Barricade Flasher Service

What Barricade Flasher Service does

Barricade Flasher Service, Inc. is a family-owned and operated traffic management company headquartered in Oak Creek, Wisconsin, founded in 1962. The company provides a start-to-finish suite of traffic control services and equipment for construction, infrastructure, and public-sector projects across the Greater Wisconsin area, operating from three branch locations in Oak Creek, Markesan, and Mazomanie. Its service portfolio spans closures (shoulder, lane, road, bridge, ramp, and full freeway), traffic management, detour setup, temporary and permanent signage, temporary striping, temporary rumble strips, and ancillary services such as water blasting, concrete cure removal, and permanent line removal. A 24/7 live operator line supports emergency and ongoing project inquiries.

The company monetizes through three revenue streams: equipment rental (usage-based, covering barricades, barrels, cones, signs, arrowboards, message boards, TMA, and work zone lighting on short- and long-term projects), equipment sales (one-time purchases of traffic control products), and professional traffic control services (project-based service fees). Customer segments include construction contractors, government entities at federal, state, and local levels (including WIDOT), and airport projects. Pricing is quote-based and not publicly disclosed, with quote requests accepted through an online form that integrates with government bidding systems (WIDOT, QUEST, DEMAND STAR), by phone, and by email. The go-to-market motion is sales-led and direct, with no third-party resellers, digital marketing channels, or public-facing social media presence identified. The company is privately held with no disclosed institutional investors, funding history, or M&A activity.

Name

Barricade Flasher Service

Legal name

Barricade Flasher Service, Inc.

Website

https://barricadeflasher.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Barricade Flasher Service is a family-owned Wisconsin traffic management company, founded 1962, providing equipment rental, sales, and professional traffic control services to construction contractors, government entities, and airport projects across three Wisconsin branch locations.

Ownership category

akta.pro rank

Product category

Traffic Control Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)

akta.pro secondary industry

Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)

Keywords

• Traffic control equipment
• Traffic management services
• Work zone safety
• Construction signage rental
• Road closure services

Headquarters

HQ city

Oak Creek

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of traffic control equipment including barricades, barrels, signs, arrowboards, message boards, TMA (Truck Mounted Attenuator), and work zone lighting. Recurring rental revenue from short-term and long-term projects.
2. Equipment Sales: Sale of traffic control equipment and products including barricades, cones, signs, sign stands, and safety equipment.
3. Traffic Control Services: Professional traffic management services including lane closures, road closures, bridge and ramp closures, full freeway closures, detour setup, temporary and permanent signage, temporary striping, and temporary rumble strips.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Barricade Flasher Service, Inc. is a family-owned Wisconsin traffic management company that rents and sells traffic control equipment (barricades, barrels, cones, signs, arrowboards, message boards, TMA, work zone lighting, and airport barricades) and delivers professional traffic control services for construction, infrastructure, and airport projects. The offering spans equipment rental and sale, closure setup (lane, road, bridge, ramp, and freeway), detour management, temporary and permanent signage, temporary striping, and temporary rumble strips, with 24/7 live operator support.

