xViz

What xViz does

xViz is a developer of Microsoft Power BI custom visuals, operating from Plano, Texas as a product line within Lumel Technologies (formerly Visual BI). The company offers a suite of 15+ enterprise-grade Power BI custom visuals covering performance management (Performance Flow), project management (Gantt Chart), and advanced chart types (Multi Axes, Marimekko, Radar/Polar, Variance, Waterfall, Bullet, Gauge, Funnel/Pyramid, Hierarchy Tree, Hierarchy Filter, Advanced Trellis, Packed Bubble, Advanced Pie/Donut, Bubble/Scatter). The visuals are built on Microsoft's Power BI custom visual framework and are Microsoft Power BI Certified, allowing them to be distributed and sold through Microsoft AppSource with license assignment managed inside Microsoft 365 Admin. The company's stated footprint is 3,000+ enterprise customers globally and 2M+ downloads of its visuals.

xViz's product strategy is to fill visualization gaps in native Power BI: Power BI lacks built-in Gantt, Marimekko, multi-axis, advanced waterfall and IBCS-compliant bullet charts, and xViz supplies enterprise-grade versions with conditional formatting, drill-down, annotations, and exporting to PDF/PPT. The core use cases are financial supply-chain visualization (Merck case study), project scheduling for manufacturers (Novavax case study), and industry-specific analytics including oil and gas. An additional xViz visual, Hierarchy Variance, has been deprecated in favor of the Inforiver Matrix visual from sister product Inforiver, also built by parent Lumel.

xViz operates a per-seat, named, non-concurrent annual subscription license model with both creator/editor and viewer seats requiring licenses. Licenses are sold via Microsoft AppSource for Power BI Online Service and standard embedding scenarios, and via xViz's website for Report Server, Publish to Web, and App Owns Data embedding. Additional Embedded and OEM/royalty licensing models extend the product to ISVs building applications that bundle xViz visuals. The desktop edition is free for individual Power BI Desktop use, driving a product-led growth funnel into paid organizational licenses. xViz markets through content (blogs, webinars, case studies), Microsoft AppSource listings, a partner/reseller program, an xViz community forum, and active social media.

Name

xViz

Legal name

xViz LLC.

Website

https://xviz.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

xViz is a developer of 15+ Microsoft Power BI Certified custom visuals sold via Microsoft AppSource and direct enterprise licensing. It serves BI practitioners, project managers, finance, and IT teams with performance management, project management, and advanced chart visualizations as a Lumel Technologies product line.

Ownership category

akta.pro rank

Product category

Business Intelligence & Data Visualization Software

NAICS

Software Publishers (51321)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Dashboarding & KPI/Performance Management (HDAEAMAF), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Power BI visuals
• Data visualization
• Business intelligence
• Performance management
• Custom visuals

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Power BI Custom Visual Licenses: Per-seat subscription licensing model where both creators/editors and viewers require licenses. Licenses are unnamed and non-concurrent, valid for one year. Available for purchase via Microsoft AppSource (for supported environments) or directly from xViz website (for Report Server, Publish to Web, and App Owns Data embedding scenarios).
2. Embedded Licenses: For organizations using Power BI Embedded subscription providing access to users external to their organization non-commercially.
3. OEM Licenses: For organizations commercially providing access to users external to their organization (selling application/product/solution containing xViz visuals).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

xViz builds and sells a suite of 15+ enterprise-grade custom Power BI visuals that extend Microsoft Power BI's native visualization capabilities. The portfolio includes advanced chart types (Marimekko, Radar/Polar, Multi Axes, Waterfall, Sankey, Heatmap) and full analytical applications (Performance Flow for OKR/KPI tracking, Gantt Chart for project management, Calendar, Hierarchy Tree, Bullet Chart) used by organizations needing visualization, performance management, and project tracking beyond what Power BI offers out of the box.

Product overview

xViz is a suite of 15+ enterprise-grade custom visuals for Microsoft Power BI, developed by Lumel Technologies (formerly Visual BI). The product portfolio includes performance management tools (xViz Performance Flow), project management tools (xViz Gantt Chart), and a comprehensive library of advanced visualizations (Multi Axes Chart, Radar Polar Chart, Marimekko Chart, Bubble/Scatter Chart, Variance Chart, Waterfall Chart, Hierarchy Filter, Bullet Chart, Advanced Pie Donut, Advanced Gauge, Linear Gauge, Funnel/Pyramid Chart, Hierarchy Tree, Packed Bubble, and Advanced Trellis). The Hierarchy Variance visual has been deprecated in favor of Inforiver Matrix. xViz offers free use in Power BI Desktop with paid licensing for organizational deployment, available for purchase through the xViz website or Microsoft AppSource.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Flow Custom Power BI visual for OKR/KPI tracking and performance management, enabling organizations to monitor strategic objectives and key results within Power BI. Designed for business leaders, strategy teams, and analytics CoEs using Power BI.
• Gantt Chart Custom Power BI visual providing Gantt-style project timeline, task dependencies, and project portfolio tracking within Power BI. Targeted at PMOs, project managers, and operations teams.
• Marimekko Chart Custom Power BI Marimekko/mosaic chart visual for analyzing proportional data across multiple categories simultaneously. Used by analysts and BI developers needing advanced categorical comparison.
• Radar/Polar Chart Custom Power BI visual for radar (spider) and polar coordinate charts, used for multi-variable comparison and performance benchmarking. Designed for analysts and BI developers.
• Multi Axes Chart Custom Power BI visual enabling multiple Y-axes (combo charts) for comparing metrics on different scales in a single chart. Used by analysts comparing measures with different units.
• Waterfall Chart Custom Power BI waterfall chart visual for variance, bridge, and cumulative impact analysis. Commonly used in financial analysis, FP&A, and operational reporting.
• xViz Custom Visuals Suite Bundled suite of 15+ Microsoft AppSource certified custom Power BI visuals, offered under a single Pro/Enterprise subscription license. Designed for organizations standardizing on Power BI and needing a broad set of advanced visualizations and analytical applications.

Quantifiable outcome

• Over 3,000 trusted customers worldwide using xViz enterprise visuals
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationxViz is a Microsoft Power BI certified visual provider with direct availability on Microsoft AppSource marketplace. The partnership enables seamless licensing through Microsoft 365 Admin portal, automatic visual updates, and integration with Microsoft's Power BI ecosystem. xViz has been featured multiple times in official Microsoft Power BI Desktop Summary blogs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Charticulator: Open-source custom visual builder originally developed by Microsoft Research and available in Power BI. Allows users to author their own visuals, posing a partial substitution risk to xViz's pre-built advanced chart library for technically capable users.

Broad incumbents

• Tableau: Salesforce-owned enterprise BI and data visualization platform with a deep native visual library. Competes with xViz indirectly at the BI-platform-of-record level, influencing how much budget is spent on Power BI-native add-ons vs. alternative platforms.
• Sisense: Enterprise analytics platform with embedded BI and dashboarding capabilities. Comparable as a broad BI/visualization incumbent that competes for the same enterprise analytics budget that could otherwise be spent on xViz within a Power BI stack.
• Looker: Google Cloud enterprise BI platform with built-in visualization and dashboarding. Broad incumbent in the same enterprise BI category, relevant for understanding platform-level competition and alternative destinations for advanced-visualization budgets.
• Microsoft Power BI: The platform vendor itself. Microsoft's native Power BI visual library, AppSource rules, and pricing (Pro/Premium per user/Fabric capacities) directly determine xViz's distribution, certification, and unit economics; any native visual additions are the primary competitive threat.

Direct peers

• MAQ Software: Microsoft Power BI partner that publishes a suite of certified custom visuals (e.g., Heatmap, Gantt, Marimekko, Calendar) on AppSource. Directly comparable as a Microsoft-aligned Power BI custom visual publisher serving enterprise BI practitioners.
• Inforiver: Direct sister product under the same parent (Lumel Technologies). Inforiver provides Power BI matrix, table, and reporting visuals, including the Inforiver Matrix that has already replaced xViz's Hierarchy Variance visual, making it the most directly comparable peer.
• ValQ: Direct sister product under Lumel Technologies. ValQ provides what-if scenario modeling and visual planning for Power BI, sharing the same parent, go-to-market motion (AppSource + direct), and target enterprise BI audience as xViz.
• ZoomCharts: Power BI custom visual provider selling a suite of advanced interactive visuals (combo charts, drill-down, network, timeline) through Microsoft AppSource. Direct competitor to xViz in the same marketplace with the same Microsoft certification and per-seat licensing model.
• OKViz: Power BI custom visual vendor offering a portfolio of certified advanced charts (Sankey, Bullet, Gantt, Calendar, Dot Plot) on AppSource. Competes head-to-head with xViz in the Power BI native visual market with similar pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/xvizsuite
• YouTubeyoutube.com/channel/UCxtOhFoClSC5k1zkL0Ap04Q
• Facebookfacebook.com/xvizsuite
• LinkedInlinkedin.com/company/xviz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xViz