What OKVIZ does

OKVIZ Corp. is a privately held, bootstrapped software company founded in 2015 as a spin-off of SQLBI and headquartered in Las Vegas, Nevada, with a globally distributed team of 7. The company develops premium custom data visualization components for Microsoft Power BI, offering seven proprietary visuals: Synoptic Panel (SVG-to-interactive-visual transformation), Smart Filter Pro (multi-mode advanced slicer with fuzzy search), Calendar Pro (multi-calendar date visualization), Bullet Chart (KPI benchmarking), Candlestick, Sparkline, and Card with States. These visuals are built using JavaScript/TypeScript and integrate with Power BI's Desktop, Service, Mobile, Embedded, Report Server, SharePoint, and Publish-to-Web environments; most premium visuals are Microsoft-certified for security and code quality, with non-certifiable visuals audited by Aikido Security.

The company operates a product-led growth motion through a freemium model. Each visual offers a free tier with feature limitations and paid subscription tiers starting at $5-$49/month per visual with volume discounts, plus per-site licensing for embedded analytics at $15-$290/month for unlimited users. Distribution occurs through two channels: the direct okviz.com storefront (full features, 5-day bug resolution SLA) and Microsoft AppSource marketplace (different feature set, per-user only, 3-4 week SLA). Enterprise deployment is supported via Power BI's Organizational Custom Visuals store.

Beyond its own products, OKVIZ operates the OKVIZ Index—a vendor-neutral catalog of 1,012 Power BI custom visuals from multiple publishers, with reviews, comparisons, ratings, and technical metadata. OKVIZ claims 100,000+ customer companies, 1 million monthly users, and penetration in 65% of Fortune US 100 firms, with named customers including Microsoft, Amazon, Tesla, Walmart, Exxon Mobil, Visa, and Eli Lilly. The company is founder-controlled by Marco Russo (also founder of SQLBI) with no disclosed institutional investment, and won Microsoft's Power BI Best Visual Contest Grand Prize (Synoptic Panel) and People's Choice Award (Bullet Chart).

Name

OKVIZ

Legal name

OKVIZ Corp.

Website

https://okviz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

OKVIZ develops premium Power BI custom visuals and operates the OKVIZ Index catalog of 1,012 third-party Power BI visuals. Founded in 2015, the bootstrapped 7-person company serves 100,000+ companies including 65% of Fortune US 100 firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Power BI Visual Licenses (Per-User): OKVIZ sells subscriptions for its premium Power BI custom visuals on a per-user basis. Users can choose between Single user assignment or Capacity-based (P1/F64, P2/F128, P3/F256) licensing. Tiers range from 1-20 users up to 5000+ users with volume discounts per user.
2. Power BI Embedded Licensing (Per-Site): For embedded analytics scenarios, OKVIZ offers per-site licensing with unlimited users. Each embedded deployment (e.g., SharePoint, Publish to Web, Report Server) requires a separate site license.
3. Freemium Free Tier: Each visual offers a free tier with limitations (e.g., single local map, limited data points, no remote maps for Synoptic Panel; Desktop-only with upgrade banner for Calendar Pro). This drives adoption and upgrades to paid tiers.
4. OKVIZ Index Catalog: The company maintains a comprehensive catalog of 1,012 Power BI custom visuals from multiple publishers. While the catalog itself is free to browse, it drives discovery and conversion to OKVIZ's own premium visual purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

OKVIZ designs, develops, and sells premium custom visuals for Microsoft Power BI, including Synoptic Panel, Smart Filter Pro, Calendar Pro, Bullet Chart, Candlestick, Sparkline, and Card with States. The company also operates the OKVIZ Index, a comprehensive catalog of 1,012 Power BI custom visuals from multiple publishers, providing discovery, reviews, comparisons, and ratings for Power BI users worldwide.

Product overview

OKVIZ offers a portfolio of seven Power BI custom visuals: Synoptic Panel (transforms SVG images into data-driven visualizations), Smart Filter Pro (advanced multi-mode slicer), Calendar Pro (date exploration and filtering), Bullet Chart (KPI benchmarking), Candlestick (financial charting), Sparkline (inline trend charts), and Card with States (KPI cards with conditional indicators). Additionally, the OKVIZ Index serves as a catalog platform indexing 1,012 Power BI custom visuals across publishers. Products are available for direct purchase on okviz.com or through Microsoft AppSource, with freemium tiers for most visuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Synoptic Panel A flagship Power BI custom visual that transforms any SVG image into a dynamic, data-driven interactive visualization. Supports local and remote maps, multi-level drill-down, automatic hierarchy discovery, heatmap coloring, conditional formatting, label customization, search functionality, and My Storage encrypted cloud hosting (100MB). Designed for Power BI users needing to visualize data on custom images, floor plans, building layouts, or geographic maps where standard maps do not fit.
• Smart Filter Pro An advanced slicer visual for Power BI offering five filtering modes (Dropdown, Observer, Hierarchical, Filter, and Search) with fuzzy matching, logical operators, incremental data fetching, and support for hundreds of thousands of rows with on-demand loading. Designed for Power BI users with complex filtering needs, large datasets, and requirements for advanced search capabilities.
• Calendar Pro A calendar visual for Power BI supporting Gregorian, Fiscal, Weekly, and Custom calendar types with dynamic granularity switching (day/week/month/quarter/year), multiple events per day, automatic international holidays, color rules, Chart Mode, grouping by multiple periods, and Microsoft certification.
• Bullet Chart A compact KPI chart for Power BI designed for comparing actual values against targets and performance ranges, adhering to Stephen Few's design specifications. Supports horizontal and vertical orientations, multiple targets, variances, qualitative states, comparison measures, templates, and extensive color rules in a compact form factor.
• Candlestick A Power BI custom visual designed for financial data representation showing open, high, low, and close values. Targeted at financial analysts and traders using Power BI for securities and financial market data visualization.
• Sparkline A compact inline chart visual for Power BI that displays trends within a table cell or small space. Designed for Power BI users needing compact trend visualization in dense tabular layouts.
• Card with States A KPI card visual for Power BI that displays metrics with conditional state indicators (e.g., positive, negative, neutral) based on thresholds. Designed for executive dashboards and KPI reporting.
• OKVIZ Index A comprehensive catalog platform indexing 1,012 Power BI custom visuals from various publishers, providing comparison tools, ratings, reviews, and technical metadata for visual discovery and evaluation. Free to browse and serves as a discovery and conversion channel for OKVIZ's own premium visuals.

Quantifiable outcome

• 1 million monthly users across all OKVIZ products
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• MicrosoftflagshipStrategic or Co-development PartnerOKVIZ operates as a key third-party developer for Microsoft Power BI, with its visuals distributed through AppSource and certified by Microsoft. Microsoft reviews and approves OKVIZ visual code at every update. OKVIZ is mentioned as a trusted visual provider in Microsoft's Power BI ecosystem, with 65% of Fortune US 100 companies using OKVIZ visuals.
• Aikido SecuritycoreTechnology or IntegrationFor premium OKVIZ visuals that cannot receive Microsoft certification due to advanced features, the company uses Aikido Security to audit and secure their code. Security badges from Aikido are displayed on OKVIZ's website, providing third-party security verification.
• SQLBIflagshipStrategic or Co-development PartnerOKVIZ was born as a spin-off of SQLBI, combining SQLBI's expertise with design-driven approach to create Power BI visuals. Marco Russo, founder of OKVIZ, is also founder of SQLBI. SQLBI provides technical and brand credibility in the Power BI and data analytics space.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ZoomCharts: Established Power BI custom visual publisher with a broad portfolio of interactive visualizations and similar per-user/AppSource distribution model. Direct competitor in the Power BI custom visual marketplace.
• MAQ Software: Power BI custom visual developer with multiple certified visuals and broader BI/data engineering services. Competes in the same AppSource marketplace for enterprise visualization deployments.
• AnyChart: Long-standing data visualization library company with Power BI custom visual offerings. Competes in the same custom-visual category with similar JavaScript-based charting technology.
• Inforiver: Power BI custom visual publisher focused on enterprise planning, reporting, and matrix-style visualizations. Targets the same enterprise BI buyer persona with comparable certified visual offerings.
• Akvelon: Power BI custom visual developer with a portfolio of visualization add-ons. Comparable as a Microsoft-aligned third-party visual publisher serving similar enterprise customers.
• SQLBI: Parent/spin-off company from which OKVIZ was born in 2015; specializes in Power BI, DAX, and data modeling content and tools. Highly comparable given shared founder (Marco Russo), overlapping Power BI audience, and complementary content/product offerings.
• xViz: Power BI custom visual publisher focused on enterprise reporting visuals including advanced charts and tables. Comparable product portfolio and enterprise go-to-market motion.

Broad incumbents

• Tableau (Salesforce): Major competing BI platform owned by Salesforce with overlapping data visualization and enterprise dashboard use cases. Indirect peer given OKVIZ is Power BI-native, but addresses similar enterprise BI buyer budgets.
• Looker (Google Cloud): Google Cloud's enterprise BI platform with embedded analytics and custom visualization capabilities. Competes for the same enterprise BI wallet and offers adjacent embedded-analytics features that overlap with OKVIZ's per-site embedded licensing.
• Microsoft Power BI: The platform upon which OKVIZ's entire product is built; Microsoft's own native visualization, AppSource marketplace, and Power BI Premium/Fabric bundles set the competitive baseline. Greatest source of both opportunity and platform risk for OKVIZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/okviz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKVIZ