Active Web Group
Active Web Group is a Long Island-based, full-service digital marketing agency founded in 2004, delivering SEO, PPC, web design, eCommerce, and email marketing to SMB and enterprise clients nationwide through an in-house team on multi-year retainer engagements.
- Company typePrivate
- Founded2004
- HeadquartersHauppauge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Web Group does
Active Web Group is a privately held, full-service digital marketing agency headquartered in Hauppauge, Long Island, New York, founded in 2004. The firm delivers SEO, pay-per-click advertising (Google Ads, Bing Ads), social media marketing, email marketing, content development, web design, and eCommerce development for clients across SMB and enterprise segments, with particular depth on Long Island and in the New York metro area while serving customers nationally. Technology stack includes certified platform expertise across Shopify, WordPress/WooCommerce, and Magento 2, Google Analytics, Google Shopping, and integrations with email platforms (MailChimp, HubSpot, Vertical Response, ReachMail). All work is performed in-house with no outsourcing, a positioning element the firm uses as a quality and accountability differentiator.
The business operates on a sales-led, consultative go-to-market with free consultations, complimentary digital marketing reviews, and quote-based project or multi-year retainer engagements; pricing is not publicly disclosed. Revenue is generated entirely through professional services fees. Customer base spans SMBs (accounting, legal, retail, professional services) and enterprise accounts (Steinway & Sons, Invite Health, Thread Check, Hobie Polarized, Edge Electronics), with multiple relationships exceeding ten years in tenure. Awards and certifications include Google Partner status, selection into Google's 2017 Elevator Program, Inc. 5000 recognition, Clutch 5.0 rating, UpCity Local Excellence Award, HIA-LI nomination, and Forbes Agency Council affiliation.
The firm has added an AI Digital Marketing service line centered on Generative Engine Optimization (GEO), using ChatGPT, Gemini, and Perplexity for content generation, predictive analytics, automation, and AI-search optimization. This represents a strategic extension rather than a core technology rebuild: AWG is an AI-enabled services agency, not an AI-native product company. There is no public API, no proprietary model, no disclosed funding, no M&A activity, and ownership appears founder-controlled with no institutional investment disclosed in available material.
Active Web Group firmographics
Firmographics- Name
- Active Web Group
- Legal name
- Active Web Group
- Website
- https://activewebgroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Web Group is a Long Island-based, full-service digital marketing agency founded in 2004, delivering SEO, PPC, web design, eCommerce, and email marketing to SMB and enterprise clients nationwide through an in-house team on multi-year retainer engagements.
- Ownership category
- akta.pro rank
Active Web Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
Keywords
Where Active Web Group is headquartered
LocationHeadquarters
- HQ city
- Hauppauge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Web Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Active Web Group generates revenue through providing comprehensive digital marketing services including SEO, PPC, web design, web development, email marketing, social media marketing, content development, conversion rate optimization, and eCommerce development. Services are typically project-based or ongoing retainer engagements, with pricing customized based on scope and client size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based or retainer pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Active Web Group product offering
Product offeringCore offering
Active Web Group is a full-service digital marketing agency that delivers SEO, paid search/PPC (Google Ads, Bing Ads), social media marketing, email marketing, content development, web design, and eCommerce platform development (Shopify, WordPress/WooCommerce, Magento 2) to businesses. The firm also offers conversion rate optimization, online reputation management, video marketing, local SEO, and AI-driven Generative Engine Optimization (GEO) services, with all work performed in-house by a dedicated team on Long Island.
Product overview
Active Web Group is a full-service digital marketing agency offering a comprehensive suite of services organized around the core disciplines of SEO, PPC advertising, social media marketing, content development, email marketing, web design, and eCommerce development. The agency provides AI-powered digital marketing services under its Generative Engine Optimization (GEO) offering, utilizing tools like ChatGPT, Gemini, and Perplexity for content creation and optimization. The product portfolio spans platform-specific eCommerce development including Shopify, WordPress/WooCommerce, and Magento 2, complemented by specialized services such as conversion rate optimization, reputation management, video marketing, and local SEO. All services are delivered in-house by a dedicated team, with specialization across Long Island and nationwide clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Professional SEO services that improve website visibility and rankings in search engine results, driving organic traffic through keyword research, on-page and off-page optimization, technical SEO, link building, and content development. For businesses seeking to grow organic search presence.
