Viamark Advertising

What Viamark Advertising does

Viamark Advertising is a privately held, full-service advertising agency operating under a franchise/owner-operator model across approximately 10 East Coast locations, headquartered in New Bern, North Carolina. The firm was founded by Mark Storie, building on The Radio Werks (1995); Viamark Advertising itself dates to 2004 per a secondary source. It serves local and regional businesses — concentrated in mid-market and SMB segments across automotive dealerships, healthcare practices, education institutions, telecom providers, tourism boards, retail chains, legal firms, and government entities — with named clients including Bojangles (a franchisee with 70+ locations), Peak Physical Therapy, NC Wesleyan University, Home Telecom, Focus Broadband, TruVista, Handy Mart, National Dodge, Sanders Ford, Visit Jacksonville NC, and OAJ Ellis Airport. Services span five primary categories: media placement (planning, buying, research), brand development (logo, identity, creative, campaign development), mass advertising (radio/audio, TV/video, billboard/outdoor, print/direct mail), digital marketing (SEO, SEM, social media, video pre-roll, mobile), and web development. The agency's positioning centers on a proprietary 'Tradigital' methodology that combines traditional and digital channels within single omnichannel campaigns.

The company generates revenue primarily through professional-services billings tied to media planning, creative production, and media buying on behalf of clients; pricing is quote-based and not publicly disclosed. Distribution is built around field sales via the 10 regional offices, each staffed by an owner-operator or local team that combines on-the-ground client relationships with corporate brand and resources. Viamark also operates a wholly-owned adjacent subsidiary, Viamark Technology, providing managed IT, cybersecurity, and network support services to extend revenue into recurring IT engagements. Leadership is founder-led with Mark Storie as President / Southeast Regional Director, Jim Elgart as CFO, Jennifer Kingman as Digital Director, Victoria Pierce as Media Sales Director, Lori McIlwain as Creative Director (multiple ADDY awards including gold in Philadelphia), Andrea Scott as Operations Manager, and regional owner-operators staffing each franchise location. The firm is privately held with no disclosed institutional capital, no funding rounds, and no public listings in the source data. Recognition includes ADDY Awards, a 2019 Women in Business Award, and a 2017 DBT40 Delaware Business Times top young businesses award.

Name

Viamark Advertising

Legal name

Viamark Advertising

Website

https://viamark.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Viamark Advertising is a privately held, full-service advertising agency operating 10 owner-operator franchise locations across the U.S. East Coast, providing omnichannel media planning, creative, production, and digital marketing services to local and regional SMB and mid-market clients.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Agency

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Full-service advertising
• Media planning and buying
• Digital marketing services
• Brand development
• Local advertising agency

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Full-service advertising agency providing comprehensive marketing and advertising services including media planning, buying, creative development, digital marketing, and production services to local and regional businesses

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Viamark Advertising is a full-service advertising agency providing comprehensive marketing and advertising services including media planning, media buying, creative development, digital marketing, and production services to local and regional businesses. The company operates across 10 office locations on the US East Coast under a franchise model, combining traditional and digital channels in its proprietary 'Tradigital' approach. It also offers a wholly-owned IT subsidiary called Viamark Technology providing managed IT and network services.

Product overview

Viamark Advertising is a full-service advertising agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides a comprehensive suite of marketing and advertising services organized into five main service categories: Media Placement (media planning, media buying, media research), Brand Development (research analysis, logo design, market planning, campaign development), Mass Advertising (radio/audio, TV/video, billboard/outdoor, print/direct mail), Digital Marketing (web development + SEO, search engine marketing, social media marketing/management, video pre-roll, mobile marketing), and Web Development (web design, email creation, eblast development). Additional services include creative campaign development, production, brand identity, video production, voiceover production, ecommerce development, and Viamark Technology for IT and network solutions. The agency serves local businesses across multiple East Coast locations with both traditional and digital advertising capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Viamark Technology: A local IT firm specializing in helping businesses with their technology needs including network support, cyber security, data backup, and managed IT services.

Products and services

• Media Placement
• Brand Development
• Mass Advertising
• Digital Marketing
• Web Development and SEO
• Viamark Technology
• Creative Campaign Development and Production
• Ecommerce Development

Quantifiable outcome

• 90% increase in revenue for clients
• +6 more outcomes

Named customers19 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Middletown Odessa Townsend RotaryminorOthersLocal community organization affiliation supporting the Delaware market area
• Middletown Area Chamber of CommerceminorGTM or Marketing PartnerLocal chamber affiliation providing networking and community connections for the Delaware office

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• The Tombras Group: Knoxville, TN-based independent full-service advertising agency offering creative, media planning/buying, digital, and brand strategy to regional and national clients. Comparable mid-size independent agency model serving a Southern footprint similar to Viamark's East Coast presence.
• The Martin Agency: Richmond, VA-based independent creative/advertising agency with full-service capabilities. Directly comparable East Coast independent agency serving both regional and national brands, including major accounts in categories overlapping with Viamark's client list (food, healthcare, education).
• BVK: Independent, family-owned advertising agency headquartered in Milwaukee with offices in Florida and other markets. Comparable as a multi-office independent agency with strong media planning/buying capabilities serving mid-market and regional clients.
• Lewis Communications: Birmingham, AL-based full-service advertising agency with deep Southeast roots serving regional and national clients. Comparable as a Southern-focused, independent full-service agency offering the same mix of media buying, creative, and digital services.
• Rawle Murdy: Charleston, SC-based full-service advertising agency serving regional and mid-market clients across the Southeast. Highly comparable to Viamark in geography (overlapping Carolinas footprint), service offering (traditional + digital), and target client profile (local/regional brands).
• GSD&M: Austin, TX-based independent advertising agency serving major regional and national brands with integrated creative, media, and digital services. Comparable as an independent mid-large full-service agency with similar omnichannel positioning.
• Empower MediaMarketing: Cincinnati-based independent media agency specializing in media planning and buying across traditional and digital channels. Comparable as an independent agency competing in the same media placement and omnichannel buying space as Viamark.
• Godfrey: Pittsburgh, PA-based independent advertising and marketing agency serving B2B and consumer clients with full-service offerings. Comparable as an independent regional agency operating multiple offices with similar traditional + digital capability mix.
• Pavone Marketing Group: Harrisburg, PA-based mid-size advertising and marketing agency with full-service capabilities including media planning, creative, digital marketing, and brand development. Closely comparable Mid-Atlantic regional independent agency of similar size and service mix.

Broad incumbents

• RAPP: Global data-driven advertising agency within the Omnicom network offering full-service capabilities across direct, digital, and brand advertising. Comparable as a broader incumbent in the same advertising services space, though operating at much greater scale than Viamark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viamarkagency
• YouTubeyoutube.com/user/viamarkadvertising/videos
• Facebookfacebook.com/ViamarkAdvertisingCorporate
• LinkedInlinkedin.com/company/viamark-advertising
• Instagraminstagram.com/viamarkadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamark Advertising