Scaleup
Scaleup is a São Paulo-based SaaS company that builds AI-powered applications—Smart Player (video hosting), Agently (AI tutor), and Cloudfy (AI agent infrastructure)—for SMBs, content creators, and online schools, reaching 4,000+ companies and 3M+ users across 50+ countries via a self-serve subscription model.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Scaleup does
Scaleup is a São Paulo, Brazil-based software company founded in 2021 that builds AI-powered applications for small and medium-sized businesses and digital entrepreneurs. The company operates a portfolio of three interconnected products: Smart Player, an AI-driven video hosting platform that ingests video content and auto-generates summaries, short clips, and translated subtitles, serving over 1,000 client companies and nearly 3 million students across more than 20 countries; Agently, a multimodal AI tutor trained on individual course content that engages students 24/7 in the teacher's own tone across learning platforms, websites, and WhatsApp, used by 1,500+ creators and online schools; and Cloudfy, a managed infrastructure service pre-configured with n8n, Supabase, Evolution WhatsApp API, Chatwoot, and storage, designed for AI agent and vibecoding deployments, trusted by 3,000+ automation professionals. Underlying capabilities include generative AI for content production, NLP and multimodal reasoning for tutoring, knowledge retrieval from video, and process automation—each product is a thin AI layer on top of customer-specific content rather than a standalone model.
The business model is subscription-based, self-serve SaaS distributed through dedicated product websites (smartplayer.ai, agently.com.br, cloudfy.space) with an additional embedded/OEM channel via Agently's LMS/WhatsApp integration and a direct-contact path for enterprise inquiries. Pricing is not publicly disclosed. Scaleup reaches 4,000+ companies and 3M+ end-users across 50+ countries, with strongest presence in Brazil. Capital structure is private and venture-backed: the company raised R$7 million (~US$1.33M) in an angel round led by BR Angels in November 2022 and received non-dilutive support from Endeavor's scale-up program and Google's Black Founders Fund. The company is headquartered at 377 Cidade Jardim Avenue in São Paulo's Itaim Bibi district and operates with 11–50 employees under founder-CEO Frederico Flores.
Scaleup firmographics
Firmographics- Name
- Scaleup
- Legal name
- Scaleup
- Website
- https://scaleup.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scaleup is a São Paulo-based SaaS company that builds AI-powered applications—Smart Player (video hosting), Agently (AI tutor), and Cloudfy (AI agent infrastructure)—for SMBs, content creators, and online schools, reaching 4,000+ companies and 3M+ users across 50+ countries via a self-serve subscription model.
- Ownership category
- akta.pro rank
Scaleup industry classification
Industry- Product category
- AI-Powered SaaS Applications
- NAICS
- Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
- akta.pro secondary industries
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Scaleup is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Scaleup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Smart Player SaaS: Video hosting platform subscription for content creators and digital entrepreneurs. Provides AI-powered video hosting, storage, and automated content generation features.
- Agently AI Tutor: AI-powered tutoring solution for online schools and educators. Sold as a platform/subscription to content creators and online schools seeking automated student support.
- Cloudfy Infrastructure: Managed infrastructure-as-a-service for automation professionals and AI agent developers. Pre-configured environment for deploying workflows, chatbots, and AI agents without technical setup.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Scaleup product offering
Product offeringCore offering
Scaleup builds and sells three AI-powered SaaS applications for SMBs, content creators, online schools, and automation professionals. Smart Player provides AI-driven video hosting with automated summaries, shorts, and translated subtitles; Agently provides an AI tutor that learns from course content and student history to deliver 24/7 personalized support; and Cloudfy provides managed infrastructure pre-configured with n8n, Supabase, Evolution WhatsApp API, and Chatwoot for deploying AI agents and workflows without technical setup.
Product overview
Scaleup builds intuitive, AI-powered tools that help SMBs and entrepreneurs operate smarter and faster. The company offers a portfolio of three interconnected applications: Smart Player (AI-powered video hosting platform), Agently (AI tutor for online learning), and Cloudfy (infrastructure for AI agents). Together, these products help automate content management, customer experience, and support workflows for content creators and online schools. Scaleup serves 4,000+ companies worldwide, reaching over 3 million people in 50+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Player: The #1 video hosting platform for content creators. Smart Player hosts, stores and uses AI to learn from videos, extracting key insights, generating summaries, shorts and translated subtitles automatically.
- Agently
- Cloudfy
Products and services
- Smart Player AI-driven video hosting platform for content creators and digital entrepreneurs. Hosts and stores video content while using AI to extract key insights, generate summaries, shorts, and translated subtitles automatically, and automates support through AI agents trained on the creator's own material.
