Grofit

What Grofit does

Grofit (legally More Grofit Agtech Ltd.) is an Israeli agricultural technology company founded in 2017 and headquartered in Nes Ziona, Israel. The company develops a precision agriculture platform centered on the Grofit Capsule — a multi-variant sensor system available in Bluetooth, Cellular, and CapsuleNet gateway configurations — that continuously measures soil and climate parameters in greenhouses, including soil moisture via tensiometer, temperature, humidity, radiation, evapotranspiration, electrical conductivity (EC), and vapor pressure deficit (VPD). Data flows into the Grofit AgroManager analytics platform for customizable multi-plot tracking, and into the in-development Grofit Virtual Twin, an AI-driven system intended to create virtual plant representations for predictive crop modeling. A publicly documented Grofit API extends real-time greenhouse data access to third-party developers, and the data layer integrates with external sources such as meteorology, irrigation, and greenhouse controllers.

Grofit serves commercial greenhouse operators — primarily small and medium growers in Israel, Spain, and Ethiopia — as well as agricultural researchers and AgTech developers. Revenue is generated through a hybrid model combining hardware sales or leases of the sensor devices, recurring software/subscription services accessed via a smartphone app (Google Play and App Store) and web dashboard, professional services (installation, agronomic support, growing recommendations), and API access. Go-to-market blends product-led growth through free mobile apps, direct enterprise field sales (notably a dedicated Sales Manager for Spain), and channel partners/distributors authorized to install and configure systems. Pricing is quote-based with multi-year service contracts and one-year hardware warranty; specific list prices are not publicly disclosed.

The company's technical differentiators include U.S. Patent No. 11,480,462 protecting its plug-and-play sensor design, multi-connectivity options (Bluetooth 5 up to 100 m, LTE-M cellular with global SIM, CapsuleNet gateway up to 1 km line of sight), and an integrated ecosystem linking capsule sensors, analytics, external data sources, and developer APIs. Documented customer outcomes include 10–30% reductions in water and fertilizer usage and yield improvements of up to 20% across pepper, tomato, cucumber, and melon operations in Spain and Israel. The publicly listed team comprises six members, including co-founders with PhD and M.Sc. qualifications in plant and agricultural science and prior experience at Syngenta, alongside engineering staff previously at Samsung, Habana Labs/Intel, and Israeli military intelligence.

Name

Grofit

Legal name

More Grofit Agtech Ltd.

Website

https://grofit-ag.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grofit is an Israeli AgTech company offering AI-powered greenhouse monitoring through its multi-variant Capsule sensor system, AgroManager analytics platform, and Virtual Twin predictive modeling, serving small and medium growers across Israel, Spain, and Ethiopia.

Ownership category

akta.pro rank

Product category

Precision Agriculture Greenhouse Sensors

NAICS

Farm Management Services (115116), Computer Systems Design and Related Services (54151)

SIC

Agricultural Services (700)

akta.pro primary industry

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)

Keywords

• Precision agriculture sensors
• Greenhouse monitoring systems
• Agricultural IoT hardware
• Smart farming analytics
• Soil moisture sensors

Headquarters

HQ city

Ness Ziona

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales (Grofit Capsule): Sale of Grofit Capsule sensor devices including Bluetooth, Cellular, and CapsuleNet variants. The monitoring system hardware is sold or leased to growers for installation in their greenhouses.
2. Software/Subscription Services: Software services including smartphone app access, web portal, data analytics tools, and cloud data storage. Services are accessed via subscription through the software license agreement.
3. Professional Services: Installation services, on-site maintenance, agronomic support, and growing recommendations provided by Grofit staff or contractors. Fees vary based on service level as stated in purchase orders.
4. Grofit API Access: Developer API providing real-time greenhouse data access for third-party application integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grofit designs, manufactures, and sells the Grofit Capsule, a sensor system for greenhouses that tracks soil and climate parameters in real time, paired with the Grofit AgroManager analytics platform, the Grofit Virtual Twin predictive AI, a mobile app, a web dashboard, and a developer API. The offering combines physical IoT hardware (Bluetooth, Cellular, and CapsuleNet gateway variants) with subscription-based cloud software, professional installation and agronomic services to help greenhouse growers reduce water and fertilizer use and increase crop yields.

