What Securranty does

Securranty, Inc. is a licensed Third-Party Administrator (TPA) and insurance agency founded in 2011 and headquartered in Sugar Land, Texas. The company designs and distributes extended warranty, accidental damage protection, and insurance plans for consumer and commercial electronic devices — covering smartphones, tablets, laptops, desktops, gaming consoles, smart watches, home appliances, televisions, and mobile hotspots. Underwriting is performed by an A.M. Best "A-Excellent" rated carrier, and Securranty itself acts as the administrator, distributor, and claims manager rather than the risk-bearing insurer in most arrangements.

The company's core technology is its proprietary MAGIC platform, a web-based system that handles warranty purchase/registration, account management, claims processing, and policy administration for customers, partners, resellers, and service providers. It is supplemented by an IT Director online portal offering real-time visibility, role-based access, asset tracking, bulk change management via spreadsheet upload, and API integration for enterprise and education customers, plus native iOS and Android mobile apps and email-driven real-time claims tracking.

Commercially, Securranty operates a subscription-based revenue model with monthly and annual billing and an optional pay-in-full discount. It serves four distinct go-to-market segments — Personal/Consumer, Education (K-12 and higher education), Enterprise/Business (including government), and Partners (manufacturers, distributors, resellers) — through direct-to-consumer e-commerce, phone/inside sales, dedicated enterprise and education field sales, and an authorized channel partner/reseller network that includes a long-standing official partnership with Verizon. Pricing is granular by device tier (e.g., ~$0.35–$3.75/month on consumer electronics) with $0 deductibles available for education and enterprise accounts and unlimited claims positioning as a differentiator against AppleCare+ and carrier insurance.

Name

Securranty

Legal name

Securranty, Inc.

Website

https://securranty.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Securranty is a licensed Third-Party Administrator and insurance agency offering extended warranty, accidental damage, and insurance plans for consumer and commercial electronics across four segments: personal, education, enterprise, and partners (including a long-standing Verizon relationship).

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Extended Warranty Plans: Recurring subscription-based revenue from extended warranty protection plans covering mechanical malfunction, hardware failures, battery failure, display failure, system board failure, port failure, and Wi-Fi/Bluetooth failure. Plans are available for 1-5 years with monthly or annual billing options.
2. Accidental Damage Protection: Revenue from protection plans covering cracked screens, liquid spills, full immersion, impact damage, vehicle damage, and animal damage. Offered as add-on to extended warranties or as standalone coverage.
3. Device Insurance: Insurance revenue covering loss, theft, flood, fire, vandalism, and natural disasters. Includes power surge coverage caused by lightning. Premiums charged monthly or annually.
4. Enterprise/Bulk Sales: Volume-based sales to enterprise customers, educational institutions, and partner channels with customized pricing, bulk discounts, and specialized claims processing.
5. One-Time License/Plan Purchase: One-time payment option for protection plans where customers pay in full for coverage terms instead of monthly installments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Securranty is a licensed Third-Party Administrator and insurance agency that sells extended warranty plans, accidental damage protection plans, and device insurance for consumer electronics and appliances (smartphones, tablets, laptops, desktops, gaming consoles, smart watches, TVs, and home appliances). Coverage is delivered through monthly/annual subscription or one-time pay-in-full pricing, supported by mail-in repair, same-day repair, on-site pick-up and delivery, and a self-repair labor reimbursement option, with administration powered by the proprietary MAGIC platform.

