Storage of America

What Storage of America does

Storage of America is a family-owned, private self-storage operator founded in 2003 and headquartered in Salt Lake City with a primary corporate address in Indianapolis, Indiana. The company provides boat, business, residential, vehicle, and climate-controlled storage units for rent across 29+ facilities in five Midwestern states: Illinois, Indiana, Michigan, Missouri, and Ohio. Its unit portfolio spans sizes from 5x5 to 10x30 and includes standard drive-up units, indoor climate-controlled units maintained between 45-85 degrees Fahrenheit, vehicle/boat/RV parking, and (as of 2025) StorageDefender-branded Smart Units with 24/7 IoT monitoring, real-time mobile alerts, and audible deterrents at the Moline, Illinois location.

The business runs on a direct-to-consumer self-service model: customers discover and reserve units via the company website (storageofamerica.com), which provides 24/7 online booking, reservations, and bill pay, supplemented by in-person and phone support at each facility. Revenue is generated primarily through monthly recurring rental fees, with ancillary recurring revenue from a three-tier Tenant Protection Plan (Basic $10, Standard $15, Premium $20 per month) and a $100-rent-credit SOA Referral Club loyalty program. Pricing varies by location and size, with published entry rates from $10 per month at multiple facilities and discounts for military, first responders, teachers, students, and seniors 62+.

The technology stack is operational rather than differentiated: facility management software (delivered via a third-party white-label platform) handles reservations, billing, and access control, while the StorageDefender partnership provides a security add-on at selected sites. The go-to-market relies on local SEO with state- and city-level landing pages, a content blog, and word-of-mouth referrals; no field sales force or third-party distribution is used. Ownership remains private and family-controlled, with no disclosed external investors, funding rounds, or M&A activity in the source data.

Name

Storage of America

Legal name

Storage of America

Website

https://storageofamerica.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Storage of America is a family-owned self-storage operator running 29+ facilities across Illinois, Indiana, Michigan, Missouri, and Ohio, offering drive-up, climate-controlled, vehicle, and IoT-monitored storage units on month-to-month terms to residential, business, and student customers.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Student & Seasonal Self-Storage (HSAKAGAE)

Keywords

• Self-storage facilities
• Climate-controlled storage
• Vehicle storage
• Business storage units
• Moving storage solutions

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rentals: Monthly rental fees for self storage units ranging from 5x5 to 10x30 in size. Customers pay rent on the first of each month with flexible month-to-month terms. Revenue is recurring and predictable, generated from a portfolio of facilities across five Midwestern states.
2. Tenant Protection Plan: Optional insurance-like protection coverage sold to tenants. Three tiers available: Basic ($10/month for $2,000 coverage), Standard ($15/month for $3,500 coverage), and Premium ($20/month for $5,000 coverage). Covers theft, vandalism, and certain types of building damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Storage of America is a family-owned self-storage operator that rents climate-controlled indoor units, drive-up outdoor units, and parking spaces for RVs, boats, and vehicles across facilities in five Midwestern US states. It serves residential, business, student, and vehicle-storage customers with month-to-month leases, online reservations, and on-site security features such as gated access and video surveillance.

Product overview

Storage of America is a family-owned self storage provider offering a comprehensive portfolio of storage solutions across the Midwest. The core offering consists of standard self storage units, climate controlled storage units, and drive-up storage units in sizes ranging from 5x5 to 10x30. The company has expanded its portfolio with Smart Storage Units powered by StorageDefender technology, offering 24/7 monitoring with real-time alerts as an enhanced security add-on. Additional offerings include vehicle/boat/RV storage, business storage, residential storage, student storage, the Tenant Protection Plan (tiered insurance coverage), and the SOA Referral Club loyalty program. All facilities feature month-to-month leasing, online booking, and security features including gated access and surveillance.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate-Controlled Storage Units
• Drive-Up Storage Units
• RV, Boat, and Vehicle Parking
• Business Storage
• Tenant Protection Plan

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• StorageDefendercoreTechnology or IntegrationStorageDefender provides 24/7 smart storage unit monitoring technology for Storage of America's Moline, IL facility. The partnership offers real-time mobile alerts and audible deterrent systems for unauthorized access detection, text notifications, and personalized escalation options. This technology partnership enhances facility security and provides customers with peace of mind through continuous monitoring capabilities.
• Operation SmileminorOthersStorage of America partners with Operation Smile, a nonprofit organization that provides life-changing surgical care for individuals born with cleft lip, cleft palate, and other facial conditions. The partnership is part of Storage of America's community giving program and reflects the company's commitment to serving both customers and broader communities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Extra Space Storage: Major publicly traded self-storage REIT with a national footprint and strong digital customer acquisition capabilities. Competes head-to-head with Storage of America in the same product category (self-storage unit rental) with overlapping customer segments.
• Prime Storage: Private-equity-backed self-storage operator with a growing portfolio of facilities across the U.S. Offers standard, climate-controlled, and vehicle storage, directly overlapping Storage of America's product mix and customer segments.
• CubeSmart: Public self-storage REIT with a multi-state U.S. portfolio offering standard, climate-controlled, and vehicle storage. Directly comparable to Storage of America in product mix and customer segments, with overlapping Midwest presence.
• StorageMart: Privately held, family-influenced self-storage operator with a multi-state portfolio across the U.S. and Canada. Closely comparable to Storage of America in operating model, mix of standard and specialty units, and mid-market geographic footprint.
• Life Storage: Self-storage REIT operating a national portfolio of facilities including climate-controlled and vehicle storage. Recently merged with Extra Space Storage but historically a direct competitor to Storage of America in the same category and customer base.
• National Storage Affiliates: Self-storage REIT with a differentiated partner-ownership model that aggregates regional operators. Highly comparable to Storage of America's family/regional operator positioning while operating at much greater scale.
• Simply Self Storage: Privately operated self-storage company with a multi-state portfolio including climate-controlled and vehicle storage. Directly comparable to Storage of America in product offering, customer segments, and private operating model.

Broad incumbents

• U-Haul: Broadly diversified moving and storage company offering self-storage units alongside truck rental and moving supplies. Comparable to Storage of America in the storage unit rental category, though U-Haul's primary focus and scale advantage sits in moving services.
• Public Storage: The largest publicly traded self-storage REIT in the U.S., operating thousands of facilities nationwide. Directly comparable as the dominant competitor in the same self-storage category, though vastly larger and more geographically diversified than Storage of America.

Regional players

• Metro Self Storage: Midwest-focused self-storage operator with locations across Illinois, Wisconsin, and surrounding states. Closely comparable to Storage of America in regional concentration and product mix, though focused on a different sub-set of Midwest markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage of America