Urban Acres
Urban Acres is a member-owned, full-service real estate brokerage headquartered in Coralville, Iowa, serving residential buyers and sellers, commercial clients, and investors across the Iowa City-Cedar Rapids Corridor via its agent network, website, and mobile app.
- Company typePrivate
- Founded2019
- HeadquartersCoralville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Urban Acres does
Urban Acres Real Estate is a privately held, member-owned real estate brokerage headquartered at 250 Holiday Rd, Coralville, Iowa, serving the Iowa City-Cedar Rapids Corridor. Founded in 2019, the firm operates as a full-service brokerage offering residential buying and selling services, commercial real estate sales and leasing, and investment property brokerage across roughly 30 Corridor communities including Iowa City, Coralville, North Liberty, Cedar Rapids, Marion, Tiffin, and Solon. It is structured as a cooperative in which the agents hold ownership stakes, distinguishing it from conventional agent-contractor brokerage models.
The firm's product surface is built around a WordPress-based website running the Realtyna WPL Pro listing plugin and a proprietary consumer-facing mobile app (Urban Acres Home Search) available on iOS and Android, both providing searchable residential and commercial property listings filtered by location, price, bedrooms, bathrooms, square footage, and property type. Marketing is conducted through the website, the mobile app, email newsletters, and an active social media presence across Instagram, Facebook, LinkedIn, and Twitter, supported by community engagement such as Habitat for Humanity volunteering.
Urban Acres generates revenue through traditional real estate commissions on residential and commercial transactions; specific commission rates are not publicly disclosed. The firm employs 51-100 staff, has no disclosed external funding or institutional investors, and has won "Best Real Estate Agency" in the Iowa City Corridor for six consecutive years along with Corridor Business Journal "Best of the Corridor" recognition in 2022, 2023, and 2024.
Urban Acres firmographics
Firmographics- Name
- Urban Acres
- Legal name
- Urban Acres Real Estate
- Website
- https://urbanacres.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urban Acres is a member-owned, full-service real estate brokerage headquartered in Coralville, Iowa, serving residential buyers and sellers, commercial clients, and investors across the Iowa City-Cedar Rapids Corridor via its agent network, website, and mobile app.
- Ownership category
- akta.pro rank
Urban Acres industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where Urban Acres is headquartered
LocationHeadquarters
- HQ city
- Coralville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Acres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property sales and purchases. Agents facilitate transactions from listing to closing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Urban Acres product offering
Product offeringCore offering
Urban Acres is the first and only member-owned real estate firm in the Iowa City-Cedar Rapids Corridor, providing full-service residential and commercial property buying and selling services. Its REALTORS deliver a customized, end-to-end experience from conception to closing, supported by an online listing search platform and a proprietary mobile application (Urban Acres Home Search) for iOS and Android.
Product overview
Urban Acres Real Estate operates as a member-owned real estate firm offering a unified full-service real estate platform centered on residential and commercial property transactions in the Iowa City-Cedar Rapids Corridor of Iowa. The core offering consists of Residential Real Estate Services and Commercial Real Estate Services, supported by a Property Search Platform that enables users to browse listings. The company also provides a mobile application called Urban Acres Home Search for iOS and Android devices, available through the App Store and Google Play, which delivers listing access on the go. All services are integrated through the company's website platform at urbanacres.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential property buying and selling assistance for homes in the Iowa City-Cedar Rapids Corridor, covering single-family homes, condos, townhouses, and multi-family properties for individual consumers and investors.
- Commercial Real Estate Services Commercial property sales and leasing services for retail, office, and industrial spaces in the Iowa City-Cedar Rapids Corridor, serving businesses and investors seeking commercial properties.
- Property Search Platform Online property listing search platform that enables users to browse and filter residential and commercial properties by location, price, bedrooms, bathrooms, square footage, and other criteria.
- Urban Acres Home Search Mobile App Mobile application for iOS and Android that provides consumers with access to up-to-date property listings on the market in the Iowa City-Cedar Rapids Corridor.
Companies that use Urban Acres
Customer profileSegments3 records
Ideal customer profiles3 records
Urban Acres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urban Acres partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Urban Acres competitors and assessment
Company assessmentDirect peers
- Iowa Realty: Long-established Iowa-headquartered residential real estate brokerage serving the same Iowa City-Cedar Rapids Corridor; directly competes for the same listings, buyers, and agent talent as Urban Acres.
- Skogman Realty: Cedar Rapids-based regional brokerage with deep Corridor roots; competes head-to-head with Urban Acres for residential listings in Cedar Rapids, Marion, and surrounding Linn County communities.
- Lepic-Kroeger, Realtors: Iowa City-based independent brokerage providing residential sales in the same Corridor market; competes directly for buyers and sellers in Iowa City and Coralville.
Broad incumbents
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with active agents in the Iowa City-Cedar Rapids Corridor; competes for both residential listings and agent recruitment against Urban Acres.
- RE/MAX: Global real estate franchise with multiple offices across Iowa, including the Corridor; directly competes with Urban Acres for residential and investment-property transactions.
- Coldwell Banker: National real estate brand with affiliated agents in Iowa; competes for residential and luxury listings in the Iowa City-Cedar Rapids area and offers franchise scale Urban Acres cannot match.
- Century 21: National real estate franchise present across Iowa; competes with Urban Acres for residential seller leads and buyer representation in the Corridor.
- Better Homes and Gardens Real Estate: Midwest-rooted national franchise affiliated with Realogy; competes with Urban Acres across Iowa markets with comparable brand-recognition focus.
Emerging players
- Compass: Technology-led national brokerage expanding into secondary markets; represents a longer-term competitive threat to Urban Acres through agent-recruitment and digital tools.
- eXp Realty: Cloud-based brokerage with a low-overhead agent model that competes for agent recruitment nationally, including in Iowa, pressuring traditional brokerages like Urban Acres.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Acres social profiles
Digital presenceUrban Acres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Acres leadership team
Management profileNumber of profiles
Urban Acres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Acres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Acres
What does Urban Acres do?
Urban Acres is the first and only member-owned real estate firm in the Iowa City-Cedar Rapids Corridor, providing full-service residential and commercial property buying and selling services. Its REALTORS deliver a customized, end-to-end experience from conception to closing, supported by an online listing search platform and a proprietary mobile application (Urban Acres Home Search) for iOS and Android.
Is Urban Acres a public or private company?
Urban Acres is a private company. It is classified as management employee owned and is currently operating.
When was Urban Acres founded?
Urban Acres was founded in 2019. It employs 51 to 100 people.
Where is Urban Acres based?
Urban Acres is headquartered in Coralville, United States, in the North America region.
How does Urban Acres make money?
One revenue line is on record: real Estate Commission.
Who are Urban Acres's main competitors?
Direct peers on record are Iowa Realty, Skogman Realty and Lepic-Kroeger, Realtors. Broad incumbents are Keller Williams Realty, RE/MAX, Coldwell Banker, Century 21 and Better Homes and Gardens Real Estate. Emerging players are Compass and eXp Realty.
Does Urban Acres have an API?
No public API is recorded for Urban Acres.
What industry is Urban Acres in?
Urban Acres's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAD, Land Brokerage (Raw Land & Development Sites). Its NAICS code is 5312 and its SIC code is 6531.