Adam, Rouilly
Adam,Rouilly is a UK-based, family-owned manufacturer and supplier established in 1918 that designs clinical skills simulators, anatomical models, and charts, distributing them to medical schools, universities, hospitals, and nursing colleges in 60+ countries.
- Company typePrivate
- Founded1918
- HeadquartersSittingbourne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Adam, Rouilly does
Adam,Rouilly is a privately held, family-owned UK manufacturer and supplier of medical training equipment established in 1918 and headquartered in Sittingbourne, Kent. The company designs, produces, and distributes clinical skills simulators (task trainers for procedures such as injection, venepuncture, catheterisation, auscultation, intubation, obstetrics, and emergency care), SOMSO anatomical, botanical and zoological models (handcrafted in Germany with SOMSO-Plast material under a 5-year warranty), anatomical charts, and increasingly app-controlled digital trainers such as SimClever mobile bundles and Enhanced Digital Ear/Eye Examination Trainers. Adam,Rouilly is the exclusive UK distributor of the SOMSO range and curates a multi-brand portfolio including TruCorp, BIOTME/ScanSkills, CAE Blue Phantom, Limbs & Things, Nasco Healthcare, KOKEN, SAKAMOTO, VATA, and CLA.
The business sells through a global distributor network spanning 60+ countries alongside direct UK and export sales from its single Sittingbourne facility, with active exhibition presence at Medica (Germany), Arab Health (UAE) and IMSH (USA). Pricing is quote-based rather than list-priced, and revenue is generated through one-time hardware sales plus ancillary repair, refurbishment and spare parts. The customer base consists primarily of medical schools, universities, hospitals, nursing colleges, and veterinary institutions, with named historical clients including Saint John Ambulance, University College London, the Grant Museum of Zoology, and the Royal Herbert Military Hospital. The company celebrated its centenary in October 2018, remains family-controlled with no external funding, and has pursued incremental product expansion (notably new dark skin tone variants and digital/app-controlled simulators) through 2025-2026.
Adam, Rouilly firmographics
Firmographics- Name
- Adam, Rouilly
- Legal name
- Adam,Rouilly Ltd
- Website
- https://adam-rouilly.co.uk
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adam,Rouilly is a UK-based, family-owned manufacturer and supplier established in 1918 that designs clinical skills simulators, anatomical models, and charts, distributing them to medical schools, universities, hospitals, and nursing colleges in 60+ countries.
- Ownership category
- akta.pro rank
Adam, Rouilly industry classification
Industry- Product category
- Medical Training Equipment and Anatomical Models
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where Adam, Rouilly is headquartered
LocationHeadquarters
- HQ city
- Sittingbourne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Adam, Rouilly business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medical Training Products Sales: Adam,Rouilly generates revenue through the sale of medical training simulators, anatomical models, anatomical charts, botanical models, and zoological models. Products are sold directly to customers and through a global distributor network. The company also offers repair, refurbishment, and spare parts services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard pricing for medical training products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Adam, Rouilly product offering
Product offeringCore offering
Adam, Rouilly manufactures and supplies a comprehensive range of medical training equipment, including clinical skills simulators, anatomical models, anatomical charts, botanical models, and zoological models. The company designs, produces, and distributes these training aids from its Sittingbourne, UK facility, also serving as the exclusive UK distributor for SOMSO® anatomical models and reselling partner brands such as TruCorp, SimClever, BIOTME, CAE Blue Phantom, Limbs & Things, Nasco Healthcare, KOKEN, SAKAMOTO, VATA, and CLA.
Product overview
Adam,Rouilly is a manufacturer and supplier of medical training solutions established in 1918, serving medical education worldwide from its headquarters in Sittingbourne, Kent. The company offers a comprehensive product portfolio comprising proprietary Clinical Skills Simulators (including task trainers for injection, venepuncture, catheterisation, auscultation, intubation, obstetrics, and emergency care), Ultrasound training models (including proprietary ScanSkills blocks and distributed BIOTME/CAE Blue Phantom products), SOMSO anatomical models (handcrafted in Germany with 5-year warranty), SOMSO botanical and zoological models, Anatomical Charts, and distributed brands including TruCorp airway trainers, Sakamoto auscultation simulators, and SimClever mobile simulation bundles. The SimClever app-controlled bundles provide mid-fidelity simulation capabilities that can be added to existing manikins. Products are available in multiple skin tones (light and dark) and sold through a global distributor network.
Differentiator
Problem solved
Functional benefit
Brands
- SimClever: Mobile simulation bundles for auscultation and intubation training - 'simulation suite in a box' that lets educators bring mid-fidelity realism to any manikin or task trainer.
- ScanSkills
- SOMSO
- SOMSO-PLAST
Products and services
- Clinical Skills Simulators An extensive range of task trainers and models for teaching and practising essential clinical skills, Basic and Advanced Life Support, and Health Education, including injection, venepuncture, catheterisation, auscultation, intubation, and emergency care procedures. Targeted at medical schools, nursing colleges, and healthcare institutions.
