H.E.R. Accessories

Fashion Accessories Manufacturingheracc.com

H.E.R. Accessories is a New York-based fashion accessories manufacturer and marketer founded in 2000 that designs and distributes licensed character, national brand, and private-label hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery through 35+ U.S. retail partners across all tiers.

Company typePrivate
Founded2000
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What H.E.R. Accessories does

H.E.R. Accessories is a privately held fashion accessories manufacturer and marketer founded in 2000 and headquartered at 10 W 33rd St. #718, New York. The company designs, develops, and distributes on-trend merchandise across six core product categories: hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery. Its product portfolio is built around three interconnected program modules — character licenses, national brand partnerships, and exclusive private-label programs — supported by a team of in-house merchandisers and designers and long-standing relationships with international manufacturing partners.

The business operates a licensing-heavy, wholesale distribution model, monetizing through one-time licensing and unit sales of branded accessory products. The company has assembled a catalog of 60+ license partners spanning Disney, Universal, Warner Bros, Mattel, Nickelodeon, Dr. Seuss, DC, Pixar, and dozens of additional entertainment and consumer brands, and it sells through 35+ retail partners across every tier of the U.S. retail landscape — from discount and dollar-store chains (Dollar General, Dollar Tree, Five Below, Family Dollar) through mass merchants (Walmart, Target, Amazon, Costco) and off-price operators (Ross, Burlington) to department stores (Macy's, Kohl's, JCPenney, Dillard's) and specialty retailers (Hot Topic, Urban Outfitters, Party City, Spirit Halloween, Michaels).

The company has 11–50 employees, is founder-backed with no disclosed institutional or PE ownership, serves the North American market, and does not publicly disclose revenue, pricing, or unit volumes. There is no disclosed proprietary technology stack, AI/ML capability, or direct-to-consumer e-commerce platform — the company's moat rests on its licensing relationships, design-to-shelf execution capability, and broad retail distribution footprint rather than on technology.

H.E.R. Accessories firmographics

Firmographics

Name: H.E.R. Accessories
Legal name: H.E.R. Accessories
Website: https://heracc.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: H.E.R. Accessories is a New York-based fashion accessories manufacturer and marketer founded in 2000 that designs and distributes licensed character, national brand, and private-label hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery through 35+ U.S. retail partners across all tiers.
Ownership category
akta.pro rank

H.E.R. Accessories industry classification

Industry

Product category: Fashion Accessories Manufacturing
NAICS: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Hobby, Toy, and Game Retailers (45912), Jewelry Retailers (458310)
SIC: Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)
akta.pro primary industry: Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
akta.pro secondary industries: Statement & Trend Jewelry (CRAKABAB), Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC), Arts, Crafts & Hobby Supplies Retail (CRALAIAC)

Keywords

Fashion accessories manufacturing
Licensed character merchandise
Hair accessories design
Trend-driven jewelry
Private label accessories

Where H.E.R. Accessories is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

H.E.R. Accessories business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Fashion Accessories Manufacturing and Sales: H.E.R. Accessories generates revenue through designing, developing, and marketing fashion accessories including hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery. The company serves as a manufacturer and marketer, leveraging character licenses and national brands to create on-trend collections sold through retail partners.

Go-to-market motion1 record

Distribution channels20 records

Marketing channels5 records

H.E.R. Accessories product offering

Product offering

Core offering

H.E.R. Accessories designs, develops, manufactures, and markets trend-right fashion accessories across hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery. The company leverages a portfolio of 60+ character licenses (including Disney, Universal, Warner Bros., Mattel, and Nickelodeon properties), national brands, and exclusive private-label programs to create on-trend collections. Products are sold exclusively through a network of 35+ retail partners spanning discount, value, off-price, mass-market, specialty, and department store tiers across North America.