- Pay-Per-Click (PPC) / Google Ads Paid search advertising services that create and manage targeted campaigns on Google Ads and Bing Ads to drive immediate, measurable traffic and qualified leads with data-driven optimization. For businesses seeking fast, trackable lead flow.
- Social Media Marketing Social media strategy, content creation, community management, and advertising across platforms to build brand awareness and engagement. For businesses seeking audience growth on social channels.
- Email Marketing Email marketing campaigns including personalized content creation, automation workflows, A/B testing, and performance analysis to drive engagement and conversions. For businesses seeking to nurture leads and customers via email.
- Content Development / SEO Copywriting SEO-centric content creation including blog posts, articles, website copy, and visual content optimized for search rankings and audience engagement. For businesses seeking editorial support tied to SEO goals.
- Web Design Custom website design service creating visually appealing, responsive, and user-friendly websites tailored to brand identity and business objectives. For businesses needing a new or redesigned website.
- eCommerce Development Full-service eCommerce website development building scalable, secure online stores with seamless transaction processes and shopping experiences. For online retailers needing platform build or redesign.
- Local SEO Local search engine optimization services optimizing online presence for geographic targeting, including Google My Business management and local directory optimization. For local businesses targeting specific geographies.
- Conversion Rate Optimization (CRO) Conversion optimization services that analyze user behavior, identify drop-off points, and continuously test and optimize website performance for increased conversions. For businesses looking to lift conversion rates from existing traffic.
- Reputation Management Online reputation management services that monitor and maintain brand narrative, build positive online presence, and manage customer reviews. For brands needing to manage digital perception and reviews.
- Video Marketing Services Video content creation including animation, visual effects, and live-action production for brand storytelling, engagement, and digital marketing campaigns. For brands seeking multimedia content assets.
- AI Digital Marketing / Generative Engine Optimization (GEO) AI-powered digital marketing services leveraging ChatGPT, Gemini, and Perplexity for content generation, predictive analytics, automation, and optimization for AI-driven search landscapes (Google AI Overviews, ChatGPT Search, Perplexity, Gemini). For brands needing to compete in AI-generated answer environments.
- Google Shopping Management Google Shopping Ads management including product feed optimization, campaign structuring, and bid adjustments for eCommerce product visibility. For online retailers seeking Shopping channel performance.
- Digital Brand Strategy Digital brand strategy and management services to build brand equity, establish credibility, and create emotional connections with target audiences. For businesses seeking brand-level strategy and positioning.
- Shopify eCommerce Development Shopify platform eCommerce development creating custom, branded online stores with themes, plugins, mobile optimization, and analytics integration. For retailers wanting to launch or migrate to Shopify.
- WordPress Development WordPress CMS development including theme customization, plugin development, WooCommerce integration, and site maintenance for scalable business websites. For businesses needing content-managed sites and WooCommerce stores.
- Magento 2 eCommerce Development Magento 2 enterprise eCommerce development offering scalable shopping cart solutions with marketing, catalog management, and checkout optimization for large businesses. For enterprise retailers needing complex catalog and multi-store capabilities.
- Google Analytics Services Google Analytics implementation and management providing tracking, reporting, user behavior analysis, and conversion optimization insights. For businesses needing analytics setup, reporting, and insight generation.
- Long Island Digital Marketing Localized digital marketing services for Long Island and New York area businesses, leveraging local market expertise and consumer behavior insights. For Long Island and NY metro businesses prioritizing local reach.
Quantifiable outcome
- 244% revenue increase for Hobie Polarized eCommerce client
- +4 more outcomes
Companies that use Active Web Group
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Active Web Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature4 records
Active Web Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google Partner agency with verified partner status. Manages Google Ads campaigns, Google Shopping, and other Google marketing products for clients. Access to Google's Elevator mentorship program for agency growth.
