Safeware
Safeware is a U.S. licensed insurance agency and third-party administrator providing extended warranty and protection plans across technology, appliance, fitness, furniture, K-12 education, higher education, and outdoor sporting goods verticals, serving thousands of resellers and 6,400+ K-12 schools nationwide as a subsidiary of One80 Intermediaries.
- Company typePrivate
- Founded1982
- HeadquartersDublin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Safeware does
Safeware, legally The Safeware Insurance Agency Inc., is a U.S. product protection company founded in 1982 in Ohio and headquartered in Dublin, Ohio. The company operates as both a licensed insurance agency and a third-party administrator of service plans, providing extended warranty and protection plan solutions across six principal verticals: K-12 education, higher education, business and enterprise technology, appliance retail, fitness equipment, and furniture retail, with a niche extension into outdoor sporting goods under the BowProtect sub-brand. Safeware pioneered the technology insurance industry at its founding and has since expanded coverage to all 50 U.S. states, building a distribution network of thousands of technology, appliance, furniture, and fitness resellers, plus dedicated relationships with 6,400+ K-12 schools and districts and hundreds of higher education campus bookstores.
Safeware's underlying technology consists of proprietary claims-processing, plan-management, and service-network coordination systems delivered through several purpose-built portals: a Solution Center Platform for 24/7 claim filing and plan administration, a K-12 enrollment portal with serial number tracking and device management, a Campus Store Program for higher education, and a Webstaurant commercial appliance management system. These platforms support multi-channel distribution across partner resellers, direct institutional sales, and consumer self-service. The company partners exclusively with A-rated insurance carriers — most prominently Assurant — for underwriting capacity, and maintains a nationwide authorized service network for carry-in, depot, advanced exchange, and full-replacement claim resolution.
Safeware generates revenue through two principal streams: protection plan premium revenue from subscription-style contracts (1-4 year terms, quote-based pricing) sold across its multiple verticals, and third-party administration fees for managing claims processing and plan administration on behalf of carriers and manufacturers. The company is a wholly-owned subsidiary of One80 Intermediaries, itself part of Accession Risk Management Group, providing embedded distribution and capital backing. Safeware's pricing is not publicly disclosed and varies by product type, coverage level, term length, and volume, with K-12 programs offering school-funded and family-funded options and optional deductibles to reduce premiums.
Safeware firmographics
Firmographics- Name
- Safeware
- Legal name
- The Safeware Insurance Agency Inc.
- Website
- https://safeware.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Safeware is a U.S. licensed insurance agency and third-party administrator providing extended warranty and protection plans across technology, appliance, fitness, furniture, K-12 education, higher education, and outdoor sporting goods verticals, serving thousands of resellers and 6,400+ K-12 schools nationwide as a subsidiary of One80 Intermediaries.
- Ownership category
- akta.pro rank
Safeware industry classification
Industry- Product category
- Extended Warranty and Product Protection Services
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
- akta.pro secondary industries
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG), Product Liability & Recall (FSAJAGAG)
Keywords
Where Safeware is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safeware business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Protection Plan Sales: Safeware generates revenue through the sale of protection plans and extended warranties for technology, fitness, furniture, and appliance products. Plans are sold through channel partners (resellers) who earn commissions, and directly to educational institutions and businesses. Revenue comes from premium payments on protection contracts.
- Service Contract Administration: As a third-party administrator, Safeware earns fees for managing claims processing, servicing networks, and plan administration on behalf of insurance carriers and manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | K-12 Protection Plans |
| Subscription | Multi-year contract | Appliance Protection Plans |
| Subscription | Multi-year contract | Fitness Protection Plans |
| Subscription | Multi-year contract | Furniture Protection Plans |
| Subscription | Multi-year contract | BowProtect Outdoor Plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Safeware product offering
Product offeringCore offering
Safeware sells extended warranty and product protection plans as a licensed insurance agency and third-party administrator. Plans cover accidental damage, mechanical/electrical failure, theft, power surge, fire, flood, and vandalism across technology, appliances, fitness equipment, furniture, and archery products. Coverage is sold via reseller partners at point of sale and directly to educational institutions and commercial accounts, with claims serviced through a nationwide authorized network of carry-in, depot, advanced exchange, and full replacement service options.
