Post Family Farm

What Post Family Farm does

Post Family Farm is a privately held, family-owned agritourism business operating an 80-acre farm at 5081 Bauer Rd in Hudsonville, Michigan, established in 1969 by Bill and Etta Post. The company generates revenue through four primary streams: wedding and event venue rentals (Garden Waterfall Site, historic 1915 Barn, and a 3,000 sq ft Pavilion with packages ranging from $2,000 to $7,500 per event); seasonal Fall Festivals featuring u-pick pumpkins, ziplines, apple cannons, hayrides, corn maze, and farm animals; educational School & Group Tours priced at $6-$8 per person across fall, spring, summer, after-school, and senior segments; and ancillary revenue from on-site food sales (notably pumpkin donuts at $17/dozen), corporate/private event rentals, and horse-drawn winter rides. All five Post siblings and their spouses hold active operational roles, including dedicated Tours Manager (Julie Post Febus) and Wedding and Events Manager (Cheryl Post). The business operates exclusively as a direct-to-consumer, on-site experience business with no e-commerce, no proprietary software platform, and no disclosed technology stack beyond a content-marketing website and social channels (Facebook, Instagram). Geographic reach is limited to West Michigan, and the wedding and festival businesses are highly seasonal, with peak operations between late May and early November.

The underlying business model is asset-heavy and location-anchored: land ownership since 1969 and accumulated venue infrastructure (barn, pavilion, ceremony site with double waterfall) form the foundation of pricing power and brand differentiation. Distribution is entirely local via organic SEO, social media, community word-of-mouth, and a curated preferred-vendor network spanning catering (Catered Creations, Pizza Ranch), exclusive bar service (Bars by Butch), photography (Kelly Jo, Davyn), and accommodation partners (Sleep Inn, Holiday Inn Express, Staybridge Suites). Customer acquisition cost is structurally low due to the multi-generational family brand, but revenue is capped by physical capacity constraints, weather dependency, and a single-market geographic footprint. There are no disclosed funding events, no institutional investors, and no public revenue figures; the entity operates as Post Family Farm LLC under family ownership.

Name

Post Family Farm

Legal name

Post Family Farm LLC

Website

https://postfamilyfarm.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Post Family Farm is a family-owned 80-acre agritourism farm in Hudsonville, Michigan, offering weddings, seasonal Fall Festivals, school and group tours, and homemade donuts directly to West Michigan consumers since 1969.

Ownership category

akta.pro rank

Product category

Agritourism and Event Venue Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Postharvest Crop Activities (except Cotton Ginning) (115114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Agritourism services
• Farm wedding venues
• School field trips
• Fall festival activities
• Pumpkin patch operations

Headquarters

HQ city

Hudsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fall Festival & Agri-Tourism Admission: Revenue from seasonal fall festival activities including u-pick pumpkins, hayrides, corn maze, ziplines, apple cannons, and various farm attractions. Admission is incorporated into tour packages or charged per activity.
2. Wedding & Event Venue Rental: Rental fees for wedding ceremonies and receptions at various venues (1915 Barn, Pavilion, Waterfall Site). Pricing varies by day of week, time slot, and package type (ceremony only, reception only, or combined). Peak season (late May through early November) pricing with 20% off-peak season discount.
3. School & Group Tours: Guided educational farm tours for schools (Fall, Spring, Summer, After-school), senior groups, and Age 9-99 tours. Priced per person with minimum fees. Includes hayrides, animal education, pumpkin picking, and seasonal activities.
4. Food & Beverage Sales: On-site food sales including famous pumpkin donuts, cider, and seasonal treats. Donuts available for purchase during tours and at the farm stand.
5. Corporate & Private Event Rental: Facility rentals for corporate events, birthday parties, family reunions, graduation parties, and other private gatherings. Includes optional activities like hayrides, bonfires, corn maze, and horse-drawn rides.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Post Family Farm is an 80-acre family-owned agritourism farm in Hudsonville, Michigan, hosting seasonal Fall Festivals (u-pick pumpkins, ziplines, wagon rides, corn house, etc.), wedding ceremonies and receptions across three distinct venues (1915 Barn, Pavilion, Garden Waterfall Site), educational school and group tours year-round, private group and corporate events, horse-drawn wagon/sleigh rides, and on-site retail sales of homemade pumpkin donuts and pumpkins/squash/gourds grown on the farm.

