Red Badge Group
Red Badge Group is a privately held New Zealand security and event staffing firm, founded in 1997 and headquartered in Auckland. It supplies event staff, security personnel, training, and security consulting to clients across New Zealand.
- Company typePrivate
- Founded1997
- HeadquartersAuckland, New Zealand
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Red Badge Group does
Red Badge Group is a privately held New Zealand-based security and event staffing services firm headquartered in Auckland, founded in 1997. According to its firmographic profile, the company provides a wide range of security planning and staffing solutions, including event staff, security personnel, training, and consulting services. The firm operates at meaningful scale within the New Zealand market, with a reported headcount in the 1,001–5,000 range, positioning it as one of the larger specialized operators in the domestic security and crowd-management category.
The company's core offering bundles four service lines — event staffing, security, training, and consulting — which together address both operational workforce supply (guards and event personnel for venues, conferences, and corporate clients) and capability-building (training programs) as well as advisory (security planning and consulting). This integrated mix is typical of mid-to-large security services firms seeking to capture wallet share across the customer lifecycle rather than compete purely on hourly labor rates. The company description does not disclose proprietary technology platforms, software products, or technology-enabled differentiation; the business model appears to be a traditional services / staffing model with revenue generated per deployed hour or per contracted engagement.
Geographically, Red Badge is domiciled and operates primarily in New Zealand, with its headquarters in Auckland. No information was available on financial performance, ownership structure, key shareholders, leadership team, named customers, pricing models, certifications, partnerships, M&A activity, or recent strategic moves — the company website returned only a loader/verification placeholder rather than substantive content. As a result, deeper financial, commercial, and strategic analysis is constrained by the thinness of the available source material, and any forward-looking assessment should be treated as low confidence.
Red Badge Group firmographics
Firmographics- Name
- Red Badge Group
- Website
- https://redbadge.co.nz
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 1,001–5,000 employees
- Short description
- Red Badge Group is a privately held New Zealand security and event staffing firm, founded in 1997 and headquartered in Auckland. It supplies event staff, security personnel, training, and security consulting to clients across New Zealand.
- Ownership category
- akta.pro rank
Red Badge Group industry classification
Industry- Product category
- Security Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Access Control Staffing & Visitor Management (HSAHAKAG)
- akta.pro secondary industries
- Corporate Event Staffing & Registration Services (HSACADAE), Physical Security & Clean Desk / Badge & Visitor Security Training (EDABAGAH)
Keywords
Where Red Badge Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Red Badge Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Red Badge Group product offering
Product offeringCore offering
Red Badge Group provides security planning and staffing solutions, including event staff, security personnel, training, and consulting services. The company supplies trained security staff and event workforce for clients across New Zealand.
Product overview
No product information available. The source page shows only a loading/verification message without any company, product, or service details.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Staffing
Companies that use Red Badge Group
Customer profileIdeal customer profiles2 records
Red Badge Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Badge Group partnerships and signals
Strategic signalRecent moves1 record
Red Badge Group competitors and assessment
Company assessmentBroad incumbents
- ISS A/S: Global facility services and security provider; comparable as a broad incumbent offering integrated security staffing alongside facility management and training services.
- Allied Universal: Large North American-headquartered security and facility services firm; comparable on manned guarding, event security, and security consulting business models at scale.
- G4S (Allied Universal): Global security and event services provider with broad guarding, consulting, and training capabilities, providing an international benchmark for Red Badge's diversified service portfolio.
- Securitas New Zealand: Local arm of global security giant Securitas, offering guarding, patrol, and security solutions in NZ; a broader incumbent with overlapping services and international training/consulting capability.
Direct peers
- First Security: NZ-based security services firm offering guarding, mobile patrols, and event security across the country, directly overlapping with Red Badge's core offerings.
- MSS Security: Trans-Tasman security services provider offering static guards, mobile patrols, and event staffing in New Zealand, closely comparable in scale and service mix.
- Knight Security: NZ-based security firm offering manned guarding, alarm response, and event security services, competing with Red Badge in the same local market segments.
- Wilson Security: One of New Zealand's largest dedicated security guarding and patrol providers, directly comparable to Red Badge in core manned guarding and event security services.
- Armourguard Security: New Zealand security and crowd/event management provider, comparable on guarding and event staffing services for venues, corporates, and public events.
Emerging players
- Red Badge Events / Showsec: Specialist event security and crowd management firm; comparable to Red Badge's event staffing line of business though operating primarily in the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Red Badge Group social profiles
Digital presenceRed Badge Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Badge Group leadership team
Management profileNumber of profiles
Red Badge Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Badge Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Badge Group
What does Red Badge Group do?
Red Badge Group provides security planning and staffing solutions, including event staff, security personnel, training, and consulting services. The company supplies trained security staff and event workforce for clients across New Zealand.
When was Red Badge Group founded?
Red Badge Group was founded in 1997. It employs 1,001 to 5,000 people.
Where is Red Badge Group based?
Red Badge Group is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Red Badge Group's main competitors?
Broad incumbents on record are ISS A/S, Allied Universal, G4S (Allied Universal) and Securitas New Zealand. Direct peers are First Security, MSS Security, Knight Security, Wilson Security and Armourguard Security. Red Badge Events / Showsec is listed as an emerging player.
Does Red Badge Group have an API?
No public API is recorded for Red Badge Group.
What industry is Red Badge Group in?
Red Badge Group's product category is Security Services. Its primary akta.pro industry code is HSAHAKAG, Access Control Staffing & Visitor Management, with a secondary code of HSACADAE, Corporate Event Staffing & Registration Services. Its NAICS code is 561612 and its SIC code is 7381.