Product overview

H.E.R. Accessories is a fashion accessories manufacturer and marketer offering a unified portfolio of on-trend products across hair accessories, jewelry, cosmetics, dress-up, party supplies, and stationery. The company operates through three interconnected program modules: its core licensed character program (featuring 50+ major franchises including Disney, Universal, Warner Bros., Mattel, and Nickelodeon properties), national brand partnerships, and exclusive private-label programs. Products are distributed across all retail tiers from discount to department store, serving as a one-stop accessory partner for trend-right design and quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

Hair Accessories
Jewelry
Cosmetics
Dress-Up
Party Supplies
Stationery
Licensed Character Accessories Program
Private-Label Accessory Program

Companies that use H.E.R. Accessories

Customer profile

Named customers16 records

Segments2 records

Ideal customer profiles4 records

H.E.R. Accessories technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

H.E.R. Accessories partnerships and signals

Strategic signal

Partnerships

31 partnerships are on record, tiered core, flagship and minor.

UniversalcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Universal for fashion accessories featuring Universal's entertainment properties and brands.
DC ComicscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with DC Comics for fashion accessories featuring DC's superhero characters including Batman, Superman, Wonder Woman, and other DC properties.
Dr. SeusscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Dr. Seuss Enterprises for fashion accessories featuring Dr. Seuss characters and stories.
MattelcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Mattel for fashion accessories featuring Mattel's toy brands and properties.
DisneyflagshipOEM/ Whitelabel/ Licensing PartnerFlagship licensing partnership with Disney for fashion accessories featuring Disney characters including Mickey Mouse, Minnie Mouse, Frozen, Moana, Toy Story, and other Disney properties.
Disney JuniorcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Disney Junior for fashion accessories featuring Disney Junior's children's programming characters.
Warner BroscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Warner Bros for fashion accessories featuring Warner Bros entertainment properties.
NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Nickelodeon for fashion accessories featuring Nickelodeon's children's programming characters including Paw Patrol, Peppa Pig, and others.
BlueycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Bluey for fashion accessories featuring the Bluey animated series characters.
SquishmallowscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Squishmallows for fashion accessories featuring the popular Squishmallows plush characters.
MinecraftcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Minecraft for fashion accessories featuring the Minecraft video game characters and themes.
PixarcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Pixar for fashion accessories featuring Pixar animated film characters.
Harry PottercoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Warner Bros Discovery for Harry Potter fashion accessories featuring the Harry Potter franchise characters and themes.
Peppa PigcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Peppa Pig for fashion accessories featuring the Peppa Pig animated series characters.
PJ MaskscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with PJ Masks for fashion accessories featuring the PJ Masks superhero characters.
SmurfsminorOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Smurfs for fashion accessories featuring the Smurfs characters.
PeanutscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Peanuts Worldwide for fashion accessories featuring Peanuts characters including Snoopy and Charlie Brown.
LOL SurprisecoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with LOL Surprise for fashion accessories featuring the LOL Surprise doll characters.
CocomeloncoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Cocomelon for fashion accessories featuring the Cocomelon nursery rhyme characters.
NERFminorOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Hasbro's NERF brand for fashion accessories featuring NERF foam toy themes.
Mountain DewminorOEM/ Whitelabel/ Licensing PartnerLicensing partnership with PepsiCo's Mountain Dew for fashion accessories featuring the Mountain Dew brand and graphics.
Strawberry ShortcakecoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Strawberry Shortcake for fashion accessories featuring the classic Strawberry Shortcake character.
The GrinchcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for The Grinch fashion accessories featuring the Dr. Seuss character from How the Grinch Stole Christmas.
WalmartflagshipChannel Partner/ Reseller/ DistributorFlagship retail distribution partner carrying H.E.R. Accessories products in Walmart stores nationwide.
TargetflagshipChannel Partner/ Reseller/ DistributorFlagship retail distribution partner carrying H.E.R. Accessories products in Target stores nationwide.
AmazonflagshipChannel Partner/ Reseller/ DistributorE-commerce distribution partner for H.E.R. Accessories products through Amazon marketplace.
CostcocoreChannel Partner/ Reseller/ DistributorWarehouse retail distribution partner carrying H.E.R. Accessories products in Costco warehouse locations.
Macy'scoreChannel Partner/ Reseller/ DistributorDepartment store retail distribution partner carrying H.E.R. Accessories products in Macy's stores.
Kohl'scoreChannel Partner/ Reseller/ DistributorDepartment store retail distribution partner carrying H.E.R. Accessories products in Kohl's stores.
Ross StorescoreChannel Partner/ Reseller/ DistributorOff-price retail distribution partner carrying H.E.R. Accessories products in Ross Stores locations.
BurlingtoncoreChannel Partner/ Reseller/ DistributorOff-price retail distribution partner carrying H.E.R. Accessories products in Burlington Stores.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

