More Space Place, Inc.

What More Space Place, Inc. does

More Space Place, Inc. is a privately held U.S. retailer and manufacturer of custom-built space-saving furniture, organized as a franchise system under the legal entity Closets Unlimited of New Jersey, Inc. The company was founded in 1987 in Jacksonville, Florida as Murphy Bed Centers of America, rebranded to More Space Place in 1995, and currently operates 30-plus retail showrooms across more than ten states (Alabama, Florida, Georgia, Massachusetts, New Hampshire, North Carolina, South Carolina, Tennessee, Texas, and Virginia), with a headquarters in Largo, Florida and a manufacturing and distribution facility in Clearwater, Florida. Its core product is the Murphy (wall) bed, sold under multiple sub-lines including the Jefferson, Dreamsaver, Madison Bi-Fold, Manhattan, New Yorker, and Chesterfield, complemented by custom closets, home office furniture, garage storage systems, laundry and pantry organizers, wall units and media centers, and children's furniture.

The product offering is built around proprietary technology including the INVISI-BORE adjustment system (holes 60% smaller than traditional systems), Imagination Station 3D design visualization software, spring-loaded Murphy bed mechanisms allowing single-handed operation, and the Comfort Flex Frame slat support system. Manufacturing is done in-house to custom specifications, and products carry a limited lifetime warranty on both furniture and installation.

The business model is direct-to-consumer and high-touch: customers engage through showroom visits or contact forms, receive free in-home design consultations with professional measurement and 3D rendering, and receive certified in-house installation. Pricing is quote-based rather than standardized, with no e-commerce or third-party resellers in the distribution stack. Revenue is concentrated entirely in residential customers (homeowners, downsizing retirees, remote workers, families with children, and multi-generational households) and is generated across a distributed geographic footprint of franchise showrooms, with no enterprise or commercial contract exposure and no external venture, private equity, or public-market capital disclosed.

Name

More Space Place, Inc.

Legal name

Closets Unlimited of New Jersey, Inc.

Website

https://morespaceplace.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

More Space Place designs, manufactures, and retails custom space-saving furniture — primarily Murphy beds plus custom closets, home offices, and garage systems — through 30-plus franchised showrooms across the U.S. Southeast and adjacent regions, selling direct-to-consumer via free in-home design consultations, 3D visualization, and certified installation.

Ownership category

akta.pro rank

Product category

Custom Space-Saving Furniture

NAICS

Furniture Retailers (449110), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Custom murphy beds
• Space-saving furniture
• Custom closets
• Home office furniture
• Garage storage systems

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Furniture Sales: One-time purchase of custom-built space-saving furniture including Murphy beds, custom closets, home office furniture, garage organizers, and other storage solutions. Products are manufactured to order based on customer specifications.
2. Professional Installation Services: Installation services provided by certified More Space Place installers for all custom furniture products, included with purchase.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

More Space Place designs, custom-manufactures, and installs made-to-order space-saving furniture—centered on Murphy/wall beds and extended to custom closets, home office furniture, garage organization systems, laundry and pantry storage, wall units and media centers, and children's furniture. Products are sold direct-to-consumer through 30+ company-owned showrooms and free in-home designer consultations that produce 3D renderings before custom production and certified installation under a limited lifetime warranty.

Product overview

More Space Place is a furniture retail company offering custom-built space-saving furniture solutions. The product portfolio centers on Murphy beds (wall beds that fold against the wall) as the core offering, complemented by a full suite of room-specific custom furniture including Custom Closets, Home Office Furniture, Garage Storage Systems, Laundry & Pantry Storage, Wall Units & Media Centers, and Custom Kids Furniture. The company provides design, manufacturing, and professional installation services through a network of showroom locations across multiple states. Products are customizable with various styles, finishes (Laminate, Thermofoil, Solid Wood), and sizes (Twin through King). The company operates through an in-person design consultation model using 3D rendering technology, and all products and installations come with a limited lifetime warranty. Key product lines include the Murphy bed series (Murphy, Jefferson, Dreamsaver, Madison Bi-Fold, Manhattan, New Yorker, Chesterfield), Panel bed series (Metropolitan, Cosmopolitan), and Library Beds with sliding bookcase doors.