- Ultrasound Models Advanced ultrasound training models designed for precision and realistic training in modern medical curricula. Includes models for amniocentesis, central line placement, bone fracture, breast biopsy, foreign body identification, joint injection, obstetrics, paracentesis, and regional anaesthesia.
- SOMSO Anatomical Models Complete collection of SOMSO anatomical models including skeletons, skulls, torso models, organ models, and muscle figures. Handcrafted and hand-painted in Germany with SOMSO-Plast® material. Covered by 5-year warranty. Used in anatomy departments, universities, and hospitals worldwide.
- SOMSO Botanical Models Range of botanical models for biology education including plant anatomy, morphology, dicotyledonous and monocotyledonous plants, ferns, fungi, gymnosperms, and micro-organisms.
- SOMSO Zoological Models Zoological models covering amphibians, arthropods, invertebrates, molluscs, reptiles, vertebrates, and veterinary models. Used in veterinary colleges and scientific education worldwide. Covered by 5-year warranty.
- Anatomical Charts Plastic laminated anatomical charts for healthcare training applications. Allow users to write notes with water-soluble markers that can be wiped off. Cover topics including anatomy, andrology, diabetes, breast examination, and obstetrics.
- SimClever Mobile Simulation Bundles App-controlled auscultation and intubation bundles providing mid-fidelity simulation for any manikin, task trainer, or standardised patient. Includes Hospital Bundle, Clinical Bundle, Auscultation Bundle, and Respiratory Bundle. Brings mid-fidelity realism without the cost of traditional high-fidelity manikins.
- TruCorp Airway and Trauma Trainers Airway simulation products including difficult intubation simulators, paediatric and infant trainers. Distributed by Adam, Rouilly as a channel partner.
- ScanSkills Ultrasound Training Blocks Ultrasound training blocks made from highly echogenic material for clear, detailed ultrasound visualization. Designed for simple, effective and repeatable training in core sonographic techniques.
- Sakamoto Auscultation Simulator Auscultation simulator that reproduces various sounds for practice so true to life that it elevates any clinical simulation. Distributed by Adam, Rouilly.
- Debra Enhanced Impacted Fetal Head Simulator Proprietary simulator for learning vital techniques when a baby's head becomes lodged in the pelvis during labour. Helps improve birthing outcomes. Available in light and dark skin tones.
- Enhanced Digital Ear Examination Trainer Proprietary digital ear examination trainer with immersive, lifelike simulation for otoscopy training. Developed in collaboration with Professor Tony Wright.
- CorMan Adult Nasogastric Feeding Trainer Proprietary adult nasogastric/nasojejunal feeding trainer. Can hold up to 60ml of fluid for realistic practice. Compatible with size 10Fr NG tubes with guidewire, size 12Fr Ryles and size 16Fr gastrostomy devices. Available in light and dark skin tones.
- Rectal Examination, Stool Assessment and Enema Training Model Proprietary rectal examination, stool assessment and enema training model now available in dark skin tone for greater representation in clinical education.
Companies that use Adam, Rouilly
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Adam, Rouilly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Adam, Rouilly partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SOMSO® ModellecoreSince 1927, Adam,Rouilly has supplied SOMSO® anatomical models to hospitals, universities and medical schools worldwide. SOMSO® models are handcrafted and hand-painted in Germany with exceptional anatomical accuracy. The partnership began when Guy Rouilly met Marcus Sommer in London. Adam,Rouilly offers the complete collection of SOMSO® Anatomical, Anthropological, Botany and Zoology models.
- SimClevercoreSimClever is the most recent addition to the Adam,Rouilly portfolio. The innovative 'simulation suite in a box' lets educators bring mid-fidelity realism to any manikin, task trainer, or standardised patient without the high cost of traditional high-fidelity manikins. Products include SimClever Hospital Bundle, Clinical Bundle, Auscultation Bundle, and Respiratory Bundle.
- TruCorpcoreAdam,Rouilly expanded its airway simulation offering with TruCorp products. TruCorp provides difficult intubation simulators, paediatric and infant trainers, and other airway management training solutions.
- BIOTME (ScanSkills)coreAdam,Rouilly offers the ScanSkills® range designed for simple, effective and repeatable training in core sonographic techniques. BIOTME provides ultrasound training blocks made from highly echogenic material for clear, detailed ultrasound visualization.
- CAE Blue PhantomminorAdam,Rouilly distributes CAE Blue Phantom ultrasound training models, including femoral access simulators with calcifications and central line ultrasound simulators.
- Limbs & ThingsminorAdam,Rouilly distributes Limbs & Things clinical skills simulators including abdominal examination trainers, male pelvic trainers (CMPT), and other procedural trainers.
- Nasco HealthcareminorAdam,Rouilly distributes Nasco Healthcare products including Life/form® arterial puncture arm simulators, CPR training manikins, auscultation trainers, and other medical education products.
- KOKENminorAdam,Rouilly distributes KOKEN medical training models including puerperal uterus palpation training models, breast examination trainers, and bronchoscopy training models.
