DEAR systems
DEAR systems operates as Cin7, a cloud-based inventory management and ERP SaaS platform serving 8,500+ product-selling SMBs, mid-market, and enterprise customers worldwide across retail, manufacturing, wholesale, and consumer verticals, with 700+ integrations and AI-powered forecasting, payments, and financing modules.
- Company typePrivate
- Founded2012
- HeadquartersColombo, Sri Lanka
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DEAR systems does
DEAR systems operates today as Cin7, a privately-held Delaware-incorporated corporation (Cin7 Americas, Inc.) headquartered in Denver, Colorado at 1675 Larimer Street #820. The company was originally founded in 2012 as DEAR Systems and was acquired by Cin7 in 2021, with the DEAR brand retained and subsequently rebranded as Cin7 Core. Cin7 provides a cloud-based inventory management and ERP platform built around two core products, Cin7 Core (out-of-the-box inventory management for SMBs) and Cin7 Omni (a more customizable solution for niche and complex use cases), extended by add-on modules including Cin7 ForesightAI (AI demand forecasting), Cin7 Pay (embedded payments), Cin7 Capital (financing), B2B Portal, 3PL Connect, POS, and EDI.
The platform connects suppliers, warehouses, and sales channels into a real-time system through 700+ integration partnerships spanning accounting (QuickBooks Online, Xero), e-commerce (Shopify, Amazon, WooCommerce), shipping (ShipStation), payments (Stripe), and SSO (Google, Microsoft, Intuit). Underlying technology includes AI-driven forecasting (ForesightAI), Intelligent Document Recognition for automated document data extraction, and an API included with subscription. Per company scale commentary, the platform serves 8,500+ customers worldwide, processes 125+ million orders per year, and supports $35+ billion in customer sales volume over the trailing twelve months (gross transaction volume, not company revenue).
Cin7 monetizes primarily through recurring SaaS subscriptions starting at $349 per month, with pricing scaled by users, integrations, sales order volume, and selected modules; additional revenue is generated from paid implementation services, module add-ons (Advanced Manufacturing, Automation, POS, B2B Portal integrations, API), and embedded financial services (Pay, Capital). Go-to-market combines product-led growth (free trial, self-serve signup, interactive demos, ROI calculator) with direct enterprise field sales targeting mid-market and enterprise accounts, supplemented by a service-partner channel for implementation and a referral program. Customer segments span eight named verticals including Retail & E-commerce, Manufacturing, Food & Beverage, Fashion & Apparel, Health & Beauty, Wholesale & Distribution, Sporting Goods, and Furniture, with logos ranging from enterprise (UFC, MrBeast, YETI) to mid-market (Meghan Fabulous, Royal Essence, Two Leaves and a Bud, HairCo, Yuvi Foods). The company is led by founders Alexei Piltiaev (co-founder & managing director) and Serguei Piltiaev (founder & CEO), with no disclosed external venture capital or private equity backing in the available sources.
DEAR systems firmographics
Firmographics- Name
- DEAR systems
- Legal name
- Cin7 Americas, Inc.
- Website
- https://dearsystems.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEAR systems operates as Cin7, a cloud-based inventory management and ERP SaaS platform serving 8,500+ product-selling SMBs, mid-market, and enterprise customers worldwide across retail, manufacturing, wholesale, and consumer verticals, with 700+ integrations and AI-powered forecasting, payments, and financing modules.
- Ownership category
- akta.pro rank
DEAR systems industry classification
Industry- Product category
- Inventory Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where DEAR systems is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
DEAR systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software: Monthly or annual subscription fees based on usage configuration including users, integrations, sales order volume, and selected modules. Plans start at $349/month with up to 6 e-commerce and app integrations.
- Implementation Services: Paid implementation and onboarding services available alongside the core subscription for customers requiring expert-led setup.
