LoungeUp
LoungeUp, now D-EDGE CRM, is a Paris-based SaaS platform providing an all-in-one guest engagement, CRM, messaging, and hotel-operations solution to 3,000+ hospitality establishments across Europe, integrating with 120+ PMS and operational technology partners.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LoungeUp does
LoungeUp, now operating as D-EDGE CRM following its March 2024 acquisition by D-EDGE, is a Paris-headquartered SaaS company providing an all-in-one guest engagement and internal operations platform for the hospitality industry. Founded in 2011 and headquartered at 66 rue des Archives, 75003 Paris, the company combines five core product modules — Guest Messaging (multi-channel hub spanning email, SMS, WhatsApp, and Facebook Messenger), Guest Profile CRM (centralized database with segmentation), Guest App (mobile experience), Operations Management/Dmbook (digital task book, checklists, intranet, staff companion), and a Loyalty Programme — into a single cloud-based platform hosted on AWS with high-availability infrastructure in France.
The platform differentiates through an integration ecosystem of 120+ hospitality partners covering all major PMS systems (Oracle OPERA, Mews, Infor HMS, Apaleo, Protel, Zucchetti, Vega), mobile key providers (Onity, SALTO), reputation/review tools (Review Pro, Customer Alliance), restaurant reservations (Guestonline), housekeeping (1Check, Room Checking), and in-room technology (Eona). A dedicated Customer Data Platform layer centralizes, normalizes, and enriches guest data across these systems, enabling ultra-precise segmentation. The company reports 3,000+ establishments on the platform, including enterprise hospitality brands (Accor, Best Western, Paradores, Staycity, Hotels Barrière), with an internal customer satisfaction score of 9.44/10 and a 5/5 Google rating.
LoungeUp monetizes via annual subscription contracts with quote-based enterprise pricing tailored to each establishment's size and requirements. Go-to-market is enterprise field sales with personalized demos and a dedicated project manager per client (assigned at implementation, with weekly free training sessions). Operations are regional, with active direct-sales phone lines in France (+33 1 84 16 82 20) and Spain (+34 910 769 971). Following the March 2024 acquisition by D-EDGE, the product was renamed D-EDGE CRM in July 2025, adopting the parent's visual identity while maintaining its team and product lines; Mathieu Pollet serves as CEO and Lionel Tressens as CTO.
LoungeUp firmographics
Firmographics- Name
- LoungeUp
- Legal name
- D-EDGE SAS
- Website
- https://loungeup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoungeUp, now D-EDGE CRM, is a Paris-based SaaS platform providing an all-in-one guest engagement, CRM, messaging, and hotel-operations solution to 3,000+ hospitality establishments across Europe, integrating with 120+ PMS and operational technology partners.
- Ownership category
- akta.pro rank
LoungeUp industry classification
Industry- Product category
- Hospitality CRM Software
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Digital Check-in/Check-out & Keyless Entry (THALACAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where LoungeUp is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LoungeUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based CRM and guest engagement platform delivered as a subscription service to hotels and hospitality businesses. Pricing is quote-based and tailored to each establishment's needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on establishment size and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
LoungeUp product offering
Product offeringCore offering
LoungeUp (now branded D-EDGE CRM) is a cloud-based guest relationship and internal operations management platform for the hospitality industry. It provides hotels, resorts, and serviced apartments with a unified suite covering guest messaging, CRM, a guest mobile app, loyalty programs, online check-in, mobile key, upselling, and daily operations management (Dmbook). The platform centralizes guest data and integrates with 120+ hospitality technology partners including major PMS systems.
Product overview
D-EDGE CRM (formerly LoungeUp) is an all-in-one guest engagement platform for the hospitality industry combining CRM, Guest Messaging, Guest App, Operations Management, and Loyalty Program modules. The platform collects, structures and enriches guest data to create unique and personalized experiences across the entire customer journey. Key products include Guest Messaging (multi-channel communication hub for email, SMS, WhatsApp, Facebook Messenger with online check-in), Guest Profile (centralized customer database for segmentation and retention campaigns), Guest App (mobile app for interactive guest services), Operations Management/Dmbook (daily operations management including digital task books, checklists, intranet, and staff companion), and Loyalty Programme (customized loyalty rewards based on guest fidelity levels). The platform integrates with 120+ hospitality partners including major PMS systems, booking engines, and review platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Messaging Multi-channel communication hub that lets hotels and hospitality businesses interact with guests via email, SMS, WhatsApp and Facebook Messenger, including online check-in/check-out and revenue optimization features.
- Guest Profile (CRM) Centralized customer database for hotels that enables enrichment, fine-grained segmentation, and effective retention and marketing campaigns.
- Guest App Mobile application that showcases hotel services and recommendations to guests interactively and personalized, available in the guest's language.
- Operations Management (Dmbook) Virtual assistant for daily hotel operations and tracking, including digital shift book, checklists, intranet documentation and staff companion tools.
- Loyalty Programme Loyalty program for hotels that delivers customized experiences and benefits to guests based on their individual loyalty tier.
