Loot

What Loot does

Loot Financial Services Corp is a Boston-based, US-focused fintech founded in 2021 that provides revolving lines of credit to small businesses. Its core product is a flexible line of credit ranging from $5,000 to $100,000, targeted at businesses with at least one year of operating history and $200,000+ in annual revenue across home/trade services, restaurants, retail, professional services, healthcare, and personal care. Underwriting is ML-based and cash-flow-driven — Loot evaluates business fundamentals through bank account data rather than relying primarily on FICO scores — and the platform integrates Plaid for bank account linking and Dwolla for payment processing, enabling a roughly 5-minute online application with same-day decisions and no hard credit pull.

The product portfolio centers on a single revenue-generating product (the line of credit), augmented by two complementary modules: T-Score, a proprietary business credit scoring product launched in 2023, and native iOS and Android mobile applications. The revenue model is usage-based — customers pay fees only on drawn amounts, with a 50% discount on outstanding fees when paid off early and no cost to keep the line open without drawing. The compensation structure also includes reward mechanics (payment skips, on-time payment bonuses) to encourage good repayment behavior.

Loot's go-to-market combines a direct-to-consumer, product-led digital funnel (web and mobile app) with a broker/ISO/direct-lender partner program providing commission-based channel distribution. The company actively markets through the documentary-style 'No Small Jobs' video series and multi-platform organic and paid social presence. As of the most recent reporting, Loot has funded 12,000+ small businesses with cumulative deployed capital exceeding $50M, holds a BBB A+ rating, operates from headquarters at 100 Summer St Suite 1600, Boston, MA, with a secondary office in Austin, and is led by co-founders John Cain (CEO) and Luke Peake (CXO), alongside CTO Jonathan Wheelwright and CFO Amy Coumounduros.

Name

Loot

Legal name

Loot Financial Services Corp

Website

https://getloot.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Loot is a Boston-based fintech providing US small businesses with revolving lines of credit of $5,000 to $100,000, underwritten via ML-based cash-flow analysis rather than credit scores, augmented by a T-Score business credit profile product.

Ownership category

akta.pro rank

Product category

Small Business Lending

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

Keywords

• Small business lending
• Business line of credit
• Alternative underwriting
• Cash flow financing
• Embedded fintech credit

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Line of Credit Fees: Revolving line of credit providing access to $5,000-$100,000 in working capital. Customers only pay fees when they draw funds. Early repayment triggers a 50% discount on outstanding fees. No cost to maintain or keep the line open.
2. Partner Commissions: Commission-based revenue from broker, ISO, and channel partner referrals of small business clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Loot provides a revolving business line of credit of up to $100,000 to small businesses, underwritten through cash-flow analysis rather than traditional credit scores. Funds are accessed on demand through a mobile application, with repayment structured as a percentage of monthly revenue.

Product overview

Loot is a fintech company offering a single core product — a flexible business line of credit (up to $100,000) — augmented by complementary tools: the T-Score business credit tracking module and native iOS/Android mobile apps for on-the-go fund management. The product portfolio centers on providing fast, fair working capital to small businesses based on cash flow performance rather than credit scores. Loot's proprietary underwriting technology and ML-based credit scoring power the core lending decision engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Line of Credit A revolving business line of credit of up to $100,000 extended to small businesses, underwritten using cash-flow analysis via the T-Score model. Funds are drawn on demand and repaid as a percentage of monthly revenue.
• T-Score Loot's proprietary cash-flow-based risk score used to evaluate small business creditworthiness, enabling underwriting decisions for borrowers without strong traditional credit profiles.
• Loot Mobile App Mobile application through which small business customers apply for, draw on, and repay their Loot line of credit, with revenue-based repayment functionality.

Quantifiable outcome

• Same-day funding decisions
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BrokerscoreChannel Partner/ Reseller/ DistributorBroker partners referring small business clients to Loot's line of credit product. Partners must have 2+ years in business, demonstrate ethical fiscal conduct, and be US-based.
• Sales OrganizationscoreChannel Partner/ Reseller/ DistributorSales organizations partnering with Loot to provide flexible lending products to their small business clients. Partners earn commissions for successful referrals.
• Direct LenderscoreChannel Partner/ Reseller/ DistributorDirect lender partners collaborating with Loot to offer comprehensive financial solutions to small businesses through automated processes.
• Content PublishersminorGTM or Marketing PartnerContent publishing partners who share Loot's message about small business funding through their platforms.
• DwollacoreTechnology or IntegrationPayment processing integration for fund transfers. Loot uses Dwolla's platform for the payment functionality of their application. Users must create a Dwolla Account and accept Dwolla's Terms of Service and Privacy Policy.
• PlaidcoreTechnology or IntegrationBank account linking integration that allows Loot to securely connect to applicants' business bank accounts for underwriting assessment without requiring document uploads.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Lendio: Lendio operates an SMB lending marketplace aggregating multiple lenders and loan products. It is a broader incumbent in SMB working-capital, overlapping with Loot via channel-driven SMB loan origination.
• Funding Circle: Funding Circle is an established online SMB lender offering lines of credit and term loans to small businesses. It is a broader incumbent serving the same SMB working-capital demand as Loot.

Direct peers

• OnDeck: OnDeck (now part of Enova) historically provided online lines of credit and term loans to small businesses. It competes head-to-head with Loot for SMB working-capital customers needing fast, non-bank financing.
• Stripe Capital: Stripe Capital offers cash-flow-based financing to SMB merchants on the Stripe platform. It is a direct competitor in the cash-flow-underwritten SMB working-capital segment, though distribution is anchored in Stripe's existing merchant base.
• Kabbage (American Express): Kabbage pioneered automated cash-flow-based lines of credit for small businesses and is now part of American Express. It directly overlaps Loot in serving SMB owners with revenue-based credit decisions.
• Bluevine: Bluevine provides small business lines of credit and banking products online, targeting SMB owners that need fast working capital. It is one of the closest direct competitors to Loot in the online SMB line-of-credit category.
• Fundbox: Fundbox extends revolving lines of credit and invoice-based advances to small businesses using cash-flow and receivables data. Its underwriting model and target SMB borrower closely mirror Loot's cash-flow-based approach.
• Square Capital (Block): Square Capital provides revenue-based financing to SMB sellers using Square's payments data. Its underwriting methodology and SMB target customer are directly comparable to Loot's cash-flow-based line of credit.
• Pipe: Pipe offers revenue-based financing and cash-flow solutions to small and growing businesses. It competes with Loot in the revenue/cash-flow-backed working-capital category for SMB customers.

Emerging players

• Clearco: Clearco provides revenue-based financing primarily to e-commerce and DTC SMBs. It overlaps with Loot on cash-flow underwriting but focuses more narrowly on online retail and tech-enabled SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getloot_now
• YouTubeyoutube.com/@getloot-now
• Facebookfacebook.com/getloot.us
• LinkedInlinkedin.com/company/getloot
• Instagraminstagram.com/getlootnow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loot