ITEP
iTEP International is a digital-first English language proficiency assessment company serving universities, K-12 schools, intensive English programs, corporations, and governments in 60+ countries through a portfolio of CEFR-aligned online exams with AI-assisted scoring and proctoring.
- Company typePrivate
- Founded2002
- HeadquartersCanoga Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ITEP does
iTEP International, LLC is a privately held English language proficiency assessment company founded in 2002 and headquartered in Canoga Park, California. The company develops and operates a digital-first, on-demand online testing platform that delivers a portfolio of CEFR-aligned English proficiency exams — including iTEP Academic-Plus for university admissions, iTEP SLATE for middle and high school admissions, iTEP Placement-Plus for Intensive English Programs, iTEP All Skills and iTEP Interview for workforce use, and the Social English Exam (SEE) — with results graded in 24 hours or less by a hybrid human-and-AI scoring team spanning eight time zones. AI-driven speaking and writing scoring is delivered through a partnership with Carnegie Speech Assessment, while AI-assisted proctoring is delivered through a partnership with Rosalyn.ai, with additional lockdown technology supplied via Respondus.
iTEP's business model combines per-test direct sales (Academic-Plus at $129 plus $12 proctoring), institutional bulk purchases, prep courses and AI-graded practice tests (Practice Plus at $25), individual subscriptions and one-time purchases for corporate workforce buyers, and revenue-share agreements with a global network of exclusive country distributors and a Preferred Agent referral channel. Customers span colleges and universities (1,000+ accepting iTEP Academic), K-12 international schools, Intensive English Programs, corporate HR departments, and government ministries. The company reports a presence in 60+ countries with 1,700+ institutions globally and has secured official government recognitions in Oklahoma (2023), Costa Rica (May 2025), Uzbekistan, and Kyrgyzstan (January 2026), the latter two enabling use for higher education admissions, teacher salary bonuses, faculty certification, and national subsidy programs.
The go-to-market organization combines a small in-house sales team (with Global Business Development Directors covering the Americas, EMEA, and APAC, plus a Vietnam Country Manager), exclusive country-level distributors (Grepp in South Korea, NEN in Uzbekistan, ICE/LumiQ in Vietnam, Nusantara in Indonesia, GSG Education in Peru, ALA in Africa, Academic Language Solutions in UK/US, Jameson Global in US Midwest, Kafah in Saudi Arabia), and a self-serve e-commerce storefront for individual test takers. The company maintains an API-driven Developer Hub launched in October 2025 to enable embedded platform integrations and is privately held with no disclosed outside investors or parent entity.
ITEP firmographics
Firmographics- Name
- ITEP
- Legal name
- iTEP International, LLC
- Website
- https://itepexam.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTEP International is a digital-first English language proficiency assessment company serving universities, K-12 schools, intensive English programs, corporations, and governments in 60+ countries through a portfolio of CEFR-aligned online exams with AI-assisted scoring and proctoring.
- Ownership category
- akta.pro rank
ITEP industry classification
Industry- Product category
- English Language Proficiency Testing
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691), Language Schools (61163)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)
- akta.pro secondary industries
- English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD), Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)
Keywords
Where ITEP is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
ITEP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Per-Test Sales (One-Time License): Direct test purchases by individual test takers (e.g., iTEP Academic-Plus at $129 + $12 proctoring), with non-refundable test IDs valid for 12 months; results valid for two years.
- Workforce / Corporate Subscription: Subscription models for ongoing workforce assessment programs; one-time purchases and subscription models for HR departments, training organizations, and corporate clients using iTEP All Skills and Interview exams.
- Institutional Placement Test Sales: Institutional pricing for English language programs (IEPs, schools) purchasing bulk iTEP Placement-Plus or Placement-Core exams for student placement and progress tracking.
- Preferred Partner / Agent Commissions: Agent program where authorized agencies refer students to iTEP; agents receive competitive commissions, students receive a discount code, and iTEP retains per-test revenue at discounted pricing ($129 listed agent price).
