What Memphis Tours does

Memphis Tours is a Cairo-based, privately held inbound tour operator founded in 1955 that designs and sells curated travel packages centered on Egypt and 16 additional destinations across MENA, sub-Saharan Africa, South Asia, East Asia, Europe, and South America. The company serves individual travelers, families, honeymooners, small groups, accessible-travel customers, luxury travelers, and corporate/MICE clients, offering packages that bundle licensed Egyptologist guides, accommodation (ranging from budget to Four Seasons and St. Regis properties), Nile cruise vessels (modern five-star ships and traditional dahabiyas), overland transport, and entrance logistics. Pricing spans approximately $227 for budget small-group tours to $7,755 for premium multi-country packages, with 25% standard deposits and 50% peak-season deposits, and group incentives such as 5+1=5 free-place promotions. The core product surface runs on a proprietary online booking platform featuring a custom itinerary builder, live chat support, multi-language presentation (six languages), multi-currency pricing (seven+ currencies), and encrypted payment processing across Visa, Mastercard, American Express, and bank transfer. Distribution is direct-to-consumer via website, phone, email, WhatsApp, and live chat, supported by content marketing, influencer programs, and review-platform presence (14,433+ TripAdvisor reviews at 4.9/5, 5/5 Feefo), with ISO 9001:2015 certification backing the quality positioning.

The business operates four physical offices — Cairo (headquarters), Luxor, Aswan, and Hurghada — providing on-the-ground coverage across Egypt's primary tourism corridors. Revenue streams are predominantly transactional (one-time tour package purchases) supplemented by a recurring loyalty program (Encore Rewards). Strategic activity in 2026 includes a refreshed Nile cruise portfolio, a new online booking platform launch, and an announced expansion connecting heritage sites to Red Sea destinations with added family and photography programs. The company is independently owned with no disclosed funding rounds, parent company, or external investment.

Name

Memphis Tours

Legal name

Memphis Tours

Website

https://memphistours.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Memphis Tours is a Cairo-based tour operator founded in 1955 selling curated Egypt and multi-country travel packages across 17+ destinations to individual travelers, families, and corporate clients via its own direct-to-consumer booking platform.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Guided tour packages
• Nile river cruises
• Multi-country tours
• Custom tour itineraries
• Corporate travel services

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Tour Packages: Curated and tailor-made travel packages to Egypt and other destinations including accommodation, guided tours, transportation, and entrance fees
2. Nile River Cruises: Nile cruise packages ranging from 3-7 nights on various vessels including standard 5-star ships and luxury dahabiya sailing vessels
3. Group Travel Services: Group travel offerings including corporate/MICE services, destination management
4. Specialty Tours: Specialized tours including honeymoon packages, accessible/wheelchair tours, desert safaris, Christmas/New Year packages, Easter tours
5. Encore Rewards Loyalty Program: Loyalty program for repeat customers with potential discounts and exclusive offers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

Memphis Tours is a Cairo-based inbound tour operator that designs, sells, and operates guided travel packages centered on Egypt and extending to 17+ destinations including Jordan, Dubai, Saudi Arabia, Morocco, Oman, Turkey, Africa, India, Sri Lanka, Japan, Greece, Peru, and Southeast Asia. Core offerings include expert-led Egypt tour packages, customizable 4–7 day Nile River cruises on five-star ships and traditional dahabiyas, multi-country combination tours, and specialty sub-brands (luxury, small group, honeymoon, accessible, safari, Christmas/New Year, Easter). Services are booked via a proprietary online platform with itinerary builder, live chat, and encrypted payment, supported by regional offices in Luxor, Aswan, and Hurghada and licensed Egyptologist guides.