- Module Add-ons: Additional fees for advanced modules including Advanced Manufacturing, Automation, External Integrations, POS, API, B2B Portal integrations beyond base plan limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription starting at $349/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DEAR systems product offering
Product offeringCore offering
DEAR systems, operating as Cin7, provides cloud-based inventory management and ERP software that connects suppliers, warehouses, and sales channels into a real-time platform. The platform centers on two core products—Cin7 Core (out-of-the-box inventory management for small businesses) and Cin7 Omni (customizable for niche use cases)—extended by add-on modules including AI demand forecasting (ForesightAI), embedded payments (Cin7 Pay), business financing (Cin7 Capital), B2B Portal, 3PL Connect, POS, and EDI. It integrates with over 700 third-party applications spanning accounting, e-commerce, shipping, and marketplaces.
Product overview
DEAR systems (operated as Cin7) offers a cloud-based inventory management and ERP platform with a two-product architecture: Cin7 Core (robust, out-of-the-box inventory management for small businesses) and Cin7 Omni (more customizable for niche use cases). The platform is extended through add-on modules including Cin7 ForesightAI (AI-powered demand forecasting), Cin7 Pay (embedded global payments), Cin7 Capital (business financing), B2B Portal (for B2B buyer self-service), 3PL Connect (third-party logistics integration), Point of Sale (POS), and EDI (for retail compliance). The platform integrates with over 700 applications including major accounting systems (QuickBooks, Xero), e-commerce platforms (Shopify, Amazon, WooCommerce), and shipping providers (ShipStation). Pricing starts at $349 per month.
Differentiator
Problem solved
Functional benefit
Brands
- Cin7 Core: Robust out-of-the-box inventory management solution with core features for small to mid-sized businesses
- Cin7 Omni
- Cin7 ForesightAI
- Cin7 Pay
- Cin7 Capital
- B2B Portal
- 3PL Connect
- DEAR Inventory
Products and services
- Cin7 Core Robust out-of-the-box cloud-based inventory management and ERP software for small to mid-sized businesses that streamlines operations from purchase through fulfillment, including inventory tracking, purchasing, warehouse management, EDI, and 3PL integration.
- Cin7 Omni
- Cin7 ForesightAI AI-powered demand forecasting add-on that anticipates demand to avoid overstock and stockouts, identifies key products, and optimizes order sizes and planning.
- Cin7 Pay Embedded global payments add-on enabling businesses to accept payments effortlessly within the platform via Stripe-powered processing.
- Cin7 Capital Business financing add-on providing access to capital needed for business growth.
- B2B Portal
- 3PL Connect
- Point of Sale (POS)
- Electronic Data Interchange (EDI)
- Implementation Services Paid expert-led implementation and onboarding services for customers requiring assistance setting up the platform, delivered by Cin7 service partners.
Quantifiable outcome
- 125+ million orders processed per year
- +3 more outcomes
Companies that use DEAR systems
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles3 records
DEAR systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
DEAR systems partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- QuickBooks OnlinecoreAccounting integration partner syncing sales, purchases, and costs with QuickBooks. Allows tracking inventory value in real time through the integration.
- XerocoreAccounting integration partner with single sign-on capability. Syncs sales, purchases, and costs with Xero accounting software.
- ShopifycoreE-commerce platform integration enabling seamless selling and inventory sync with Shopify online stores.
- AmazoncoreMarketplace integration for selling on Amazon with inventory synchronization across channels.
- WooCommercecoreWordPress e-commerce platform integration for inventory and order management with WooCommerce stores.
- ShipStationcoreShipping integration partner connecting inventory management with ShipStation's shipping platform for streamlined fulfillment.
- StripecorePayment processor for Cin7 Pay embedded payment solutions. Stripe processes payment data in accordance with its privacy policy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DEAR systems competitors and assessment
Company assessmentDirect peers
- Brightpearl: Retail-focused cloud ERP and inventory management SaaS targeting multi-channel merchants on Shopify, Amazon, and other marketplaces. Directly comparable to Cin7 Core on multi-channel inventory and order management, with overlapping customer segments in retail and DTC.
- Fishbowl Inventory: Inventory management software tightly integrated with QuickBooks for small and mid-sized manufacturers and distributors. Overlaps with Cin7's manufacturing and SMB inventory offerings and competes on QuickBooks-native workflows.