Differentiator

Problem solved

Functional benefit

Products and services

• Murphy Beds (Wall Beds) Space-saving wall beds that fold up against the wall when not in use, available in traditional wardrobe, panel, library, and bi-fold door styles across Twin, Full, Queen, and King sizes, with spring-loaded mechanisms for single-handed operation. Targeted at residential homeowners, downsizing retirees, and multi-generational households seeking dual-purpose rooms.
• Custom Closets Custom-designed closet organization systems with wall-hung or floor-based configurations, including drawers, shelving, baskets, hampers, tie and belt racks, and retractable mirrors. Built to order and professionally installed for residential customers.
• Home Office Furniture Custom home office furniture including computer desks with shelves, drawers, filing cabinets, L-shaped desks, and curved desks. Designs can double as guest bedrooms when combined with Murphy beds, targeting remote and hybrid workers.
• Garage Storage Systems Custom garage organization systems featuring wall-hung or floor-mounted cabinets in 12", 15", or 20" depths, slatwall systems with interchangeable hooks and hangers, workbenches, and overhead shelving for residential garages and workshops.
• Laundry & Pantry Storage Custom laundry room organizers, utility room cabinets, and pantry storage systems with pullout shelving, baskets in various finishes, adjustable shelving, dividers, wine racks, and spice racks for residential customers.
• Wall Units & Media Centers Custom-built entertainment centers and wall units designed to house televisions, sound systems, and media equipment, plus entryway storage solutions including mudroom cabinets, benches, and drop zones for residential homes.
• Custom Kids Furniture & Storage Space-saving children's bedroom furniture including twin Murphy beds with built-in desks, panel beds with cabinets, and customized children's closets with cubbies, drawers, and shelves for residential family customers.
• Professional In-Home Design Consultation & Installation Services Free in-home design consultation with a professional designer who takes measurements and produces a 3D rendering of the custom solution, followed by certified in-home installation by More Space Place installers. Both the furniture and the installation are covered by a limited lifetime warranty.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Luma Beds: Luma Beds is an emerging direct-to-consumer Murphy bed brand selling premium wall beds online with shipping and installation support. Represents the digitally-native challenger model that contrasts with MSP's showroom-and-consult motion.
• ShelfGenie: ShelfGenie is a custom pull-out shelf and storage franchise specializing in retrofit kitchen, pantry, and closet organization. Overlaps with MSP's pantry/laundry/closet categories and competes for similar home-organization buyers.

Direct peers

• Closets By Design: Closets By Design is a direct competitor offering custom-designed closets, garages, and home offices with in-home consultations and professional installation. Targets the same homeowner pain points around storage and space optimization.
• California Closets: California Closets is the largest North American custom closet and home organization franchise, offering in-home design consultations, custom manufacturing, and professional installation — a near-identical business model to More Space Place's closet division. Competes for the same residential space-maximization wallet.
• Closet Factory: Closet Factory is a national custom closet and home organization franchise with free in-home consultations and made-to-order manufacturing. Closely mirrors More Space Place's custom closets and garage storage offerings and serves the same residential customer segment.
• Wall Bed King / Murphy Bed Depot: Wall Bed King and similar online-direct specialists compete head-to-head in the Murphy bed/wall bed category that More Space Place calls its flagship. They offer ready-made and custom wall beds at lower price points with national shipping — a direct substitute for MSP's core product.

Broad incumbents

• Wayfair: Wayfair is the largest online home furnishings marketplace in the US, offering thousands of space-saving and custom-sized furniture SKUs with home delivery. Sets the price-discovery benchmark against which MSP's quote-based, showroom-only model is compared.
• IKEA: IKEA is the global mass-market furniture incumbent whose Pax wardrobes, daybeds, and modular storage compete at the entry level of the space-saving category. Targets the same fundamental pain (limited home space) with ready-made, lower-cost solutions.
• The Container Store: The Container Store is a national specialty retailer of storage, organization, and custom closet/elfa systems. Offers overlapping capabilities in custom storage and space-saving solutions but as part of a broader, non-furniture-focused assortment.

Others

• California Closets (entry-level): ClosetMaid / Rubbermaid Custom Closets: ClosetMaid is a mass-market modular closet and storage system manufacturer sold through home improvement retailers. Not a direct custom-build competitor, but a substitute at the lower price tier and an adjacent enabling brand in the home-organization category.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morespaceplace
• Facebookfacebook.com/morespaceplace
• LinkedInlinkedin.com/company/269745

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Space Place, Inc.