- Distributor / Global Partner Licensing: Revenue share with exclusive country distributors (e.g., Grepp in South Korea, ICE/LumiQ in Vietnam, NEN in Uzbekistan, GSG in Peru, Nusantara in Indonesia, ALA in Africa, Jameson Global in US Midwest) that resell and deliver iTEP exams in their territories.
- Practice Tests and Prep Courses: Add-on revenue from AI-graded Academic Practice Plus Test ($25), Academic Basic Practice Test ($15-$36), and Academic Prep Course ($40), bundled with discounts on official test purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iTEP Academic-Plus Test: $129 + $12 proctoring ($141 bundle total); includes digital CEFR badge. |
| One time/ perpetual license | Pay-as-you-go | iTEP Academic Prep Course: $40 (discounted from $45) |
| One time/ perpetual license | Pay-as-you-go | iTEP Academic Practice Plus Test: $25 (discounted from $30) |
| One time/ perpetual license | Pay-as-you-go | iTEP Academic Basic Practice Test: $15 - $36 |
| Other | Pay-as-you-go | Preferred Agent pricing: $129 with discount codes available to students via authorized agents. |
| Subscription | Annual | iTEP Workforce Exams (All Skills and Interview): one-time purchase or subscription for corporate clients |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
ITEP product offering
Product offeringCore offering
iTEP International develops and operates a digital-first English language proficiency assessment platform offering on-demand standardized exams (Academic, SLATE, Placement, All Skills, Interview, Practice Plus, Social English Exam) for higher education admissions, K-12 international student placement, intensive English program intake, and corporate workforce evaluation. The platform combines proprietary grading software with human ESL graders across eight time zones to deliver CEFR-aligned scored results within 24 hours, complemented by AI-assisted proctoring (Rosalyn.ai), AI-graded writing/speaking (Carnegie Speech), and a Developer Hub API for partner integrations.
Product overview
iTEP International offers a unified family of English language proficiency assessments sharing a common digital-first, online and on-demand platform with consistent scoring (CEFR-aligned, 24-hour turnaround) and a shared partner/admin infrastructure. The portfolio is organized by use case rather than as a single monolithic product: iTEP Academic-Plus/Core targets higher-education admissions, iTEP SLATE-Plus/Core targets middle and high school admissions and placement, iTEP Placement-Plus/Core targets Intensive English Programs (IEPs), and iTEP All Skills and iTEP Interview target the workforce/career segment. The Social English Exam (SEE) addresses social-context English usage. Supporting the exams is an ecosystem of products: iTEP Practice Plus (AI-graded practice with writing and speaking scoring powered by Carnegie Speech Assessment), the iTEP Academic Basic Practice Test, the iTEP Academic Prep Course, and the iTEP Developer Hub / Integration API for partners that need to embed iTEP exams in their own platforms. Across all of these, AI-assisted proctoring is delivered via Rosalyn.ai, and all tests share iTEP's grading team that spans eight time zones.
Differentiator
Problem solved
Functional benefit
Brands
- iTEP Academic-Plus: Comprehensive university/college admissions English exam covering Grammar, Reading, Listening, Writing, and Speaking; priced at $129 plus proctoring/delivery fee ($12).
- iTEP SLATE
- iTEP Placement-Plus
- iTEP All Skills
- iTEP Interview
- Social English Exam (SEE)
- iTEP Practice Plus
Products and services
- iTEP Academic-Plus Official iTEP Academic exam for university and college international admissions, covering Grammar, Reading, Listening, Writing, and Speaking. Accepted by over 1,000 universities worldwide and aligned with the CEFR. Graded within 24 hours; bundle price $141 (test $129 + $12 proctoring/delivery).
- iTEP SLATE (SLATE-Plus and SLATE-Core) Comprehensive admissions exam for middle and high schools. Online and on-demand English evaluation across five essential skills (reading, listening, grammar, writing, speaking), with results graded in 24 hours. Includes SLATE-Plus (with writing and speaking) and SLATE-Core (grammar, reading, listening) variants, with multiple layers of security for at-home testing.
