Armourguard

What Armourguard does

Armourguard is New Zealand's largest cash and security services company, founded in 1939 and headquartered in East Tamaki, Auckland, operating as a privately held subsidiary of Evergreen NZ Holdings. The company delivers a vertically integrated portfolio of physical security services under one roof: cash in transit (CIT), cash processing and vaulting, precious cargo transport, static security guards, mobile patrol and alarm response, animal management, and freedom camping compliance for local councils. Its customer base exceeds 8,000 clients spread across 70,000 sites nationwide, spanning banks and financial institutions, district health boards, government departments, district councils, large retail chains (e.g., Foodstuffs), transport authorities, and energy firms.

The company's technology stack is built around a proprietary real-time end-to-end track and trace system for cash and valuable consignments — stated as the only such system in New Zealand — supported by a purpose-built armoured vehicle fleet, tamper-evident systems, and CCTV monitoring infrastructure. It maintains Certificate of Approval coverage from the Ministry of Justice for all security personnel and holds Prequal, SiteWise Green, NZSA, and Toitū carbon certifications, which collectively serve as procurement gatekeepers for government and enterprise contracts.

Armourguard generates revenue primarily through subscription and recurring contracts for guarding and compliance services, supplemented by transaction-based fees for cash transport, processing, and vaulting. Pricing is custom-quoted per contract, with monthly invoicing and annual price reviews tied to wage inflation benchmarks. Go-to-market is direct B2B via an enterprise field sales force targeting government, finance, and large private clients, with inside sales and website quote requests serving mid-market and SMB customers. Distribution is single-country (New Zealand), delivered through a nationwide branch network.

Name

Armourguard

Legal name

Armourguard Security Limited

Website

https://armourguard.co.nz

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Armourguard is New Zealand's largest cash and security services company, providing cash-in-transit, cash processing, vaulting, precious cargo, static guarding, mobile patrols, and council compliance services to banks, government, healthcare, retail, and enterprise clients across 70,000+ sites nationwide.

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Guards and Patrol Services (561612), Armored Car Services (561613)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industries

Manned Guarding & Site Security (Static Guards) (BPABAMAA), Secure Transportation & Protective Driving (Armored / Convoy) (BPAKABAH)

Keywords

• Cash in transit
• Security guard services
• Mobile patrol security
• Cash processing vaulting
• Precious cargo transport

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Security Guard Services: Static security guards and event security management provided on a contract basis, ranging from one guard to 100 guards per site. Services include access control, site checks, customer service, and monitoring via CCTV and alarms.
2. Mobile Patrol and Alarm Response Services: Mobile patrol services and alarm response provided around the clock, including property checks, locks/unlocks, alarm response, and noise control. Charged per service occasion or through retainer contracts.
3. Cash in Transit (CIT): High-security cash and valuables logistics and transportation service for banks, retail chains, major events, and smaller operations such as superettes and liquor stores. Includes ATM loading, clearing, and maintenance.
4. Cash Processing and Vaulting: Cash management, processing, and vaulting services including ATM cash forecasting and first-line maintenance, cash counting and processing throughout New Zealand, and high-security vault storage for currency and precious items.
5. Precious Cargo Services: Secure transportation and storage of imported/exported/domestic high-value and precious items, including point-to-point pick-up, storage and delivery.
6. Animal Management Services: Animal control and management services for local councils, including straying dogs, wandering stock, and community safety. Provided under council contracts.
7. Freedom Camping Compliance Services: Freedom camping monitoring and compliance services for local councils, including patrols, signage audits, compliance checks, public engagement, and reporting under the Freedom Camping Act 2011.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Armourguard provides integrated physical security services across New Zealand, combining cash-in-transit and cash processing logistics, precious cargo transportation, static security guarding, mobile patrol and alarm response, plus council compliance services such as animal management and freedom camping monitoring. The company operates a dedicated armoured vehicle fleet and 24/7 monitoring infrastructure to serve government departments, banks, hospitals, retailers, and private organisations nationwide.

