What Crossbeats does

Crossbeats is an Indian consumer electronics brand founded in 2015 and headquartered in Bangalore, operating a multi-category product portfolio spanning five verticals: true wireless audio (Arc Buds, Hertz, Fury Max, Spark, Groovbuds Max), smartwatches (Nexus Pro, Armour Pro, Everest 2.0, Diva), dashcams (RoadEye DC01–DC04, Neo), home projectors (Lumex Vista, Solis, Flix, Cine, Pro), and soundbars/home theatre (Blaze B series, JamBox), plus wireless lapel microphones (Clip M01, M02). The company sells through a direct-to-consumer website (crossbeats.com) supplemented by Amazon and Flipkart marketplaces and offline retail, with a 12-month warranty, BIS certification, EMI financing, and a 24-hour pincode-based delivery promise. Core technology centers on Bluetooth 5.4-enabled audio devices with AI-driven ANC/ENC, AMOLED smartwatches with health monitoring (heart rate, SpO2, sleep, blood pressure) and, in the flagship Nexus Pro, a GPT-4o-integrated voice assistant with built-in WhatsApp, and Android-based smart projectors with Dolby Audio, Google TV, and Netflix licensing.

The business model is hardware sales at aggressive price points (TWS earbuds ₹969–₹3,999; smartwatches ₹3,499–₹5,999; dashcams ₹1,994–₹12,994; projectors ₹10,999–₹39,999; soundbars ₹2,199–₹27,999), supported by EMI options starting ₹433/month, a corporate/gifts B2B bulk-order program, and a CB Rewards loyalty scheme. Go-to-market combines product-led D2C e-commerce with marketplace channel presence and offline retail, and marketing leverages an in-house content blog ("Sound Bytes"), a Suryakumar Yadav celebrity endorsement for the smartwatch category, and earned media in major Indian publications. The company claims to be "trusted by 1 crore+ Indians since 2015" with service coverage across 200+ cities. No external funding rounds, M&A activity, or ownership disclosures are present in the source material, consistent with a privately held, likely self-funded operator. Customer concentration is broad across the Indian mass market with sub-segments targeting mobile gamers, car owners (dashcams), and home entertainment seekers (projectors/soundbars), indicating a horizontal segmentation approach rather than vertical specialization.

Name

Crossbeats

Legal name

Crossbeats

Website

https://crossbeats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Crossbeats is an Indian consumer electronics brand, founded in 2015 and headquartered in Bangalore, that designs and sells budget-to-mid-range TWS earbuds, smartwatches, dashcams, projectors, and soundbars through its own D2C website, Amazon, Flipkart, and offline retail, serving the Indian mass market across 200+ cities.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Smartwatches & Connected Wearables (CRAKADAC), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Consumer electronics
• Smart wearables
• Wireless audio devices
• Dash cameras
• Home projectors

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time purchase model for consumer electronics including TWS earbuds, smartwatches, dashcams, projectors, and soundbars. Products sold at various price points from budget (under ₹1,000) to premium (up to ₹40,000). Revenue generated through direct online sales, marketplace transactions, and offline retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crossbeats designs, brands, and sells affordable consumer electronics across five product verticals: smartwatches (e.g., Nexus Pro, Armour Pro, Everest 2.0, Diva), wireless audio (TWS earbuds such as Arc Buds, Hertz, Fury Max; neckbands; over-ear headphones; wireless microphones), dashcams (RoadEye series), home projectors (Lumex/LumeX series), and soundbars (Blaze series). The company operates primarily direct-to-consumer via its own e-commerce store with additional presence on Amazon and Flipkart, targeting the Indian mass-market consumer with feature-rich products at aggressive price points with BIS certification and 12-month warranty.

Product overview

Crossbeats is an Indian consumer electronics brand founded in 2015, operating as a multi-category technology company. The product portfolio spans five core verticals: smartwatches (Nexus Pro, Armour Pro, Everest 2.0, Diva), audio (TWS earbuds — Arc Buds, Hertz, Fury Max, Groovbuds Max, Spark; headphones — Roar 3.0 ANC; neckbands — Shuffl ANC; microphones — Clip M01, Clip M02; soundbars — Blaze B series and JamBox), dashcams (RoadEye series — DC04, DC03, DC02, DC01, Neo), projectors (Lumex/LumeX series — Vista, Solis, Flix, Cine, Pro), and accessories. The brand positions itself as a homegrown Indian company designing smart technology for modern lifestyles, with a direct-to-consumer model supplemented by Amazon and Flipkart marketplace presence. The ecosystem is tied together through companion mobile apps (Crossbeats.fit, CB-Smartfit Pro, CB SmartFit, FitCloud Pro for smartwatches; ROADCAM and KACAM for dashcams), while projectors run on proprietary Android-based OS with built-in streaming integrations. The company offers a 12-month limited warranty across all products and maintains service coverage across 200+ Indian cities.

