On The Go Tours
On The Go Tours is a UK-based tour operator (founded 1998) offering 4,500+ multi-day guided tours, safaris, cruises, and beach breaks across 100+ countries. It sells per-person packages direct-to-consumer and via travel agent partners, with 24/7 multi-region support.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What On The Go Tours does
On The Go Tours is a privately-held tour operator incorporated in the United Kingdom as Go Travelling LTD, founded in 1998 and headquartered in London. The company curates and resells multi-day guided travel experiences across 100+ countries, offering a catalog of more than 4,500 itineraries spanning four core product categories — Multi-Day Tours, Safaris, Sail & Cruise Trips, and Vacations — delivered through formats including group tours, private tours, city explorer trips, and day tours. It does not own hotels or transport assets, relying instead on local ground operators and expert guides for on-the-ground delivery. The portfolio is split across two sub-brands: Signature Journeys (premium itineraries) and Worldwide Touring (standard group tours).
The business operates a direct-to-consumer model through its website (onthegotours.com), assisted phone sales (including a US line 1-866-606-2960), and live chat, alongside a B2B2C channel via dedicated travel agent login portals and commission-based referrals. Revenue is generated one-time at point of booking on a per-person pricing model, with published itineraries ranging from approximately $218 to $4,585+ per person and frequent promotional discounts of 20-40% and 2-for-1 deals. Customer segments include solo travelers, couples, families, special-occasion travelers, and travel agent resellers, primarily sourced from the USA, UK, Australia, Canada, South Africa, and New Zealand. The company maintains regional offices in the UK, Australia, South Africa, and North America to deliver 24/7 customer support across time zones. No proprietary technology platform, AI capabilities, APIs, or mobile applications are disclosed in available source material; the underlying technology stack appears to be standard e-commerce/booking infrastructure rather than a differentiated technical asset.
On The Go Tours firmographics
Firmographics- Name
- On The Go Tours
- Legal name
- Go Travelling LTD
- Website
- https://onthegotours.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On The Go Tours is a UK-based tour operator (founded 1998) offering 4,500+ multi-day guided tours, safaris, cruises, and beach breaks across 100+ countries. It sells per-person packages direct-to-consumer and via travel agent partners, with 24/7 multi-region support.
- Ownership category
- akta.pro rank
On The Go Tours industry classification
Industry- Product category
- Guided Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private/Customized Multi-Day Tour Operators (THAKADAC)
- akta.pro secondary industries
- Adventure & Expedition Multi-Day Tour Operators (THAKADAD), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)
Keywords
Where On The Go Tours is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
On The Go Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Guided Tour Packages: On The Go Tours generates revenue by selling multi-day guided tour packages priced on a per-person basis. Revenue is one-time at point of booking, covering accommodation, transport, included sightseeing, and guide services. Additional revenue may come from optional upgrades, extensions, pre/post-tour accommodation, and supplementary activities booked by travelers. The company operates exclusively as a tour operator reseller, not owning hotels or transport assets directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tour packages sold at per-person pricing with itinerary-specific rates ranging from ~$218 to $4,585+ depending on destination, duration, and accommodation level. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
On The Go Tours product offering
Product offeringCore offering
On The Go Tours is a tour operator that curates and sells multi-day guided travel experiences including group tours, private tours, safaris, sailing and cruise trips, city breaks, and beach vacations across 100+ countries. Each package bundles pre-arranged accommodation, transport, key sightseeing, and local expert guide services, sold on a per-person basis through the company's direct website, phone sales, live chat, and travel-agent partner channel. The company operates as a reseller, sourcing on-the-ground delivery from local ground operators and guides rather than owning hotels or transport assets.
Product overview
On The Go Tours offers a portfolio of multi-day travel experiences across 100+ countries, comprising four core product categories: Multi-Day Tours, Safaris, Sail & Cruise Trips, and Vacations. These products are delivered through multiple tour formats including Group Tours, Private Tours, City Explorer Trips, and Day Tours. The company, operating since 1998, provides both guided and self-guided options with various guiding styles (Fully Guided, Partially Guided, Semi-Independent, Self-Guided). Tour durations range from day tours to 15+ day epic adventures, covering destinations across Africa, Europe, Asia, Americas, Australasia, and Antarctica.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Journeys: Premium tour packages featuring experienced local guides and curated itineraries.