Product overview

Barricade Flasher Service is a family-owned traffic management company serving Wisconsin since 1962, offering a unified portfolio of traffic control equipment rentals and professional services. The core offering combines equipment rental and sale (barricades, barrels, cones, signs, arrowboards, message boards, and specialized items like truck-mounted attenuators) with professional traffic control services (closure management, traffic management, detour setup, and project support for federal, state, airport, and residential projects). The equipment rental program includes various barricade types (Type I, Type III, Pedestrian, Water-Filled, Low-Pro Airport), sign stands, and safety accessories, while services encompass 24/7 operator support, temporary and permanent line removal, water blasting, and concrete cure removal. The company operates three Wisconsin locations in Oak Creek (corporate), Markesan, and Mazomanie.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Services Complete traffic control services including traffic management, detour setup, temporary and permanent signage, temporary striping (paint and tape), and temporary rumble strips for construction, government, and airport projects.
• Road Closure Services Closure services covering shoulder closures, lane and road closures, bridge and ramp closures, and full freeway closures for various project types.
• Project Services Project services for short-term projects, long-term projects, federal and state projects, airport projects, and residential projects.
• 24/7 Live Operator Support Round-the-clock operator availability for customer inquiries and emergency traffic control situations.
• Additional Surface Services Additional services including temporary and permanent line removal, water blasting and grinding, concrete cure removal, and personal protective equipment.
• Equipment Rental & Sale Rental and sale of traffic control equipment including barricades, barrels, cones, signs, arrowboards, message boards, and truck-mounted attenuators (TMA).
• Type I Barricade ("B") 24" x 52" standard barricade available with standard flasher or steady burn add-on.
• Type III Barricade 96" x 60" barricade (96" x 70" with flasher) with optional one or two flashers; tire ring or sandbag not included.
• Pedestrian Barricade 72" x 38" barricade designed for pedestrian traffic control.
• Water-Filled Barricades 68"L x 36"H barricades fillable with water or sand for stability.
• Class A Barricade ("A") 48" x 92" barricade that comes with two flashers.
• Barrel/Drum Traffic barrel with tire ring included; optional flasher or steady burn add-on.
• 42" TC Cone 42-inch traffic cone with base included; office approval required before rental; optional flasher add-on.
• Low-Pro Airport Barricade 10" x 10" x 96" barricade for airport use; does not include water; add-on options for one or two 360 lights.
• Arrow Board Portable arrow board for traffic direction; additional delivery charge per unit.
• Message Board Portable electronic message board for traffic information display; delivery only.
• A-Frame & 8' Plank Set of A-Frames (2) and 8' plank for temporary barriers; rented separately.
• Construction Sign (Type H or Type F Sheeting) 48" x 48" construction sign available with Type H (High Intensity Prismatic) or Type F (Fluorescent Diamond Grade) sheeting; state highway and interstate approved.
• Plaques Various plaque options including left, right, center, two, footage, and more.
• BFS Sign Stand Sign stand with dimensions 48" x 81"; sign not included.
• 4860 Sign Stand 48" sign dual spring stand with 60" height.
• 4818 Sign Stand 48" sign dual spring stand with 18" height.
• TMA (Truck Mounted Attenuator) Truck-mounted crash attenuator for work zone protection.
• Airport Lights for Barricades Lights designed to attach to barricades for airport applications.
• Temporary Rumble Strips Portable rumble strips for temporary traffic calming.
• Work Zone Lighting Lighting equipment for temporary work zone illumination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Safety Zone LLC: Safety Zone is a Midwest-focused traffic control and pavement marking company serving contractors and government agencies. Closely matches Barricade Flasher in scale, customer mix, and bundled rental-plus-service model.
• National Traffic Safety: National Traffic Safety supplies traffic control devices (barricades, cones, signs, message boards) and provides work zone services. Comparable product catalog and customer base (DOTs, contractors) to Barricade Flasher.
• Highway Safety Solutions: Highway Safety Solutions provides traffic control equipment rental, flagging, and work zone services to DOTs and contractors in the Midwest. Direct regional peer offering the same rental/sales + service combination as Barricade Flasher.

Broad incumbents

• RoadSafe Traffic Systems: RoadSafe provides work zone traffic control, pavement marking, and equipment rental across multiple U.S. regions. Overlaps directly with Barricade Flasher's barricade rental, lane closure, and DOT project services.
• Area Wide Protective (AWP): AWP is the largest U.S. traffic control services provider, offering equipment rental, lane closures, and flagging nationwide. Directly comparable to Barricade Flasher's core rental + service bundle but at a much larger national scale.
• Traffic Management Inc. (TMI): TMI is a multi-state traffic control and pavement marking contractor serving DOTs and contractors. Highly comparable service mix (closures, detours, signage) to Barricade Flasher's professional traffic control offering.

Regional players

• Statewide Safety Systems: Statewide Safety Systems provides traffic control and barricade rental services with a regional footprint overlapping the upper Midwest. Comparable scale, customer profile, and offering mix to Barricade Flasher.

Others

• Safety Signs: Safety Signs is a national manufacturer and supplier of traffic control signs, cones, barricades, and work zone devices. Comparable to Barricade Flasher on the equipment/supply side (one of Barricade Flasher's revenue streams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BarricadeFlashr
• LinkedInlinkedin.com/company/barricade-flasher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barricade Flasher Service