- Agently AI tutor for online learning that learns directly from course content, video lessons, extra materials, and student history to support and engage students 24/7. Understands images, audio, and video; responds in the teacher's tone of voice; and can be embedded in any learning platform, website, or WhatsApp.
- Cloudfy Fully managed infrastructure environment pre-installed with n8n, Supabase, Evolution WhatsApp API, Chatwoot, cache memory, and storage bucket. Enables deployment of workflows, chatbots, and AI agents — and easy hosting of Lovable apps — without server sizing, terminal setup, SSH keys, or OS management.
Quantifiable outcome
- Up to 90% reduction in manual workload for online educators using Agently
- +3 more outcomes
Companies that use Scaleup
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Scaleup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature3 records
Scaleup partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Scaleup competitors and assessment
Company assessmentDirect peers
- Hotmart: Brazil-based creator economy and online course platform serving creators, educators, and SMBs in LatAm. Comparable to Scaleup because it overlaps on video hosting, course delivery, and monetization for online schools in the same geography.
- Teachable: US-based online course platform used by creators and educators to build, host, and sell courses. Comparable to Agently/Smart Player because it targets the same online school and creator segments for content delivery and learner engagement.
- Kajabi: All-in-one platform for creators to sell courses, coaching, and digital products. Comparable because it bundles video hosting, learning delivery, and creator monetization into a single subscription SaaS, mirroring Scaleup's integrated stack.
- Thinkific: Online course creation and delivery SaaS for SMB creators and educators. Comparable to Scaleup's Agently/Smart Player offering because it serves the same course-creator segment with hosted video and learner engagement tools.
- Railway: Managed cloud infrastructure platform simplifying deployment for developers and AI builders without server management. Comparable to Cloudfy because it targets the same 'no SSH, no setup' frictionless infrastructure experience for AI agent and app deployment.
Broad incumbents
- Vimeo: Established video hosting and OTT SaaS platform with AI-powered features for creators and businesses. Comparable to Smart Player because it competes directly in AI-enabled video hosting, summarization, and creator monetization, but at much larger scale and broader market.
- Mux: Developer-focused video infrastructure and APIs powering streaming for OTT and SaaS platforms. Comparable to Smart Player/Cloudfy because it serves the same video and infrastructure stack with APIs and managed services, though targeting developers and enterprises.
- Render: Cloud application hosting platform that abstracts away infrastructure for developers. Comparable to Cloudfy because it competes in the managed-infrastructure-for-builders category, though with broader enterprise appeal.
Emerging players
- Synthesia: AI video generation platform used by creators and enterprises for synthetic media and content automation. Comparable to Smart Player because both layer generative AI on top of video for creator workflows, though Synthesia focuses on avatar-driven generation vs. Scaleup's summarization/insights.
- ManyChat: Conversational AI and chatbot platform popular with SMBs and creators for WhatsApp/Instagram automation. Comparable to Agently/Cloudfy because it intersects Scaleup's WhatsApp-native AI tutoring and AI-agent deployment use cases, particularly in LatAm SMBs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Scaleup social profiles
Digital presenceScaleup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scaleup leadership team
Management profileNumber of profiles
Profiles1 record
Scaleup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scaleup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scaleup
What does Scaleup do?
Scaleup builds and sells three AI-powered SaaS applications for SMBs, content creators, online schools, and automation professionals. Smart Player provides AI-driven video hosting with automated summaries, shorts, and translated subtitles; Agently provides an AI tutor that learns from course content and student history to deliver 24/7 personalized support; and Cloudfy provides managed infrastructure pre-configured with n8n, Supabase, Evolution WhatsApp API, and Chatwoot for deploying AI agents and workflows without technical setup.
Is Scaleup a public or private company?
Scaleup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scaleup founded?
Scaleup was founded in 2021. It employs 11 to 50 people.
Where is Scaleup based?
Scaleup is headquartered in São Paulo, Brazil, in the Latin America region.
How does Scaleup make money?
Three revenue lines are on record. Smart Player SaaS are the primary driver. The others are agently AI Tutor and cloudfy Infrastructure.
Who are Scaleup's main competitors?
Direct peers on record are Hotmart, Teachable, Kajabi, Thinkific and Railway. Broad incumbents are Vimeo, Mux and Render. Emerging players are Synthesia and ManyChat.
Does Scaleup have an API?
No public API is recorded for Scaleup.
What industry is Scaleup in?
Scaleup's product category is AI-Powered SaaS Applications. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7372.