Product overview
Safeware is a product protection company offering insurance and extended warranty solutions across multiple verticals. The core offerings include Business Protection Plans, K-12 Protection Plans, Higher Education Protection Plans, Fitness Equipment Protection Plans, Furniture Protection Plans, Appliance Protection Plans, and BowProtect for outdoor sporting goods. Additional services include Remote Case Bundle (insurance combined with physical protection), Asset Management (MDM integration), 24/7/365 Tech Support, Device Buyback, and Webstaurant commercial plan management. The company operates partner programs for resellers and servicers. Founded in 1982 as a technology insurance pioneer, Safeware is now a subsidiary of One80 Intermediaries.
Differentiator
Problem solved
Functional benefit
Brands
- BowProtect: Compound Bow and Crossbow Protection Plans for outdoor sporting goods, covering compound, crossbow, and recurve bows.
Products and services
- Business Protection Plans Insurance and extended warranty solutions for business technology, covering devices, equipment, and operational risks across enterprise, government, and corporate environments.
- K-12 Protection Plans Device protection programs for K-12 schools and districts, covering Chromebooks, laptops, tablets, and smartphones against accidental damage, theft, mechanical failure, and natural disasters, with school-funded and family-funded program options.
- Higher Education Protection Plans Product protection solutions for college and university students, including campus store programs, institutional programs, and plans for parents and students covering technology devices.
- Fitness Equipment Protection Plans Extended warranty and protection plans for fitness equipment including treadmills, ellipticals, bikes, and home gyms, covering mechanical/electrical failure, power surge, accidental damage, with labor-only options.
- Furniture Protection Plans Comprehensive protection plans for furniture covering stains, accidental damage, pet damage (Jaw and Claws), mechanical failures, and includes Stain Only, Zips Coverage, and Carry-In Service options.
- Appliance Protection Plans Warranty and protection solutions for household appliances including refrigerators, ovens, microwaves, and other large/small appliances, featuring mechanical/electrical failure coverage, day-one power surge, food loss, and laundry credit.
- BowProtect Specialized protection plan for compound bows, crossbows, and recurve bows, covering cams, modules, limb sets, string stops, sights, arrow rests, quivers, stabilizers, accidental damage, mechanical failure, and manufacturer's defects.
- Remote Case Bundle Combines Safeware's insurance/warranty with polycarbonate shield protection for enhanced device damage protection.
- 24/7/365 Tech Support Round-the-clock technical support service for remote work environments to reduce workload and increase device uptime.
- Device Buyback Program allowing organizations to sell retired devices for cash or credit, enabling budget recovery from obsolete equipment.
- WebstaurantStore Commercial Plan Management Commercial appliance protection plan management service for WebstaurantStore customers, allowing serial number updates and plan cancellation.
- Asset Management (MDM Integration) MDM (Mobile Device Management) integration service partnering with leading asset management companies for seamless device management.
Companies that use Safeware
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Safeware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safeware partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- One80 IntermediariescoreSafeware is a subsidiary of One80 Intermediaries Inc. One80 is part of Accession Risk Management Group, a global insurance distribution platform with over 7,000 professionals worldwide and $18 billion+ premium placed in 2024. Arrowhead Intermediaries is the parent company.
- K-12 Schools and DistrictscoreSafeware has partnered with 6,400+ K-12 schools and districts to provide device protection programs. Programs include school-funded and family-funded options with dedicated enrollment portals and claims management.
- Higher Education Campus StorescorePartnerships with hundreds of campus bookstores and technology stores at colleges and universities to sell protection plans to students and faculty.
- Appliance RetailerscorePartnerships with hundreds of appliance stores nationwide. Safeware provides programs for large and small appliances with on-site repair through a national service network.
- Fitness Equipment SellerscorePartnerships with hundreds of fitness equipment sellers and gyms nationwide. Programs include new and refurbished equipment coverage with flexible term options.
- Furniture RetailerscorePartnerships with hundreds of furniture stores nationwide. Safeware's furniture program includes stain protection, pet damage coverage (Jaw and Claws), and accidental damage protection.
- WebstaurantStorecoreWebstaurantStore is a major customer using Safeware's commercial appliance protection plan management system for serial number tracking and plan updates.