- iTEP Placement-Plus / Placement-Core Comprehensive placement exam for English Language Programs (IEPs). Placement-Plus assesses 6 skills (Grammar, Vocabulary, Reading, Listening, Speaking, Writing) over ~90 minutes; Placement-Core assesses 4 skills (Grammar, Listening, Vocabulary, Reading) over ~60 minutes. Online and on-demand 24/7, with CEFR-aligned scoring and a personalized partner school dashboard.
- iTEP All Skills Workforce / corporate-focused English proficiency test built with authentic speaking and writing tasks. Results are delivered moments after the test is complete. Designed for HR candidate screening, employee English benchmarking, and corporate training program measurement.
- iTEP Interview Workforce / corporate-focused English assessment specifically designed to evaluate a candidate's speaking skills in a structured format, used by HR teams for English-proficient hiring. AI-scored with a Clear Speech rating via Carnegie Speech partnership and CEFR-aligned.
- iTEP Practice Plus (AI-graded practice test) AI-graded full-length, timed iTEP practice test providing immediate scores on all five sections, including calibrated Writing and Speaking scores against official iTEP rubrics and grading practices. Writing and Speaking scoring powered by Carnegie Speech Assessment. Scores are reported on the CEFR scale; priced at $25.
- iTEP Academic Practice Test (Basic) Standard practice test for the iTEP Academic, evaluating three core skills (Grammar, Reading, Listening) plus two self-graded linguistic tasks, producing a detailed score report. Available in three versions; priced $15-$36; non-refundable.
- iTEP Academic Prep Course Targeted preparation course for the iTEP Academic exam with focused practice, expert guidance, and confidence-building exercises to improve English skills and exam results; priced $40 (discounted from $45).
- Social English Exam (SEE) English assessment measuring the ability to understand and respond using English in different social situations with native English speakers. Free preview tests available.
- iTEP Developer Hub / Integration API Centralized developer portal with technical documentation, integration guides, and direct support for integrating iTEP exams into partner platforms. Includes a partner/admin portal for managing test IDs and accounts; documentation available at documentation.iteponline.com.
Quantifiable outcome
- 24-hour grading turnaround for the vast majority of exams
- +6 more outcomes
Companies that use ITEP
Customer profileNamed customers70 records
Segments8 records
Ideal customer profiles5 records
ITEP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature7 records
ITEP partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, major and minor.
- Government of the Republic of UzbekistanflagshipOfficial government recognition enabling iTEP Academic-Plus for university admissions (Bachelor's, Master's, PhD), teacher salary bonuses, and the '2+6' youth subsidy program for ages 14-30.
- Kyrgyz Ministry of Education and ScienceflagshipiTEP adopted as faculty English proficiency standard across universities and medical institutions following December 2025 ministerial orders.
- Atlantic Canada Language Academy (ACLA)flagshipStrategic transnational education partnership supporting ACLA's hybrid English program in Nador, Morocco with local NGO CECODEL; iTEP provides placement testing for North African students taught by Canadian virtual teachers. First English program at CECODEL began November 10, 2025.
- ICE International and LumiQflagshipExclusive Vietnamese distribution partnership delivering iTEP Academic, SLATE, and Placement & Progress to high school and university students at affordable prices; LumiQ HQ in Hanoi.
- GreppflagshipGlobal Partner and Exclusive Distributor Agreement with South Korea's premier IT training/assessment company (CEO Samuel Lim); Grepp brings iTEP All Skills and Interview exams to 1,800+ corporate clients; plans to expand globally.
- American Language Academy (ALA)majorStrategic partnership bringing certified iTEP Test Centers to Ghana (Takoradi, Accra), Côte d'Ivoire (Abidjan), and Niger (Niamey); ALA founder Yuni Nguyen drives expansion across Africa.
