The Option Group
The Option Group is a Mid-Atlantic care management firm providing subscription and one-time geriatric care management for older adults, disabled adults, and chronically ill individuals across Maryland, Delaware, and Southern Pennsylvania, augmented by proprietary dementia-simulation training.
- Company typePrivate
- Founded2011
- HeadquartersHunt Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Option Group does
The Option Group is a private care management services firm headquartered in Hunt Valley, Maryland, founded in 2011 by Ellen Platt. It serves older adults, adults with disabilities, and adults living with chronic illness, operating across Maryland, Delaware, and Southern Pennsylvania. The company is WBENC-certified as a woman-owned business and provides both subscription-style ongoing care management and one-time assessment packages for individual families, plus B2B Employee Assistance Program engagements for employers.
Its core clinical offering is geriatric care management built around a credentialed team of Aging Life Care Managers drawing on what the company states is 100+ years of combined clinical experience. The most differentiated product is the proprietary Dementia Live Experience, a structured program built around patented sensory tools that simulate cognitive impairment for caregiver training and awareness. Adjacent service modules include an Engagement Activities Program, vocational services for working-age adults with disabilities or chronic illness, and specialized programs for veterans, retired athletes, and minors with developmental needs.
The business model combines fee-for-service care management packages with subscription retainers for families, supplemented by EAP-style contracts with employer clients. Demand is generated primarily through warm referrals from estate attorneys, financial advisors, medical professionals, and community organizations across the Mid-Atlantic. Revenue drivers are headcount-intensive: credentialed care managers bill against per-family and per-engagement pricing, and growth depends on expanding the clinician bench, broadening service modules, and extending the referral network.
The Option Group firmographics
Firmographics- Name
- The Option Group
- Legal name
- The Option Group, LLC
- Website
- https://theoptiongroup.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Option Group is a Mid-Atlantic care management firm providing subscription and one-time geriatric care management for older adults, disabled adults, and chronically ill individuals across Maryland, Delaware, and Southern Pennsylvania, augmented by proprietary dementia-simulation training.
- Ownership category
- akta.pro rank
The Option Group industry classification
Industry- Product category
- Geriatric Care Management Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
- akta.pro secondary industries
- Chronic Care & Complex Care Management (HSABAIAD), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
Keywords
Where The Option Group is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Option Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Life Care Management Services: Ongoing care management services billed through subscription packages including Safe-At-Home Subscription (monthly visits and coordination) and Safe-At-Home PLUS Subscription (2 monthly visits). Care manager time is tracked with packages providing up to 10 hours of care manager time including travel time and mileage.
- Assessment and Care Packages: One-time service packages including Initial Welcome Package (full clinical assessment and care plan), New Patient Assessment and Transition Package, Planned Discharge Package, and Same Day Discharge Package. All packages bundle set hours of care manager time.
- Consultation Services: Free 30-minute consultation as initial entry point, with ongoing consultations billed as part of care packages.
- Gift Cards: Gift cards available in denominations of $50, $100, $250, and $500, allowing families to purchase care services for loved ones.
- Engagement Activities Program: Hourly or session-based engagement activities for loved ones with dementia, including in-person and virtual options.
- Employee Assistance Programs: B2B services to employers providing work-life balance support and caregiving benefits to employee caregivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Safe-At-Home Subscription - Monthly care management |
| Subscription | Monthly | Safe-At-Home PLUS Subscription - Enhanced monthly care management |
| One time/ perpetual license | Pay-as-you-go | Initial Welcome Package - Comprehensive assessment |
| One time/ perpetual license | Pay-as-you-go | New Patient Assessment and Transition Package |
| One time/ perpetual license | Pay-as-you-go | Planned Discharge Package |
| One time/ perpetual license | Pay-as-you-go | Same Day Discharge Package |
| Usage-based | Pay-as-you-go | Engagement Activities Program |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Annual | Care Manager Salary |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
The Option Group product offering
Product offeringCore offering
The Option Group delivers life care management services through certified Aging Life Care Managers who coordinate care, advocate for clients, and support family caregivers across all life stages. Core offerings include clinical assessments, personalized care plans, ongoing care coordination, discharge support, vocational services, dementia simulation training (Dementia Live Experience), and structured subscription and one-time service packages such as Safe-At-Home, Safe-At-Home PLUS, Initial Welcome, and various Discharge packages.
