Greenhouse Sports

Name

Greenhouse Sports

Legal name

Greenhouse Sport Ltd

Website

https://greenhousesports.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Youth sports coaching
• Mentoring programmes
• Community sports charity
• School-based interventions
• Positive youth development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Charitable donations from individuals supporting the mission to help young people growing up in poverty through sport and mentoring
2. Corporate Partnerships: Partnerships with businesses for funding, in-kind support, and employee engagement programmes
3. Trust and Foundation Funding: Grants from charitable trusts and foundations including Historic England's Heritage at Risk Capital Fund
4. Lottery Funding: Funding from People's Postcode Lottery players who have awarded over £5 million over the past decade
5. Events and Challenges: Fundraising events including marathon challenges and other challenge events for supporters

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Greenhouse Sports is a registered charity that delivers intensive sports coaching and mentoring programmes to young people aged 5-18 from high-deprivation communities in London. Full-time Coach-Mentors are embedded in primary and secondary schools, providing year-round sport, mentoring, enrichment, and employability activities built around the STEP (Social, Thinking, Emotional, Physical) framework. The charity also operates the Greenhouse Centre, a community sports hub in Marylebone that extends year-round sport, mentoring, and outreach services to the broader community.

Product overview

Greenhouse Sports is a UK-registered charity founded in 2002 that operates a multi-component youth development platform. The core offering consists of school-based sports coaching and mentoring programmes delivered by full-time Coach-Mentors embedded in nearly 60 schools across London, providing structured sport, mentoring, enrichment, and employability activities. Complementing the school programmes is the Greenhouse Centre in Marylebone, a community facility reopening in April 2026 that extends year-round sport, mentoring, and outreach services to the broader community. Supporting these programmes is the Independent Research Board, a global academic coalition ensuring evidence-based impact. The organisation's work is framed by its 'Team for Life' community identity, and a Greenhouse Connect mobile app provides digital access to programmes. The portfolio is funded entirely through voluntary income without government funding.

Differentiator

Problem solved

Functional benefit

Products and services

• School-Based Sports Coaching and Mentoring Programmes Evidence-based positive youth development programmes embedded in primary and secondary schools across nearly 60 schools in London. Delivered year-round by full-time Coach-Mentors who provide sport, mentoring, enrichment, and employability activities to help young people improve wellbeing, school engagement, and confidence. Free to participants.
• Greenhouse Centre Community Programmes A community sports centre in Marylebone, London (35 Cosway Street) providing year-round sport, mentoring, outreach, women's-only yoga classes, fitness sessions for over-50s, a table tennis drop-in club, a learning hub, and on-site counselling for young people and the local community. Free access for those who need it most.
• Greenhouse Connect App A mobile application that provides digital access to Greenhouse Sports programmes, resources, and engagement tools for young people, schools, and supporters.

Quantifiable outcome

• More than 8,000 young people improve wellbeing, school engagement, and confidence annually
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Matthew SyedcoreStrategic or Co-development Partner · 18 November 2025Olympian, author, and co-founder of Greenhouse Sports who continues to provide thought leadership and advocacy for the charity's mission.
• Dr Camilla KnightcoreStrategic or Co-development Partner · 18 November 2025World-leading youth sport psychologist and Emerita Professor serving as Greenhouse Director of Impact, Innovation and Engagement, leading the Independent Research Board.
• Independent Research Board MemberscoreStrategic or Co-development Partner · 1 January 202516 global experts across sport psychology, education, sociology, behavioural science, and social justice from UK, Europe, and North America volunteering their time to validate and improve Greenhouse programmes.
• North Paddington Food BankminorStrategic or Co-development Partner · 1 January 2025Partnership to reach local families in need, including delivery of 715 Christmas hampers to over 500 families.
• Place2BeminorStrategic or Co-development Partner · 1 January 2025Partner in the Space and Voice Westminster partnership to meet health needs of vulnerable women and young people.
• Marylebone ProjectminorStrategic or Co-development Partner · 1 January 2025Partner in the Space and Voice Westminster partnership to meet health needs of vulnerable women and young people.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/GreenhouseSport
• YouTubeyoutube.com/channel/UCUQVuCyOlT35BUp_IbgAwnQ
• Facebookfacebook.com/greenhousesports
• LinkedInlinkedin.com/company/greenhousesports
• Instagraminstagram.com/greenhousesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhouse Sports