Principal Senior Living Group

What Principal Senior Living Group does

Principal Senior Living Group, doing business as Benton House, is a private senior living operator headquartered in Olathe, Kansas and operating under the legal entity TerraBella Senior Living, LLC. Founded in 1997, the company runs 9 assisted living and memory care communities across the Southeastern United States — specifically 1 community in Florida, 7 in Georgia, and 1 in South Carolina — staffed by 501 to 1,000 employees. Each community is established as a wholly-owned subsidiary (e.g., Benton House of Clermont, Benton House of Covington, Benton Village of Stockbridge, The Garden House of Anderson) and operates under a direct-to-consumer go-to-market model with dedicated general and leasing phone lines plus a 'Schedule a Tour' and 'Reveal Pricing' website funnel.

Name

Principal Senior Living Group

Legal name

TerraBella Senior Living, LLC

Website

https://bentonhouse.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Benton House (Principal Senior Living Group) operates 9 assisted living and memory care communities across Florida, Georgia, and South Carolina, serving seniors needing daily living support and specialized dementia care under the TerraBella Senior Living, LLC parent.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Assisted Living Services: Monthly fees for assisted living services including housing, meals, housekeeping, and personal care support for seniors who need help with daily activities while maintaining independence.
2. Memory Care Services: Specialized GLOW™ Memory Care program providing dementia care services with enhanced support, safety features, and specialized programming for residents with memory impairment.
3. Additional Care Services: Extra charge services for additional personal care assistance beyond the standard assisted living package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Principal Senior Living Group, operating as Benton House, provides residential assisted living and specialized memory care services to seniors through nine physical communities located in Florida, Georgia, and South Carolina. Its core offerings include Assisted Living, which delivers housing, meals, housekeeping, and personal care support to seniors who need help with daily activities while preserving independence, and the GLOW™ Memory Care program, a purpose-built dementia care service with an innovative open-plan design. Residents and families contract for these services on a monthly recurring basis with pricing determined through personalized consultation.

Product overview

Benton House Senior Living operates as a senior living community provider under the TerraBella Senior Living umbrella. The company offers two primary care services: Assisted Living for seniors seeking independence with support, and GLOW Memory Care, an innovative specialized program for dementia patients. The company manages 9 distinct community locations across Florida, Georgia, and South Carolina, each offering residential care services with dedicated staff and various living options tailored to senior care needs.

Differentiator

Problem solved

Functional benefit

Brands

• GLOW Memory Care: Specialized memory care program for residents with dementia, featuring innovative design with large open floor plans

Products and services

• Assisted Living A residential senior care service providing housing, meals, housekeeping, and personal care support for seniors who need help with daily activities but wish to preserve independence, dignity, and choice.
• GLOW Memory Care A specialized dementia care program offering secure memory care environments, structured daily programming, personalized care plans, and family support for seniors with Alzheimer's disease or other memory impairments.
• Benton House Senior Living Communities Award-winning portfolio of nine senior living communities across FL, GA, and SC providing residential assisted living and memory care services to seniors and their families.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TerraBella Senior LivingcoreStrategic or Co-development PartnerTerraBella Senior Living is the parent company and sister brand that owns and operates Benton House communities. TerraBella Senior Living, LLC is the legal entity behind the Benton House brand, providing strategic direction and operational support across the senior living portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MBK Senior Living: Private operator of assisted living and memory care communities across the Western and Southern US; comparable size and emphasis on specialized dementia care programming.
• Brookdale Senior Living: The largest US senior living operator with 600+ communities offering assisted living, memory care, and independent living; directly comparable offering mix and target resident profile to Benton House.
• Atria Senior Living: Large US senior living operator running over 200 assisted living and memory care communities; most directly comparable to Benton House's AL + GLOW™ Memory Care model and direct-to-consumer sales motion.
• Senior Lifestyle: Mid-size private senior living operator with assisted living and memory care communities; comparable scale and direct-to-consumer GTM motion to Benton House's current footprint.
• Kisco Senior Living: Private assisted living and memory care operator with a comparable community-count and direct-to-resort-style service offerings; comparable operating and brand-building approach.
• Enlivant: Assisted living and memory care-focused operator with a similar community-count range; directly comparable operating model with emphasis on dementia-specific programming.
• Sunrise Senior Living: Premium assisted living and memory care operator with communities across the US; comparable to Benton House in its emphasis on differentiated memory care programming and high-touch resident services.
• Discovery Senior Living: Private operator of assisted living and memory care communities in the Sun Belt; directly comparable geographic and service mix to Benton House.
• Five Star Senior Living: Operates assisted living and memory care communities across the US under the Five Star brand; comparable regional/multi-state operator with similar mix of AL and specialized memory care programming.

Others

• TerraBella Senior Living (parent): Direct parent entity and sister-brand operator of senior living communities; included as the controlling brand under which Benton House operates, providing strategic and operational context for valuation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/benton_house
• Facebookfacebook.com/537588046289683
• LinkedInlinkedin.com/company/principal-senior-living-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principal Senior Living Group