- ShopifycoreCertified Shopify development partner building and managing Shopify eCommerce stores for clients. Offers seamless, user-friendly platform with secure checkout and mobile optimization.
- WordPress/WooCommercecoreSpecializes in WordPress development including WooCommerce eCommerce solutions. Powers millions of websites globally with customizable themes and plugins.
- Magento (Adobe Commerce)coreExpert Magento 2 eCommerce development for enterprise-level businesses. Offers scalable shopping cart solutions with advanced marketing, catalog management, and multi-store capabilities.
- Forbes Agency CouncilminorContributing expert thought leadership to Forbes Agency Council, demonstrating industry expertise through published articles on digital marketing strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Active Web Group competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and content marketing — directly comparable to AWG's service mix and SMB-to-enterprise client focus. Like AWG, WebFX emphasizes measurable ROI and long-term client relationships.
- SmartSites: SmartSites is a Google Partner digital marketing agency providing SEO, PPC, web design, and eCommerce development. It mirrors AWG's full-service model, technology certifications, and SMB-to-mid-market target segment.
- Thrive Internet Marketing Agency: Thrive is a full-service internet marketing agency offering SEO, PPC, social media, web design, and eCommerce services. Its service portfolio and customer-base composition closely overlap with AWG's, making it a structurally comparable direct peer.
- Straight North: Straight North is a full-service digital marketing agency focused on SEO, PPC, and lead generation for B2B and eCommerce clients, directly comparable to AWG's mid-market B2B and eCommerce practice and consultative sales motion.
- Ignite Digital: Ignite Digital is a digital marketing agency offering SEO, PPC, web design, and social media marketing — a service mix that maps directly to AWG's core offerings for SMB and mid-market clients.
- KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, conversion rate optimization, and landing page design. Its CRO and paid-search focus overlaps with two of AWG's strongest service pillars.
- Lyfe Marketing: Lyfe Marketing is a digital marketing agency providing social media management, SEO, PPC, and email marketing for SMBs — a comparable service portfolio and target customer segment to AWG's SMB practice.
- Blue Fountain Media: Blue Fountain Media is a digital agency offering web design, branding, SEO, and eCommerce development for mid-market and enterprise clients — closely aligned with AWG's web design + digital marketing integrated model.
- SEO Inc. SEO Inc. is a long-standing SEO agency offering search engine optimization, PPC, and digital marketing services. Its SEO-centric offering and longevity mirror two of AWG's core differentiators: SEO depth and 20+ year operating history.
- Lounge Lizard: Lounge Lizard is a boutique digital agency offering web design, SEO, PPC, and branding. It is comparable to AWG in service breadth, agency size, and focus on customized (non-outsourced) digital marketing solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Web Group social profiles
Digital presenceActive Web Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Web Group leadership team
Management profileNumber of profiles
Active Web Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Web Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Web Group
What does Active Web Group do?
Active Web Group is a full-service digital marketing agency that delivers SEO, paid search/PPC (Google Ads, Bing Ads), social media marketing, email marketing, content development, web design, and eCommerce platform development (Shopify, WordPress/WooCommerce, Magento 2) to businesses. The firm also offers conversion rate optimization, online reputation management, video marketing, local SEO, and AI-driven Generative Engine Optimization (GEO) services, with all work performed in-house by a dedicated team on Long Island.
Is Active Web Group a public or private company?
Active Web Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Web Group founded?
Active Web Group was founded in 2004. It employs 11 to 50 people.
Where is Active Web Group based?
Active Web Group is headquartered in Hauppauge, United States, in the North America region.
How does Active Web Group make money?
One revenue line is on record: digital Marketing Services.
Who are Active Web Group's main competitors?
Direct peers on record are WebFX, SmartSites, Thrive Internet Marketing Agency, Straight North, Ignite Digital, KlientBoost, Lyfe Marketing, Blue Fountain Media, SEO Inc. and Lounge Lizard.
Does Active Web Group have an API?
No public API is recorded for Active Web Group.
What industry is Active Web Group in?
Active Web Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAJAC, Off-Page SEO & Link Building (Digital PR, Outreach). Its NAICS code is 54181 and its SIC code is 7311.