DunavNET
DunavNET is a Serbia-based Innovation Studio founded in 2005 that builds and commercializes proprietary AI and IoT platforms — primarily agroNET for digital agriculture, Smarta for enterprise AI chatbots, and blockchain wine traceability — serving agribusiness, wineries, and public-sector clients across Europe via EU-funded R&D, licensing, and co-creation engagements.
- Company typePrivate
- Founded2005
- HeadquartersNovi Sad
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DunavNET does
DunavNET is a privately held Innovation Studio founded in 2005 and headquartered in Novi Sad, Serbia, with a regional office in Dublin, Ireland. The company designs, validates, and delivers AI and IoT digital ventures for industry leaders, scale-ups, and the public sector, operating a portfolio of proprietary platforms rather than a single product. Its core offerings span an agricultural platform (agroNET) with specialized modules for poultry farms (poultryNET with AI-powered egg counting), vineyards and orchards (frost prediction, irrigation optimization, pest and disease management), a blockchain-based wine traceability system (TRACEWINDU) combining smart labels, isotopic fingerprinting, and hyperspectral imaging, an XR training platform for agricultural robotics (FARMTRON-XR on Meta Quest 3S), and a no-code enterprise AI chatbot builder (Smarta) that grounds responses exclusively in user-uploaded documents.
The company's R&D division, DNET Labs, has built two decades of capability through participation in EU-funded programs including Horizon Europe, H2020, and Marie Skłodowska-Curie Actions across projects such as DEMETER, REMARKABLE, ENACT, COMMECT, and HAMTRACE, with consortium partners in Serbia, Spain, Italy, France, Greece, Montenegro, Portugal, Ireland, and Argentina. The company holds ISO 27001, ISO 9001, and GDPR certifications and was recognized as a Top 100 Startup at The Europas 2024 and as an Innovation Radar Prize 2024 finalist.
Revenue mechanics combine EU co-funded R&D project participation (professional services and grant income), commercial licensing and subscription of proprietary platforms (agroNET, poultryNET, Smarta), and an Innovation Studio service line that co-creates digital ventures with industry partners under a structured concept-to-pilot-in-six-months framework. Distribution is multi-channel: direct enterprise engagement through 30-minute innovation calls, self-serve platforms (wedoai.eu, agronet.solutions, digitalfarming.eu), and EU consortium channels. Pricing is not publicly disclosed beyond a freemium pilot program for Smarta.
DunavNET firmographics
Firmographics- Name
- DunavNET
- Legal name
- DunavNET LLC
- Website
- https://dunavnet.eu
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DunavNET is a Serbia-based Innovation Studio founded in 2005 that builds and commercializes proprietary AI and IoT platforms — primarily agroNET for digital agriculture, Smarta for enterprise AI chatbots, and blockchain wine traceability — serving agribusiness, wineries, and public-sector clients across Europe via EU-funded R&D, licensing, and co-creation engagements.
- Ownership category
- akta.pro rank
DunavNET industry classification
Industry- Product category
- Digital Agriculture & IoT Platforms
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Smart Contract Frameworks & SDKs (developer kits, templates, standards) (FSAPABAB), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where DunavNET is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices2 records
Markets served
DunavNET business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- EU R&D Project Funding: DunavNET participates in EU-funded research projects (Horizon Europe, H2020, Marie Skłodowska-Curie Actions) as a technology provider and solution developer, contributing to consortium-based innovation initiatives.
- Digital Platform Licensing: Commercial licensing and deployment of proprietary platforms including agroNET, poultryNET, and AI solutions like Smarta to agricultural enterprises, wine producers, and rural communities.
- Innovation Studio Services: Co-creation and development of new digital ventures for industry leaders and scale-ups, offering AI and IoT expertise with a structured studio framework taking concepts from idea to validated venture in 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Smarta 30-day pilot program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
DunavNET product offering
Product offeringCore offering
DunavNET designs, validates, and delivers AI and IoT digital ventures for industry leaders, scale-ups, and the public sector, primarily through three streams: (1) commercial proprietary platforms such as agroNET (digital agriculture/farm management), Smarta (no-code AI chatbot), FARMTRON-XR (XR training), TRACEWINDU (blockchain wine traceability), and the wedoai.eu AI solutions marketplace; (2) participation in EU-funded R&D consortia via its DNET Labs division; and (3) an Innovation Studio service that co-creates digital ventures from concept to validated product.
Product overview
DunavNET Innovation Studio operates as a multi-product portfolio company offering AI and IoT digital solutions. The core platform is agroNET, a comprehensive farm management system with specialized vertical modules including poultryNET for poultry production, FARMTRON-XR for XR-based agricultural robotics training, and the Decision-Making Support Tool (DST) for AI-powered agronomy advice. Additional products include Smarta (no-code AI chatbot builder), HOSS (IoT sensor platform), PacSana (health tech), Intertraduction (AI translation), and TRACEWINDU (blockchain-based wine traceability). These solutions are delivered through the wedoai.eu AI platform and supported by the Digital Farming Hub community platform. The portfolio spans agriculture, health, industry, and AI-powered applications.