- GSG EducationmajorStrategic partnership for English language testing in Peru covering K12, university applicants, and professionals; GSG is Peru's pioneer in international education advice and test preparation (CEO Mirko Chiappe).
- Nusantara AcademymajorStrategic partnership delivering affordable English language testing to Indonesian students, employees, and companies; combines Nusantara's skills development platform with iTEP's assessment expertise.
- Wheaton Academy InstituteminorPartnership to introduce iTEP English assessment solutions to Wheaton Academy Institute's global network of Christian schools for admissions, placement, and English proficiency benchmarking; Wheaton supports Christian schools with professional development.
- Carnegie Speech AssessmentflagshipTechnology partnership powering AI-graded Writing and Speaking scores on iTEP Practice Plus, calibrated against official iTEP rubrics; also offers Clear Speech rating for enhanced conversational assessment.
- Rosalyn.aiflagshipAI-powered proctoring partner for at-home iTEP testing; provides real-time monitoring of testing environment, video/audio capture, and writing-assist detection to ensure test integrity.
- NEN | National Education Network (Uzbekistan)flagshipExclusive Uzbekistan distribution partner (primary contact Tamer Younis) handling ministry of higher education admissions testing for BCs/MCs/PhDs, government teacher qualification services, and direct sales.
- Jameson GlobalmajorUS Midwest exclusive distribution partner offering J-visa testing and support services and academic test sales to language schools, K-12, and universities (Urbana, IL).
- Academic Language SolutionsmajorUK and US distribution partner offering direct sales of academic and business/career testing to education and corporate/government clients; offices in London and Chesterfield, NH.
- KafahminorSaudi Arabia distribution partner operating itepksa.com; handles direct sales in the region.
- Academic Credentials Evaluation Institute (ACEI)minorWelcome Project initiative supporting refugees in the US by combining ACEI's credential evaluation with iTEP's English proficiency testing at substantially reduced fees.
- Beijing Foreign Studies University (BFSU)minorCollaboration established through EducationUSA Fair to provide Chinese students with reliable English language assessment solutions and support study-abroad opportunities.
- iTEP Colombia (Laura Victoria Zabala)majorCountry partner that drove official Costa Rica Ministry of Public Education recognition for iTEP Academic Plus and Slate Plus in May 2025; operates itep-colombia.com.
- Oklahoma State Regents for Higher EducationmajorOfficial acceptance (July 2023) of iTEP Academic test for admission to Oklahoma State System institutions alongside TOEFL, IELTS and PTE.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
ITEP competitors and assessment
Company assessmentDirect peers
- Versant by Pearson: Versant is Pearson's automated, AI-scored English test for corporate and workforce use (speaking, writing, listening, reading). It directly competes with iTEP All Skills and iTEP Interview for HR/corporate English assessment use cases.
- EF Standard English Test (EF SET): EF SET is a free, online, CEFR-aligned English proficiency test operated by EF Education First. It competes with iTEP's free try-out tests and with iTEP Academic Practice Test at the bottom of the funnel for online English assessment.
- Duolingo English Test: Duolingo English Test is an on-demand, AI-proctored, computer-adaptive English proficiency test priced significantly below TOEFL/IELTS and accepted by thousands of universities. iTEP competes directly with DET on affordability, on-demand online delivery, and AI-driven scoring for international admissions.
- Pearson — PTE Academic / PTE Core: Pearson's PTE Academic is a digital-first, AI-scored English proficiency test for university admissions and migration, frequently listed alongside iTEP at state systems (e.g., Oklahoma State Regents). PTE is iTEP's closest direct digital-native peer in positioning, scoring model, and acceptance-network competition.
- LanguageCert (PeopleCert group): LanguageCert offers computer-based and online English tests (LanguageCert International ESOL, LTE) accepted by universities, employers, and immigration authorities globally. It is a direct digital peer to iTEP Academic-Plus and SLATE in the international admissions and certification segment.
