Publishing Factory
Publishing Factory SA is a Swiss B2B SaaS company that provides a marketing, subscription management, and customer lifecycle platform built on Salesforce, AWS, and Snowflake for online media publishers managing millions of subscribers.
- Company typePrivate
- Founded2016
- HeadquartersLausanne, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Publishing Factory does
Publishing Factory SA is a private Swiss software company headquartered in Lausanne that operates a B2B SaaS platform providing end-to-end marketing, subscription management, and customer lifecycle services for online media publishers and subscription-based businesses. The platform is modular and combines six core capabilities: a low-code email editor, multi-channel marketing automation, a turnkey e-commerce and order voucher module, customizable landing pages, a tracking and analytics layer (KPIs including LTV by cohort, ROI, and 360-degree customer view), and an artificial intelligence module offering predictive analysis and real-time campaign optimization. The company is a subsidiary of Vivara SA, employs 51-100 people, and holds Swiss Made Software certification with a registered French trademark.
The technology stack is built on AWS infrastructure managed with Terraform, uses Salesforce Sales Cloud and Marketing Cloud as the CRM and campaign backbone with APEX automation scripts, Snowflake as the data warehouse, Tableau for visualization, and NodeJS with VueJS for application development. Beyond the software platform, Publishing Factory runs an in-house video production service staffed by specialists with 20+ years of experience, and provides managed services for digital and physical content delivery, global VAT handling, and SEPA/credit card payment processing with reconciliation.
The business model is multi-stream: recurring subscriptions for the marketing platform, transaction fees on payment processing, managed services for subscription lifecycle and content delivery, and professional services for video production. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting media publishers globally, with the platform engineered to manage customer bases of up to millions of subscribers per client. The company currently operates across Europe and the EU, with no disclosed revenue, funding rounds, or named customer logos in the available source material.
Publishing Factory firmographics
Firmographics- Name
- Publishing Factory
- Legal name
- Publishing Factory SA
- Website
- https://pubfac.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Publishing Factory SA is a Swiss B2B SaaS company that provides a marketing, subscription management, and customer lifecycle platform built on Salesforce, AWS, and Snowflake for online media publishers managing millions of subscribers.
- Ownership category
- akta.pro rank
Publishing Factory industry classification
Industry- Product category
- Media Publishing Marketing Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Digital Publishing Platforms (News/Magazines) (BPAMAJAE)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where Publishing Factory is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Publishing Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Management Services: Publishing Factory provides complete subscription lifecycle management including contract administration, payment collection (SEPA and credit card), reconciliation, global VAT handling, and customer self-care platform access.
- Payment Processing Services: The platform handles payment acceptance across credit cards and SEPA Direct Debit with reconciliation and financial tracking, charging transaction fees for payment processing services.
- Marketing Automation Platform: Multi-channel marketing automation including email marketing, targeting, and campaign management provided as part of the integrated platform.
- Digital and Physical Content Delivery: Digital delivery, paper, and package delivery services for media publishers managing subscription content distribution.
- Video Production Services:
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Publishing Factory product offering
Product offeringCore offering
Publishing Factory provides a cloud-based end-to-end marketing and subscription management platform for online media publishers. The platform combines CRM, email marketing, marketing automation, e-commerce, landing page creation, tracking and analytics, AI-powered predictive analysis, payment processing (SEPA Direct Debit and credit card), global VAT reconciliation, and digital and physical content delivery. Customers subscribe to manage the full customer lifecycle from acquisition through retention across millions of subscribers.
Product overview
Publishing Factory offers a unified marketing and subscription management platform designed for media companies. The platform combines a modular architecture featuring Email Marketing (low-code email editor with personalization), Marketing Automation (campaign automation with pre-built scenarios), E-commerce (turnkey online store), Landing Pages (customizable pages for acquisition and conversion), Tracking & Analytics (business intelligence with KPIs, ROI, LTV by cohort), and Artificial Intelligence (predictive analysis and real-time optimization). The platform also includes comprehensive customer lifecycle management covering subscription contracts, SEPA and credit card payments, global VAT handling, digital and physical delivery, and self-service customer portal. The company is headquartered in Lausanne, Switzerland, and operates as part of the Vivara SA group.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateforme Marketing (Marketing and Subscription Management Platform) A cloud-based end-to-end marketing and subscription management platform for online media publishers. It hosts paid and free websites, acquisition and sales landing pages, and multi-channel marketing automation. It provides CRM adapted for media companies, SEPA and credit card payment processing, global VAT reconciliation, digital and physical content delivery, customer self-service portal, and AI-powered predictive analytics. Target users are enterprise media publishers managing up to millions of customers.