- Authorized Service NetworkcoreNationwide network of authorized servicers providing carry-in, depot, and on-site repair services for claims. Partners include local repair shops and specialty depot partners across the country.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Safeware competitors and assessment
Company assessmentBroad incumbents
- Assurant: Assurant is a major global provider of lifestyle and protection products including extended warranties, device protection, and connected living services. It is both a key underwriting partner of Safeware and a direct competitor in product protection for consumer electronics, mobile devices, and appliances — making it the most comparable broad incumbent.
- Asurion: Asurion is a leading provider of device protection, extended warranties, and tech support services for smartphones, electronics, and appliances through retail and carrier partnerships. It directly competes with Safeware across consumer electronics, appliance, and fitness equipment protection categories at national retail partners.
- Allstate Protection Plans: Allstate Protection Plans is the parent entity of SquareTrade and a major US provider of product protection, device insurance, and extended warranties through retailers and carriers. It is a broad incumbent that competes directly with Safeware across multiple retail verticals and benefits from Allstate's national brand and capital base.
Direct peers
- SquareTrade (Allstate Protection Plans): SquareTrade, acquired by Allstate, is one of the largest standalone extended warranty providers for consumer electronics, smartphones, laptops, and appliances. It is a direct competitor with overlapping retail distribution, claim handling, and multi-year protection plan structure very similar to Safeware's offerings.
- Extend: Extend is a modern extended warranty and product protection platform that offers multi-category protection plans for electronics, appliances, furniture, and fitness equipment sold through retail and e-commerce partners. It is a direct competitor with similar product breadth, partner-channel GTM, and multi-year contract structure to Safeware.
- Upsie: Upsie is a direct-to-consumer extended warranty provider for smartphones, laptops, tablets, appliances, and fitness equipment. It competes with Safeware in the consumer electronics and appliance protection category through online channels and competes on similar multi-year, no-deductible plan structures.
- Worth Ave. Group: Worth Ave. Group specializes in device and electronics protection plans for educational institutions, students, and consumers, with a particularly strong K-12 school channel. It is one of the most direct competitors to Safeware's K-12 device protection business given overlapping customer base and product design.
Emerging players
- Securranty: Securranty is a mobile device and electronics protection provider offering extended warranty and insurance products for smartphones, tablets, and laptops through retail and online channels. It is an emerging player with similar product scope to Safeware's technology protection plans but more limited vertical breadth.
- Akko: Akko is a digital-first extended warranty and device protection provider targeting consumer electronics, appliances, and home equipment through online and retail channels. It is an emerging player competing with Safeware in the consumer electronics and appliance categories with a tech-forward platform.
Regional players
- National Furniture Protection: National Furniture Protection (and similar US furniture warranty specialists) provides stain, accidental damage, and pet-damage protection plans sold through furniture retailers. It is a focused competitor in the furniture protection vertical where Safeware also sells its stain and "Jaw and Claws" pet-damage coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Safeware social profiles
Digital presenceSafeware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeware leadership team
Management profileNumber of profiles
Safeware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeware
What does Safeware do?
Safeware sells extended warranty and product protection plans as a licensed insurance agency and third-party administrator. Plans cover accidental damage, mechanical/electrical failure, theft, power surge, fire, flood, and vandalism across technology, appliances, fitness equipment, furniture, and archery products. Coverage is sold via reseller partners at point of sale and directly to educational institutions and commercial accounts, with claims serviced through a nationwide authorized network of carry-in, depot, advanced exchange, and full replacement service options.
Is Safeware a public or private company?
Safeware is a private company. It is classified as corporate owned and is currently operating.
When was Safeware founded?
Safeware was founded in 1982. It employs 101 to 250 people.
Where is Safeware based?
Safeware is headquartered in Dublin, United States, in the North America region.
How does Safeware make money?
Two revenue lines are on record. Protection Plan Sales are the primary driver. The others are service Contract Administration.
Who are Safeware's main competitors?
Broad incumbents on record are Assurant, Asurion and Allstate Protection Plans. Direct peers are SquareTrade (Allstate Protection Plans), Extend, Upsie and Worth Ave. Group. Emerging players are Securranty and Akko. National Furniture Protection is listed as a regional player.
Does Safeware have an API?
No public API is recorded for Safeware.
What industry is Safeware in?
Safeware's product category is Extended Warranty and Product Protection Services. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans, with a secondary code of CRACAJAH, Warranty, Protection Plans & Extended Service Contracts. Its NAICS code is 524126 and its SIC code is 6331.