ROI.com.au
ROI.com.au is a Melbourne-based, privately held Australian growth marketing agency (founded 2006) that sells AI-augmented SEO, paid media, conversion optimisation, and ChatGPT/AEO visibility services on monthly retainers to mid-market and SMB clients across retail, real estate, healthcare, and B2B verticals.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ROI.com.au does
ROI Growth Agency, trading as ROI.com.au, is an Australian performance marketing agency founded in 2006 and headquartered in Melbourne (Camberwell). The firm sells integrated digital marketing services—SEO, Google Ads, conversion rate optimisation, social media marketing, and full-funnel performance marketing—to Australian businesses, primarily mid-market and SMB clients across retail, real estate, healthcare, B2B professional services, and industrial/manufacturing verticals. Pricing is retainer-based, with SEO packages starting at $1,500/month (no lock-in contracts), AI Website Optimisation ranging $600–$5,000/month (typical spend $1,200–$2,500), and high-ticket engagements stated at $3,000–$500,000+/month in media spend.
The technology stack combines third-party advertising platforms (Google, Meta, LinkedIn) with AI-augmented workflows for content generation, predictive bidding, conversion optimisation, and proprietary frameworks for Answer Engine Optimisation (AEO) and ChatGPT optimisation. Proprietary elements include Australian-market-trained algorithms, weekly optimisation cycles, full-funnel attribution reporting, and a ChatGPT Optimisation Framework covering AI comprehension testing, schema optimisation, and authority signal mapping. The agency also sells CRM data cleaning services across eight platforms (HubSpot, Salesforce, ActiveCampaign, Zoho, Pipedrive, Monday, Klaviyo, Keap).
The firm is privately held with no disclosed institutional investment, operates as a Pty Ltd registered in Victoria (ABN 49 619 651 633), and claims a portfolio of 500+ businesses and 100M+ cumulative leads generated over 20 years. Distribution is direct sales via phone, contact form, and booked strategy consultations, with dedicated account management post-sale. The business has pivoted heavily toward AI-search visibility services (AEO, GEO, ChatGPT Optimisation) from 2024 onward, positioning itself ahead of mainstream Australian adoption of AI answer engines.
ROI.com.au firmographics
Firmographics- Name
- ROI.com.au
- Legal name
- ROI Growth Agency Pty Ltd
- Website
- https://roi.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROI.com.au is a Melbourne-based, privately held Australian growth marketing agency (founded 2006) that sells AI-augmented SEO, paid media, conversion optimisation, and ChatGPT/AEO visibility services on monthly retainers to mid-market and SMB clients across retail, real estate, healthcare, and B2B verticals.
- Ownership category
- akta.pro rank
ROI.com.au industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where ROI.com.au is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ROI.com.au business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Agency Services: Monthly retainer engagements for comprehensive digital marketing services including SEO, Google Ads management, social media marketing, and conversion optimisation. Services are delivered as ongoing performance partnerships with weekly optimisation cycles and dedicated account management.
- CRM Data Cleaning Services: Project-based and ongoing CRM hygiene services with weekly/monthly cleaning cycles. Includes full CRM audit, deduplication, contact verification, field restructuring, and automation repair.
- AI Website Optimisation: Monthly subscription service for AI-powered website optimisation covering technical SEO fixes, content creation, site speed enhancement, and voice search readiness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Services from $1,500/month |
| Subscription | Monthly | AI Website Optimisation $600-$5,000/month |
| Freemium | Pay-as-you-go | Marketing Intelligence Report - Free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ROI.com.au product offering
Product offeringCore offering
ROI.com.au is an AI-powered growth marketing agency that delivers performance marketing services to Australian businesses on monthly retainer engagements. Its core offerings combine SEO, Google Ads management, conversion rate optimisation, social media marketing, and full-funnel performance marketing with weekly optimisation cycles. Specialised AI services include Answer Engine Optimisation (AEO), ChatGPT Optimisation, AI Website Optimisation, and CRM Data Cleaning, all designed to drive measurable revenue outcomes rather than impressions.