- Video Production Services A dedicated in-house video production offering leveraging more than 20 years of expertise in shooting, editing, and communication strategy. Delivers visual content designed to engage, inform, and convert audiences. Targeted at media publisher clients seeking conversion-optimized video content to support their marketing and product sales.
Quantifiable outcome
- The CRM is designed to scale to millions of customers for a single media publisher
Companies that use Publishing Factory
Customer profileSegments2 records
Ideal customer profiles1 record
Publishing Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Publishing Factory partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Publishing Factory competitors and assessment
Company assessmentDirect peers
- Chargebee: Chargebee is a subscription billing and revenue management platform supporting recurring billing, payment processing, and lifecycle automation. It competes with Publishing Factory's subscription and payment modules, particularly for digital subscription businesses including media.
- Recurly: Recurly provides subscription management and billing optimization software with support for global payments, churn reduction, and revenue recognition. It is a direct competitor to Publishing Factory's subscription billing and payment processing modules.
- Piano: Piano (formerly Piano Media) provides a subscription, paywall, and audience engagement platform built specifically for digital media publishers. It is the closest direct competitor to Publishing Factory, serving the same media publisher vertical with comparable subscription lifecycle and paywall capabilities.
- Zuora: Zuora is a leading subscription management and billing platform serving subscription-based businesses across verticals including media. It overlaps with Publishing Factory's subscription billing, payment processing, and lifecycle management capabilities, though it is more horizontal than Publishing Factory's media-focused offering.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the broader marketing automation and customer engagement platform underlying much of Publishing Factory's stack. It is a broad incumbent that overlaps with Publishing Factory's email, marketing automation, and personalization capabilities across many verticals beyond media.
- Mailchimp: Mailchimp is a broad email marketing and automation platform used by publishers and subscription businesses. It competes directly with Publishing Factory's emailing and marketing automation modules, particularly at the SMB and mid-market end.
- HubSpot: HubSpot offers a broad marketing, sales, and customer service platform with email marketing, automation, landing pages, and CRM. It competes with several of Publishing Factory's modules as a horizontal alternative for subscription-based and media businesses.
- Adobe Experience Cloud: Adobe Experience Cloud provides enterprise marketing, analytics, personalization, and content tools that overlap with Publishing Factory's marketing automation, analytics, and personalization capabilities. It targets large enterprises across many verticals including media.
Emerging players
- Stripe Billing: Stripe Billing is a subscription billing and invoicing product from Stripe that competes with Publishing Factory's payment processing and subscription management modules. It is an emerging player with strong adoption among digital subscription businesses including publishers.
- BlueConic: BlueConic is a customer data platform (CDP) focused on publishers and media companies, providing first-party data, audience engagement, and personalization. It is an emerging specialist that overlaps with Publishing Factory's analytics and personalization modules in the media vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Publishing Factory social profiles
Digital presencePublishing Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publishing Factory leadership team
Management profileNumber of profiles
Profiles1 record
Publishing Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publishing Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publishing Factory
What does Publishing Factory do?
Publishing Factory provides a cloud-based end-to-end marketing and subscription management platform for online media publishers. The platform combines CRM, email marketing, marketing automation, e-commerce, landing page creation, tracking and analytics, AI-powered predictive analysis, payment processing (SEPA Direct Debit and credit card), global VAT reconciliation, and digital and physical content delivery. Customers subscribe to manage the full customer lifecycle from acquisition through retention across millions of subscribers.
Is Publishing Factory a public or private company?
Publishing Factory is a private company. It is classified as corporate owned and is currently operating.
When was Publishing Factory founded?
Publishing Factory was founded in 2016. It employs 51 to 100 people.
Where is Publishing Factory based?
Publishing Factory is headquartered in Lausanne, Switzerland, in the Europe region.
How does Publishing Factory make money?
Five revenue lines are on record. Subscription Management Services are the primary driver. The others are payment Processing Services, marketing Automation Platform, digital and Physical Content Delivery and video Production Services.
Who are Publishing Factory's main competitors?
Direct peers on record are Chargebee, Recurly, Piano and Zuora. Broad incumbents are Salesforce Marketing Cloud, Mailchimp, HubSpot and Adobe Experience Cloud. Emerging players are Stripe Billing and BlueConic.
Does Publishing Factory have an API?
No public API is recorded for Publishing Factory.
What industry is Publishing Factory in?
Publishing Factory's product category is Media Publishing Marketing Software. Its primary akta.pro industry code is BPAMAJAE, Digital Publishing Platforms (News/Magazines), with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513210 and its SIC code is 2741.