Product overview

Armourguard is New Zealand's largest security services provider offering a comprehensive suite of cash, static guard, and mobile guard services under one roof. The core product portfolio consists of Cash Services (Cash in Transit, Cash Processing, and Precious Cargo handling) combined with Security Guard services (static guards and mobile patrol guards). The company serves government departments, banks, hospitals, and the private sector across all New Zealand towns and cities, operating around the clock with unique tracking systems and leading-edge security technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash in Transit High-security transportation of cash and valuables using a dedicated fleet of armoured vehicles with real-time end-to-end tracking and tracing from collection to destination. Covers ATM loading, clearing, and maintenance throughout New Zealand for banks, retail chains, and smaller operations such as superettes and liquor stores.
• Cash Processing

Quantifiable outcome

• More than 8,000 customers at 70,000 sites trust Armourguard across New Zealand
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ACM New Zealand LimitedcoreStrategic or Co-development Partner · 14 October 2024Evergreen NZ Holdings (Armourguard) reached agreement to purchase 100% of common shares of ACM New Zealand Limited from Linfox Armaguard Proprietary Limited. NZ Commerce Commission granted clearance on 14 October 2024. The two organisations are merging CIT assets, liabilities, employees, and operations into a newly formed wholly owned subsidiary called Armourguard Logistics Ltd, effective February/March 2025.
• Te Whangai TrustminorOthersArmourguard is supporting this community-based cause as part of its corporate social responsibility and community support programme.
• Orange Sky AotearoaminorOthersArmourguard is providing support for Orange Sky Aotearoa, a charitable cause providing mobile laundry and shower services to those in need.
• NZ PolicecoreStrategic or Co-development PartnerArmourguard maintains an excellent working relationship with NZ Police for crime prevention, information sharing, and rapid support when required. Police provide training to Armourguard guards, including sessions with the NZ Police Dog Division on safely interacting with police dog handlers and preserving scenes. Minister of Police has publicly commented on the strong mutual respect between NZ Police and Armourguard.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISS Security (NZ): ISS Security is one of Armourguard's closest NZ-headquartered competitors, offering static guarding, mobile patrols, alarm response and cash services across New Zealand with overlapping customers in retail, healthcare, and government. The two firms compete head-to-head on most major NZ security tenders.
• First Security (NZ): First Security is a major NZ-based manned guarding and patrol provider serving government, commercial and residential customers nationwide. It directly overlaps with Armourguard's static and mobile guarding offerings and competes on the same enterprise field sales motion.
• Brink's Incorporated: Brink's is the global leader in cash-in-transit, vaulting and ATM services and represents the international archetype for Armourguard's cash services business. Comparable on CIT operating model, armoured vehicle fleet, and bank customer base, though operating at vastly greater geographic scale.
• Loomis AB: Loomis is a global cash services company providing CIT, cash processing and vaulting to banks and retailers. Directly comparable to Armourguard Logistics in service mix, though operating across multiple continents.
• Prosegur Cash: Prosegur is a global security and cash logistics group offering CIT, guarding, and integrated security solutions. Comparable to Armourguard on both the CIT and broader security services axes, though at much larger scale across Spain, Latin America and other regions.
• Red Badge Group (NZ): Red Badge Group is a New Zealand-focused security and crowd management firm offering event security, static guarding and patrol services. Directly comparable to Armourguard on event and customer-facing guarding, with overlapping event and council contracts.

Broad incumbents

• Securitas AB: Securitas is one of the world's largest security services companies offering guarding, mobile, and increasingly tech-enabled security. Comparable as a broad incumbent that competes in the same enterprise guarding market as Armourguard, though not focused on NZ cash services specifically.
• Allied Universal: Allied Universal is a global security services giant formed through the merger of AlliedBarton and Universal Services with G4S. Comparable as a broad incumbent in manned guarding and physical security, overlapping with Armourguard's static guard offering though far broader in scope.
• GardaWorld Security: GardaWorld is a global security, cash services and investigations firm with significant CIT operations following its acquisition of G4S cash logistics. Comparable to Armourguard on both guarding and CIT, though operating across North America, Europe and other international markets.

Regional players

• Wilson Security (Australia/NZ): Wilson Security is a large Australia-headquartered security services provider with trans-Tasman operations. Comparable as a regional player offering similar guarding, mobile patrol and patrol response services, though primarily Australian with limited NZ presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Armourguard
• LinkedInlinkedin.com/company/armourguard

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armourguard