DXFactor
DXFactor is a privately held AI engineering services firm that builds production-ready AI systems, including its OMAP agentic platform for fitness and wellness, for enterprise clients across healthcare, financial services, logistics, retail, and other verticals.
- Company typePrivate
- Founded2004
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DXFactor does
DXFactor is a privately held AI engineering and enterprise technology services firm headquartered in McLean, Virginia, with additional operations in India. Founded as a Delaware LLC and operating under DX.Partners, the company delivers AI-powered digital transformation services to enterprise clients across at least seven verticals, including healthcare, financial services, logistics, retail and consumer products, telco and media, automotive and manufacturing, and fitness and wellness. Its portfolio combines professional services (AI Agentic Consulting, Data Engineering, Enterprise AI Transformation, AI-Native Website & App Development, AI Engineering, Machine Learning) with a proprietary product platform called OMAP (Outcomes Micro Agents Platform), an agentic AI engine purpose-built for the fitness and wellness industry that is live across 1,780 fitness locations and has processed more than 187,000 member interactions.
DXFactor firmographics
Firmographics- Name
- DXFactor
- Legal name
- DXFactor LLC
- Website
- https://dxfactor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DXFactor is a privately held AI engineering services firm that builds production-ready AI systems, including its OMAP agentic platform for fitness and wellness, for enterprise clients across healthcare, financial services, logistics, retail, and other verticals.
- Ownership category
- akta.pro rank
DXFactor industry classification
Industry- Product category
- AI Engineering Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where DXFactor is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DXFactor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services & Consulting: DXFactor provides AI engineering and consulting services through Statements of Work (SOW). Services include strategic alignment, enterprise architecture & engineering, and deployment & governance. Engagements are project-based with defined deliverables and payment terms.
- AI Agentic Consulting: Deploy intelligent agents that automate and execute complex workflows. This service helps organizations operationalize AI through custom agent development and deployment.
- Data Engineering Services: Build scalable data infrastructure that powers real-time intelligence. Services include data platform architecture, real-time pipelines, and governance frameworks.
- Enterprise AI Transformation: Integrate secure, production-ready AI into core business operations. Full-stack AI engineering services from data pipelines to model orchestration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise engagements based on scope and complexity |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
DXFactor product offering
Product offeringCore offering
DXFactor is an enterprise AI engineering partner that designs, builds, deploys, and embeds production-ready AI systems into client workflows across industries including fitness and wellness, healthcare, financial services, logistics, and retail. Its core product is OMAP™ (Outcomes Micro Agents Platform), an agentic AI engine for the fitness and wellness vertical, complemented by service lines spanning AI agentic consulting, data engineering, enterprise AI transformation, AI-native website and app development, AI engineering, and machine learning operations. Engagements are delivered through embedded execution teams under Statements of Work and Master Services Agreements.
Product overview
DXFactor is an AI engineering partner offering a portfolio of AI-powered services and platforms. The core product is OMAP™ (Outcomes Micro Agents Platform), an agentic AI engine deployed for the fitness and wellness industry. This is complemented by six specialized service offerings: AI Agentic Consulting, Data Engineering Services, Enterprise AI Transformation, AI-Native Website & App Development, AI Engineering, and Machine Learning. The company also offers industry-specific solutions including Revenue Systems, Operational Intelligence, Risk & Compliance Automation, and Data Foundations. The portfolio ranges from strategic consulting to production-ready AI systems engineering.
Differentiator
Problem solved
Functional benefit
Brands
- OMAP™: Outcomes Micro Agents Platform - an agentic AI engine for the fitness and wellness industry
Products and services
- OMAP™ (Outcomes Micro Agents Platform) AI-powered agentic platform that deploys micro-agents for fitness and wellness operations, processing member interactions and enabling automated engagement workflows such as member concierge, churn prediction, and retention automation. Live across 1,780+ fitness locations with pre-built integrations to ABC Fitness, Daxko, and FitnessForce.
- AI Agentic Consulting Strategic consulting service that deploys intelligent agents to automate and execute complex workflows, aligning AI use cases with business KPIs for enterprise clients across verticals.
- Data Engineering Services Builds scalable data infrastructure powering real-time intelligence, including data platform architecture, real-time pipelines, and governance frameworks that transform fragmented data into decision-ready infrastructure.
- Enterprise AI Transformation Integrates secure, production-ready AI into core business operations, covering enterprise architecture, engineering, deployment, and governance for large organizations across verticals.
- AI-Native Website & App Development Designs and engineers AI-first web and mobile platforms with embedded personalization, automation, and intelligence directly built into user-facing digital experiences.
- AI Engineering Designs and deploys production-grade AI systems from data pipelines to model orchestration, engineered for scale, compliance, and long-term performance in enterprise environments.
- Machine Learning Operationalizes machine learning beyond experimentation, covering model development, MLOps, monitoring, and production deployment at scale.
