GPI Anatomicals

What GPI Anatomicals does

GPI Anatomicals is a privately held US-based manufacturer of anatomical models, founded in 1980 by Scott Galloway and headquartered in Lake Bluff, Illinois. The company produces a catalog of 99 stock anatomical models covering human anatomy (cardiovascular, respiratory, digestive, cancer, skin, ear, eye, vertebrae, male and female health, joints, and more) and veterinary anatomy (canine and feline hip, spine, elbow, shoulder, jaw, heart, ear, and disease-state models). Each model is constructed using plastic manufacturing processes and individually hand-painted for medical accuracy, and ships with a proprietary educational reference card. Beyond stock SKUs, the company designs and manufactures fully custom models, customized stock models with logo imprints, medical device replicas, and medical trainers, and operates a GPI 3D Anatomy division for 3D printed models.

The business model is a one-time product sale with no subscription or licensing component, sold exclusively through a global network of authorized distributors (American 3B Scientific, Nasco, 3B Scientific Germany, Mentone Educational, Anatomy Stuff, and others) rather than direct retail. End customers span five primary verticals: healthcare providers (patient education), pharmaceutical companies (custom marketing and education models), veterinary practices and companies, medical device manufacturers (replicas and trainers), and educational institutions. The company self-describes as the largest manufacturer of anatomical models for pharmaceutical companies, with cumulative distribution of 3+ million models across medical offices worldwide over its 43+ year history. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries, and Scott Galloway remains the only named member of the leadership team.

Name

GPI Anatomicals

Legal name

GPI Anatomicals

Website

https://gpianatomicals.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

GPI Anatomicals is a US-based manufacturer of 99 stock and custom hand-painted anatomical models for patient education, serving healthcare providers, pharmaceutical companies, veterinarians, and medical device firms via a global authorized distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Bluff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Stock Anatomical Models: Sale of 99 pre-designed stock anatomical models covering human and veterinary anatomy through distributor network. Models are sold with educational reference cards and are used primarily for patient education in medical offices worldwide.
2. Custom Anatomical Models: Custom design and manufacturing of patient education models for pharmaceutical, veterinarian, and medical device industries. Includes logo imprints and completely custom models tailored to specific client needs.
3. Medical Device Replicas: Custom replicas of medical devices for pharmaceutical companies, medical device companies, and marketing materials.
4. Medical Trainers: Custom medical training models for professional education and training purposes.
5. 3D Printed Models: 3D printed anatomical models offered through their GPI 3D Anatomy division.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GPI Anatomicals manufactures and sells stock and custom plastic anatomical models used primarily for patient education. The product line includes 99 stock models covering human and veterinary anatomy, plus custom design and manufacturing services for pharmaceutical, veterinary, and medical device companies. Each model is hand-painted and ships with an educational reference card, and the company also offers 3D printed models through its GPI 3D Anatomy division. All sales flow through a global network of authorized distributors rather than direct retail.

Product overview

GPI Anatomicals is a manufacturer of anatomical models for patient education, offering a portfolio centered on stock anatomical models and custom manufacturing services. The core product line consists of 99 stock anatomical models divided into specialized categories: Joint Models & Bone Conditions (20 models), Veterinary Models (18 models), Cancer Models (17 models), Digestive Models (12 models), Cardiovascular Models (7 models), Skin Models (5 models), Male Health Models (5 models), Eye Models (4 models), Respiratory Models (4 models), Female Health Models (4 models), Sinus & Thyroid Models (3 models), Ear Models (3 models), Brain Models (2 models), Diabetes Models (2 models), Obesity & Metabolic Syndrome Models (2 models), and Vertebrae Models (5 models). Beyond stock models, the company offers custom model design and manufacturing services including Custom Anatomical Models, Customized Stock Models, Medical Device Replicas, and Medical Trainers. The company also provides 3D Printed Models as an additional capability. All models come with educational reference cards and are individually hand-painted with medical accuracy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 3 million anatomical models distributed worldwide in medical offices
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and regional.