Differentiator

Problem solved

Functional benefit

Brands

• RoadEye: Dashcam product line under Crossbeats, including models DC01, DC02, DC03, DC04, and Neo.
• Lumex
• Blaze

Products and services

• Crossbeats Nexus Pro Premium AI smartwatch featuring GPT-4o integration, 2.08" AMOLED 120Hz curved display, built-in WhatsApp, 7-day battery life, 100+ sports modes, NFC access, voice recorder, and CB Health Suite for wellness tracking.
• Crossbeats Armour Pro Rugged smartwatch with 1.43" AMOLED display (466x466), Corning Gorilla Glass, IP69 + 5ATM water resistance, dual-band GPS, 800mAh battery (30-day life), altimeter, barometer, and comprehensive health monitoring suite.
• Crossbeats Everest 2.0 Military-grade smartwatch with titanium bezel, IP68 water resistance, 320mAh battery (15-day life), Bluetooth 5.3, AMOLED display (850 nits), and health monitoring including SpO2, heart rate, and sleep tracking.
• Crossbeats Diva Women's smartwatch featuring 46 precious stone bezel, 1.28" AMOLED display (416x416), IP67 water resistance, 200mAh battery (7-day life), stainless steel body, and female health tracking via FitCloud Pro app.
• Crossbeats Arc Buds India's first spatial audio open-ear wearable stereo (OWS) earbuds with 14.2mm titanium drivers, Bluetooth 5.4, head tracking with 6-axis gyro sensor, AI noise cancellation, and up to 100+ hours battery life with charging case.
• Crossbeats Hertz Ultra-light ANC earbuds with AI Active Noise Cancellation, 10mm titanium drivers, Bluetooth 5.4, 60-hour battery life, SnapCharge fast charging, IPX5 water resistance, and hands-free calling.
• Crossbeats Fury Max Gaming TWS earbuds with 13.4mm drivers, ultra-low latency gaming mode, 6 microphones (3 per earbud) for ENC, Bluetooth 5.4, IPX5 water resistance, and up to 100-hour battery life.
• Crossbeats Roar 3.0 ANC Over-ear headphones with hybrid active noise cancellation (up to 45dB), 60-200Hz bass compositions, preset equalizers, ambient and ANC modes, and studio-quality audio performance.
• Crossbeats Shuffl ANC ANC neckband with 14.2mm titanium drivers, transparency and active noise cancelling modes, Bluetooth 5.4, 180mAh battery (120-hour total playtime), anti-bacterial foam tips, and dual pairing.
• Crossbeats Groovbuds Max True wireless earbuds with deep bass and extended battery performance, featuring smart multi-function touch controls and seamless Bluetooth pairing.
• Crossbeats Spark TWS earbuds with 13mm Ti-Alloy drivers, quad mic setup, 42-hour playtime, and fashionable design targeted at everyday use.
• Crossbeats Clip M01 Wireless lavalier lapel microphone system with quad microphones, 48kHz/24-bit studio-quality audio recording, ProVocal technology, 2.4G wireless (120m range), dual dongle (Type-C and Lightning), and up to 40-hour battery life.
• Crossbeats Clip M02 Compact wireless lapel microphone with advanced DSP chip, 48kHz audio sampling, 80dB SNR, magnetic clip-on design, 2.4G connectivity, 100+ hours battery, and multi-app recording support.
• Crossbeats RoadEye DC04 4K UHD 3-channel dashcam with Sony Starvis 2 (IMX675) sensor, covering front, rear, and cabin views. Features Wi-Fi 6, built-in GPS, 24/7 parking monitoring, voice control, and emergency video save.
• Crossbeats RoadEye DC03 4K UHD dashcam with Sony Starvis technology, ADAS features (FCW, LDW, FCS), Wi-Fi 6, geo-sync video, 2.4" display, and parking monitoring with collision and motion detection modes.
• Crossbeats RoadEye DC02 Dual dash camera with front and rear recording in 2MP Full HD, 3" LCD display, 24/7 surveillance, dynamic night vision, all-weather visibility, and timelapse capture.
• Crossbeats RoadEye DC01 Single-channel Full HD 1080P dashcam with 150° wide-angle lens, night vision, ADAS, G-sensor, 24-hour parking guard, and built-in Wi-Fi for app-based viewing and sharing.
• Crossbeats RoadEye Neo Budget 1080P dashcam with 360° rotatable camera head, 2MP Full HD recording, 256GB SD card support, loop recording, night vision, and temperature-resistant super capacitor.
• Crossbeats LumeX Vista 1080P home projector with 4K HDR support, 1200 ANSI lumens, Dolby Audio (24W speakers), AI color engine, auto 6D keystone correction, 300" projection, Android OS, and 50,000-hour lamp life.
• Crossbeats LumeX Solis 1080P Google TV projector with 4K HDR support, 1000 ANSI lumens, auto 4D keystone, 20W Hi-Fi speakers, Google TV UI (Android 14), Chromecast built-in, and Google Voice Assistant.
• Crossbeats Lumex Flix Netflix-certified 1080P projector with HDR10+, 16,000 lumens, ChatGPT-powered AI Smart Remote, True Sight Correction Technology, Whale OS (Android 13), 15W speaker, and 60,000-hour lamp life.
• Crossbeats Lumex Cine 4K-capable home projector with AI Vision Focus, auto keystone, obstacle avoidance, 16,000 lumens, HDR10+, Android 11, 15W speaker, and 60,000-hour lamp life.
• Crossbeats Lumex Pro 1080P budget projector with 4K HDR support, 14,000 lumens, Android 13, auto 4D keystone, 10W Hi-Fi speakers, and 30,000-hour lamp life.
• Crossbeats Blaze B1100 Dolby Audio 5.1 home theatre soundbar system with 625W power output, 3D surround, and cinematic audio tuned for movies.
• Crossbeats Blaze B2000 Dolby Audio 5.2 home theatre soundbar system delivering premium cinematic audio experience.
• Crossbeats Blaze B1000 5.1 channel home theatre soundbar delivering powerful surround sound for movie and music entertainment.
• Crossbeats Blaze B600 Max 2.1 channel home theatre soundbar system delivering enhanced audio for home entertainment.
• Crossbeats Blaze B50 Soundbar designed for music playback with balanced audio performance.
• Crossbeats Blaze B30 Soundbar offering compact audio enhancement for music and entertainment.
• Crossbeats Blaze B24 24W compact soundbar for music playback.
• Crossbeats JamBox Bluetooth speaker from Crossbeats soundbar lineup designed for portable music playback.
• Corporate/Gifts Bulk Orders B2B corporate ordering service for bulk purchases of Crossbeats products for gifting and enterprise use cases.

