Kennemerhart

What Kennemerhart does

Kennemerhart is a Dutch non-profit foundation (Stichting) headquartered in Haarlem that provides integrated elderly care services across the greater Haarlem region, including the municipalities of Bloemendaal, Heemstede, Zandvoort, and Bennebroek. Founded in 1983, the organization operates over 20 owned facilities — 10 residential care centers (woonzorgcentra), independent living apartments, assisted-living units (aanleunwoningen), treatment centers (behandelcentrum), rehabilitation locations, day care sites, and community meeting centers — supported by 2,300 employees and 850 volunteers.

The service portfolio spans six core lines: long-term residential care, home care (verzorging, verpleging, huishoudelijke ondersteuning), day care under the Oppeppers sub-brand for adults 55+ (Dichtbij, Nabij, Samen, Thuis), a multidisciplinary treatment center offering physiotherapy, occupational therapy, speech therapy, psychology, dietetics, music and art therapy, geriatric medicine and spiritual care, rehabilitation services, and short-stay/respite care. Care delivery is organized through direct-to-consumer channels with referrals from general practitioners, hospitals, and self-referrals; an award-winning recruitment platform and a 'Werken bij Kennemerhart' careers site underpin workforce acquisition.

Revenue is generated through Dutch statutory funding schemes — primarily the Wet langdurige zorg (Wlz) for residential long-term care, the Wet maatschappelijke ondersteuning (Wmo) for municipal home care, and the Zorgverzekeringswet (Zvw) for health-insurance-funded treatment — supplemented by donations via Stichting Vrienden van Kennemerhart and service fees such as meal services and alarm-response subscriptions. Pricing is regulated rather than market-set, and the organization's ANBI status formalizes its non-profit governance structure.

Name

Kennemerhart

Legal name

Kennemerhart

Website

https://kennemerhart.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kennemerhart is a Dutch non-profit foundation operating over 20 owned facilities and providing integrated elderly care — residential, home care, day care, treatment, rehabilitation, and short stay — to seniors across the greater Haarlem region, funded primarily through statutory Dutch Wlz, Wmo, and Zvw schemes.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Chronic Care & Complex Care Management (HSABAIAD), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Elderly care services
• Residential nursing care
• Home nursing care
• Day care programs
• Elderly rehabilitation services

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Care (Wlz): Funding through the Dutch Wet langdurige zorg (Long-term Care Act) for residential care services
2. Home Care and Nursing (Wmo/Zvw): Home care services funded through municipal care packages (Wmo) and health insurance (Zvw)
3. Day Care and Short Stay: Day care and temporary stay services for elderly requiring support or respite for caregivers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kennemerhart is a Dutch elderly care nonprofit foundation that provides integrated care services for seniors in the Haarlem region. Its portfolio covers long-term residential care (woonzorgcentra, independent care apartments, and assisted living), home care (nursing, personal care, household support), day care under the Oppeppers brand, multidisciplinary treatment center services, rehabilitation, and short-stay/respite care. Services are delivered at more than 20 owned locations and funded primarily through Dutch long-term care insurance (Wlz), municipal care (Wmo), and health insurance (Zvw).

Product overview

Kennemerhart is a unified elderly care service organization offering a comprehensive portfolio of care services for seniors in the Haarlem region. The organization operates on a platform model consisting of interconnected services: Lang verblijf (long-term residential care in woonzorgcentra, independent living, and supportive housing), Zorg aan huis (home-based nursing and household support), Dagbesteding under the Oppeppers brand (modern day care with activity programs for seniors 55+), a Behandelcentrum (treatment center offering multidisciplinary therapies), Revalidatie (rehabilitation services), and Kort verblijf (short stay/respite care). With 2300 employees and 850 volunteers, Kennemerhart serves the Bloemendaal, Haarlem, Heemstede, and Zandvoort areas.

Differentiator

Problem solved

Functional benefit

Brands

• Kennemerhart Oppeppers: A contemporary day care program offering activities for seniors (55+) including sports, arts, culture, nature, nutrition, and creativity activities.

Products and services

• Lang verblijf (Long Stay)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Happiness AmsterdamcoreGTM or Marketing Partner · 1 January 2026Creative agency partner for development of award-winning recruitment campaign 'Werkervaring krijg je overal. Levenservaring krijg je bij Kennemerhart'
• Sport SupportminorStrategic or Co-development PartnerCollaboration partner in the municipality of Bloemendaal for sport and physical activity programs for seniors
• Welzijn BloemendaalminorStrategic or Co-development PartnerSocial welfare organization partnership for community well-being initiatives in Bloemendaal
• ZorgbalansminorStrategic or Co-development PartnerHealthcare balance organization partnership for coordinated elderly care services
• Bibliotheek BloemendaalminorStrategic or Co-development PartnerLibrary partnership for educational and cultural programs at meeting centers
• Muziekschool BloemendaalminorStrategic or Co-development PartnerMusic school partnership for cultural and musical activities for elderly participants
• BinnensteBuiten (Horecagelegenheid)minorStrategic or Co-development PartnerHospitality partner at Plein 1 in Heemstede providing daily lunches with homemade soups for day care participants
• Sociëteit van Wij HeemstedeminorStrategic or Co-development PartnerCommunity organization co-located at Plein 1 enabling inter-organizational collaboration
• Bibliotheek (Heemstede)minorStrategic or Co-development PartnerLibrary co-located at Plein 1 contributing to the diverse community hub concept

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cordaan: Cordaan is a large Amsterdam-based non-profit foundation providing elderly care, home care, and rehabilitation across the full care continuum. Directly comparable nonprofit operating model, similar service portfolio (residential, home, day, treatment), and similar scale with several thousand employees—making it Kennemerhart's closest structural peer.
• Pieter van Foreest: Pieter van Foreest is a Delft-region non-profit elderly care foundation operating woonzorgcentra, home care, and treatment centers. Structurally similar Dutch care foundation with comparable scale, multi-site model, and funding mix.
• Evean: Evean is part of the Espria group and provides elderly care, home care, and nursing services across multiple Dutch regions. Comparable full-continuum care provider with similar service lines and nonprofit/cooperative governance.
• Vivium Zorggroep: Vivium is a Dutch non-profit elderly care group operating residential care homes, home care, and treatment services in the Gooi en Vechtstreek region. Comparable nonprofit structure, full care continuum model, and similar scale of multi-site operations.
• Omring: Omring is a North Holland-based non-profit providing elderly care including residential, home, and palliative services. Comparable mission-driven operator with a full-service portfolio and similar reliance on Wlz/Wmo funding.
• Zorgbalans: Zorgbalans is a Haarlem-region elderly care provider and listed partner of Kennemerhart. Operates woonzorgcentra, home care, and treatment services in the same geographic market—making it the most direct local competitor and an immediate comparable for regional density and service-line economics.

Regional players

• Tangenborgh: Tangenborgh is a Limburg-based elderly care foundation operating residential and home care services. Comparable nonprofit operating model and service mix, but operates in a different Dutch region, limiting direct overlap with Kennemerhart's Haarlem catchment.
• Stichting De Hoven: De Hoven is a Friesland-based elderly care non-profit providing residential and home-based care. Comparable Dutch nonprofit care operator, primarily competing for talent and operating best practices rather than for residents directly given geographic separation.
• Thebe Wijkverpleging: Thebe is a Brabant-region non-profit providing home care, residential elderly care, and treatment services. Comparable service portfolio and Dutch nonprofit structure, operating in a different regional market from Kennemerhart.

Broad incumbents

• Woonzorg Nederland: Woonzorg Nederland is a larger Dutch elderly housing and care operator with national reach. Comparable service categories but broader geographic footprint and larger scale—useful benchmark for capacity, pricing, and platform economics in the Dutch senior care market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kennemerhart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennemerhart