What 70mai does

70mai is a Shanghai-based smart car electronics company founded in March 2016 that designs, markets, and distributes dashboard cameras across more than 100 countries. The company serves a horizontal consumer base spanning everyday drivers, families, rideshare operators, vanlife travelers, and small fleet operators, with primary use cases centered on accident evidence capture, parking surveillance, and driver assistance. Its product portfolio is organized into four series: the X Series (flagship 360-degree rotating models such as the 4K Omni), the A Series (screen-equipped models including A810, A810S, A810 Lite, A800S, A510), the M Series (compact screenless models such as M800 and M310 Plus 4K), and the S Series (rearview streaming mirrors such as the S500). The technical stack rests on Sony STARVIS 2 image sensors, proprietary imaging pipelines (MaiColor Vivid+ Solution, Night Owl Vision, Lumi Vision), AI-powered motion detection, ADAS, GPS tracking, and optional 4G connectivity with cloud services.

Revenue is generated primarily through one-time hardware sales distributed via the company's direct e-commerce store (70mai.store), Amazon storefronts across the US, UK, Germany, France, Italy, Japan, and India, Shopee in Asia-Pacific, and regional marketplaces such as Tokopedia and Lazada. Pricing spans $79.99 to $409.99 across the lineup, with promotional discounting of up to 47% during events like Prime Day. A recurring revenue layer is being built through the 4G Cloud+ subscription service, which offers tiered remote monitoring, cloud storage, and geo-fencing. Strategic partnerships with Xiaomi (since 2018) and OEM relationships with Ford, Weltmeister, and Wuling support both distribution and embedded deployment. The company reports more than 10 million global users as of December 2024, #1 market share in Russia, Malaysia, Thailand, and Italy, and TIME's Best Inventions of 2025 recognition for the Dash Cam 4K Omni.

Name

70mai

Legal name

SHANGHAI 70MAI DIGITAL TECHNOLOGY CO., LTD.

Website

https://70mai.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

70mai is a Shanghai-founded smart dash cam company selling 4K and HD dashboard cameras across 100+ countries to consumer drivers, families, rideshare operators, and fleet users via online marketplaces and direct e-commerce, with a growing 4G cloud subscription service.

Ownership category

akta.pro rank

Product category

Automotive Electronics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Photographic Equipment & Supplies (3861), Household Audio & Video Equipment (3651), Computer Communications Equipment (3576)

akta.pro primary industry

Video Telematics & AI Dashcams (TLAEANAA)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Action Cameras & Rugged Cameras (CRACAPAC), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Dash cam devices
• Automotive electronics
• Vehicle surveillance cameras
• ADAS dash cameras
• Parking monitoring systems

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling dash cams and accessories through e-commerce channels. Products range from entry-level to premium 4K models with various price points ($79.99 to $409.99). One-time hardware purchase model with optional accessories.
2. 4G Cloud+ Subscription Services: Optional cloud connectivity services for remote monitoring, live streaming, geo-fencing, and cloud storage. Subscription tiers include Basic (30 min/day), Standard (60 min/day), and Premium (unlimited) with varying event video upload limits and retention periods (7-30 days).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

70mai designs, manufactures, and sells smart dashboard cameras for consumer vehicles, offering a lineup from entry-level 1080P to flagship 4K UHD models with dual/triple-channel recording, ADAS, AI-powered parking surveillance, and 4G cloud connectivity. The company also sells complementary accessories (hardwire kits, OBD-II kit, external LiFePO4 battery pack) and operates a subscription-based 4G Cloud+ remote monitoring service with Basic, Standard, and Premium tiers.

Product overview

70mai is a Shanghai-based smart car electronics company specializing in dashboard cameras. The product portfolio spans multiple dash cam categories: X Series (Pioneering/flagship 360-degree rotating models), A Series (with screen models including A810, A810S, A810 Lite, A800S, A510, A410, A400, A200), M Series (screenless compact models including M800, M500, M310 Plus, M310, M300, M200/Dash Cam 3), and S Series (rearview streaming mirrors including S500). The lineup ranges from entry-level 1080P to flagship 4K UHD models with dual/triple channel recording, advanced ADAS, 4G connectivity, and parking surveillance capabilities. Products are complemented by accessories (hardwire kits, battery packs, rear cameras) and the 70mai App for connectivity and cloud services. The company achieved over 10 million global users by December 2024 and operates across 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• X Series: Pioneering dash cam series featuring flagship models with advanced technology
• A Series
• M Series
• S Series

Products and services

• Dash Cam 4K T800 Flagship 3-channel dash cam with dual 4K front and rear recording plus an infrared interior camera. Features Sony STARVIS 2 IMX678 sensors, 4G compatibility, AI motion detection, supercapacitor for extreme temperature operation, and full coverage for drivers, passengers, and rear traffic.
• Dash Cam 4K Omni Next-generation 360-degree rotating dash cam with 4K 60FPS recording. Dual Hall Effect sensors enable precise rotation with no blind spots. Features AI Motion Detection 2.0, MaiColor Vivid+ Solution, and 70mai Lumi Vision for parking surveillance in near-total darkness.
• Dash Cam 4K A810S All-round 4K dash cam with Sony STARVIS 2 IMX678 sensor, ROI license plate enhancement, heat-resistant supercapacitor, dual-channel options including in-car rear camera, 4G compatibility, and buffered emergency recording up to 3 minutes.
• Dash Cam 4K A810 4K UHD dash cam with Sony Starvis 2 IMX678 sensor, MaiColor Vivid+ Solution, and 70mai Night Owl Vision. Features 60FPS recording, HDR dual-channel (front 4K + rear 1080P), 3-inch IPS display, and optional 4G connectivity.
• Dash Cam 4K A810 Lite Compact 4K HDR dash cam with 4.01-inch screen, dual-channel recording capability, super night vision, and 4G compatibility for remote monitoring. Priced at $149.99 bundle.
• Dash Cam 4K A800SE True 4K dash cam at 30FPS with hardware-level HDR processing. Features dual-channel recording with RC22 rear camera, buffered emergency recording (up to 3 minutes pre-event), supercapacitor design, and super night vision.
• Dash Cam Omni (X200) Industry's first 360-degree rotating dash cam powered by stepping motor with 340° rotation and 140° lens FOV. Features AI motion detection, 1080P Full HD recording at 60/30FPS, MaiColor Vivid+ Solution, PureCel Plus-S HDR, and built-in MaiX AI companion.
• Dash Cam 4K A800S Flagship 4K UHD dash cam with Sony IMX415 sensor, 7-layer glass lens, F1.8 aperture. Supports interior recording via FC02 camera, built-in GPS with ADAS, 24H parking surveillance, and loop recording. Compatible with RC06 rear camera for dual-channel.
• Dash Cam A510 Mid-range dash cam with 1944P HDR imaging powered by Sony STARVIS 2 IMX675 sensor. Features dual-channel recording, built-in GPS and ADAS, 4G compatible, 24H parking surveillance, and 90% low-light improvement over previous generation.
• Dash Cam 4K M800 Ultra-compact 4K dash cam with pocket-size design and advanced heat dissipation. Features Sony STARVIS 2 IMX678 on front and rear, eMMC built-in storage (128GB), 4G compatibility, Night Owl Vision, and Lumi Vision. Dual-channel 4K+1080P recording.
• Dash Cam M310 Plus 4K Compact screenless dash cam with 4K video resolution and 360-degree adjustable lens. Features f/1.55 aperture for enhanced low-light performance, WDR technology, buffered emergency recording up to 3 minutes 10 seconds, and up to 256GB storage support.
• Dash Cam M500 Smart driving assistant dash cam with 1944P resolution, 170-degree wide FOV, and eMMC built-in storage. Features 24H parking surveillance, GPS & GLONASS positioning, expanded ADAS with pedestrian collision AI, and TPMS (Tire Pressure Monitoring System) compatibility.
• Dash Cam M310 Entry-level screenless dash cam with 2K QHD (2304x1296P) resolution. Features MaiColor Vivid+ Solution, 70mai Night Owl Vision, Type-C interface, 3-color LED indicator, and voice control. Supports 16GB-256GB microSD storage.
• Dash Cam 3 (M200) Classic dash cam with Sony STARVIS 2 IMX662 sensor, HDR imaging, F1.8 large aperture, and 130-degree wide angle. Features 24H parking surveillance, low voltage protection, voice control, and app connectivity.
• Rearview Dash Cam S500 Rearview mirror-style dash cam with 9.35-inch full-laminated touch screen and 3K HDR streaming. Features 5MP Sony STARVIS 2 IMX675 sensor, dual-channel recording, supercapacitor design, voice control, and real-time reversing view with parking assist lines.
• 70mai 4G Hardwire Kit UP04/UP05 Hardwire kit enabling 4G connectivity for remote surveillance, live GPS tracking, instant app alerts, and cloud storage. Supports voltage protection thresholds (11.8V/12.0V/12.2V for 12V vehicles) to prevent battery drain.
• 70mai Dash Cam Battery Pack External 96Wh/7500mAh LiFePO4 battery pack for extended parking surveillance (up to 30-45 hours). Features dual output ports (XT30 and Type-C), automatic current limiting, delayed charging, and BMS protection against temperature extremes and over-discharge.
• 70mai Adjustable Hardwire Kit UP06 Upgraded hardwire kit with easier installation, three-level adjustable low-voltage cut-off (11.8V/12.1V/12.4V for 12V vehicles), and real-time voltage display. Compatible with all Type-C 70mai dash cams and 12V-30V vehicle systems.
• 70mai OBD-II Hardwire Kit Plug-and-play parking surveillance cable connecting directly to vehicle OBD port. Features voltage threshold adjustment (4 levels), time adjustment (6 levels), and multiple battery health protections (low voltage, overcurrent, short-circuit, overload, reverse connection).
• 70mai 4G Cloud+ Subscription Service Subscription-based remote monitoring service with three tiers (Basic: 30 min/day viewing, 7-day retention; Standard: 60 min/day, 15-day retention; Premium: unlimited viewing, 30-day retention). Features include app live streaming, instant alerts, geo-fencing, find my car, live GPS tracking, battery monitoring, and cloud storage.
• 70mai Mobile App Mobile application for real-time footage viewing, dash cam settings management, footage download, photo/video capture, and social sharing. Supports iOS and Android with regional versions for mainland China, North America, Europe, and other markets.
• Power Station Tera 1000 Portable power station debuted in August 2021 in North America as part of 70mai's expansion into the clean energy market.

