Lifematters
- Company typePrivate
- Founded2000
- HeadquartersSilver Spring, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Lifematters firmographics
Firmographics- Name
- Lifematters
- Legal name
- TheKey, LLC
- Website
- https://lifemattersusa.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Lifematters industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In & 24/7 In-Home Care (HLADAGAI)
- akta.pro secondary industries
- 24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where Lifematters is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices114 records
Markets served
Lifematters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Home Care Services: Direct service delivery of senior home care including hourly care, 24/7 care, live-in care, skilled nursing, and respite care services billed on a service hour or care package basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual care needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lifematters product offering
Product offeringCore offering
Lifematters (TheKey) is a senior home care services company that delivers in-home personal care, companionship, and skilled nursing services to aging adults through 110+ owned and franchised local offices across the United States, Canada, and Australia. Care is provided on an hourly, 24/7, live-in, or respite basis and encompasses non-medical activities of daily living, Alzheimer's and dementia specialized care, concierge and private-duty nursing, end-of-life support, and geriatric care management. Services are differentiated by the company's proprietary Balanced Care Method® five-pillar approach and reinforced by nationally coordinated caregiver training.
Product overview
TheKey is a senior home care services company offering a comprehensive portfolio of care services through its network of 110+ locations across the United States, Canada, and Australia. The company's core offerings include Alzheimer's and Dementia Care, In-Home Care (with 24/7 Care, Live-In Care, and Hourly Care sub-options), Respite Care, Skilled Nursing (including Concierge Nursing and CNRS Nursing), End of Life Care, and Geriatric Care Management. TheKey differentiates itself through its proprietary Balanced Care Method® methodology. The company operates through both company-owned offices and franchise partners (Home Care Assistance franchise offices), providing nationwide coverage with locally-rooted care teams.
Differentiator
Problem solved
Functional benefit
Brands
- Balanced Care Method®: TheKey's proprietary care methodology approach
Products and services
- Alzheimer's and Dementia Care Specialized in-home care services for seniors with Alzheimer's disease and other forms of dementia, providing memory support and cognitive care delivered by trained caregivers.
- In-Home Care Comprehensive in-home personal care and support services for seniors who prefer to age in place, delivered as 24/7 Care, Live-In Care, or Hourly Care / Activities of Daily Living (ADL) support.
- Respite Care Temporary or part-time in-home care providing relief for family caregivers, ensuring continuous care for elderly loved ones while the primary caregiver takes a break.
- Skilled Nursing Professional in-home nursing services for seniors requiring medical oversight, delivered as Concierge Nursing and CNRS (Certified Registered Nurse Supervisor) / Private Duty Nursing.
- End of Life Care Compassionate in-home hospice and palliative care services supporting seniors and their families during the final stages of life.
- Geriatric Care Management Professional care coordination and management services helping families navigate healthcare systems and coordinate comprehensive care for aging loved ones.
Companies that use Lifematters
Customer profileSegments3 records
Ideal customer profiles3 records
Lifematters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lifematters partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lifematters competitors and assessment
Company assessmentDirect peers
- BrightStar Care: Franchised home care and medical staffing provider combining personal care with skilled nursing services. Direct overlap with TheKey's combined personal-care and skilled-nursing offering.
- Home Instead: Largest private-duty senior home care franchise network in the world with 1,000+ locations globally. Direct competitor to TheKey across hourly, live-in, and 24/7 personal care services, with similar consumer-facing family sales motion.
- Comfort Keepers: National senior home care franchise offering personal care, companionship, respite, and dementia care through locally owned offices. Competes head-to-head with TheKey for private-pay families seeking aging-in-place support.
- Senior Helpers: National senior home care franchise offering personal care, Alzheimer's and dementia care, and respite. Operates in similar markets with comparable service mix to TheKey.
- ComForCare: Franchise-based in-home care provider specializing in Alzheimer's, dementia, and Parkinson's care plus personal care services. Competes with TheKey in dementia-specific care and family-targeted GTM.
- Visiting Angels: Large national franchise system providing non-medical in-home care including Alzheimer's care, respite, and live-in services. Operates a similar distributed agency model targeting the same senior private-pay customer.
- Homewatch CareGivers: Franchise home care provider offering hourly, live-in, and specialized dementia care with a distributed local-office model paralleling TheKey's footprint strategy.
Broad incumbents
- Amedisys: Public home health and hospice provider with national footprint delivering skilled nursing, therapy, and hospice services. Adjacent competitor as TheKey expands its skilled-nursing and end-of-life offerings.
- Addus HomeCare: Public personal care and home health provider focused on Medicaid and dual-eligible populations. Comparable operating model in personal care services with a different payer mix, representing a structural alternative path TheKey could pursue.
- Bayada Home Health Care: Large non-profit home health and personal care services provider operating across 20+ states with a mix of private-duty, skilled nursing, and pediatric services. Overlaps with TheKey on adult home care and skilled nursing, but operates at broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lifematters social profiles
Digital presenceLifematters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifematters leadership team
Management profileNumber of profiles
Lifematters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifematters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifematters
What does Lifematters do?
Lifematters (TheKey) is a senior home care services company that delivers in-home personal care, companionship, and skilled nursing services to aging adults through 110+ owned and franchised local offices across the United States, Canada, and Australia. Care is provided on an hourly, 24/7, live-in, or respite basis and encompasses non-medical activities of daily living, Alzheimer's and dementia specialized care, concierge and private-duty nursing, end-of-life support, and geriatric care management. Services are differentiated by the company's proprietary Balanced Care Method® five-pillar approach and reinforced by nationally coordinated caregiver training.
Is Lifematters a public or private company?
Lifematters is a private company. It is classified as unknown and is currently operating.
When was Lifematters founded?
Lifematters was founded in 2000. It employs 1,001 to 5,000 people.
Where is Lifematters based?
Lifematters is headquartered in Silver Spring, United States, in the North America region.
How does Lifematters make money?
One revenue line is on record: in-Home Care Services.
Who are Lifematters's main competitors?
Direct peers on record are BrightStar Care, Home Instead, Comfort Keepers, Senior Helpers, ComForCare, Visiting Angels and Homewatch CareGivers. Broad incumbents are Amedisys, Addus HomeCare and Bayada Home Health Care.
Does Lifematters have an API?
No public API is recorded for Lifematters.
What industry is Lifematters in?
Lifematters's product category is Senior Home Care Services. Its primary akta.pro industry code is HLADAGAI, Live-In & 24/7 In-Home Care, with a secondary code of HSABAHAA, 24/7 Rotating Shift In-Home Care (Multiple Caregivers). Its NAICS code is 624120 and its SIC code is 8082.