Faribault Woolen Mill

What Faribault Woolen Mill does

Faribault Woolen Mill is a privately held American textile manufacturer founded in 1865 in Faribault, Minnesota, operating as one of the last fully vertical woolen mills in the United States. The company controls every step of production from fiber sourcing to finished goods under one roof, producing premium wool and cotton blankets, throws, and home textiles using time-honored weaving techniques. Its product portfolio spans wool and cotton bed blankets, throws, baby blankets, sheet sets, pillows, towels, socks, and cold-weather accessories, supported by the North Star value-tier sub-brand and the wholly owned Brahms Mount label acquired in March 2022.

The company's go-to-market is hybrid and consumer-led. Primary revenue comes from direct-to-consumer e-commerce through faribaultmill.com, supplemented by company-operated retail locations (with planned New England expansion), wholesale to select retailers, museums, and gift shops nationwide, presence on Amazon, and a dedicated corporate gifting program. Pricing spans roughly $18 for socks to $495 for premium wool blankets. Faribault has built a layered collaboration engine around cultural IP, including multi-year partnerships with the Frank Lloyd Wright Foundation (2026 launch, three-year term) and the US Olympic and Paralympic Committee (through 2028), plus licensed collections spanning Peanuts, MLB/MLS/NCAA, National Parks, Hamm's Beer, and multiple artists. The company serves individual consumers prioritizing American-made heritage, natural-fiber home textiles, and gift-giving use cases, alongside corporate gifting and licensed sports/academic merchandise buyers. Customer base is long-tail and DTC-led with over 13,000 website reviews displayed and no disclosed enterprise concentration.

Name

Faribault Woolen Mill

Legal name

Faribault Mill

Website

https://faribaultmill.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

51–100 employees

Short description

Faribault Woolen Mill is a 160-year-old, privately held American textile manufacturer operating one of the last fully vertical woolen mills, producing premium wool and cotton blankets, throws, and home goods for direct-to-consumer, retail, wholesale, corporate gifting, and licensed-collection channels.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Broadwoven Fabric Mills (31321), Broadwoven Fabric Mills (313210), Textile Mills (313), Fabric Mills (3132)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Broadwoven Fabric Mills, Cotton (2211), Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

akta.pro secondary industries

Pile Fabrics & Terry Cloth Mills (Velvet/Corduroy/Terry) (IMAOABAF), General Fabric & Textile Stores (CRALADAA)

Keywords

• Wool blanket manufacturing
• Home textile production
• American-made bedding
• Cotton throw weaving
• Heirloom textile goods

Headquarters

HQ city

Faribault

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through faribaultmill.com direct-to-consumer sales. Products include bed blankets, throws, accessories, and gifts with prices ranging from approximately $20 for socks to $495 for premium wool blankets.
2. Retail Store Sales: Company-operated retail locations selling full product lines. Plans to expand retail presence in New England following the Brahms Mount acquisition. Includes factory seconds outlet for discounted products.
3. Wholesale to Retailers: Distribution through select retailers, museums, and gift shops nationwide. Products sold through approved retail partners alongside direct channels.
4. Corporate Gifting: Dedicated corporate gifting program targeting B2B customers for bulk orders, custom branding, and enterprise purchases.
5. Limited Edition Collaborations: Revenue from exclusive collaborative collections including Frank Lloyd Wright Foundation (3-year partnership), USA Olympic Team, Peanuts, National Parks, and artist series. These limited editions command premium pricing and drive media attention.
6. Factory Seconds Program: Discounted sale of products with minor imperfections through dedicated Factory Seconds section and outlet stores. Provides accessible price points while reducing waste.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Faribault Woolen Mill manufactures and sells premium wool and cotton blankets, throws, bedding, and home textile accessories as one of the last fully vertical mills in the United States, controlling production from fiber sourcing through finished product. The company operates its own e-commerce storefront, retail stores, wholesale channels, corporate gifting program, and licensed collections.