Quantifiable outcome

• Trusted by 1 crore+ (10 million+) Indian consumers since 2015
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability22 records

Feature8 records

Partnerships

One partnership is on record.

• Suryakumar YadavcoreGTM or Marketing PartnerIndian cricketer Suryakumar Yadav serves as brand ambassador endorsing Crossbeats smartwatch category. The partnership leverages his popularity in India for marketing campaigns and brand visibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zebronics: Indian electronics brand offering TWS, soundbars, projectors, smartwatches, and peripherals. Direct peer across multiple verticals Crossbeats serves, with broader product breadth and longer operating history.
• boAt: India's leading audio and wearables D2C brand (TWS earbuds, smartwatches, soundbars, neckbands). Direct competitor across nearly all of Crossbeats' product lines, with similar pricing strategy, marketplace presence, and celebrity endorsements.
• Noise: Indian smartwatches and TWS brand. Direct competitor in the smartwatch segment with feature-comparable offerings (AMOLED displays, health tracking) at similar budget-to-mid price points. Competes head-on with Crossbeats Nexus Pro, Armour Pro, and Everest lines.
• Fire-Boltt: Indian smartwatch and audio brand. Direct competitor in budget-to-mid wearables segment with high-volume marketplace-led sales and aggressive pricing, mirroring Crossbeats' competitive position.
• PTron: Indian budget audio and accessories brand. Direct competitor in sub-₹2,000 TWS and neckband segments where Crossbeats Spark and entry-level SKUs compete.
• Mivi: Indian-made consumer electronics brand focused on TWS earbuds, speakers, and cables. Direct peer for Crossbeats' audio lineup, with similar 'Made in India' positioning and D2C-plus-marketplace distribution.
• Boult Audio: Indian audio brand offering TWS earbuds, neckbands, and soundbars. Direct competitor across Crossbeats' audio portfolio with comparable ANC features and aggressive marketplace discounting.
• 70Mai: Dashcam specialist with strong Indian presence. Direct competitor to Crossbeats RoadEye DC01-DC04 line, particularly in the 4K dashcam and ADAS feature category.

Broad incumbents

• JBL (Harman): Global audio incumbent with strong Indian retail presence. Competes with Crossbeats' Blaze soundbars and Roar headphones on brand strength and bass-forward audio positioning.
• Xiaomi/Redmi: Global incumbent with deep Indian presence in TWS, smartwatches, and smart TVs/projectors (via Redmi/ Mi). Competes with Crossbeats on price and features across multiple categories but is not a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crossbeatsind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossbeats