Safari Digital SEO Agency

What Safari Digital SEO Agency does

Safari Digital is a Sydney-based boutique SEO agency that provides search engine optimization services exclusively, with no other digital marketing offerings. Founded in 2018 and incorporated in New South Wales as Safari Digital Pty Ltd (ABN 82 650 504 206), the firm specializes solely in organic search visibility for Australian businesses ranging from SMEs to large enterprises. It serves clients across eCommerce, B2B, SaaS, government, healthcare, professional services, and trades verticals, employing 11-50 staff structured entirely around SEO professionals — including Founder Liam Ridings and SEO Specialist Breanna Golub — with no account managers or outsourced work.

The agency operates on a process-driven methodology (a 7- or 8-step framework depending on source) covering website audit, market research, competitor analysis, on-page optimization, content creation, link building, and measurement. Its technology stack relies on standard third-party SEO tooling — Ahrefs, SEMrush, Moz, Screaming Frog, Yoast, Google Search Console, Google Analytics, and Google Looker Studio — alongside compatibility with WordPress, Shopify, Magento, WooCommerce, and HubSpot CRM. Notably, the firm explicitly avoids LLM-generated content, relying on an in-house copywriting team for content production. It has integrated Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into its standard SEO services as extensions of Google's core Search ranking systems rather than standalone offerings.

Commercially, Safari Digital generates revenue through monthly recurring SEO service subscriptions on 30-day renewal terms, billed in advance via credit card or bank transfer. Pricing is customized rather than packaged, generally ranging from $1,500 per month for small businesses to over $10,000 per month for enterprise e-commerce engagements, with a stated industry band of $1,400-$5,000+ per month. The company reports having served 250+ businesses, holds a 5.0 Google rating, and was recognized in the AFR Top 100 Fastest Growing New Companies list. Average customer retention exceeds three years. The firm is privately held with no disclosed institutional investors, parent company, or external funding.

Name

Safari Digital SEO Agency

Legal name

Safari Digital Pty Ltd

Website

https://safaridigital.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Safari Digital is a Sydney-based boutique SEO agency offering exclusive search engine optimization services to Australian SMBs and enterprises. Founded in 2018, it uses a process-driven methodology, an in-house content team, and monthly subscription pricing ranging from $1,500 to $10,000+.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Search engine optimization
• SEO services
• Organic search marketing
• Local SEO
• Ecommerce SEO

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. SEO Services Subscription: Monthly recurring subscription model for SEO services. All fees are due and payable in advance of provision of services. Services renew at the end of each 30-day period for successive 30-day terms unless 30-days written notice is provided. Payment methods include credit card or bank transfer. If credit card is provided, recurring charges are posted monthly until cancellation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Safari Digital is a boutique specialist SEO agency that delivers end-to-end search engine optimization services exclusively, with no other digital marketing offerings. Services span on-page optimization, off-page link building, technical SEO audits, SEO copywriting, local SEO, eCommerce SEO, enterprise SEO, international SEO, SaaS SEO, B2B SEO, and white-label reseller SEO, all delivered by in-house SEO specialists on monthly subscription engagements.

Product overview

Safari Digital is a specialist SEO agency offering a unified portfolio of search engine optimisation services. The core offering is SEO Services, supported by a range of specialised sub-products including B2B SEO, Ecommerce SEO, Enterprise SEO, International SEO, Local SEO, Small Business SEO, SaaS SEO, and Shopify SEO. The agency also offers complementary add-on modules: SEO Copywriting (in-house content creation) and White Label SEO (reseller program). Industry-specific SEO services extend across sectors such as Solar, Healthcare, Real Estate, and Tradie industries. All services are delivered by in-house SEO professionals with no account managers or outsourced work.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services End-to-end search engine optimization services covering on-site, off-site, technical, and content elements, including audits, keyword research, competitor analysis, and transparent KPI reporting for businesses.
• B2B SEO SEO services tailored for business-to-business companies, focused on lead generation and reaching professional audiences through organic search.
• Ecommerce SEO SEO strategy designed for online retail businesses, addressing product pages, category pages, and platform-specific optimization to drive traffic and conversions.
• Enterprise SEO Enterprise-level SEO solutions for large organizations and complex websites, tackling technical hurdles and improving search visibility at scale.
• International SEO Multi-region and multi-language SEO strategies covering hreflang implementation, technical setup, market research, and global SEO solutions for businesses expanding internationally.
• Local SEO Geo-targeted SEO campaigns including Google Business Profile optimization, local citations, and location-specific content to help businesses dominate local search results.
• SaaS SEO Specialized SEO for Software as a Service companies, focused on identifying ideal customers, driving trial sign-ups, and supporting recurring revenue growth through organic search.
• Shopify SEO SEO services optimized for Shopify-powered e-commerce websites, leveraging the platform's SEO-friendly architecture to improve product and category page rankings.
• Small Business SEO SEO services designed for Australian small and medium enterprises to improve organic search presence across various industries with limited budgets.
• SEO Copywriting In-house content writing services producing SEO-friendly copy aligned with brand voice for clients' websites and content marketing needs.
• White Label SEO Reseller SEO program for agencies and digital consultants to outsource client SEO delivery to Safari Digital's specialists under the partner's brand.
• Industry-Specific SEO Vertical SEO packages tailored for accountants, architects, chiropractors, dentists, electricians, financial services, healthcare, lawyers, mortgage brokers, physiotherapists, plumbers, psychologists, real estate, roofing, solar, and tradies.

Quantifiable outcome

• 76% increase in clicks for WGEA government client
• +9 more outcomes

Named customers14 records

Segments10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationSafari Digital leverages Google's ecosystem extensively including Google Analytics, Google Search Console, Google Looker Studio (Data Studio), and Google Business for local SEO. Their SEO strategy focuses primarily on Google algorithms as Google accounts for 93% of all search traffic in Australia as of 2026.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Straight North: Chicago-based SEO and digital marketing agency serving B2B and mid-market clients with performance-led retainers. Comparable in service portfolio (SEO, content, paid media) and customer profile.
• Victorious SEO: Specialist SEO agency focused exclusively on organic search with a process-driven methodology and outcome-based reporting. Closely comparable to Safari Digital's specialist-only positioning and results-oriented pitch.
• Neil Patel Digital: SEO-focused digital marketing agency founded by a prominent SEO thought leader (Neil Patel, who has cited Safari Digital). Comparable in thought leadership-led acquisition, SEO specialization, and content-driven inbound model.
• WebFX: Full-service digital marketing agency with SEO as a core offering, serving SMB and mid-market clients with a similar subscription/retainer-based model. Directly comparable in go-to-market and service mix, though WebFX is significantly larger in headcount and US-based.
• Thrive Internet Marketing Agency: Multi-service digital agency offering SEO, web design, and PPC to SMB and enterprise clients globally. Comparable in subscription SEO delivery, vertical specialization, and emphasis on ROI-driven reporting.
• Ignite Visibility: US-based performance SEO agency with a proprietary methodology, multi-channel digital marketing services, and a focus on mid-market and enterprise clients. Highly comparable as a specialist agency with a process-driven, results-oriented approach.

Regional players

• Supple Digital: Australian digital agency providing SEO, web development, and digital strategy to mid-market and enterprise clients. Comparable as an Australia-based SEO competitor with a similar enterprise-grade client roster.
• ROI.com.au: Australian digital marketing agency offering SEO, Google Ads, and web design primarily to SMBs across Australia. Direct geographic peer and direct competitor for the same Australian SME segment Safari Digital targets.

Emerging players

• Ahrefs: Leading SEO tool platform used by Safari Digital itself; increasingly a substitute rather than complement as in-house teams adopt Ahrefs for audits, content, and link building. Represents the secular trend toward tool-driven SEO that threatens traditional agency pricing.
• SEMrush: Major SEO and digital marketing SaaS platform used by Safari Digital. Comparable as both a tool in the agency's stack and a partial substitute for agency services via its content marketing, keyword research, and site audit modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SafariSEO

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Digital SEO Agency