Product overview

Grofit is an agricultural technology company offering a unified platform of sensor-based monitoring and AI-driven analytics products for greenhouse operations. The product portfolio centers on the Grofit Capsule — a versatile sensor system available in Bluetooth, Cellular, and CapsuleNet variants — which collects real-time soil and climate data. This data feeds into the Grofit AgroManager analytics platform for actionable insights, the Grofit Virtual Twin for predictive crop modeling, and the Grofit API for developer access. The ecosystem also includes a mobile app for field monitoring, a web dashboard for comprehensive analytics, and an automatic vacuum pump prototype. Together, these products enable precision irrigation, yield optimization, and data-driven farming decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Grofit Capsule Versatile sensor system providing actionable insights to optimize greenhouse operations at any scale; tracks soil and climate parameters including soil moisture, temperature, EC, evapotranspiration, air temperature, humidity, radiation, and VPD. Designed for commercial greenhouse operators and farmers.
• Grofit Capsule Bluetooth Grofit Capsule variant using Bluetooth 5 connectivity to a smartphone app, with up to 100m line-of-sight transmission and an on-device data logger storing up to one month of measurements. Targeted at growers who want a simple, phone-paired monitoring setup without cellular coverage dependency.
• Grofit Capsule Cellular Grofit Capsule variant using LTE-M or 2G cellular connectivity with a global SIM card to push data directly to the cloud and user apps, removing the need for on-site gateways or smartphone proximity. Suited to remote greenhouses and large multi-site operations.
• CapsuleNet Gateway Wireless gateway system that connects Grofit Capsule Bluetooth sensors into a network using both Bluetooth 5 and cellular communication, with gateway modules supporting up to 1 km line-of-sight distance from sensor units. Targeted at larger greenhouse complexes needing extended coverage.
• Grofit AgroManager Cloud-based analytics and decision-support platform that transforms complex greenhouse data into simple, actionable insights, offering customizable analysis, multi-plot tracking, and comprehensive data comparisons across various plots and sensors for growers and researchers.
• Grofit Virtual Twin AI-driven product that creates a virtual plant mimicking real-life behavior to enable predictions and control of crop outcomes, supporting predictive farming decisions based on historical and real-time sensor data.
• Grofit API Developer RESTful API providing real-time access to commercial greenhouse sensor data, allowing developers to build custom solutions for agricultural research, production, and management through integration with Grofit's data infrastructure.
• Grofit Mobile App Smartphone application available on Google Play and the App Store that connects to Grofit Capsule sensors and displays up to one month of greenhouse data on mobile devices, enabling farmers to monitor operations on the go and receive real-time alerts.
• Grofit PC Dashboard Web-based portal providing account management and data analytics tools for comprehensive greenhouse operations monitoring and analysis from a desktop browser.
• Grofit Installation & Agronomic Services Professional services offering on-site installation, configuration, maintenance, agronomic support, and growing recommendations for Grofit Capsule systems, delivered by Grofit staff or authorized distributors and bundled with hardware purchases.

Quantifiable outcome

• Up to 10% reduction in water and fertilizer usage; increase in yield (quantity and quality); increase in profit
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BirramacoreStrategic or Co-development Partner · 25 May 2021Grofit and Birrama were awarded a grant from the Joint Organization for a groundbreaking Ag-Tech partnership in Ethiopia. This partnership aims to deploy Grofit's greenhouse monitoring technology in Ethiopian agriculture operations.
• ScaleUpminorGTM or Marketing PartnerScaleUp appears as a partner in the Grofit ecosystem, likely providing startup acceleration or market access support.
• AtomationcoreTechnology or IntegrationGrofit smartphone application database is hosted on the Atomation platform (dashboard.atomation.net). Atomation Ltd. provides the backend infrastructure enabling Grofit's app services and data storage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Prospera (Valmont Industries): Prospera, acquired by Valmont, offers computer-vision and sensor-driven irrigation analytics for greenhouses (especially acquired by Valmont's Valley Irrigation). Direct overlap on greenhouse monitoring; part of a broader pivot-to-digital strategy from a large incumbent. Note: Grofit's Spain sales manager previously worked at Prospera.
• Davis Instruments: Davis Instruments is a long-established manufacturer of weather stations (Vantage Pro, EnviroMonitor) with soil and leaf-wetness sensor add-ons and a decision-support platform. Overlaps with Grofit's environmental/climate sensing and farm data analytics layer.
• Pessl Instruments (METOS): METOS by Pessl Instruments manufactures a global line of connected ag-weather and soil sensors and decision-support platforms (FieldClimate). Highly comparable sensor-plus-platform architecture to Grofit for soil moisture, climate, and irrigation insights across many crop types.

Direct peers

• CropX: CropX is an Israel-based AgTech company selling soil sensor hardware combined with cloud analytics for irrigation and crop management. Direct overlap with Grofit on IoT soil sensors, ML-driven insights, and greenhouse/open-field irrigation use cases; both target precision agriculture with hardware-plus-software models.
• Semios: Semios is a crop management platform combining in-field sensors, pheromone mating disruption, and analytics. Overlaps with Grofit on IoT sensors plus cloud analytics for specialty crop growers (orchards, vineyards, vegetables).
• Tule Technologies: Tule provides precision irrigation insights through canopy and environmental sensing, often paired with agronomic recommendations. Comparable to Grofit's value proposition of reducing water and fertilizer use while improving yield in specialty crops.
• Arable Labs: Arable builds integrated weather and crop sensing devices that stream climate, plant, and soil data into analytics dashboards. Highly comparable to Grofit's Capsule sensor-plus-AgroManager model for outdoor and protected agriculture monitoring.
• AquaSpy: AquaSpy builds in-soil moisture, temperature, and salinity probes with a soil-health analytics platform for irrigation management. Direct overlap with Grofit's tensiometer and soil-EC monitoring value proposition.

Emerging players

• Libelium: Libelium provides modular IoT sensor hardware (Waspmote, Plug & Sense) and integration platforms, with agriculture as a key vertical. Adjacent to Grofit's IoT sensor and API ecosystem play, though Libelium is more general IoT infrastructure than agriculture-specialized.

Regional players

• Sencrop: Sencrop is a France-based precision-agriculture sensor company providing connected rain, weather, and soil-moisture stations primarily across Europe. Comparable to Grofit on soil/weather hardware sensors and decision-support software for farmers, with overlapping presence in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrofitAgTech
• LinkedInlinkedin.com/in/itay-miyara-84300125

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grofit