Product overview

Memphis Tours is a Cairo-based travel operator founded in 1955 offering a comprehensive portfolio of travel services centered around Egypt tours and multi-country travel packages. The core offering consists of the online booking platform (enabling travelers to search, compare, and book tours), complemented by customizable Nile River cruise packages (ranging from 4-7 day itineraries on modern ships and traditional dahabiyas), guided Egypt tour packages covering Cairo, Luxor, Aswan, and key archaeological sites, and multi-country tour combinations including Jordan, Morocco, Dubai, Kenya, and others. The product line extends to specialized sub-brands including luxury 5-star tours, small group tours, honeymoon packages, wheelchair accessible tours, desert safaris, Christmas/New Year holiday packages, Easter cruises, and off-the-beaten-track cultural tours. The offering operates on a modular basis where customers can book standalone packages or combine elements (e.g., Cairo stay + Nile cruise + Red Sea extension) into customized itineraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Memphis Tours Online Booking Platform Web-based booking platform enabling travelers to search, compare, and reserve Egypt tours with real-time availability, a custom itinerary builder, live chat support, and secure encrypted payment processing across multiple currencies and languages.
• Egypt Tour Packages Expert-led guided tours covering Egypt's major attractions including Cairo (Pyramids of Giza, Grand Egyptian Museum), Luxor (Valley of the Kings, Karnak Temple), and Aswan (Philae Temple, Abu Simbel), with options to combine Nile cruises and Red Sea extensions.
• Nile River Cruise Packages Customizable Nile River cruise experiences spanning 4-day to 7-day itineraries between Luxor and Aswan, featuring modern five-star ships and traditional dahabiya sailing vessels with private and small-group options.
• Multi-Country Tours Combined tour packages visiting multiple destinations including Egypt-Jordan, Egypt-Morocco, Egypt-Dubai, Egypt-Kenya, and others, managed by local travel specialists.
• Jordan Tours Guided tours to Jordan including Petra, Wadi Rum, Dead Sea, Jerash, and Amman, often combined with Egypt tours.
• Dubai Tours Tours combining Egypt and Dubai, featuring modern architecture of Dubai and Abu Dhabi alongside ancient Egyptian wonders.
• Morocco Tours Imperial cities tours covering Casablanca, Rabat, Fez, Meknes, and Marrakech, combinable with Egypt tours.
• Luxury Egypt Tours Premium 5-star tours featuring Four Seasons, Marriott Mena House, St. Regis properties, deluxe Nile cruise ships, private Egyptologist guides, and VIP airport services. Starting from $1,929 per person.
• Small Group Egypt Tours Intimate group tours of typically 8-12 travelers led by licensed Egyptologist guides, offering personalized attention with shared costs.
• Egypt Honeymoon Packages Romantic travel packages combining Cairo monuments, Nile cruise, and Red Sea beach extensions with special experiences like private felucca rides and candlelit dinners.
• Wheelchair Accessible Egypt Tours Accessibility-focused tours with adapted transport, verified wheelchair-friendly accommodations, and dedicated accessibility assistants. 10-day Alexandria to Abu Simbel package from $3,467; 8-day Cairo and Nile Cruise from $3,937.
• Egypt Desert Safaris Adventure tours covering Western Desert, Bahariya Oasis, Black Desert, White Desert National Park, and Siwa Oasis using 4x4 vehicles.
• Christmas and New Year Egypt Packages Festive holiday tours featuring Christmas Eve Gala Dinners, New Year's Eve celebrations, Nile cruise festivities, and Red Sea holiday extensions. Starting from $825 per person.
• Easter Nile Cruise Packages Spring holiday cruise packages during Coptic Easter period, featuring group departures on vessels like MS Salacia and Steigenberger Minerva.
• Off the Beaten Track Egypt Tours Alternative route tours covering Middle Egypt sites including Amarna, Beni Hassan tombs, El Minya, Holy Family route, and lesser-known archaeological sites.
• Egypt Safari Tours African Safari tours including Tanzania and Zanzibar combinations with Egypt tours.
• Cairo Short Break Packages Focused 2-5 day visits to Egypt's capital covering Giza Pyramids, Sphinx, and Grand Egyptian Museum.
• Memphis Tours MICE Services Meetings, Incentives, Conferences, and Events (MICE) planning services for corporate group travel, with group discounts (6+ travelers = 1 free; 12+ travelers = 2 free).
• Encore Rewards Loyalty Program Loyalty program offering discounts and exclusive offers for repeat customers, large private groups, and enrolled members.

Quantifiable outcome

• Over 14,433 positive reviews on TripAdvisor with 4.9/5 rating
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TUI Group: Largest European tour operator with extensive Egypt, North Africa, and multi-destination package tours. Comparable in packaged tour offerings and multi-country itineraries, though TUI operates at much greater scale and includes its own airline and hotel assets.
• Viator: Tripadvisor-owned experiences marketplace distributing tours and activities globally including Egypt. Comparable as an indirect distribution channel and competitor for direct bookings; operates a marketplace model rather than an operator model.
• GetYourGuide: Global marketplace for tours, activities, and excursions including a large Egypt inventory. Functions as both a competitive booking channel and a potential distribution partner for Memphis Tours' day-experience offerings.

Direct peers

• Intrepid Travel: Small-group adventure tour operator covering Egypt, Morocco, Jordan, and 100+ countries. Directly comparable on small-group (8–12 traveler) Egyptologist-led itineraries, cultural depth, and direct-to-consumer booking model, though publicly listed and broader geographically.
• G Adventures: Small-group tour operator with strong Egypt and North Africa offerings. Comparable in group-size philosophy, licensed local guides, and multi-country tour construction; both target experiential, culturally immersive travelers.
• Audley Travel: Bespoke tailor-made tour operator specializing in Egypt, Morocco, and Jordan. Highly comparable on custom-itinerary positioning, expert country specialists, and premium pricing tier; competes for the same high-end Egypt multi-country traveler.
• On The Go Tours: Egypt and Middle East-focused small-group tour operator. Closest direct competitor given shared Egypt, Jordan, and Morocco destination focus, similar group sizes, and comparable budget-to-mid-range price positioning.
• Exodus Adventure Travels: UK-based adventure tour operator covering Egypt, Jordan, and Morocco among others. Comparable in guided group tours with cultural/historical focus and licensed local guides; small-group positioning similar to Memphis Tours' sub-brand.
• Travel Talk Tours: Egypt and Middle East specialist tour operator offering small-group and budget tours. Closely comparable destination focus (Egypt, Jordan, Turkey, Morocco), small-group format, and direct-to-consumer booking model.

Emerging players

• TourRadar: Online marketplace aggregating multi-operator tour packages including Egypt and multi-country itineraries. Comparable in multi-country tour offerings; functions as both a potential distribution partner and competitor for direct bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/memphistours
• YouTubeyoutube.com/user/toursinegypt
• Facebookfacebook.com/memphistours
• Instagraminstagram.com/memphistours
• TikToktiktok.com/@memphistoursglobal
• Pinterestpinterest.com/memphistours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Tours