FitnessForce Club Management Software

What FitnessForce Club Management Software does

FitnessForce is an API-first fitness CRM and club management software platform operated by Grip Technologies Pvt Ltd, founded in 2008 and headquartered in Mumbai, India, with regional offices in Toronto, Canada and Mawson Lakes, Australia. The platform serves multi-location, franchise, and international fitness operators across 12+ countries and three continents, with a reported base of 2,000-2,500+ fitness centers and approximately 50,000 active users. Its technical foundation is a cloud-based SaaS platform built on Amazon Web Services with over 1,100 public APIs, biometric access control integration, regional payment processing, and certified ZATCA Phase-II e-Invoicing compliance for Saudi Arabia, supported by a 99.95% uptime SLA and demonstrated scaling to 250,000+ members across 150+ clubs.

The product portfolio spans four subscription tiers: GROW ($74/month monthly or $67/month annually, up to 4 users), PROFESSIONAL ($99/month, unlimited users), ULTIMATE ($199/month, multi-facility), and custom Enterprise contracts for 25+ location operators, with an additional usage-based developer API at $20/month per location. Go-to-market combines direct enterprise sales (with dedicated account managers and personalized demos), a self-service SMB channel, a public API and developer platform, and a solution partner/reseller program. Distribution reaches India, the Middle East (UAE, Saudi Arabia, Qatar, Lebanon), Australia, Southeast Asia, and Canada through regional offices and localized compliance. The company also markets AI features spanning generative marketing content, voice AI, computer vision for form correction, and predictive churn analytics.

In June 2025, Daxko acquired FitnessForce to expand its global fitness software portfolio, which already includes Club Automation, CSI, Motionsoft, Operations, and Zen Planner; co-founders Hadi Curtay and Quaid Jawadwala joined Daxko in leadership roles. The platform continues to operate under the FitnessForce brand with its own website, mobile apps (UFP Staff Hub & Kiosk, FitnessForce member app), and customer base intact post-acquisition.

Name

FitnessForce Club Management Software

Legal name

Grip Technologies Pvt Ltd

Website

https://fitnessforce.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

51–100 employees

Short description

FitnessForce is an API-first fitness CRM and club management platform serving 2,000-2,500+ gyms, studios, and multi-location fitness operators across 12+ countries, with subscription tiers, regional compliance, and biometric access; it was acquired by Daxko in June 2025.

Ownership category

akta.pro rank

Product category

Fitness Club Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Gym management software
• Club management platform
• Fitness CRM software
• Member management system
• Studio booking software

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS - Core Platform: Monthly or annual subscription tiers for gym management software with tiered pricing based on features and user limits. GROW tier supports 4 users, PROFESSIONAL and ULTIMATE have unlimited users. Annual billing offers 10% discount.
2. API Access Pricing: Developer API access at $20 per month per location with 500 monthly active users included. Additional usage billed at $5 per 100 additional MAU.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

FitnessForce builds and sells an API-first, cloud-based fitness CRM and club management platform used by gyms, fitness studios, and multi-location franchise operators. The platform consolidates membership management, class scheduling, billing, payment processing, biometric access control, member and staff mobile apps, and analytics into a single subscription SaaS product, supplemented by a 1,100+ API developer platform, regional compliance modules (ZATCA e-Invoicing), WhatsApp communications, and AI capabilities for predictive churn, chatbots, computer vision, and generative marketing content.

Product overview

FitnessForce is an all-in-one fitness CRM and club management software platform designed for multi-location, franchise, and international fitness operators. The core product is the FitnessForce Gym Management Software offering membership management, class scheduling, billing, payment processing, member apps, staff apps, biometric access control, and comprehensive analytics. The platform is available through four pricing tiers: GROW ($74/month, 4 users), PROFESSIONAL ($99/month, unlimited users), ULTIMATE ($199/month, multi-facility), and Enterprise (custom pricing). Add-on modules include WhatsApp Member Communication for two-way messaging and ZATCA Phase-II e-Invoicing for Saudi Arabia compliance. A public API with over 1,100 endpoints enables third-party integrations. The company was acquired by Daxko in June 2026.