- Linnworks: Multi-channel inventory and order management platform for merchants selling on Shopify, Amazon, eBay, and other channels. Competes head-to-head with Cin7 on multi-channel selling, listings, and inventory sync for SMB and mid-market sellers.
- Zoho Inventory: Cloud inventory management module within Zoho's broader suite (Zoho One), serving SMBs with order management, warehouse, and integrations. Directly competes with Cin7 Core on price-sensitive SMB inventory buyers who want an all-in-one vendor.
- Odoo: Open-source ERP suite with inventory, manufacturing, sales, and e-commerce modules widely adopted by SMBs. Comparable on modular ERP-inventory footprint and price; competes especially in the SMB and manufacturing segments Cin7 serves.
Broad incumbents
- Oracle NetSuite: Cloud ERP platform with inventory, order management, and manufacturing modules. As Cin7 customers scale, they frequently migrate to NetSuite; relevant for benchmarking Cin7's upper end and as a competitive incumbent at the high end of the mid-market.
- SAP Business One: ERP for small and mid-sized businesses with full inventory, manufacturing, and accounting modules. Serves the same manufacturing/wholesale/distribution customers Cin7 targets but with an enterprise-vendor positioning and global reach.
- Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs with deep inventory, manufacturing, and accounting capabilities, deeply integrated with the Microsoft 365 ecosystem. A direct substitute many Cin7 prospects consider as part of an all-Microsoft stack.
- QuickBooks Commerce (formerly TradeGecko): Inventory and order management extension of QuickBooks Online, owned by Intuit. Targets the same QuickBooks-anchored SMB segment Cin7 serves through its QuickBooks integration, and benefits from Intuit's massive installed accounting base.
- Square for Retail: POS + inventory + e-commerce suite from Block, Inc. serving small and mid-sized retailers. Competes with Cin7 in the retail and POS add-on space, particularly for in-store merchants who want a single-vendor commerce stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DEAR systems social profiles
Digital presenceDEAR systems compliance and trust
Trust signalCompliance2 records
DEAR systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEAR systems leadership team
Management profileNumber of profiles
Profiles2 records
DEAR systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
DEAR systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEAR systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEAR systems
What does DEAR systems do?
DEAR systems, operating as Cin7, provides cloud-based inventory management and ERP software that connects suppliers, warehouses, and sales channels into a real-time platform. The platform centers on two core products—Cin7 Core (out-of-the-box inventory management for small businesses) and Cin7 Omni (customizable for niche use cases)—extended by add-on modules including AI demand forecasting (ForesightAI), embedded payments (Cin7 Pay), business financing (Cin7 Capital), B2B Portal, 3PL Connect, POS, and EDI. It integrates with over 700 third-party applications spanning accounting, e-commerce, shipping, and marketplaces.
Is DEAR systems a public or private company?
DEAR systems is a private company. It is classified as unknown and is currently operating.
When was DEAR systems founded?
DEAR systems was founded in 2012. It employs 11 to 50 people.
Where is DEAR systems based?
DEAR systems is headquartered in Colombo, Sri Lanka, in the Asia region.
How does DEAR systems make money?
Three revenue lines are on record. Subscription Software is the primary driver. The others are implementation Services and module Add-ons.
Who are DEAR systems's main competitors?
Direct peers on record are Brightpearl, Fishbowl Inventory, Linnworks, Zoho Inventory and Odoo. Broad incumbents are Oracle NetSuite, SAP Business One, Microsoft Dynamics 365 Business Central, QuickBooks Commerce (formerly TradeGecko) and Square for Retail.
Does DEAR systems have an API?
Yes. Cin7 Core provides API access as part of the Services. The Terms of Use reference API calls as part of Usage parameters, stating limits on 'API (application programming interface) calls per five (5) minute period.' API access is included as part of the subscription configuration with no separate developer portal URL specified in the source material.
What industry is DEAR systems in?
DEAR systems's product category is Inventory Management Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.