Quantifiable outcome
- Customer satisfaction score of 9.44/10
- +1 more outcomes
Companies that use LoungeUp
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles4 records
LoungeUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature17 records
LoungeUp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- D-EDGEflagshipD-EDGE acquired LoungeUp in March 2024 and merged the company. LoungeUp CRM was renamed D-EDGE CRM, adopting D-EDGE's visual identity while preserving its core values and dedicated team. Reflects shared ambition to offer the most comprehensive and integrated CRM solution in the hospitality industry.
- MewscoreIntegration with Mews Property Management System for seamless data synchronization and guest management.
- Oracle (OPERA CLOUD / OPERA V5 / FIDELIO)coreIntegration with Oracle Property Management Systems (OPERA Cloud, OPERA V5, FIDELIO) for comprehensive hotel operations management.
- Infor HMScoreIntegration with Infor Hotel Management System for property management and operations.
- ApaleocoreProperty Management System integration for modern cloud-based hotel operations.
- ProtelcoreProperty Management System integration serving international hotel market.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LoungeUp competitors and assessment
Company assessmentDirect peers
- Revinate: Revinate is a direct hospitality CRM and guest engagement platform serving hotels and resort groups with guest communication, reputation management, and marketing automation — overlapping directly with LoungeUp's CRM, segmentation, and messaging hub for the same hotel buyer personas.
- Cendyn: Cendyn provides a hospitality CRM, guest engagement, and marketing platform for hotels and chains — directly comparable to LoungeUp's Guest Profile CRM, segmentation, and loyalty modules, targeting the same enterprise hotel groups in EMEA and globally.
- Kipsu: Kipsu builds real-time, multi-channel guest messaging for hotels (SMS, WhatsApp, live chat), directly overlapping LoungeUp's Hub de Messagerie and Staff Companion products for the same frontline hotel and guest communication use cases.
- Akia: Akia offers an AI-driven hotel messaging, guest journey, and staff communication platform — competing head-to-head with LoungeUp's messaging hub, mobile key, and operations modules for both independent and chain hospitality customers.
- Hotelchamp: Hotelchamp provides direct-booking guest engagement and on-site conversion tooling for hotels, comparable to LoungeUp's personalized upselling, guest messaging, and digital room directory features aimed at driving ancillary revenue per stay.
- Cloudbeds (with Whistle messaging): Cloudbeds is an all-in-one hotel management platform acquired Whistle's guest messaging, putting it in direct competition with LoungeUp across PMS-integrated messaging, guest engagement, and operations tooling for independent and chain properties.
Emerging players
- TrustYou: TrustYou specializes in hotel reputation management and guest feedback surveys, overlapping with LoungeUp's review-management integrations and guest-survey flows for the same hospitality buyer.
- Mews: Mews is a modern cloud PMS that integrates with LoungeUp today but is itself broadening into guest-facing tools and messaging — making it both a partner and an emerging competitive threat on the hospitality guest-engagement layer.
Broad incumbents
- Salesforce (Marketing/Service Cloud): Salesforce is a broad CRM incumbent that enterprise hotel groups can deploy as a guest CRM and marketing platform through Marketing/Service Cloud — overlapping with LoungeUp's CRM, segmentation, and messaging capabilities, especially in large multi-property deployments.
Others
- Beekeeper: Beekeeper provides an internal staff communication and operations platform for hotels and hospitality workforces, adjacent to LoungeUp's Dmbook operations management and Staff Companion modules though focused on the employee rather than guest side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LoungeUp social profiles
Digital presenceLoungeUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoungeUp leadership team
Management profileNumber of profiles
Profiles2 records
LoungeUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoungeUp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoungeUp
What does LoungeUp do?
LoungeUp (now branded D-EDGE CRM) is a cloud-based guest relationship and internal operations management platform for the hospitality industry. It provides hotels, resorts, and serviced apartments with a unified suite covering guest messaging, CRM, a guest mobile app, loyalty programs, online check-in, mobile key, upselling, and daily operations management (Dmbook). The platform centralizes guest data and integrates with 120+ hospitality technology partners including major PMS systems.
Is LoungeUp a public or private company?
LoungeUp is a private company. It is classified as corporate owned and is currently operating.
When was LoungeUp founded?
LoungeUp was founded in 2011. It employs 11 to 50 people.
Where is LoungeUp based?
LoungeUp is headquartered in Paris, France, in the Europe region.
How does LoungeUp make money?
One revenue line is on record: saaS Subscription.
Who are LoungeUp's main competitors?
Direct peers on record are Revinate, Cendyn, Kipsu, Akia, Hotelchamp and Cloudbeds (with Whistle messaging). Emerging players are TrustYou and Mews. Salesforce (Marketing/Service Cloud) is listed as a broad incumbent. Beekeeper is listed as an others.
Does LoungeUp have an API?
Yes. Public API available as indicated by the status page endpoint https://status.loungeup.com/v3/summary.json. The API enables status monitoring and integration capabilities. Specific endpoints documented include status summary and components JSON endpoints.
What industry is LoungeUp in?
LoungeUp's product category is Hospitality CRM Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAG, Digital Check-in/Check-out & Keyless Entry.