African American Sports & Entertainment Group

What African American Sports & Entertainment Group does

African American Sports & Entertainment Group (AASEG) is a privately held for-profit development advisory and consulting firm founded in 2020 in Oakland, California, whose stated mission is to create economic equity for the Black community through sports and entertainment. The organization functions as an enterprise field-sales and consulting entity that works directly with municipal governments, sports league offices, and institutional capital partners to drive large-scale urban development projects centered on the Oakland Coliseum area. Its primary commercial focus is implementing the City of Oakland's Coliseum Specific Plan — a framework covering hundreds of acres of sports, entertainment, residential mixed-use, and economic development land in East Oakland — and securing professional sports franchise placements, specifically an NFL team and the first Black woman majority-owned WNBA franchise in Oakland.

AASEG does not operate a technology product portfolio; its offering is professional services spanning master development strategy, community engagement, stadium development advisory, and capital raising coordination. Its core "platform" is an integrated consortium of partner firms providing differentiated capabilities: Loop Capital and JLC Infrastructure ($800B AUM) for capital and public-private partnership financing; SUDA LLC for large-scale public-agency and mixed-use development; 360 Total Concept for community engagement; The LAPA Group for public-sector turnaround consulting; and Nacirfa Corporation (the founder's affiliate firm) for facility management and urban consulting. GTM motion is direct enterprise engagement with City of Oakland officials, the Planning Commission, City Council, and NFL/WNBA league offices and ownership groups; the firm does not sell to individual consumers.

Revenue mechanics are not publicly disclosed. The firm operates on quote-based engagement terms with professional services fees tied to advisory, development, and (prospectively) transaction outcomes. No app, software product, SaaS offering, AI/ML capability, or technology licensing model is present. Marketing is driven primarily by earned media coverage in outlets including ESPN, MSNBC, Black Enterprise, Yahoo Finance, and KTVU FOX 2, supplemented by an email subscription funnel, a Twitter presence, and community volunteer events. Leadership combines sports business, urban development, public-sector, and digital transformation expertise — including Forbes-recognized sports agent Bill Duffy as Chief Strategist and former Oakland City Manager / Washington D.C. City Administrator Robert Bobb — but the organization remains founder-led by Ray Bobbitt with no disclosed institutional funding to date.

Name

African American Sports & Entertainment Group

Legal name

African American Sports & Entertainment Group

Website

https://aasegoakland.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

AASEG is a privately held Oakland-based development advisory firm founded in 2020 that uses sports and entertainment to drive Black economic equity by implementing the Coliseum Specific Plan and pursuing NFL and WNBA franchise placements in Oakland.

Ownership category

akta.pro rank

Product category

Urban Development Consulting

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYMPAKAEAN

Venue Operations, Management & Facility Services

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAL

Athletics Facilities & Venue Management

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Urban development consulting
• Sports venue development
• Community economic development
• Real estate advisory
• Public-private partnerships

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Development Advisory and Consulting Services: The organization provides urban development consulting services for large-scale Coliseum-area redevelopment, including master development strategy, community engagement, and stadium development advisory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AASEG provides urban development consulting and advisory services centered on the implementation of the City of Oakland's Coliseum Specific Plan, a framework to transform the 100+ acre Oakland Coliseum area into a major sports, entertainment, residential mixed-use, and economic growth hub. The organization leads master development strategy, stadium and arena development advisory, NFL expansion/relocation and WNBA franchise placement efforts, and community engagement, working with municipal governments, sports leagues, and institutional capital partners.

