Green Conception

What Green Conception does

Green Conception, Inc. is a privately-held, full-service residential solar and roofing contractor headquartered in Burbank, California, founded in 2011 by CEO Nick Keshishyan. The company holds dual California State License Board (CSLB #964965) credentials — C-46 Solar and C-39 Roofing — which legally permits it to self-perform both scopes under a single contract and to coordinate roof replacements with solar installations without subcontracting across two licensed entities. It sells and installs residential solar PV systems using panels from JA Solar, Silfab, Qcells, Hyundai, REC, and Aptos, inverters from Enphase (Platinum Installer status, predominantly IQ8 series), battery storage from Enphase (IQ Battery 10C) and Tesla (Powerwall 3), and roofing materials from CertainTeed, alongside Level 2 EV chargers from Tesla, ChargePoint, Wallbox, and Enphase.

Operationally the company runs a direct-to-consumer sales motion targeting California homeowners, with a virtual online quote system that combines satellite imagery, utility data, and roof measurements to deliver ~95% accurate proposals within 24 hours, followed by site inspection, permitting, installation, and interconnection managed via dedicated project managers. Quoted install timelines are 6-10 weeks versus 10-16 weeks for national installers per company materials. The go-to-market bundles solar + roofing as a single integrated project to capture efficiency gains, supported by $0-down financing, a Best Price Guarantee, and active presence on Trustpilot (5-star), BBB (accredited), and Nextdoor (2024 Neighborhood Fave).

The company is founder/operator-led with no disclosed institutional capital, no parent company, and no subsidiaries. It employs 101-250 staff across offices in Burbank (Southern CA), San Jose (Northern CA), and Phoenix (AZ), with a Texas market 'coming soon.' Cumulative installs exceed 13,000 projects over 13+ years. Revenue is not publicly disclosed; the operating profile is consistent with a regional residential energy services contractor in the $25M-$50M revenue band, financed entirely from operating cash flow and customer financing partners.

Name

Green Conception

Legal name

Green Conception, Inc.

Website

https://greenconception.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Conception is a California-licensed residential solar and roofing contractor (CSLB #964965) installing PV systems, battery storage, and EV chargers directly for homeowners across California and Arizona, with Texas expansion announced.

Ownership category

akta.pro rank

Headquarters

HQ city

La Crescenta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Solar Installation: Residential solar panel installation including design, permitting, installation, and interconnection support. Revenue generated from equipment (panels, inverters, racking) and installation labor. Customers can pay cash, finance through solar loans, or lease.
2. Roofing Services: Roof replacement and repair services for residential properties, often bundled with solar installations. Revenue from materials and labor.
3. Battery Storage Systems: Installation of battery storage systems including Enphase IQ Battery 10C ($13,000-$18,000 per 10 kWh unit installed) and Tesla Powerwall 3. Often paired with solar installations for whole-home backup.
4. EV Charging Installation: Level 2 EV charger installation services ($1,200-$4,000+ depending on complexity) including Tesla Universal Wall Connector, ChargePoint, and other major brands. Often bundled with solar and battery projects.
5. Project Financing: Flexible loan structures allowing homeowners to spread costs over time. $0 down financing available. Applicable to residential and commercial projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Green Conception is a full-service residential solar and roofing contractor that designs, permits, installs, and interconnects rooftop solar PV systems, paired with battery storage (Enphase IQ Battery and Tesla Powerwall) and Level 2 EV chargers. They also handle roof replacement, repair, and solar panel removal/reinstallation, offering bundled solar + roofing projects under a single contractor. The company holds California C-39 (Roofing) and C-46 (Solar) licenses (CSLB #964965) and serves homeowners in California, Arizona, and Texas with cash, loan, and lease payment options.

Product overview

Green Conception is a solar, roofing, and energy solutions contractor that provides integrated residential services. Their core offerings include Solar Installation (residential solar panel systems), Roofing (repair and replacement), Battery Storage (Tesla Powerwall and Enphase IQ Battery systems), EV Charging (Level 2 charger installation), and Solar Panel Removal and Reinstallation services. The company operates as both a C-39 (roofing) and C-46 (solar) licensed California contractor (CSLB #964965), allowing them to handle combined roof replacement and solar projects as a single contractor. They work with equipment manufacturers including Tesla, Enphase, CertainTeed, JA Solar, Silfab, and Aptos Solar. Their processes include initial design using satellite imagery and utility data, site inspection, permitting, installation, and utility interconnection management.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Installation Designs and installs residential rooftop solar PV systems using satellite imagery, utility data, and roof measurements for system sizing; handles permitting and interconnection for California, Arizona, and Texas homeowners.
• Roofing Residential roof repair, replacement, and new installation services using materials such as asphalt shingles, tile, metal, and slate, with roof-over and tear-off reroofing options available.
• Battery Storage Home battery backup and energy storage installation for whole-home backup power during outages and energy self-consumption optimization, using Enphase IQ Battery 10C and Tesla Powerwall 3 systems.
• EV Charging Level 2 EV charger installation for residential customers, including Tesla Universal Wall Connector, ChargePoint Home Flex, Wallbox Pulsar Plus, and Enphase IQ EV Charger, often bundled with solar and battery projects.
• Solar Panel Removal and Reinstallation Specialty removal of existing solar panels prior to roof replacement followed by reinstallation afterward, coordinated with the roofing project to protect homeowner investment and ensure seamless execution.

Quantifiable outcome

• Zero electricity bill achieved for large home with 4 four-ton AC units producing over 100kWh per day
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• TeslacoreTechnology or IntegrationTesla Powerwall installer for home battery backup solutions. Green Conception installs Tesla Powerwall 3 as an alternative battery option alongside their primary Enphase-based systems.
• EnphaseflagshipTechnology or IntegrationEnphase Platinum Installer and primary technology partner. Installs Enphase IQ8 microinverters, Enphase IQ Battery 10C, Enphase IQ EV Charger, and Enphase monitoring systems. Primary battery choice for new Enphase-based solar projects.
• CertainTeedcoreTechnology or IntegrationTrusted roofing partner for roofing materials. CertainTeed is a leading manufacturer of building materials including roofing shingles.
• JA SolarcoreTechnology or IntegrationSolar panel manufacturer partner. JA Solar DeepBlue 4.0 Pro 440W is listed as top solar panel pick for California homes in 2026.
• Silfab SolarcoreTechnology or IntegrationSolar panel manufacturer partner providing panels for installations.
• Aptos SolarcoreTechnology or IntegrationSolar panel manufacturer partner providing solar panels for installations.
• QcellscoreTechnology or IntegrationSolar panel manufacturer partner. Qcells Q.TRON mentioned as winning option for buyers in article ranking solar panels for California.
• HyundaicoreTechnology or IntegrationSolar panel manufacturer partner. Hyundai HiN-T440NF(BK) 440W listed as premium-brand alternative with HD Hyundai conglomerate backing.
• RECcoreTechnology or IntegrationSolar panel manufacturer partner. REC Alpha Pure-RX mentioned as winner for temperature coefficient in extreme-heat desert climates.
• California Solar & Storage AssociationcoreStrategic or Co-development PartnerIndustry association membership in CALSSA, the California Solar & Storage Association representing the solar and storage industry in California.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sunrun: Sunrun is the largest US residential solar installer and a leading provider of solar leases and PPAs with battery storage. It directly competes with Green Conception in the California residential solar market, although Sunrun operates nationally and offers its own captive financing and battery products.
• Solar Optimum: Solar Optimum is a California-based residential and commercial solar, roofing, and battery storage installer serving Southern California. It competes directly with Green Conception on the bundled solar+roofing offering and on premium battery brands like Enphase and Tesla.
• PetersenDean Roofing and Solar: PetersenDean is a residential roofing and solar contractor with a long California/Nevada/Arizona presence. It is a close direct peer to Green Conception due to its bundled reroof-plus-solar model and dual roofing/solar licensure.
• ADT Solar (formerly Sunpro Solar): ADT Solar is a national residential solar installer serving California, Texas, Arizona, and other sun-belt markets. It is a direct peer on direct-to-consumer solar sales, geographic overlap in Arizona/Texas expansion, and battery storage attach.
• Semper Solaris: Semper Solaris is a California-headquartered residential solar, roofing, battery storage, and HVAC contractor offering bundled home-energy services. It is the closest direct peer to Green Conception in terms of combined solar+roofing model, California geography, and battery attach strategy.
• Momentum Solar: Momentum Solar is a vertically integrated residential solar installer operating in California, Arizona, Texas, and other sun-belt states. It is directly comparable on direct-to-consumer sales motion, geographic footprint (including planned Texas overlap), and battery attach.
• SunPower (now Complete Solar / SunPower legacy): SunPower is a long-established residential solar installer and panel manufacturer with direct-to-consumer sales in California and other western states. It is directly comparable to Green Conception on customer base, equipment-led model, and storage attach strategy.
• Baker Home Energy: Baker Home Energy is a Southern California residential solar, battery, and roofing contractor founded in 1938. It is a regional direct peer that competes with Green Conception in the SoCal market on solar, roofing, and battery installation services.

Broad incumbents

• Tesla Energy: Tesla Energy offers residential solar panels, Solar Roof, and Powerwall batteries through a national direct-to-installer and direct-to-consumer model. It is a broad incumbent whose Powerwall 3 product Green Conception also resells; it competes on solar + storage in the same California geographies with deeper capital and brand reach.

Regional players

• Horizon Solar Power: Horizon Solar Power is a California-focused residential and commercial solar installer with a strong reputation in the inland SoCal market. It is a regional peer that competes with Green Conception on residential rooftop solar but does not have Green Conception's expanded Arizona or Texas footprint.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GreenConception
• Facebookfacebook.com/GreenConception
• LinkedInlinkedin.com/company/green-conception-inc-
• Instagraminstagram.com/greenconception/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Conception