Product overview
The Option Group offers a comprehensive suite of Life Care Management services delivered through a team of certified Geriatric/Aging Life Care Managers (GCM). The core offering centers on Life Care Management Services, which provides holistic care coordination across all life stages. This is supplemented by Family Caregiver Support services including caregiver support groups, Employee Assistance Programs, and customized care management. The company serves distinct populations through specialized modules: Seniors 55+, Adults with Disabilities, Adults with Chronic Illness (ages 21-54), Minors and Young Adults (ages 0-20), Veterans, and Retired Professional Athletes. Unique service offerings include the Dementia Live Experience (an evidence-based simulation), Engagement Activities Program, and Vocational Services. The company also offers structured service packages including Safe-At-Home Subscriptions (basic and PLUS), Initial Welcome Package, and various Discharge Packages (Planned, Same Day, and Assessment/Transition). All services are customized to individual client needs and performed by compassionate, experienced certified care managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Care Management Services Comprehensive care management delivered by certified Geriatric/Aging Life Care Managers (GCM) for families and individuals across life stages, including seniors, adults with disabilities, and young individuals with specific challenges.
- Family Caregiver Support Professional support services for family caregivers including support groups, Employee Assistance Programs, customized care management, and resources that help caregivers balance caregiving with professional and personal lives.
- Life Care Management for Seniors 55+ Specialized managed care for seniors 55+ including crisis intervention, healthcare navigation, facility placement, healthcare budgeting, family liaison, caregiver support, and ongoing monitoring.
- Life Care Management for Adults with Chronic Illness Care management for adults with chronic illnesses including Multiple Sclerosis, early-onset dementia, mental health problems, developmental disabilities, and chronic health conditions.
- Life Care Management for Adults with Disabilities
- Advocacy for Minors and Young Adults (Ages 0-20) Specialized life care management for children and young adults aged 0-20 with disabilities, autism, cerebral palsy, ADHD, and rare neurological disorders, including school-age services, transition programs, and family support.
- Life Care Management for Veterans Specialized care coordination for veterans bridging family care, Department of Veterans Affairs services, and additional support for PTSD, mental health, and aging-related needs.
- Life Care Management for Retired Professional Athletes Specialized managed care for retired professional athletes facing health challenges from sports-related injuries, concussion history, and conditions like Alzheimer's, dementia, Parkinson's, and ALS.
- Dementia Live Experience High-impact, evidence-based dementia simulation experience using patented sensory tools to immerse participants into life with dementia, providing firsthand understanding of cognitive impairment and sensory change.
- Caregiver Support Groups Facilitated support groups for family caregivers including condition-specific groups, demographic-based groups, facilitator-led sessions, and young caregiver support groups, available both in-person and online.
- Engagement Activities Program Tailored engagement activities for loved ones with mild, moderate, or severe dementia, including music, games, cognitive stimulation, gentle movement, arts and crafts, and reminiscence activities, available in-person or virtually.
- Employee Assistance Programs Work-life balance support services for employers to assist employee caregivers, including caregiver support, research on care options, counseling referrals, and resources to help working caregivers return to work.
- Customized Care Management Services Tailored care management services customized to meet individual client needs, including caregiver support resources, elder law referrals, meal delivery coordination, home safety modifications, and Alzheimer's support.
- Vocational Services Comprehensive vocational support including job coaching, interview readiness training, job placement assistance, and job maintenance support for adults with disabilities or chronic illnesses seeking meaningful employment.
- Safe-At-Home Subscription Monthly subscription providing one monthly visit with the patient, communications with patient and family, coordination of appointments and resources, and physician communication support for loved ones aging at home.
- Safe-At-Home PLUS Subscription Enhanced subscription including Safe-At-Home services plus two monthly visits with the patient, which can be in-person, virtual, or attending scheduled appointments like doctor or legal visits.
- Initial Welcome Package Initial assessment package where a care manager meets with the patient and family to gather information, complete a full clinical assessment, and create a complete care plan with recommendations.
- Planned Discharge Package Discharge support service for patients being discharged within 48 hours, including facility meeting, safe transition, full clinical assessment, and assistance implementing post-discharge instructions with up to 10 hours of care manager time.
- Same Day Discharge Package Emergency discharge support for sudden discharges, providing a care manager to meet the loved one at the facility, ensure safe transition, and assist with post-discharge instructions with up to 10 hours of care manager time.