Product overview

AASEG is a community and economic development organization focused on sports and entertainment, rather than a technology product company. The organization is dedicated to implementing the Coliseum Specific Plan for Oakland's Coliseum area, facilitating stadium development, and creating economic equity for the Black community through sports and entertainment initiatives. AASEG does not offer a traditional technology product portfolio but instead operates as a development and advocacy organization with a mission centered on urban development and community empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• Coliseum Specific Plan Implementation Advisory End-to-end development advisory service for the City of Oakland, providing master development strategy, stakeholder engagement, and execution guidance to reinvent the Coliseum area as a major center for sports, entertainment, residential mixed-use, and economic growth. The service is targeted at municipal officials, the Planning Commission, and City Council.
• Stadium and Arena Development Advisory Advisory service supporting site acquisition, feasibility, and development of sports venues at the Oakland Coliseum site, drawing on partnerships with Loop Capital and JLC Infrastructure for capital and with SUDA, LLC for large-scale mixed-use planning. Targeted at municipal governments, sports leagues, and institutional investors.
• NFL Expansion and Relocation Advisory Advisory and ownership pursuit service for securing NFL expansion or relocation to Oakland, including market case development, ownership group formation, and league engagement. Targeted at the NFL league office and prospective franchise ownership groups.
• WNBA Franchise Placement Advisory Advisory and ownership pursuit service for securing a WNBA franchise in Oakland, with the specific goal of establishing the first Black woman majority-owned WNBA team. Led in partnership with Shonda Scott and 360 Total Concept for community engagement. Targeted at the WNBA league office and prospective ownership groups.
• Community Engagement Services for Stadium Development Community engagement service for stadium development, NFL club placement in Oakland, and WNBA franchise acquisition, ensuring local stakeholders and Black community members are represented in planning. Led by 360 Total Concept and supported by other AASEG members with Oakland community roots.
• Capital Raising and Public-Private Partnership Financing Investment banking and infrastructure financing service for the Coliseum site acquisition and development, delivered with Loop Capital (largest African American-owned investment bank) and JLC Infrastructure (over $800 billion AUM). Focused on public-private partnership and infrastructure transactions for Oakland, San Francisco, and Alameda County.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Nacirfa CorporationminorOthers · 1 January 2020Facility Management and Urban Consulting company founded 22 years ago in Oakland, CA. Founded by Ray Bobbitt, AASEG's Founder and Managing Member.
• 360 Total ConceptcoreStrategic or Co-development PartnerManagement and consulting firm led by CEO Shonda Scott. Managing all community engagement to support stadium development, NFL Club placement in Oakland, and securing first Black woman majority-owned WNBA team.
• The LAPA Group, LLCminorStrategic or Co-development PartnerMulti-faceted private/public sector consulting firm led by Robert Bobb, specializing in public/private turnaround consulting, financial restructuring, economic development advisory, and real estate services.
• SUDA, LLCcoreStrategic or Co-development PartnerOakland-based African American development firm specializing in large-scale public agency projects and mixed-use development. Managing Partner Alan Dones committed to creating master development strategy with extensive planning work on Coliseum site.
• World Wide Technology (WWT)minorOthers$20 billion privately owned IT services company based in St. Louis. Largest minority supplier of IT services in the world. Global Chief Digital Officer Marlan Hardie serves as Executive Advisor to AASEG Board.
• Lott/Fortress GroupminorStrategic or Co-development PartnerBill Duffy previously played an important role with this group in previous stadium development efforts at the Coliseum site.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Oak View Group: Founded by Tim Leiweke, Oak View Group is a global venue development and advisory firm that develops, owns, and operates arenas, stadiums, and entertainment districts. Directly comparable to AASEG in pursuing arena/stadium development and mixed-use sports-entertainment master planning, though at significantly larger scale and broader geography.
• Magic Johnson Enterprises: Magic Johnson Enterprises is an African American-owned conglomerate investing in sports, entertainment, infrastructure, and urban development. Directly comparable to AASEG as a Black-led investment platform pursuing sports ownership (Los Angeles Dodgers, Sparks, Commanders) and community-focused real estate development in underserved markets.
• Lott/Fortress Group: The Lott/Fortress Group (NFL Hall of Famer Ronnie Lott and former San Francisco Mayor Willie Brown) previously led stadium development efforts at the Oakland Coliseum site, with AASEG Chief Strategist Bill Duffy playing an important role. Directly comparable as a prior Coliseum-focused stadium development consortium.
• SUDA LLC: SUDA LLC is an Oakland-based African American development firm specializing in large-scale public agency projects and mixed-use development, with Managing Partner Alan Dones serving on AASEG. Directly comparable as an Oakland-focused minority-led urban development firm pursuing the Coliseum site.

Broad incumbents

• Arctos Sports Partners: Arctos Sports Partners is a private equity firm that invests in sports franchises and sports-related businesses. Comparable to AASEG's franchise-acquisition pursuit (NFL/WNBA ownership), but operates as a diversified minority-investor platform across multiple teams rather than a community-led ownership model.
• Harris Blitzer Sports & Entertainment: HBSE owns and operates the Philadelphia 76ers, New Jersey Devils, and operates multiple sports/entertainment venues. Comparable to AASEG in owning sports franchises tied to venue operations and pursuing mixed-use district development, though at established-franchise scale rather than expansion/relocation.
• BSE Global: BSE Global manages the Brooklyn Nets and operates Barclays Center and the Brooklyn Bowl. Comparable to AASEG in coupling franchise ownership with venue operations and pursuing arena-adjacent community/mixed-use development, though in an established NBA market.
• Legends Hospitality: Legends Hospitality provides venue advisory, hospitality, and merchandise operations for sports and entertainment facilities globally, including stadium development advisory. Comparable to AASEG's development advisory service line but operating as an established incumbent rather than a community-led entity.

Others

• Loop Capital: Loop Capital is the largest African American-owned investment banking firm in the US, serving as AASEG's core capital partner. Comparable not as a competitor but as an enabling financial partner with shared African American leadership and PPP/infrastructure underwriting expertise directly relevant to AASEG's Coliseum financing.
• JLC Infrastructure: JLC Infrastructure is a private asset manager with $800B+ AUM targeting investments in publicly owned assets, partnered with Loop Capital on the AASEG Coliseum initiative. Comparable as the enabling institutional capital partner whose deployment decisions drive AASEG's execution pathway.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/aasegoakland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African American Sports & Entertainment Group