Quantifiable outcome

• 68% increase in sensor size with Sony STARVIS 2 IMX678
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XiaomicoreStrategic or Co-development Partner · 1 January 2018Established strategic collaboration with Xiaomi as authorized technology partner in January 2018. This partnership enabled 70mai to leverage Xiaomi's ecosystem and technology infrastructure for product development and market expansion.
• FordminorStrategic or Co-development Partner · 1 January 2018Established strategic partnership with Ford (2018-2019) for integration of dash cam technology in Ford vehicles.
• WeltmeisterminorStrategic or Co-development Partner · 1 January 2018Strategic partnership with electric vehicle brand Weltmeister (2018-2019) for OEM dash cam integration.
• WulingminorStrategic or Co-development Partner · 1 January 2018Strategic partnership with Wuling Motors (2018-2019) for OEM dash cam solutions in Wuling vehicles.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VIOFO: VIOFO is a Chinese dash cam specialist offering 4K models with Sony STARVIS sensors, GPS, and Wi-Fi at competitive price points, directly competing with 70mai's A and M series in global online marketplaces.
• Nextbase: Nextbase is a leading UK-based consumer dash cam brand with strong retail presence in Europe and North America, offering 4K models with ADAS and Alexa integration — directly comparable to 70mai's premium A810 and Omni lines.
• Thinkware: Thinkware is a Korean premium dash cam maker known for ADAS, parking surveillance, and cloud connectivity via its mobile hotspot — closely aligned with 70mai's 4K Omni and A810S feature sets and target customers.
• BlackVue (Pittasoft): BlackVue is a premium Korean dash cam brand offering cloud-connected flagship models with LTE and remote monitoring — the direct high-end analog to 70mai's 4G Cloud+ subscription ecosystem.
• Rexing: Rexing is a US-focused dash cam brand offering 4K, Wi-Fi, and GPS-enabled models at accessible price points — competing with 70mai's entry and mid-tier products on Amazon and US retail.
• DDpai: DDpai is a Chinese dash cam and connected car camera brand with a strong domestic presence and growing global footprint — a direct competitor in 4K and 360-degree dash cam categories.

Broad incumbents

• Garmin: Garmin's dash cam line (e.g., Dash Cam 67W, Mini 3) competes in the same consumer/prosumer dash cam category, leveraging Garmin's deep GPS and automotive electronics brand — a broader incumbent with significant R&D and retail reach.
• Cobra Electronics: Cobra (owned by Cedar Electronics) is an established US brand offering dash cams and radar detectors — competes in the same consumer vehicle electronics space as 70mai, particularly through US retail channels.

Emerging players

• AZDome: AZDome is a Shenzhen-based dash cam maker offering budget 4K mirror and front-facing dash cams with GPS — overlapping with 70mai's lower-priced A and M series.
• YI Technology: YI Technology is a Xiaomi ecosystem camera company offering consumer dash cams and smart cameras with similar value-oriented positioning to 70mai — overlapping in the Xiaomi partner ecosystem and entry-level 4K dash cam segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/70mai_official
• YouTubeyoutube.com/channel/UCf5gR9LK9MIGsx80o8KMDfA?view_as=subscriber
• Facebookfacebook.com/pg/70maiofficial
• Instagraminstagram.com/70mai_official
• LinkedInlinkedin.com/company/shinenergy-technology-shanghai-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 70mai