Differentiator
Problem solved
Functional benefit
Brands
- DNET Labs: R&D division of DunavNET that builds deep expertise in emerging technologies through EU-funded projects and scientific collaboration
Products and services
- agroNET Comprehensive digital agriculture and farm management platform offering IoT-based services for orchards, vineyards, and crop production, including real-time environmental monitoring, frost prediction, irrigation optimization, pest and disease management, and integration with DynaCrop satellite-based crop analysis.
- Smarta No-code AI chatbot builder that lets businesses create AI assistants using only their own documents and content, with no external data or generic AI answers, for internal knowledge access, onboarding, documentation, and pre- and post-sales support.
- HOSS IoT-based smart sensor platform for environmental and industrial monitoring, providing connected device solutions across sectors and feeding telemetry into DunavNET's data platforms.
- FARMTRON-XR Extended reality (XR) training platform for agricultural robotics, delivering immersive OpenXR-aligned training scenarios on Meta Quest 3S headsets for battery diagnostics, mechanical fault detection, sensor calibration, and connectivity troubleshooting in vineyard and tree crop systems.
- TRACEWINDU Blockchain-based wine traceability system using smart labels, QR codes, and AI models to authenticate wine origin across the value chain by combining chemical fingerprinting, hyperspectral imaging, and isotopic analysis to combat wine fraud.
- Digital Farming Hub Knowledge-sharing and collaboration platform built as the DEMETER SOCS legacy, providing a knowledge base, discussion forums, a chatbot virtual assistant, and centralized access to DEMETER Enablers Hub resources for digital agriculture stakeholders.
- wedoai.eu AI Solutions Platform Online AI solutions marketplace showcasing DunavNET's commercial AI offerings, including Smarta intelligent chatbots, real-time translation, computer vision, and smart city platforms, available for self-service access globally.
- DunavNET Innovation Studio Services Co-creation and venture-building service for industry leaders and scale-ups, providing AI and IoT expertise through a structured studio framework that takes concepts from idea to validated digital venture in approximately six months.
- PacSana Health technology solution for monitoring and managing health-related parameters, providing digital health management capabilities via connected devices.
- Intertraduction AI-powered translation solution providing real-time language translation services for cross-language communication and content localization.
Quantifiable outcome
- 15% reduction in pesticide usage achieved through DEMETER Pilot 5.1
- +2 more outcomes
Companies that use DunavNET
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
DunavNET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature8 records
DunavNET partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and flagship.
- Universitat Autònoma de Barcelona (UAB)coreTRACEWINDU project coordinator and consortium partner. UAB leads the Horizon 2020 Marie Skłodowska-Curie Actions project focused on wine traceability using smart labels and blockchain technology. DunavNET contributes digital traceability platform development and multimodal AI agent creation.
- Ionian UniversitycoreREMARKABLE project secondment host in Corfu, Greece. Collaboration focused on rural environmental monitoring and AI/IoT solutions for sustainable development.
- BioSense InstitutecoreCo-organizer of ETF International Networking Events for Western Balkans agri-food sector. Joint focus on digital and green transformations in agriculture.
- Université de Pau et des Pays de l'Adour (UPPA)coreIPREM Institute collaboration within TRACEWINDU project. Professor Olivier Donard (French National Academy of Sciences) leads wine analysis research including isotopic fingerprint methodologies and geographic origin evaluation.
- Art RepublicflagshipJoint digital art platform collaboration for 'The Light Within' exhibition at United Nations. DunavNET provides AI-based curation of art pieces and sentiment capture of visitors using their wedoai.eu technology.
- BluSkyflagshipJoint collaboration for remote management of digital art at UN exhibition, enabling smooth digital art operations and automatic AI-based curation.
- Lusofona UniversitycoreREMARKABLE project coordinator. Marie Skłodowska-Curie Actions project (101086387) focused on democratizing IoT/ML technologies for rural communities and sustainable development.
- Beyond VisioncoreREMARKABLE project partner exploring IoT and AI-based solutions for rural environmental monitoring and agricultural data collection.
- DynaCropcoreSatellite-based crop analysis service provider. Integration with agroNET platform enhances agricultural production efficiency through satellite-based crop monitoring.
- Alu MarkomcoreSolar generator supplier partner. Collaboration combines mobile solar generators with agroNET platform for sustainable farming practices and energy solutions for digital agriculture.
- University of Donja Gorica (UDG)coreLong-standing partner in TRACEWINDU project and GenAI research. Joint publication on FLUX.1 synthetic data for YOLOv9 poultry farming. Consortium partner since 2021.
- Polytechnic University of Valencia (UPV)coreREMARKABLE project secondment host under Professor Pietro Manzoni. Collaboration on sustainable rural development through digital technologies.
- X23 Ltd.coreEUDigiTOUR consortium partner for digital transformation in tourism sector. Project co-funded by EU COSME program with hackathons across Europe.
- Tourism Startup AssociationcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- ISNARTcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- Algebra LABcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- Transformation LighthousecoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- ITKAMcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- AR/VR TechcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- CroAIcoreEUDigiTOUR consortium partner for digital transformation in tourism sector.
- ENACT Consortium (16 European Partners)coreWeb3-enabled cognitive system for content and data management across cloud-edge continuum. DunavNET defines system requirements, develops AI models, and designs ENACT programming model.
- European Training Foundation (ETF)coreCo-organizer of International Networking Events for skilling-up Western Balkans agri-food sector. Focus on digital and green transformations.
- Fundació Parc Tecnològic del VicoreTRACEWINDU project consortium partner focused on wine technology and traceability.
- INNOLABS SRLcoreTRACEWINDU project consortium partner from Italy.
- Universita di PisacoreTRACEWINDU project consortium partner. PhD researcher Andrea Marianelli seconded to DunavNET for AI sourdough bread quality prediction research.
- Advanced Isotopic AnalysiscoreTRACEWINDU project consortium partner from France specializing in isotopic analysis for wine authenticity.
- Instituto Nacional de Tecnologia Industrial (INTI)coreTRACEWINDU project consortium partner from Argentina. Electronic engineer Diego Freire worked on smart devices and IoT enablers.
- Embassy of the Czech RepubliccoreFunder and supporter of Digitization of Crop Production project integrating DynaCrop satellite services with agroNET platform in Serbia.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
DunavNET competitors and assessment
Company assessmentDirect peers
- xFarm Technologies: Swiss-Italian digital farming platform offering farm management, IoT sensor integration, and decision support for European farmers — comparable in offering breadth (multi-vertical farm management), European focus, and SaaS business model.
- Tule Technologies: California-based agricultural analytics platform providing field-specific irrigation and crop stress data — comparable to DunavNET's irrigation optimization and decision-support tools within agroNET.
- CropX: Israel-based precision agriculture platform combining soil sensors, satellite imagery, and AI for farm management — directly comparable to agroNET in target customers (large farms, vineyards) and core offering (IoT + AI decision support for irrigation and crop optimization).
- Semios: Precision agriculture IoT and AI platform serving orchards, vineyards, and tree crops with pest management, frost prediction, and irrigation — closely overlaps with DunavNET's agroNET use cases, especially frost prediction and pest monitoring.
- Plantix: AI-powered plant disease detection and agronomic advisory platform — overlaps with DunavNET's AI pest/disease management and DST (Decision-Making Support Tool) in providing image-based crop diagnostics and farmer recommendations.
Emerging players
- Tidio: No-code AI chatbot builder for SMBs with self-serve onboarding and freemium tier — comparable to DunavNET's Smarta in offering a no-code, document-trained chatbot product, though Tidio focuses on customer service vs. Smarta's knowledge management use cases.
- Oritain: Food and fiber origin verification company using forensic science and AI for supply chain traceability — directly comparable to DunavNET's TRACEWINDU wine traceability solution, focused on authenticity rather than blockchain ledger.
- Regrow (formerly FluroSat): Agricultural analytics and crop monitoring platform using satellite imagery and AI for sustainability metrics — overlaps with agroNET's satellite integration (DynaCrop) and sustainability-focused farm decision support.
Broad incumbents
- Valmont Industries (Prospera): Global infrastructure and agriculture equipment company that acquired Prospera — provides computer-vision-based crop monitoring and AI advisory at scale, competing in the same precision agriculture category as agroNET but with much larger commercial reach.
- Bosch (Smart Agriculture): Industrial IoT and sensor giant with smart agriculture offerings — comparable as broad incumbent providing IoT platforms for farm and rural applications, though as part of a much wider portfolio beyond agritech.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DunavNET social profiles
Digital presenceDunavNET compliance and trust
Trust signalCompliance3 records
DunavNET financial estimates
Financial estimateRevenue estimate
Valuation estimate
DunavNET leadership team
Management profileNumber of profiles
Profiles7 records
DunavNET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DunavNET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DunavNET
What does DunavNET do?
DunavNET designs, validates, and delivers AI and IoT digital ventures for industry leaders, scale-ups, and the public sector, primarily through three streams: (1) commercial proprietary platforms such as agroNET (digital agriculture/farm management), Smarta (no-code AI chatbot), FARMTRON-XR (XR training), TRACEWINDU (blockchain wine traceability), and the wedoai.eu AI solutions marketplace; (2) participation in EU-funded R&D consortia via its DNET Labs division; and (3) an Innovation Studio service that co-creates digital ventures from concept to validated product.
Is DunavNET a public or private company?
DunavNET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DunavNET founded?
DunavNET was founded in 2005. It employs 11 to 50 people.
Where is DunavNET based?
DunavNET is headquartered in Novi Sad.
How does DunavNET make money?
Three revenue lines are on record. EU R&D Project Funding is the primary driver. The others are digital Platform Licensing and innovation Studio Services.
Who are DunavNET's main competitors?
Direct peers on record are xFarm Technologies, Tule Technologies, CropX, Semios and Plantix. Emerging players are Tidio, Oritain and Regrow (formerly FluroSat). Broad incumbents are Valmont Industries (Prospera) and Bosch (Smart Agriculture).
Does DunavNET have an API?
No public API is recorded for DunavNET.
What industry is DunavNET in?
DunavNET's product category is Digital Agriculture & IoT Platforms. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.