The Best Postcards

What The Best Postcards does

The Best Postcards is a privately held B2B direct mail marketing company founded in 2018 and headquartered at 30 Grandview Ct, Cheshire, Connecticut, with 51-100 employees. The company designs, prints, and ships a broad portfolio of physical direct mail products — prospect mailers, radius mailers, door hangers, magnet mailers, new homeowner letters, client retention mailers, thank you cards, membership client mailers, referral cards, rebate letters, yard signs, valve tags, and equipment stickers — alongside digital extensions including branded email newsletters and targeted prospect email blasts. Underlying production relies on Heidelberg offset press technology, and the company recently acquired a second Cheshire property for warehouse space (2025-11-04) while evaluating a second offset press to expand capacity.

The company serves primarily vertical-specific SMB and mid-market clients in home services, home improvement, HVAC, plumbing, and electrical contracting, with secondary exposure to healthcare, fitness, and insurance. Named enterprise logos include Planet Fitness, Allstate, and TruGreen. Revenue mechanics are consultative and quote-based: sales are driven through direct outreach via phone (1-888-531-5862) and email ([email protected]), with domestic US distribution via USPS targeted at geo-zone specific homeowner audiences. The company's "True Legends Advisors" program adds a coaching layer featuring contractors Tom Casey (2022 Contracting Hall of Fame inductee) and Lou Hobaica (2023 Contractor of the Year), and the "BARE" framework (Brand, Acquire, Retain, Engage) structures client engagements. The company operates within an industry experiencing overall volume decline but asserts high ROI and tangible engagement advantages, citing 80-90% scan/read rates for direct mail.

Name

The Best Postcards

Legal name

The Best Postcards

Website

https://thebestpostcards.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

The Best Postcards is a Cheshire, Connecticut-based B2B direct mail marketing company founded in 2018 that designs, prints, and ships prospect mailers, door hangers, magnet mailers, yard signs, and related products, plus email blasts, serving SMB and mid-market clients in home services, HVAC, home improvement, healthcare, fitness, and insurance.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Services

NAICS

Direct Mail Advertising (541860), Advertising Material Distribution Services (541870)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industry

Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

Keywords

• Direct mail marketing
• Direct mail services
• Printed marketing materials
• Email marketing blasts
• Targeted homeowner mailers

Headquarters

HQ city

Cheshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Mail Products: The company generates revenue through selling direct mail products including prospect mailers, radius mailers, door hangers, magnet mailers, client retention mailers, homeowner letters, yard signs, valve tags, equipment stickers, referral cards, and rebate letters. Products are customized, printed, and shipped to target audiences.
2. Email Marketing Services: Additional revenue stream from prospect email blasts and monthly email newsletters. Email blasts are deployed after direct mail campaigns to reinforce messaging and maximize response rates, with performance tracking for open rates, click-through rates, and engagement.
3. Membership Client Mailers: Exclusive mailer services for membership-based businesses to maintain member engagement and relationships.
4. Branding and Advisory Services: The True Legends Advisors program provides brand building expertise and advisement to clients, working as a partner invested in client success and growth.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Best Postcards is a U.S. direct mail marketing company that designs, prints, and mails customized direct mail products (prospect mailers, radius mailers, door hangers, magnet mailers, new homeowner letters, client retention mailers, referral cards, rebate letters, yard signs, valve tags, and equipment stickers) for home services, home improvement, HVAC, plumbing, electrical, healthcare, fitness, and insurance businesses. The company complements its printed mailers with email marketing (monthly newsletters and targeted prospect email blasts) and bundles all offerings through a turnkey design-to-delivery service supported by in-house Heidelberg offset print capacity.

Product overview

The Best Postcards operates as a direct mail marketing company offering a comprehensive portfolio of print and digital marketing products. The core product lineup includes direct mail items such as Prospect Mailers, Radius Mailers, Door Hangers, Magnet Mailers, New Homeowner Letters, Client Retention Mailers, Thank You Cards, Membership Agreement Letters, Membership Client Mailers, Referral Cards, and Rebate Letters. Physical promotional products include Yard Signs, Valve Tags, and Equipment Stickers. Digital offerings comprise Email Newsletters and Prospect Email Blasts. The True Legends Advisors program provides branding and business coaching as an add-on advisory service. Together, these products enable clients to execute the 'BARE' framework (Brand, Acquire, Retain, Engage) through the company's full-service approach covering design, data, printing, and shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Prospect Mailers Prospect Bi-Folds and 6x11 postcards designed for branded, direct response prospecting to generate immediate ROI while building long-term brand recognition. Intended for businesses targeting local prospects.
• Radius Mailers Geo-targeted mailers designed to reach prospects within specific radius zones around a business location.
• Door Hangers Direct-to-door marketing materials hung on residential doors for high-visibility promotional campaigns.
• Magnet Mailers Mailers with magnetic components designed for long-term brand visibility on refrigerators and other metal surfaces.
• New Homeowner Letters Personalized letters targeted to new homeowners for acquiring new customers in specific geographic areas.
• Client Retention Mailers Mailers designed to maintain relationships with existing customers and encourage repeat business.
• Thank You Cards Custom thank you cards for customer appreciation and relationship building.
• Membership Agreement Letters Professional membership agreement letters for membership-based businesses to communicate terms and renewals.
• Membership Client Mailers Exclusive mailers for members containing personalized content, seasonal updates, and tailored offers to enhance the membership experience for membership-based businesses.
• Referral Cards Referral program cards designed to encourage and track customer referrals.
• Rebate Letters Promotional rebate letters for incentive-based marketing campaigns.
• Yard Signs Double-sided yard signs with metal H-stakes designed to showcase work and attract new customers in served neighborhoods.
• Valve Tags Durable valve tags for industrial and commercial use, providing identification and safety labeling.
• Equipment Stickers Custom equipment stickers for branding and identification purposes on machinery and tools.
• Email Newsletters Monthly branded email newsletters delivering regular and seasonal updates, custom branded design, and engaging content with checklists, pro tips, and exclusive coupons on a recurring subscription basis.
• Prospect Email Blasts Targeted email blasts designed to generate leads and nurture potential customers, aligned with direct mail campaigns for an omni-channel marketing strategy.
• True Legends Advisors Advisory program providing coaching and mentorship exclusively for Best Postcards clients, featuring industry veteran coaches Tom Casey and Lou Hobaica who offer decades of business and trade expertise.

Quantifiable outcome

• 80-90% of people scan or read direct mail
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Tom Casey (Griffin Service)coreStrategic or Co-development PartnerTom Casey serves as a True Legends Advisor, providing coaching and advisement to The Best Postcards clients. He is described as a 3rd generation SOB (Son of a Boss), has built and sold 5 companies, and was named America's Most Awarded Contractor and inducted into the 2022 Contracting Hall of Fame.
• Lou Hobaica (Hobaica Services)coreStrategic or Co-development PartnerLou Hobaica serves as a True Legends Advisor, providing exclusive coaching to The Best Postcards clients. He won 2023 Contractor of the Year and 2023 Mentor of the Year from Service Nation, bringing 40+ years of multi-trade business expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Postable: Direct mail services company focused on small businesses, offering online tools for postcards and mailing campaigns. Comparable in serving SMBs with simplified direct mail execution.
• AlphaGraphics: Franchise-based marketing and print services network offering direct mail, printing, and design for local businesses. Overlaps in full-service SMB marketing with a distributed operating model.
• Allegra Marketing Print Mail: Franchise network of independent print, marketing, and direct mail centers serving local SMBs. Comparable product mix and target customer, though distributed across franchise owners rather than a single integrated operation.
• Modern Postcard: Carlsbad, CA-based direct mail marketing company offering a comparable portfolio of postcards, mailers, and EDDM products to SMBs across multiple verticals. Closest like-for-like competitor in scope and customer profile.

Emerging players

• Reachdesk: B2B direct mail and gifting platform used by enterprise marketing and sales teams to send personalized mail at scale. Competes for some of the same customer acquisition and retention budgets from a software angle.
• Lob: Developer-focused direct mail API platform that automates programmatic printing and mailing of postcards, letters, and checks. Competes for the same end-customers through a software-first model rather than a regional print shop.

Others

• ServiceTitan: Software platform for home services contractors (HVAC, plumbing, electrical) that has expanded into marketing automation and direct mail features. Adjacent ecosystem participant that could either partner with or compete against The Best Postcards.
• ADG Creative: Marketing agency specializing in home services and contractor clients, including direct mail, branding, and lead generation. Adjacent rather than direct — competes for the same home-services marketing budgets but with an agency model.

Broad incumbents

• Valpak: Iconic direct mail coupon and advertising distributor serving local businesses across the U.S. Comparable in the geo-targeted direct mail advertising model but with a national cooperative distribution structure.
• Vistaprint (Cimpress): Large-scale SMB printing and marketing services platform under Cimpress. Overlaps in print-and-mail products for small businesses but operates at a much larger scale with broader marketing services beyond direct mail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMftbg5VaaDM_j76BDWWecA
• Facebookfacebook.com/thebestpostcards
• LinkedInlinkedin.com/company/the-best-postcards
• Instagraminstagram.com/thebpostcards
• TikToktiktok.com/@thebestpostcards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Best Postcards