates can take the exam via live online proctoring or at a physical test center, with scores reported within 24 hours.
• MACE (Medication Aide Certification Examination) The Medication Aide Certification Examination (MACE) is a competency exam for medication aides, developed by the National Council of State Boards of Nursing (NCSBN) and administered by Credentia on behalf of state agencies. The exam assesses the knowledge and skills required to safely administer medications in long-term care and assisted living settings, and is required for state medication aide certification.
• HHA (Home Health Aide) Certification The Home Health Aide (HHA) certification program assesses competency for home health aides working in home-based and community-based care settings. Credentia administers the HHA examination on behalf of state regulatory agencies, providing online proctored or test-center-based delivery with score reporting within 24 hours.
• NNAAP Practice Exam Bundles Practice examination bundles designed to help candidates prepare for the NNAAP certification exam, sold separately from the certification exam itself as a paid preparation resource. Three tiered bundles (Bundle I, Bundle II, Bundle III) are offered at $30, $50, and $60 respectively, each containing proctored practice examinations with 40 questions, accessible online.

Quantifiable outcome

• Score reports available within 24 hours of testing completion
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• National Council of State Boards of Nursing (NCSBN)coreStrategic or Co-development PartnerNCSBN administers the Medication Aide Certification Examination (MACE), which Credentia delivers on behalf of state boards of nursing. This partnership enables certification of medication aides across multiple states.
• National Advisory Committees (General, Technical, Validity & Reliability)coreStrategic or Co-development PartnerThree National Advisory Committees support the NNAAP and MACE programs, comprising industry leaders including state program directors, long-term care administrators, public health officials, IT leadership, psychometricians, and educational measurement scientists. These committees provide guidance on policy, digital infrastructure, and assessment validity.
• State Government Agencies (Nursing Boards, Health Facilities Commissions)coreChannel Partner/ Reseller/ DistributorState agencies contract with Credentia to administer nurse aide certification exams and manage nurse aide registries. Currently partnered with 20+ states and territories including Alabama, Tennessee, Iowa, Washington, California, Colorado, and others.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elsevier Clinical Solutions: Elsevier's Clinical Solutions division provides healthcare education, testing (e.g., HESI), and competency assessment products. It serves nursing schools and healthcare employers with assessment technology that overlaps with Credentia's certification testing offerings.
• Prometric: Prometric is a major global testing and assessment services company with a large test center network. It directly competes with Credentia for state healthcare certification contracts and serves as a broad incumbent in the credentialing testing space.
• Pearson VUE: Pearson VUE is a global computer-based testing provider that administers numerous healthcare and professional certification exams, including competing for state nurse aide testing contracts. It is a broad incumbent with overlapping service capabilities but operates across many verticals beyond healthcare credentialing.
• PSI Services: PSI Services is a workforce assessment and certification company that administers certification exams for licensed and credentialed professions, including healthcare. It competes with Credentia for testing contracts while serving a broader portfolio of industries.
• Relias: Relias provides healthcare workforce training, competency assessments, and compliance solutions to healthcare organizations. While broader than Credentia, Relias operates in the same healthcare workforce credentialing ecosystem with overlapping customer bases.

Regional players

• Yardstick Assessment Strategies: Yardstick is a Canadian-based assessment company specializing in competency evaluation and standardized testing, including healthcare aide programs. It is comparable to Credentia's model but operates primarily in Canada rather than the US market.

Direct peers

• Headmaster (D&S Diversified Technologies): Headmaster is a direct competitor specifically focused on nurse aide competency evaluation and training program management across multiple US states. It is the closest direct peer to Credentia in CNA/HHA certification testing, sharing the same target customers (state agencies) and candidate base.
• National Council of State Boards of Nursing (NCSBN): NCSBN develops and owns the MACE exam that Credentia administers, and independently owns the NCLEX nursing exam. NCSBN is both a strategic partner (MACE delivery) and a structural counterparty in nursing credentialing, making it a uniquely comparable peer.

Emerging players

• Assessment Technologies Institute (ATI): ATI is a nursing education testing and curriculum provider used primarily by nursing schools. While focused on RN/PN programs, its competency assessment capabilities overlap with Credentia's testing technology and represent an adjacent emerging player in healthcare credentialing.
• Kaplan Nursing: Kaplan provides nursing exam preparation and allied health certification test prep. While primarily a prep provider rather than a state contract holder, Kaplan overlaps with Credentia's candidate-facing practice exam and prep product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/credentia-llc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credentia