Differentiator

Problem solved

Functional benefit

Brands

• UFP - Staff Hub & Kiosk: Mobile application provided by the Company for staff and kiosk operations
• FitnessForce Mobile App

Products and services

• FitnessForce Gym Management Software All-in-one, API-first fitness CRM and club management SaaS that provides membership management, class scheduling, billing and POS sales, payment processing, prospect and lead management, automated SMS and email campaigns, access control, and 50+ reports for gyms, fitness studios, and multi-location franchise operators.
• FitnessForce Public API HTTP-based public API exposing 1,100+ endpoints that let developers and integrators access FitnessForce business data including class schedules, location information, pricing, and bookings, billed at $20/month per location with 500 MAU included and $5 per 100 additional MAU.
• UFP - Staff Hub & Kiosk Dedicated staff mobile and kiosk application that lets gym employees track tasks, manage daily operations, handle appointments, and organize member schedules on Android and iOS devices.
• FitnessForce Member Mobile App Dedicated Android and iOS mobile application for fitness club members to book classes, manage memberships, view offers, freeze accounts, purchase gift vouchers, and access personalized fitness content.

Quantifiable outcome

• Automated billing ensures consistent cash flow with 10-15% increase in timely payments
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• DaxkocoreStrategic or Co-development Partner · 26 June 2026Daxko acquired FitnessForce to boost global fitness software portfolio. The acquisition brings FitnessForce's capabilities in local payments, biometric access, tax compliance, WhatsApp communications, cross-border billing, and over 1,100 APIs to Daxko's existing product portfolio including Club Automation, CSI, Motionsoft, Operations, and Zen Planner. FitnessForce founders Hadi Curtay and Quaid Jawadwala joined Daxko in leadership roles to drive expansion in high-growth markets.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is a leading SaaS platform for fitness, wellness, and beauty studios offering membership management, scheduling, payments, and a marketplace. It is a direct competitor to FitnessForce in the club and studio management category across SMB and mid-market segments.
• Zen Planner: Zen Planner provides gym and martial arts studio management software including billing, scheduling, member apps, and automation. Now part of Daxko alongside FitnessForce, it is a direct competitor with comparable feature set and pricing tiers.
• Club Automation: Club Automation delivers enterprise club management software to health and fitness clubs with member engagement, billing, and access control. Now a sibling product under Daxko, it overlaps directly with FitnessForce's enterprise offering for multi-location operators.
• Motionsoft: Motionsoft provides club management software for premium fitness clubs and health clubs with billing, member management, and engagement tools. Now part of Daxko, it directly competes with FitnessForce's Enterprise tier targeting large multi-location clubs.
• CSI Software: CSI Software offers club management solutions for health, fitness, and wellness centers with member management, billing, and analytics. A Daxko portfolio peer and direct competitor for mid-market and enterprise fitness operators.
• Glofox: Glofox is a gym and studio management platform offering membership management, class booking, branded apps, and payments for boutique fitness. Comparable to FitnessForce's mid-tier plans and Pilates/Yoga/Spin use cases.
• Virtuagym: Virtuagym provides all-in-one fitness club management software with member engagement, coaching tools, and a branded app. Comparable feature scope to FitnessForce for clubs and personal training studios across Europe and international markets.
• Perfect Gym: Perfect Gym is a club management platform for mid-market and enterprise fitness operators with membership, billing, access control, and analytics. It competes with FitnessForce in the Enterprise tier for multi-location and franchise operators.

Emerging players

• Wodify: Wodify specializes in CrossFit and functional fitness box management with class booking, performance tracking, and member engagement. Comparable in niche studio management to FitnessForce's Boxing/Martial Arts and Personal Training use cases.
• Mariana Tek: Mariana Tek provides boutique fitness studio software with branded apps, class scheduling, and member experience tooling. Comparable to FitnessForce for boutique and studio segments, though with a stronger North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fitnessforce
• YouTubeyoutube.com/c/fitnessforce
• Facebookfacebook.com/fitnessforcesoftware
• LinkedInlinkedin.com/company/fitnessforce-club-management-software
• Instagraminstagram.com/fitnessforce_software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitnessForce Club Management Software