H.E.R. Accessories competitors and assessment

Company assessment

Direct peers

Alex Brands: Alex Brands makes licensed toys, games, and activity products across character IP portfolios sold through mass and specialty retail — overlapping with H.E.R.'s dress-up, party, and stationery categories under similar licensing structures.
Jazwares: Jazwares manufactures toys, plush, and accessories under licenses including Squishmallows, Disney, Pokémon, and Hello Kitty — overlapping directly with H.E.R.'s character-licensed accessory and dress-up portfolio.
Funko: Funko is a leading pop-culture licensed-products company making collectibles, figures, apparel, and accessories tied to Disney, Marvel, Warner Bros, and similar entertainment IPs. It is the closest publicly-traded comparable to H.E.R.'s license-driven accessories model.
Bentex Group: Bentex is a New York-based licensed fashion accessories manufacturer producing costume jewelry, hair accessories, and cosmetics under Disney, Marvel, and other entertainment licenses — closely comparable in product mix, geography, and licensing model.
Yottoy Productions: Yottoy manufactures licensed plush and accessories featuring Disney, Peanuts, Dr. Seuss, and other classic character properties — a smaller but highly comparable licensed-accessories specialist selling through similar mass and specialty channels.
Mad Engine: Mad Engine is a licensed apparel and accessories manufacturer with a similar mix of Disney, Marvel, anime, and pop-culture licenses sold through Walmart, Target, and other mass retailers — directly comparable in customer base and IP strategy.
Cufflinks Inc: Cufflinks Inc designs and manufactures licensed men's and women's fashion accessories under entertainment, sports, and lifestyle brands. Its B2B model and IP-driven accessory platform closely mirror H.E.R.'s go-to-market.

Broad incumbents

Vera Bradley: Vera Bradley is a publicly traded multi-category fashion accessories and lifestyle brand — broader than H.E.R. but comparable in product architecture (jewelry, cosmetics, stationery) and North American department-store distribution.
Fossil Group: Fossil Group designs and distributes watches, jewelry, and accessories globally across licensed and owned brands. H.E.R. explicitly lists watches as a product category, and Fossil's licensing-plus-private-label model parallels H.E.R.'s structure at a much larger scale.
Claire's: Claire's is a global specialty retailer and accessories buyer for jewelry, hair accessories, and cosmetics aimed at tween and teen consumers — directly overlapping with H.E.R.'s end consumer and serving as both a buyer and adjacent competitor for licensed fashion accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

H.E.R. Accessories financial estimates

Financial estimate

Revenue estimate

Valuation estimate

H.E.R. Accessories leadership team

Management profile

Number of profiles

H.E.R. Accessories funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

H.E.R. Accessories M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.E.R. Accessories

What does H.E.R. Accessories do?

Is H.E.R. Accessories a public or private company?

H.E.R. Accessories is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was H.E.R. Accessories founded?

H.E.R. Accessories was founded in 2000. It employs 11 to 50 people.

Where is H.E.R. Accessories based?

H.E.R. Accessories is headquartered in New York, United States, in the North America region.

How does H.E.R. Accessories make money?

One revenue line is on record: fashion Accessories Manufacturing and Sales.

Who are H.E.R. Accessories's main competitors?

Direct peers on record are Alex Brands, Jazwares, Funko, Bentex Group, Yottoy Productions, Mad Engine and Cufflinks Inc. Broad incumbents are Vera Bradley, Fossil Group and Claire's.

Does H.E.R. Accessories have an API?

No public API is recorded for H.E.R. Accessories.

What industry is H.E.R. Accessories in?

H.E.R. Accessories's product category is Fashion Accessories Manufacturing. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRAKABAB, Statement & Trend Jewelry. Its NAICS code is 458 and its SIC code is 3960.