Product overview
ROI.com.au is an AI-powered growth marketing agency offering a unified platform of performance marketing services built around measurable revenue outcomes. The core offering consists of SEO Services, Google Ads Management, Conversion Optimisation, Social Media Marketing, and Performance Marketing—each delivered through weekly optimisation cycles and AI-driven systems. Specialised AI services include Answer Engine Optimisation (AEO), ChatGPT Optimisation, and AI Website Optimisation, which help businesses gain visibility in AI-powered search. The CRM Data Cleaning Services and industry-specific marketing packages (Real Estate, Healthcare, B2B Professional Services, Industrial/Manufacturing, Retail) extend the platform for specific verticals. All services are designed for Australian businesses and operate on transparent pricing with no lock-in contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services Australia (2026)
Quantifiable outcome
- 200% faster optimisation compared to traditional methods
- +5 more outcomes
Companies that use ROI.com.au
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
ROI.com.au technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature5 records
ROI.com.au partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
ROI.com.au competitors and assessment
Company assessmentDirect peers
- Click Click Media: Melbourne-based Australian digital marketing agency offering SEO, PPC, and social media services with performance-based models. Direct geographic and service-line competitor for Australian SMB and mid-market clients.
- KlientBoost: US performance marketing agency focused on PPC, CRO, and SEO with transparent pricing and a 'performance partner' model. Comparable in pricing transparency, funnel-stage optimisation services, and SMB/mid-market focus.
- Supple Digital: Australian digital marketing agency specialising in SEO, Google Ads, and web design for SMBs, with transparent pricing and results-driven positioning that closely mirrors ROI.com.au's GTM and offer structure.
- SmartSites: US-based digital marketing agency offering SEO, PPC, and web design with strong SMB positioning and AI-assisted optimisation messaging. Comparable in performance-led SMB GTM and full-funnel service offering.
- Disruptive Advertising: US-based performance marketing agency with strong emphasis on PPC, SEO, and CRO with revenue-accountability messaging. Comparable GTM motion targeting mid-market and e-commerce clients with measurable ROI commitments.
- King Kong: High-profile Australian performance marketing agency offering SEO, Google Ads, and CRO services to SMBs and mid-market with strong founder-led brand and aggressive growth-focused positioning. Closest direct competitor in the Australian 'results-driven agency' category.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency with proprietary marketing technology (MarketingCloudFX) and AI-driven services. Comparable in offering breadth (SEO, PPC, CRO, social) and in positioning AI as a delivery efficiency lever.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design with a multi-vertical SMB/mid-market focus. Comparable in service breadth and SMB/MME target customer profile.
Regional players
- Reap Interactive: Australian digital agency offering SEO, Google Ads, and analytics services to mid-market and enterprise clients. Comparable in Australian market focus and SEO/PPC core service mix.
- First Page: Australian/American SEO and performance marketing agency with a strong SEO and AI-search-adjacent service portfolio and similar SMB/mid-market positioning. Comparable in SEO-centric offering and Australian market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROI.com.au social profiles
Digital presenceROI.com.au compliance and trust
Trust signalCompliance3 records
ROI.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI.com.au leadership team
Management profileNumber of profiles
Profiles1 record
ROI.com.au funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI.com.au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI.com.au
What does ROI.com.au do?
ROI.com.au is an AI-powered growth marketing agency that delivers performance marketing services to Australian businesses on monthly retainer engagements. Its core offerings combine SEO, Google Ads management, conversion rate optimisation, social media marketing, and full-funnel performance marketing with weekly optimisation cycles. Specialised AI services include Answer Engine Optimisation (AEO), ChatGPT Optimisation, AI Website Optimisation, and CRM Data Cleaning, all designed to drive measurable revenue outcomes rather than impressions.
Is ROI.com.au a public or private company?
ROI.com.au is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROI.com.au founded?
ROI.com.au was founded in 2006. It employs 11 to 50 people.
Where is ROI.com.au based?
ROI.com.au is headquartered in Melbourne, Australia, in the Oceania region.
How does ROI.com.au make money?
Three revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are CRM Data Cleaning Services and AI Website Optimisation.
Who are ROI.com.au's main competitors?
Direct peers on record are Click Click Media, KlientBoost, Supple Digital, SmartSites, Disruptive Advertising and King Kong. Broad incumbents are WebFX and Thrive Internet Marketing Agency. Regional players are Reap Interactive and First Page.
Does ROI.com.au have an API?
No public API is recorded for ROI.com.au.
What industry is ROI.com.au in?
ROI.com.au's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541810 and its SIC code is 7311.