Hapimag

What Hapimag does

Hapimag AG is a Swiss holiday company founded in 1963 and headquartered in Steinhausen, Switzerland, that operates a cooperative-style network of 56 resorts and more than 5,000 fully equipped holiday apartments across 18 European countries (Austria, Germany, France, Italy, Spain, Switzerland, Portugal, Greece, the United Kingdom, the Netherlands, Belgium, the Czech Republic, Hungary, Finland, Morocco, and Türkiye) plus three partner resorts in Barbados, Croatia, and Switzerland. Its core product is a points-based holiday-right membership: members purchase shares in the company (averaging approximately EUR 2,000 on the internal marketplace), receive 60 residence points per share per year valid for ten years, and use those points to book stays at any resort. The platform includes an online availability-overview, a member-to-member marketplace for trading shares and points, an alternative points-free booking option, and a "Try Out Hapimag" funnel allowing non-members up to three trial stays. Members enjoy shareholder voting rights at Annual General Meetings, loyalty premiums on multiple shares, and discounts on annual charges from the third share onward.

The business model combines three recurring revenue streams: (1) one-off share-purchase contributions from new members; (2) annual charges of EUR 376 (CHF 340.80) per share covering maintenance, administration, and taxes; and (3) local accommodation and service fees on each booking. Additional points (up to 180 per share) can be purchased, and a points platform enables secondary trading between members. Distribution is primarily direct and digital through the multi-language hapimag.com platform, supplemented by a referral programme, social media presence (Instagram, Facebook, YouTube, LinkedIn), content marketing, and partner-resort relationships. All profits are fully reinvested into properties and services rather than distributed externally; there is no parent company, no external private equity, and no public listing. Recent strategic activity includes the 2025-10 renovation of Hapimag Resort Albufeira in Portugal, expansion of the partner resort network, a refreshed digital availability interface, and the formalization of the non-member try-out acquisition funnel.

Name

Hapimag

Legal name

Hapimag AG

Website

https://hapimag.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hapimag AG is a Swiss cooperative-style holiday company operating 56 resorts and over 5,000 apartments across Europe, serving individual and family members who purchase shares and use a points-based system to book stays.

Ownership category

akta.pro rank

Product category

Vacation Ownership and Holiday Resorts

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Peer-to-Peer (P2P) Home-Sharing Marketplaces (THAMALAA)

Keywords

• Vacation ownership
• Holiday apartments
• Resort membership
• Points-based booking
• Cooperative holidays

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Share Membership: Members purchase shares in Hapimag, becoming shareholders. The one-off contribution averages EUR 2000 on the marketplace. Annual charges of EUR 376 (CHF 340.80 per share) cover renovations, maintenance, administration and taxes.
2. Points System: Members receive 60 residence points per share per year. Additional points (up to 180 per share) can be purchased. Local monetary charges apply for bookings covering cleaning, running costs, and on-site services.
3. Marketplace Transactions: Members can buy and sell shares on the Hapimag Marketplace. Transaction takes place directly between members. Points can also be sold on the Points Platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hapimag sells access to a network of 56 holiday resorts across 18 European countries plus Barbados through a cooperative-style membership model. Members purchase shares (around EUR 2,000 average marketplace price) and receive 60 residence points per share per year, valid for 10 years, to book fully equipped holiday apartments with hotel-style services. The offering is supported by member-to-member share and points trading on an internal marketplace and partner-resort extensions.

Product overview

Hapimag operates a cooperative-based holiday apartment system offering access to 56 resorts across Europe. The core product is the Holiday Apartment offering, supplemented by Membership (Holiday Right) for shareholders, Try Out Hapimag for non-member trial stays, Partner Resorts for extended destinations, the Marketplace for share/points trading, and Points-Free Weeks as an alternative booking option. Services include on-site amenities like childcare, wellness, dining, and water sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Hapimag Holiday Apartments Fully equipped holiday apartments available at 56 resorts across 18 European countries plus Barbados, offering home-like comfort with hotel-style amenities including kitchen, bathroom, living room, multilingual staff, 24h emergency service, baby equipment, and consistent quality standards. Targeted at member families and trial guests seeking flexible multi-destination holidays.
• Hapimag Membership (Holiday Right) Cooperative membership where guests purchase shares (around EUR 2,000 average marketplace price) to become shareholders and receive 60 residence points per share per year (10-year validity) to book holidays at any of 56 resorts, plus voting rights at Annual General Meetings and access to loyalty premiums from multiple shares.
• Try Out Hapimag Non-membership booking product that lets prospective guests experience up to 3 holiday stays without obligation, paying only for the accommodation. Designed as a customer acquisition funnel to convert trial guests into shareholder members.
• Partner Resorts Third-party resort partnerships (The Crane Resort in Barbados, Petram Resort & Residences in Croatia, Reka holiday village Blatten-Belalp in Switzerland) that allow Hapimag members to use residence points to book stays outside the core 56-resort network.
• Hapimag Marketplace Member-to-member trading platform where Hapimag shareholders can buy and sell shares directly with each other and trade residence points, providing liquidity for membership and flexibility for short-term holiday needs.
• Points-Free Weeks Booking option that lets members reserve holiday stays at Hapimag resorts without using residence points, paying a monetary fee instead. Offers flexibility for members who have exhausted their annual points or want to preserve points for future use.

Quantifiable outcome

• 60 residence points per share per year for booking holidays
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Crane ResortcoreChannel Partner/ Reseller/ DistributorPartner resort in Saint Philip, Barbados. Established since 1887, it offers historic architectural design with world-class amenities overlooking Crane Beach. Hapimag members can use residence points to book stays. Offers 1-2 room Premium and Deluxe apartments with amenities including WiFi, air conditioning, daily hotel service, and multiple dining options.
• Petram Resort & ResidencescoreChannel Partner/ Reseller/ DistributorPartner resort in Istria, Croatia. Offers luxury destination with views of the Adriatic Sea, rooftop infinity pool, fine dining, and spa. Hapimag members can use residence points for bookings. Minimum stay 3 nights. Features Petram Rooftop Restaurant, Torii Snack Bar, and Trattoria 35.
• Reka holiday village Blatten - BelalpcoreChannel Partner/ Reseller/ DistributorPartner resort in Valais, Switzerland. Family-friendly mountain village offering hiking experiences near the Great Aletsch Glacier. Hapimag members can book with residence points. 3-night minimum stay. Features mountain activities and authentic Swiss hospitality.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marriott Vacation Club: Marriott's timeshare/vacation ownership business sells points-based intervals redeemable across a global resort portfolio. Closely comparable to Hapimag's share/points model, though corporate-owned rather than cooperative.
• Hilton Grand Vacations: Hilton's timeshare arm offers points-based access to a network of resort properties, mirroring Hapimag's points-based booking across multiple destinations with a similarly flexible redemption system.
• Disney Vacation Club: Disney's vacation ownership program uses a points-based system granting access to multiple resorts worldwide. Directly comparable membership structure to Hapimag, with shared focus on family-friendly resort quality.
• Wyndham Destinations: Operates timeshare resorts under brands like Club Wyndham and WorldMark using a points-based exchange system across hundreds of properties globally. Comparable scale and product offering to Hapimag's points program.
• RCI (Resort Condominiums International): Global timeshare exchange network allowing members of affiliated resorts to trade points/weeks for stays at partner properties. Functionally analogous to Hapimag's points-trading platform and member-to-member marketplace.
• Interval International: Timeshare exchange network enabling members to swap weeks or points across affiliated resorts worldwide. Closely comparable to Hapimag's marketplace and points system for cross-property access.
• HomeExchange: Member-based home exchange network where owners trade nights in each other's properties. Comparable cooperative-style ownership philosophy and points/credits system to Hapimag's member-to-member approach.
• Center Parcs Europe: European network of forest/village holiday parks with self-catering apartments, very similar target audience of multi-generational European families seeking nature-based resort holidays. Strong geographic and product overlap with Hapimag's European resort portfolio.

Broad incumbents

• Airbnb: Global vacation rental marketplace operating across hundreds of countries including all Hapimag geographies. Not a cooperative, but competes for the same European multi-destination holiday traveller.
• Vacasa: Large North American vacation rental management and booking company operating professionally managed holiday homes. Adjacent business model to Hapimag, particularly for whole-home stays versus member apartments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/hapimag
• Facebookfacebook.com/hapimag
• LinkedInlinkedin.com/company/hapimag
• Instagraminstagram.com/hapimag_resorts/?hl=en
• Xx.com/Hapimag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hapimag