- New Patient Assessment and Transition Package Comprehensive package providing full clinical assessment, research and vetting of candidate facilities, and creation of a personalized transition plan reviewed with patient and family, with up to 10 hours of care manager time.
Quantifiable outcome
- Dementia Live Experience immerses participants into life with dementia, resulting in deeper understanding of cognitive impairment and sensory change
Companies that use The Option Group
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles4 records
The Option Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Option Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aging Life Care AssociationcoreALCA membership provides professional standards, certification requirements, and industry leadership. Team members include certified Aging Life Care Managers. Ellen Platt served as former Mid-Atlantic Chapter board member.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
The Option Group competitors and assessment
Company assessmentDirect peers
- Arosa: National care management and home care company providing Aging Life Care management, dementia care, and care coordination services to families — directly comparable service model and client base to The Option Group, though at significantly larger scale.
- Lifematters: Mid-Atlantic-based care management and home care provider serving Maryland, Virginia, and Washington DC with geriatric care management and family caregiver support — direct regional competitor with the same customer base and service menu.
Broad incumbents
- BrightStar Care: National home health and medical staffing franchise that also offers care coordination and dementia care services; comparable client demographic but broader service portfolio including skilled home health.
- ComForCare: Franchised home care provider with care management offerings for seniors and adults with disabilities; competes for the same family caregiver buyer though delivered through a franchise model across many geographies.
- Right at Home: National in-home care and assistance franchise serving seniors and adults with disabilities, with care coordination as an adjacent service; comparable buyer profile (family caregivers) though delivery is via franchisees.
- Senior Helpers: National senior in-home care franchise specializing in Alzheimer's and dementia care; overlaps with TOG's dementia-focused offerings and family caregiver client base, though Senior Helpers is primarily a direct care provider.
- Bayada Home Health Care: Large nonprofit home health provider with personal care, hospice, and care coordination services across the Mid-Atlantic and nationally; comparable clinical-care coordination capability though more clinical/skilled than TOG's life care management focus.
Emerging players
- A Place for Mom: Senior living advisory and placement platform that helps families navigate care options including assisted living and memory care — overlaps with TOG's housing/placement coordination and family advisory buyer, though delivered as a referral marketplace.
- CarePatrol: Senior placement and care advisory franchise helping families identify appropriate assisted living, memory care, and in-home care options — directly comparable to TOG's facility placement and care coordination offering at the family caregiver entry point.
Others
- WellSky: Healthcare technology and care coordination software provider serving home health, hospice, and aging services providers; adjacent as an enabling technology platform that could either compete with or power scaled care coordination services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Option Group social profiles
Digital presenceThe Option Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Option Group leadership team
Management profileNumber of profiles
Profiles14 records
The Option Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Option Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Option Group
What does The Option Group do?
The Option Group delivers life care management services through certified Aging Life Care Managers who coordinate care, advocate for clients, and support family caregivers across all life stages. Core offerings include clinical assessments, personalized care plans, ongoing care coordination, discharge support, vocational services, dementia simulation training (Dementia Live Experience), and structured subscription and one-time service packages such as Safe-At-Home, Safe-At-Home PLUS, Initial Welcome, and various Discharge packages.
Is The Option Group a public or private company?
The Option Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Option Group founded?
The Option Group was founded in 2011. It employs 11 to 50 people.
Where is The Option Group based?
The Option Group is headquartered in Hunt Valley, United States, in the North America region.
How does The Option Group make money?
Six revenue lines are on record. Life Care Management Services are the primary driver. The others are assessment and Care Packages, consultation Services, gift Cards, engagement Activities Program and employee Assistance Programs.
Who are The Option Group's main competitors?
Direct peers on record are Arosa and Lifematters. Broad incumbents are BrightStar Care, ComForCare, Right at Home, Senior Helpers and Bayada Home Health Care. Emerging players are A Place for Mom and CarePatrol. WellSky is listed as an others.
Does The Option Group have an API?
No public API is recorded for The Option Group.
What industry is The Option Group in?
The Option Group's product category is Geriatric Care Management Services. Its primary akta.pro industry code is HLADALAF, Dementia/Alzheimer’s Care Management & Behavioral Support, with a secondary code of HSABAIAD, Chronic Care & Complex Care Management. Its NAICS code is 624120 and its SIC code is 8742.