- Worldwide Touring
Products and services
- Multi-Day Tours
Quantifiable outcome
- 24/7 customer support available across multiple timezones (UK, Australia, South Africa, North America)
- +1 more outcomes
Companies that use On The Go Tours
Customer profileSegments3 records
Ideal customer profiles2 records
On The Go Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On The Go Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Club MedminorClub Med partnered with On the Go Tours to offer a three-part immersive Moroccan experience for travel agents, combining a cultural tour with a stay at Club Med Marrakech La Palmeraie. The event was designed to showcase Morocco's cultural highlights and Club Med's premium resort offerings, with targeted outreach to the Pacific market travel agent community. The partnership enables On the Go Tours to offer enhanced accommodation options and co-branded familiarization (famil) experiences for travel trade partners.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
On The Go Tours competitors and assessment
Company assessmentDirect peers
- Intrepid Travel: Australia-founded multi-day small-group tour operator offering guided itineraries across 100+ countries. Directly comparable to On The Go Tours in product format (group + private), destination breadth, and value-tier positioning.
- G Adventures: Canadian multi-day small-group tour operator with global itineraries spanning 100+ countries. Closely matches On The Go Tours' tour-format mix, global scale, and direct-to-consumer plus travel-agent distribution.
- Trafalgar Tours: Globally recognized multi-day guided tour operator offering escorted itineraries across dozens of countries. Comparable to On The Go Tours in tour format (group + private), destination breadth, and travel-agent channel focus.
- Exodus Travels: UK-based multi-day guided and self-guided tour operator with adventure and cultural itineraries across 90+ countries. Directly comparable to On The Go Tours on geography (UK-anchored), product mix, and customer profile.
- Contiki: Multi-day guided tour operator specializing in 18–35 demographic itineraries across Europe, Asia, Americas, and Australasia. Comparable to On The Go Tours' group tour format and global destination footprint.
- Explore Worldwide: UK-based small-group adventure tour operator offering multi-day itineraries across 100+ countries. Comparable to On The Go Tours on geography, tour duration mix, and adventure/cultural product positioning.
- Tucan Travel: UK-based multi-day small-group and private tour operator offering itineraries across 70+ countries. Closely matches On The Go Tours on tour format, geographic reach, and value-tier pricing.
Broad incumbents
- Abercrombie & Kent: Luxury and premium multi-day tour operator offering private and small-group itineraries worldwide including safaris and expedition cruises. Comparable to On The Go Tours' premium product tier and safari/cruise offerings, though at a higher price point.
- Collette Tours: Established North American multi-day guided tour operator with itineraries across six continents. Comparable to On The Go Tours on guided multi-day product format and broad destination coverage.
Emerging players
- Hurtigruten: Norwegian expedition and coastal cruise operator offering multi-day sail-and-cruise experiences including Antarctica. Comparable to On The Go Tours' Sail & Cruise category, particularly expedition-style itineraries to remote regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
On The Go Tours social profiles
Digital presenceOn The Go Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Go Tours leadership team
Management profileNumber of profiles
On The Go Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Go Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Go Tours
What does On The Go Tours do?
On The Go Tours is a tour operator that curates and sells multi-day guided travel experiences including group tours, private tours, safaris, sailing and cruise trips, city breaks, and beach vacations across 100+ countries. Each package bundles pre-arranged accommodation, transport, key sightseeing, and local expert guide services, sold on a per-person basis through the company's direct website, phone sales, live chat, and travel-agent partner channel. The company operates as a reseller, sourcing on-the-ground delivery from local ground operators and guides rather than owning hotels or transport assets.
Is On The Go Tours a public or private company?
On The Go Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Go Tours founded?
On The Go Tours was founded in 1998. It employs 11 to 50 people.
Where is On The Go Tours based?
On The Go Tours is headquartered in London, United Kingdom, in the Europe region.
How does On The Go Tours make money?
One revenue line is on record: guided Tour Packages.
Who are On The Go Tours's main competitors?
Direct peers on record are Intrepid Travel, G Adventures, Trafalgar Tours, Exodus Travels, Contiki, Explore Worldwide and Tucan Travel. Broad incumbents are Abercrombie & Kent and Collette Tours. Hurtigruten is listed as an emerging player.
Does On The Go Tours have an API?
No public API is recorded for On The Go Tours.
What industry is On The Go Tours in?
On The Go Tours's product category is Guided Tour Services. Its primary akta.pro industry code is THAKADAC, Private/Customized Multi-Day Tour Operators, with a secondary code of THAKADAD, Adventure & Expedition Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.