Others
- Learnosity: Learnosity provides authoring, assessment delivery, and proctoring APIs used by EdTech platforms and language-learning companies. It is an enabling/infrastructure peer to iTEP's Developers Hub/API strategy, as both embed test delivery into partner platforms.
Emerging players
- Oxford Test of English (Oxford University Press): Oxford Test of English is an adaptive, on-demand digital English proficiency test from Oxford University Press targeted at higher education and employment. It overlaps with iTEP Academic-Plus and iTEP All Skills on adaptive digital delivery and CEFR alignment.
Broad incumbents
- Cambridge Assessment English — Linguaskill / B2 First / C1 Advanced: Cambridge Assessment English offers Linguaskill (digital, AI-scored business English test) and the Cambridge English suite (B2 First, C1 Advanced) accepted globally for admissions and employment. iTEP All Skills and Interview compete with Linguaskill in the workforce segment and with Cambridge main suite exams in higher-ed admissions.
- British Council / IDP — IELTS: IELTS, jointly managed by British Council, IDP, and Cambridge, is one of the two dominant high-stakes English proficiency tests globally for study, work, and migration. iTEP Academic-Plus competes directly with IELTS Academic for the same university-admission and immigration use cases in iTEP's 60+ markets.
- Educational Testing Service (ETS) — TOEFL / TOEIC: ETS operates TOEFL iBT and TOEIC, the dominant English proficiency assessments for higher education admissions and workforce respectively. iTEP competes head-to-head with TOEFL for university admission (iTEP Academic-Plus) and with TOEIC for corporate English benchmarking (iTEP All Skills / Interview), and is often listed alongside ETS in university acceptance lists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ITEP social profiles
Digital presenceITEP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITEP leadership team
Management profileNumber of profiles
Profiles7 records
ITEP subsidiaries and ownership
Company hierarchySubsidiaries10 records
ITEP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITEP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITEP
What does ITEP do?
iTEP International develops and operates a digital-first English language proficiency assessment platform offering on-demand standardized exams (Academic, SLATE, Placement, All Skills, Interview, Practice Plus, Social English Exam) for higher education admissions, K-12 international student placement, intensive English program intake, and corporate workforce evaluation. The platform combines proprietary grading software with human ESL graders across eight time zones to deliver CEFR-aligned scored results within 24 hours, complemented by AI-assisted proctoring (Rosalyn.ai), AI-graded writing/speaking (Carnegie Speech), and a Developer Hub API for partner integrations.
Is ITEP a public or private company?
ITEP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITEP founded?
ITEP was founded in 2002. It employs 11 to 50 people.
Where is ITEP based?
ITEP is headquartered in Canoga Park, United States, in the North America region.
How does ITEP make money?
Six revenue lines are on record. Per-Test Sales (One-Time License) is the primary driver. The others are workforce / Corporate Subscription, institutional Placement Test Sales, preferred Partner / Agent Commissions, distributor / Global Partner Licensing and practice Tests and Prep Courses.
Who are ITEP's main competitors?
Direct peers on record are Versant by Pearson, EF Standard English Test (EF SET), Duolingo English Test, Pearson — PTE Academic / PTE Core and LanguageCert (PeopleCert group). Learnosity is listed as an others. Oxford Test of English (Oxford University Press) is listed as an emerging player. Broad incumbents are Cambridge Assessment English — Linguaskill / B2 First / C1 Advanced, British Council / IDP — IELTS and Educational Testing Service (ETS) — TOEFL / TOEIC.
Does ITEP have an API?
Yes. iTEP offers a partner-facing API for system integration. The Developers Hub provides technical documentation, integration guides, and IT support to enable partners to integrate iTEP exams into their existing platforms. The portal centralizes API and integration needs for new and existing partners, allowing communication directly with iTEP developers. Developer documentation is at documentation.iteponline.com/books/integration.
What industry is ITEP in?
ITEP's product category is English Language Proficiency Testing. Its primary akta.pro industry code is EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools, with a secondary code of EDANABAC, English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep. Its NAICS code is 611630 and its SIC code is 8200.