Product overview

Securranty is a licensed Third-Party Administrator and insurance agency offering a unified protection platform for electronic devices and appliances. The core offering consists of three protection tiers: Extended Warranty (covering mechanical malfunction, battery failure, display failure, system board failure, port failure, and Wi-Fi/Bluetooth failure), Accidental Damage Protection (covering cracked screens, impact damage, liquid spills, full immersion, vehicle damage, and animal damage), and Insurance (covering loss, theft, flood, fire, vandalism, natural disasters, and power surge from lightning). The company serves three distinct market segments through dedicated portals: Personal Protection Plans for individual consumers, Education Protection for K-12 schools and universities covering Chromebooks, iPads, MacBooks, laptops, and tablets, and Enterprise Protection Plans for businesses. Partners programs serve manufacturers, distributors, and resellers. The platform is powered by the proprietary MAGIC technology system for warranty purchases, account management, and claims processing. Repair services include Mail-In Repair (5-day turnaround), Same Day Repair, Onsite Pick Up and Delivery, and Self-Repair Options for educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Extended Warranty Coverage for mechanical malfunction, battery failure, display failure, system board failure, port failure, and Wi-Fi and Bluetooth failure on covered consumer electronics and appliances; available in 1-5 year terms with monthly or annual billing.
• Accidental Damage Protection Coverage for cracked screens, impact damage (drops or falls), liquid spills or full immersion, vehicle damage, and animal damage on consumer electronics; offered as a standalone product or add-on to Extended Warranty.
• Device Insurance Insurance coverage for loss, theft, flood, fire, vandalism, natural disasters, and power surge caused by lightning; premiums billed monthly or annually with coverage terms typically 1-5 years.
• Personal Protection Plans Extended warranty and insurance plans packaged for individual consumers purchasing protection for their own personal devices, electronics, and appliances; sold via securranty.com and phone sales.
• Education Protection Insurance programs for student and staff devices including Chromebooks, iPads, MacBooks, laptops, tablets, and mobile hotspots, sold to K-12 schools, colleges, and universities with optional student/parent purchase flows, IT Director portal access, and self-repair program support.
• Enterprise Protection Plans Extended warranty and insurance solutions customized for SMBs, large enterprises, and government customers covering smartphones, tablets, laptops, and Macs in BYOD and corporate-liable environments, with bulk discounts, dedicated sales support, and specialized claims processing.
• Partners Protection Programs Warranty and protection plan programs for electronics manufacturers, distributors, and resellers to attach to device sales, with partner onboarding through the MAGIC platform and authorized reseller account creation.

Quantifiable outcome

• Save up to 40% or more compared to AppleCare+ and wireless carrier insurance
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VerizoncoreChannel Partner/ Reseller/ DistributorSecurranty is a long-time official Verizon partner providing wireless phone protection plans. Their plans are offered alongside Verizon's Extended Limited Warranty and are available to Verizon customers.
• Electronics Manufacturers, Distributors, and ResellerscoreChannel Partner/ Reseller/ DistributorSecurranty partners with electronics manufacturers, distributors, and resellers to offer Extended Warranty & Accidental Damage Protection plans to end customers through their channels.
• OEM and Third-Party Repair Facilities NationwidecoreTechnology or IntegrationNetwork of OEM and third-party repair facilities nationwide for device repairs, including partnerships with Apple for Genius Bar repairs and local repair stores.
• Authorized ResellersminorChannel Partner/ Reseller/ DistributorAuthorized resellers who sell Securranty protection plans and can create accounts for customers who purchased through their channels.

Scale indicators4 records

Expansion highlights5 records

Emerging players

• Clyde: Extended warranty and product protection platform that partners with retailers and DTC brands to embed protection at checkout. Comparable to Securranty's Partners/Channel business — both sell white-label device protection to merchants and resellers.
• AKKO: Direct-to-consumer device protection and extended warranty startup covering phones, laptops, gaming consoles and smart home devices. Comparable online-first go-to-market and product breadth to Securranty's Personal line.
• Extend (formerly Accidental Protection by AIG): Modern product protection platform for retailers and brands offering extended warranties and accidental damage on electronics and appliances. Overlaps directly with Securranty's Partners program and consumer electronics coverage.

Direct peers

• SquareTrade (Allstate Protection Plans): Allstate-owned extended warranty and device protection provider serving major retailers and consumer electronics brands. Directly comparable product set (extended warranty, accidental damage) and distribution model (retail/online partners) to Securranty.
• Upsie: Subscription-based extended warranty provider for consumer electronics, appliances and vehicles, sold primarily DTC online. Closely matches Securranty's Personal segment value proposition (customizable plans, no/low deductibles, unlimited claims).
• Asurion: The dominant device protection and tech-care company in the US, offering extended warranties, accidental damage and tech support across major carriers and retailers. Direct competitor to Securranty across the carrier-channel and consumer device-protection verticals.

Broad incumbents

• Allstate: Large diversified insurer owning SquareTrade (now Allstate Protection Plans). Competes broadly in extended warranty and device protection as part of a much wider personal lines insurance portfolio.
• AppleCare+: Apple's first-party device protection and support offering covering iPhone, iPad, Mac and Apple Watch. A primary incumbent competitor Securranty explicitly benchmarks against on price and claim limits.
• Best Buy Geek Squad Protection: Best Buy's in-store and online extended warranty and accidental damage product tied to electronics retail. Competes directly with Securranty's Personal and Partners programs for consumer electronics buyers.
• AT&T Protect Advantage: AT&T's bundled mobile device protection program (offered alongside its wireless service). Comparable to the Verizon channel on which Securranty's carrier-channel strategy depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securranty
• YouTubeyoutube.com/c/Securranty/videos
• Facebookfacebook.com/securranty
• LinkedInlinkedin.com/company/securranty
• Instagraminstagram.com/securranty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securranty