- SAKAMOTOminorAdam,Rouilly distributes SAKAMOTO auscultation simulators that reproduce various sounds for practice of auscultation so true to life that they elevate any clinical simulation.
- VATAminorAdam,Rouilly distributes VATA products including the Bonnie Bone Marrow Biopsy Skills Trainer.
- CLAminorAdam,Rouilly distributes CLA products including arthroscopy models of knee, shoulder, and wrist, bronchoscopy trainers, and urological practice trainers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Adam, Rouilly competitors and assessment
Company assessmentEmerging players
- Surgical Science Sweden: Provider of virtual-reality surgical and endovascular simulation training. Represents the technology direction Adam,Rouilly is partly moving toward with SimClever, and a useful benchmark for where the medical-sim category is heading (hardware-to-software shift).
Direct peers
- Limbs & Things: UK-based manufacturer of clinical skills and procedural task trainers covering similar procedures (catheterisation, injection, abdominal/pelvic examination). Adam,Rouilly even distributes some Limbs & Things SKUs while also competing with them on its own proprietary simulators, making it the closest head-to-head peer.
- 3B Scientific: Germany-headquartered global manufacturer of anatomical models, charts, and medical education supplies — direct competition to Adam,Rouilly's SOMSO anatomical model and chart businesses across the same university and medical-school customer base.
- Gaumard Scientific: US-based manufacturer of patient simulators and obstetric/paediatric task trainers (e.g., NOELLE birthing simulators). Competes head-to-head with Adam,Rouilly's obstetrics/midwifery trainers and other procedural task trainers.
- Nasco Healthcare: US manufacturer of CPR manikins, Life/form arterial puncture arms, and auscultation trainers (also distributed by Adam,Rouilly). Direct competitor in the same B2B medical-education channel, with overlapping product categories in nursing and emergency care simulation.
- TruCorp: Northern Ireland-based specialist in airway management simulators (difficult intubation, paediatrics) whose products Adam,Rouilly distributes. Direct competitor in airway-task-trainer purchasing decisions for the same medical-training buyers.
- KOKEN: Japanese manufacturer of medical and biological teaching models (palpation, breast examination, bronchoscopy trainers) — its products Adam,Rouilly distributes. Comparable in product type, quality positioning, and buyer base to Adam,Rouilly's clinical-skills range.
- Kyoto Kagaku: Japanese maker of anatomical, pathology, and clinical-simulation models for medical and nursing education. Closely comparable to Adam,Rouilly's SOMSO anatomical and clinical-skills portfolio on materials, realism, and target curriculum.
Broad incumbents
- Laerdal Medical: Global leader in patient and resuscitation simulation (SimMan, Resusci Anne) serving the same medical-school and nursing-college buyers as Adam,Rouilly. While Laerdal dominates high-fidelity manikins, it competes across Adam,Rouilly's BLS/ALS and nursing portfolio and operates at far greater scale.
- CAE Healthcare: Broad incumbent offering patient simulators and ultrasound training (the CAE Blue Phantom line that Adam,Rouilly actually distributes in the UK). Overlaps heavily with Adam,Rouilly's task-trainer and ultrasound-training portfolio but with a much wider product and services footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adam, Rouilly social profiles
Digital presenceAdam, Rouilly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adam, Rouilly leadership team
Management profileNumber of profiles
Adam, Rouilly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adam, Rouilly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adam, Rouilly
What does Adam, Rouilly do?
Adam, Rouilly manufactures and supplies a comprehensive range of medical training equipment, including clinical skills simulators, anatomical models, anatomical charts, botanical models, and zoological models. The company designs, produces, and distributes these training aids from its Sittingbourne, UK facility, also serving as the exclusive UK distributor for SOMSO® anatomical models and reselling partner brands such as TruCorp, SimClever, BIOTME, CAE Blue Phantom, Limbs & Things, Nasco Healthcare, KOKEN, SAKAMOTO, VATA, and CLA.
Is Adam, Rouilly a public or private company?
Adam, Rouilly is a private company. It is classified as family owned and is currently operating.
When was Adam, Rouilly founded?
Adam, Rouilly was founded in 1918. It employs 11 to 50 people.
Where is Adam, Rouilly based?
Adam, Rouilly is headquartered in Sittingbourne, United Kingdom, in the Europe region.
How does Adam, Rouilly make money?
One revenue line is on record: medical Training Products Sales.
Who are Adam, Rouilly's main competitors?
Surgical Science Sweden is listed as an emerging player. Direct peers are Limbs & Things, 3B Scientific, Gaumard Scientific, Nasco Healthcare, TruCorp, KOKEN and Kyoto Kagaku. Broad incumbents are Laerdal Medical and CAE Healthcare.
Does Adam, Rouilly have an API?
No public API is recorded for Adam, Rouilly.
What industry is Adam, Rouilly in?
Adam, Rouilly's product category is Medical Training Equipment and Anatomical Models. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives). Its NAICS code is 339113 and its SIC code is 3841.