Product overview

Faribault Woolen Mill is a Minnesota-based textile manufacturer founded in 1865, operating as one of the last fully vertical mills in the United States. The company produces a portfolio of blankets, throws, and home textiles primarily from wool and cotton fibers. The core product lines include Wool Bed Blankets, Cotton Bed Blankets, Wool Throws, and Cotton Throws, complemented by accessories (scarves, robes, slippers, gloves), towels, socks, pillows, and sheet sets. Following the 2022 acquisition of Brahms Mount (a Maine-based cotton textile company established in 1983), the company expanded its cotton product offerings. The company also maintains the North Star sub-brand for value-oriented products. Beyond its core textiles business, Faribault Mill has developed several licensed and collaborative collections including the Frank Lloyd Wright Collection (three-year partnership), US Olympic Team Collection, Peanuts Collection, Hamm's Beer Collection, National Parks Collection, Lake & City Map Throws, Great Flag Throws, Athletics & Academics (university/team licensing), and Artist Collaborations featuring works by Dyani White Hawk, Rubinski Works, and Adam Turman.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool Bed Blankets Premium wool blankets woven in the USA, available in Twin, Full, Queen, and King sizes in solids, stripes, and plaids. Made with responsibly sourced wool for natural insulation and moisture-wicking comfort. Priced from $208.25 for Twin to $495 for premium collections like Cabin Wool Blanket.
• Cotton Bed Blankets Soft, breathable cotton blankets designed for year-round comfort. Includes Brahms Mount lines such as Penobscot, Edgecomb, and Bar Harbor. Priced from $195 to $245.
• Wool Throws Premium wool throws combining natural fibers, enduring quality, and timeless design. Available in classic solids, heritage patterns, and modern styles. Priced from $165 to $295.
• Cotton Throws Breathable cotton throws woven in the USA from premium natural fibers. Includes Brahms Mount branded throws featuring herringbone and other classic patterns. Priced from $165 to $295.
• North Star Collection Value-oriented blanket and throw collection offering the iconic Faribault quality at accessible price points, made with care for the planet and consumers.
• Baby Blankets Gentle blankets crafted from natural fibers (wool and cotton) designed for delicate skin. Includes Brahms Mount cotton baby blankets in various patterns and colors. Priced $49 to $129.
• Accessories (Scarves, Robes, Slippers, Gloves) Cold weather accessories including scarves, robes, slippers, and gloves made from wool and cotton for warmth and comfort. Robes priced at $138.
• Towels Premium cotton towels including beach towels and bath towels, some featuring map designs and collaborations. Priced $79 to $99.50.
• Socks Wool and cotton socks including trapper socks, hiker socks, and casual styles, featuring collaborations with American Trench. Priced $18 to $35.
• Pillows Wool throw pillows featuring various designs including artist collaborations and licensed collections. Priced at $95.
• Sheet Sets 100% cotton sheet sets woven in the USA from responsibly sourced cotton, designed for a smooth, durable finish that softens with washing.
• Frank Lloyd Wright Collection Licensed collection of premium blankets and throws inspired by Frank Lloyd Wright's iconic architectural designs. Crafted from 100% natural materials in Minnesota, with six initial styles. Priced at $245.
• US Olympic Team Collection Officially licensed U.S. Olympic Team throws and blankets featuring patriotic designs, woven in the USA from premium wool and cotton.
• Peanuts Collection Exclusive collection featuring Charles M. Schulz's beloved Peanuts characters including Snoopy and Charlie Brown, woven into heirloom-quality throws and pillows.
• Hamm's Beer Collection Collaboration with Hamm's Beer featuring throws, towels, and pillows with nostalgic brewery branding celebrating Midwestern style.
• Lake and City Map Throws Throws featuring intricate map designs of cities and lakes, woven directly into wool and cotton for heirloom-quality pieces.
• Great Flag Throws Patriotic throws featuring flag-inspired designs including American flag, state flags, and historical flags woven in the USA.
• Athletics and Academics Collection School pride throws featuring licensed designs from MLB, MLS, NCAA teams, and select high schools woven in premium natural fibers.
• National Parks Collection Throws inspired by America's national parks, capturing the colors, textures, and spirit of the great outdoors in heirloom-quality wool and cotton.
• Artist Collaborations Collaborations with artists including Frank Lloyd Wright, Dyani White Hawk, Rubinski Works, and Adam Turman featuring distinctive artwork on blankets, throws, and pillows.
• America's 250th Collection Special collection celebrating 250 years of American craftsmanship with patriotic-themed blankets and throws rooted in heritage and quality.
• Buffalo Fiber Striped Throw Rugged throw blanket woven from 80% wool and 20% buffalo (bison) fiber with a coarse hand feel. Features classic gray stripe pattern and is designed for durability and tough adventures.
• Factory Seconds Program Discounted sale of products with minor imperfections through a dedicated Factory Seconds section and outlet stores. Includes bed blankets, throws, and accessories at reduced rates from $99 to $495.
• Corporate Gifting Program Dedicated corporate gifting program targeting B2B customers for bulk orders, custom branding, and enterprise purchases of high-quality American-made products, handled through inside sales.