Product overview

Post Family Farm is an 80-acre family-owned and operated agritourism farm offering a diversified portfolio of seasonal experiences. The core offerings include Fall Festivals with carnival-style attractions (ziplines, slides, pony rides, animal encounters), Wedding Services at multiple scenic venues (Garden Waterfall Site, 1915 Barn, Pavilion), and School/Group Tours across all seasons. Additional offerings include Group Events (corporate, birthday parties, facility rentals), seasonal Horse-Drawn Rides, and homemade Donuts including their signature pumpkin donuts. The farm grows approximately 15 acres of pumpkins, squash, and gourds sold directly to visitors. The business model centers on in-person on-farm experiences rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fall Festivals
• Wedding Services
• School and Group Tours
• Group Events

Quantifiable outcome

• Up to 800 guests can be accommodated at outdoor Garden Waterfall Site ceremonies
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered preferred and minor.

• Catered CreationspreferredOthersPreferred catering vendor for Post Family Farm weddings and events. Wedding team contact available at 616-361-6165. Provides catering setup services with $150 service fee. Full-service wedding catering menu.
• Pizza RanchpreferredOthersPreferred catering vendor for Post Family Farm events. Contact Josh Dykema at 231-329-9122. Pizza catering service with $250 setup fee.
• Bars by ButchpreferredOthersExclusive bar service provider for Post Family Farm events. Contact Lou at 616-485-2011. $200 bar service fee applies. Other bar services not permitted.
• Kelly Jo PhotographypreferredOthersPreferred wedding photography vendor. Contact Kelly Jo Grifhorst at 616-706-8376 or [email protected]. Full wedding photography services with online portfolio at photographybykellyjo.com.
• Davyn Photography StudiopreferredOthersPreferred wedding photography vendor. Contact Davyn Nguyen at 616-450-4760. Wedding photography services with online gallery at davynphotography.com.
• Sleep Inn & Suites AllendaleminorOthersRecommended accommodation partner for out-of-town wedding guests. Reservations: 616-892-8000 or 800-4-CHOICE.
• Holiday Inn Express GrandvilleminorOthersRecommended accommodation partner for wedding guests. Located in Grandville, MI. 616-532-0202.
• Staybridge Suites GrandvilleminorOthersRecommended accommodation partner for wedding guests. IHG property in Grandville, MI. 616-406-1600.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kuipers Family Farm: Maple Park, IL family-owned farm offering an essentially identical product mix: fall festival (pumpkin patch, corn maze, zip lines, apple cannons), wedding venue, school tours, and homemade donuts — directly comparable Midwest agritourism model and scale.
• Liberty Mills Farm: Virginia agritourism venue combining a working farm with a full-service wedding/event venue, group tours, and seasonal festivals — closest functional analog for Post Family Farm's wedding-venue-on-a-farm positioning.
• Cox Farms: Large Virginia-based agritourism operator with fall festivals, school tours, group events, and on-farm retail — comparable business mix at meaningfully larger scale with multi-decade operating history.
• Stokoe Farms: New York agritourism farm operating fall festivals with corn maze, pumpkin patch, school tours, and seasonal events; comparable seasonal agritourism model serving school groups and families in the Northeast.
• Great Country Farms: Virginia farm offering u-pick produce, seasonal festivals, school tours, weddings, and on-site farm market — directly overlapping product portfolio across agritourism, education, and events.
• Tanners Orchard: Illinois orchard/farm operation with a farm market, school tours, seasonal bakery (apple cider donuts), and family activities — strong Midwest overlap with the pumpkin donut and tour business.
• Fritzler's Maze Park: Colorado-based agritourism destination centered on a corn maze, fall festivals, school tours, and zip lines; closest comparable to Post Family Farm's attraction-anchored fall festival economics.
• Huber's Orchard & Winery: Indiana family-owned farm complex combining agritourism (u-pick, school tours, seasonal festivals) with event/venue rentals — analogous multi-revenue diversified farm operator in the Midwest.
• Treworgy Orchards: Maine family farm with seasonal corn maze, pumpkin patch, school/group tours, and on-farm food sales — comparable seasonal agritourism, educational programming, and direct retail model.

Emerging players

• Trader's Point Creamery: Indiana farmstead dairy and event venue with on-site restaurant and private events; partial overlap via farm-based weddings/events, though agritourism (u-pick, festivals) is not its core focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/postfamilyfarm
• Instagraminstagram.com/postfamilyfarm
• LinkedInlinkedin.com/company/post-family-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Post Family Farm