Quantifiable outcome
- $1.2M in operational savings delivered across fitness locations
- +12 more outcomes
Companies that use DXFactor
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles2 records
DXFactor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature11 records
DXFactor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- ALTA Technology GroupflagshipStrategic merger combining DXFactor's Fitness & Wellness business vertical with ALTA Technology Group, forming AltaDX. The new entity combines ALTA's board-level strategy and domain expertise with DXFactor's OMAP outcomes platform to become a category-defining force in the Fitness, Wellness, and Beauty transformation space. DXFactor will continue operating as a separate execution platform within DX.Partners.
- Chuze FitnesscoreStrategic partnership to improve member engagement through digital innovations including a new mobile app, Click2Save web and mobile feature, and AI-powered Member Concierge. The collaboration has led to over 70% active users onboarding and thousands of daily interactions, reflecting significant progress in digital transformation.
- ABC FitnesscoreIntegration partner for DXFactor's OMAP platform. ABC Fitness is a fitness management software provider whose platform is integrated with OMAP to enable AI-powered member interactions across fitness locations.
- DaxkocoreIntegration partner for DXFactor's OMAP platform. Daxko provides club management software for fitness facilities and is integrated with OMAP to enable AI capabilities across member engagement touchpoints.
- FitnessForcecoreIntegration partner for DXFactor's OMAP platform. FitnessForce provides fitness industry software solutions and is integrated with OMAP to deliver AI-powered operational intelligence.
Scale indicators18 records
Recent moves7 records
Expansion highlights5 records
DXFactor competitors and assessment
Company assessmentDirect peers
- Thoughtworks: Technology consultancy specializing in custom software, data platforms, and AI/ML engineering for enterprises. Closely aligned with DXFactor's AI engineering, data platform, and enterprise modernization services.
- Fractal Analytics: AI analytics and engineering services firm serving Fortune 500 enterprises with applied AI, decision intelligence, and data platform builds — comparable in capability stack and customer profile to DXFactor.
- Genpact: Global professional services firm with deep AI/ML engineering, data, and automation practices serving enterprise clients — comparable delivery model and vertical breadth to DXFactor.
- Slalom: Global technology and business consultancy focused on digital transformation, data/AI engineering, and modern application delivery for enterprise clients — directly comparable in offering mix and target buyer to DXFactor's AI engineering services.
Broad incumbents
- Infosys: Global IT services and consulting firm with a focused AI/automation practice; comparable in delivery footprint (India + US) and enterprise AI engineering services to DXFactor.
- Cognizant: Global IT services and consulting company with significant AI engineering and data platform capabilities for enterprises — broad overlap with DXFactor's service lines, though much larger and more diversified.
- Wipro: Global IT services firm with AI engineering, data, and enterprise modernization capabilities — competes for the same enterprise digital-transformation RFPs as DXFactor at much larger scale.
- Accenture: Largest global systems integrator with a major applied AI practice spanning data engineering, agentic AI, and enterprise transformation — overlaps broadly with DXFactor but at vastly greater scale and breadth.
- Deloitte: Big Four advisory firm with large AI engineering, data modernization, and digital transformation practices — overlaps with DXFactor's enterprise AI transformation services as part of a much wider portfolio.
Emerging players
- C3.ai: Enterprise AI software and solutions provider offering pre-built AI applications alongside implementation services — comparable to DXFactor in targeting enterprise AI deployment, but with a more productized, platform-led approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DXFactor social profiles
Digital presenceDXFactor compliance and trust
Trust signalCompliance2 records
DXFactor financial estimates
Financial estimateRevenue estimate
Valuation estimate
DXFactor leadership team
Management profileNumber of profiles
Profiles5 records
DXFactor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DXFactor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DXFactor
What does DXFactor do?
DXFactor is an enterprise AI engineering partner that designs, builds, deploys, and embeds production-ready AI systems into client workflows across industries including fitness and wellness, healthcare, financial services, logistics, and retail. Its core product is OMAP™ (Outcomes Micro Agents Platform), an agentic AI engine for the fitness and wellness vertical, complemented by service lines spanning AI agentic consulting, data engineering, enterprise AI transformation, AI-native website and app development, AI engineering, and machine learning operations. Engagements are delivered through embedded execution teams under Statements of Work and Master Services Agreements.
Is DXFactor a public or private company?
DXFactor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DXFactor founded?
DXFactor was founded in 2004. It employs 11 to 50 people.
Where is DXFactor based?
DXFactor is headquartered in Fairfax, United States, in the North America region.
How does DXFactor make money?
Four revenue lines are on record. Professional Services & Consulting is the primary driver. The others are AI Agentic Consulting, data Engineering Services and enterprise AI Transformation.
Who are DXFactor's main competitors?
Direct peers on record are Thoughtworks, Fractal Analytics, Genpact and Slalom. Broad incumbents are Infosys, Cognizant, Wipro, Accenture and Deloitte. C3.ai is listed as an emerging player.
Does DXFactor have an API?
No public API is recorded for DXFactor.
What industry is DXFactor in?
DXFactor's product category is AI Engineering Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 54151 and its SIC code is 7373.