Quantifiable outcome

• 13067+ customer reviews displayed on website
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Frank Lloyd Wright FoundationflagshipStrategic or Co-development Partner · 4 March 2026Three-year partnership announced March 2026 to launch a collection of premium blankets and throws inspired by Frank Lloyd Wright's iconic architectural designs. Initial line features six styles crafted in Minnesota from 100% natural materials, launching March 16, 2026. A percentage of sales donated back to the Foundation to support its mission of preserving Wright's legacy and promoting architecture for better living.
• United States Olympic and Paralympic CommitteeflagshipStrategic or Co-development Partner · 9 February 2026Collaboration to produce a line of limited edition blankets supporting the 2026 Winter Olympics. Collection includes patriotic-themed blankets with a portion of sales donated to the organizations. Partnership extends through the 2028 Olympics, covering two Olympic cycles.
• USA Bobsled TeamflagshipStrategic or Co-development Partner · 9 February 2026Partnership with USA Bobsled Team as part of broader Olympic collaboration. Limited edition blankets feature patriotic themes with sales supporting the organizations.
• Brahms MountcoreStrategic or Co-development Partner · 1 March 2022Acquired Brahms Mount from SFERRA (owned by Highlander Partners) in March 2022. Brahms Mount, established in 1983 in Maine, specializes in American textiles using natural fibers. The acquisition expands Faribault's product line to include cotton products and supports plans to open new retail stores in New England.
• Dyani White HawkminorStrategic or Co-development PartnerContemporary artist collaboration featuring hybrid aesthetic blending modern abstraction with traditional Lakota art forms like quillwork and beadwork. Artist's works are featured on throws and blankets.
• Rubinski Works (Madison Holler)minorStrategic or Co-development PartnerArtist brand of Madison Holler creating one-of-a-kind wearable bead art and jewelry. Style merges traditional beadwork and metalsmithing with modern design, reflecting Dutch, Scandinavian, and Anishinaabe heritage.
• Adam TurmanminorStrategic or Co-development PartnerMinneapolis-based artist, muralist, and screen printer known for bold, graphic, and colorful style. Work features playful interpretations of Minnesota landmarks, outdoors, and local culture. Featured on throws and pillow cases.
• American TrenchminorStrategic or Co-development PartnerCollaboration on socks products. Faribault Mill x American Trench Retro Stripe Cotton Socks - Natural and other colorways.
• National Parks ServiceminorStrategic or Co-development PartnerNational Parks collection featuring designs inspired by America's national parks including Voyageurs National Park. Products celebrate park landscapes and heritage.
• PeanutsminorStrategic or Co-development PartnerLicensed collaboration featuring Peanuts characters (Snoopy, Charlie Brown, and friends). Includes throws, pillow cases, and other home goods featuring beloved comic strip characters.
• Hamm's BeerminorStrategic or Co-development PartnerCollaboration with historic Minnesota brewery featuring Hamm's Beer Bear branding on throws, towels, and pillows. Celebrates local Minnesota heritage.
• MLB / MLS / NCAA TeamsminorStrategic or Co-development PartnerLicensed collegiate and sports merchandise partnerships featuring MLB, MLS, NCAA teams, and high school varsity letter throws. Includes University of Minnesota and St. Olaf College.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woolrich: Long-running American woolen brand founded 1830 producing blankets, throws, outerwear, and home textiles with heritage positioning and domestic manufacturing legacy. Comparable woolen textile craftsmanship and brand heritage narrative to Faribault.
• Pendleton Woolen Mills: Heritage American woolen mill producing blankets, throws, and apparel under its own brand since 1863. Closest direct peer to Faribault given shared heritage positioning, woven wool blankets/throws portfolio, vertical manufacturing emphasis, and US-made provenance.
• Brahms Mount: Maine-based maker of American-made textiles from natural fibers since 1983, now a wholly-owned subsidiary of Faribault. Produces woven cotton blankets, throws, and baby blankets—directly comparable product and channel overlap.
• Coyuchi: Premium organic cotton and natural fiber home textiles brand sold DTC and through specialty retailers. Comparable premium natural-fiber positioning, sustainability narrative, and home textile product range, though focused more on bedding than woolen blankets.

Broad incumbents

• SFERRA: Luxury Italian-influenced home textiles brand selling premium sheets, blankets, throws, and towels through department stores and specialty retail. Previously owner of Brahms Mount, providing adjacent competitive context in premium home textile distribution and brand positioning.
• L.L.Bean: Heritage American brand offering a broad home catalog including blankets, throws, towels, and bedding alongside apparel and outdoor goods. Overlaps Faribault on premium home textiles and Made-in-USA narrative but with much wider product breadth and channel scale.

Emerging players

• Parachute Home: DTC premium home essentials brand offering bedding, towels, and home goods. Comparable premium natural-fiber positioning and direct-to-consumer motion, competing for similar middle-to-upper income consumers in home textiles.
• Brooklinen: DTC premium bedding brand competing in sheets and home textiles. Overlaps Faribault on premium DTC home textiles and bedding, with a digitally-native brand that targets a younger consumer base than Faribault's heritage positioning.

Others

• Hayneedle (Woot Company): Major online home furnishings retailer carrying premium blanket and throw brands. Adjacent rather than direct: serves as a comparison channel for how Faribault's premium positioning stacks against broader home textile assortments in pure-play e-commerce.
• Swaim Wealth of America (Catalina Equipment, formerly Swaim's): Specialty home goods retailer/distributor representing premium American and European home textile brands. Adjacent channel partner whose showroom network carries comparable premium blanket and throw lines such as Faribault and Brahms Mount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/faribaultmill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faribault Woolen Mill