• American 3B ScientificcoreChannel Partner/ Reseller/ DistributorMajor US distributor of GPI Anatomicals products, selling stock and custom models through their extensive medical/scientific catalog and online store.
• NascocoreChannel Partner/ Reseller/ DistributorMajor distributor of GPI Anatomicals anatomical models serving educational and medical markets across the United States.
• Lake Forest AnatomicalscoreChannel Partner/ Reseller/ DistributorUS-based distributor specializing in anatomical models including GPI products.
• Shop AnatomicalmajorChannel Partner/ Reseller/ DistributorOnline retailer and distributor of GPI Anatomicals models.
• Anatomy WarehousemajorChannel Partner/ Reseller/ DistributorUS-based distributor of anatomical models including GPI products.
• Mentone EducationalmajorChannel Partner/ Reseller/ DistributorAustralian distributor serving the Australia and New Zealand region with GPI Anatomicals products.
• 3B Scientific GermanycoreChannel Partner/ Reseller/ DistributorGerman and European distributor of GPI Anatomicals products for the European market.
• Anatomy StuffmajorChannel Partner/ Reseller/ DistributorUK-based distributor of GPI Anatomicals anatomical models serving the United Kingdom market.
• CandentmajorChannel Partner/ Reseller/ DistributorCanadian distributor of GPI Anatomicals anatomical models.
• Wolters KluwermajorChannel Partner/ Reseller/ DistributorMedical publishing and supply company distributing GPI Anatomicals models.
• Carolina BiologicalmajorChannel Partner/ Reseller/ DistributorEducational supplies distributor serving schools and institutions with GPI Anatomicals models.
• Apply CorpregionalChannel Partner/ Reseller/ DistributorJapanese distributor of GPI Anatomicals products serving the Japan market.
• Research Books AsiaregionalChannel Partner/ Reseller/ DistributorSingapore-based distributor serving Southeast Asian markets.
• iMedregionalChannel Partner/ Reseller/ DistributorSouth Korean distributor of GPI Anatomicals anatomical models.
• JLS AnatomicalsregionalChannel Partner/ Reseller/ DistributorPeruvian distributor of GPI Anatomicals models serving the South American market.
• GPP Latam Servicios SRLregionalChannel Partner/ Reseller/ DistributorRegional distributor serving Caribbean, Central and South America markets.
• Imp. y Com. Skill Training LtdaregionalChannel Partner/ Reseller/ DistributorChilean distributor of GPI Anatomicals training and anatomical models.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 3B Scientific: Global manufacturer and distributor of anatomical models, medical simulators, and patient education aids. Directly competes with GPI's core stock model business across human and veterinary anatomy, and notably is also one of GPI's largest distributors — a hybrid competitor/channel relationship.
• Erler-Zimmer: German manufacturer of anatomical models, medical simulators, and training aids for medical and veterinary education. Competes head-to-head with GPI in stock and custom anatomical models, with a similarly broad catalog spanning cardiovascular, skeletal, and organ systems.
• SOMSO Modelle: Long-established German manufacturer of hand-painted, highly detailed anatomical models and zoological preparations. Directly comparable to GPI in craftsmanship, durability, and target customer (medical schools, universities, physician offices), with premium positioning in the same niche.
• Adam, Rouilly: UK-based manufacturer and supplier of anatomical models, clinical skill trainers, and medical teaching aids. Overlaps with GPI's stock model catalog and custom training model offering, serving medical schools, nursing programs, and healthcare providers.
• Sawbones (Pacific Research Laboratories): Manufacturer of orthopedic and anatomical training models, bone replicas, and surgical task trainers. Comparable to GPI's medical trainer and medical device replica product lines, with stronger focus on orthopedic surgical education and biomechanical simulation.
• Denoyer-Geppert Science Company: US manufacturer of anatomical models, charts, and educational health science teaching aids (now part of 3B Scientific). Overlaps with GPI's stock model business in human anatomy and serves overlapping education and physician-office channels.

Emerging players

• SynDaver Labs: Manufacturer of synthetic human and animal tissue models for surgical simulation and medical training. Adjacent competitor to GPI's medical trainer category, with a focus on high-fidelity task trainers rather than static anatomical reference models.
• Ward's Science: Supplier of science education products including anatomical models, prepared microscope slides, and lab supplies. Overlaps with GPI's educational segment and competes for the same school and institutional buyers, though with a broader science catalog.
• Visible Body: Developer of interactive 3D anatomy and physiology software for medical education, patient education, and reference. Represents the digital/AR-VR substitute category that increasingly competes with physical anatomical models for the same patient-education use case.

Regional players

• Mentone Educational: Australian distributor and reseller of anatomical models and educational supplies, including GPI products. Comparable as a regional channel for anatomical models in Australia/NZ, though primarily a distributor rather than a manufacturer competing with GPI's own production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gpi-anatomicals
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• Facebookfacebook.com/GPI-Anatomicals-156483084401891

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPI Anatomicals