AUBI-plus

What AUBI-plus does

AUBI-plus GmbH is a privately held German operator of an online apprenticeship and dual-study placement marketplace headquartered in Hüllhorst, Germany. Founded in 1997 and managed by the Köstring family (Heiko, Niels, and Fabian Köstring as Geschäftsführer), the company runs the web portal aubi-plus.de, where vocational training candidates can search and apply for Ausbildungsplätze (apprenticeships) and dual study programs, and where German companies publish training vacancies. The platform is supported by regional country sites in Austria, Switzerland, and Italy, and reports over 79,800 active training positions, more than 20,000 training-company clients, and a cumulative user base of 3.25 million apprentices served.

The platform's core technical product is a web-based Matching-System that pairs candidate profiles (Bewerberprofile) with employer vacancies and exposes candidates to employers via a "Lass dich finden" (let companies find you) opt-in flow. Adjacent product modules include the Berufs-Check career assessment (12 questions in under 10 minutes), a Blitzbewerbung quick-application flow, a WhatsApp-Bewerbung channel for Q&A-based mobile applications, an automated Suchbot/Jobmail alert system, and a Bewerbungs-Check that uses OpenAI to analyze uploaded cover letters and suggest improvements. The company also operates the BEST PLACE TO LEARN® certification program, a quality seal evaluated across 70+ training-quality criteria. No proprietary AI models are developed in-house; AI usage is limited to third-party OpenAI integration for the cover-letter analysis feature.

AUBI-plus generates revenue primarily through subscription-based vacancy publication services sold to German employers (Ausbildungsbetriebe), including premium employer profiles, candidate database access, and multi-year contracts priced off an undisclosed list price plus VAT. Pricing is not publicly disclosed. Distribution combines a self-service product-led growth motion on the consumer side with direct sales to enterprise training companies and a channel/reseller layer through schools and educational partners. Named reference customers include Bayernwerk Netz GmbH, HUK-COBURG, Clarios Germany, Kögel Bau, Bücker & Essing, and Westfalen Weser Netz, with Techniker Krankenkasse as a marketing partner.

Name

AUBI-plus

Legal name

AUBI-plus GmbH

Website

https://aubi-plus.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

AUBI-plus GmbH operates a German online marketplace connecting vocational training candidates with apprenticeship and dual-study vacancies, serving over 20,000 training companies and 79,800+ positions across Germany, Austria, Switzerland, and Italy via subscription-based employer services.

Ownership category

akta.pro rank

Product category

Vocational Training Marketplace

NAICS

Employment Placement Agencies (561311), Apprenticeship Training (611513), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD)

Keywords

• Apprenticeship marketplace
• Vocational training platform
• Dual study placement
• Training company recruitment
• Career matching services

Headquarters

HQ city

Hüllhorst

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vacancy Publication Services: AUBI-plus provides companies with publishing platforms for their vacancies on www.aubi-plus.de and through their school and partner network. Companies pay for visibility and access to the candidate database.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AUBI-plus operates an online two-sided marketplace that connects apprenticeship and dual study seekers with training companies across Germany (and select DACH/Italian markets). The platform offers free candidate profile creation, career assessment tools, AI-assisted application support, and WhatsApp-based applications for individuals, while charging training companies for vacancy publication, premium employer profiles, and access to the candidate database.

Product overview

AUBI-plus operates a multi-sided apprenticeship and dual study placement platform connecting training seekers with employers across Germany. The core offering includes the AUBI-plus portal with a Matching-System that pairs candidates with positions. Additional modules include the Berufs-Check (career assessment), Bewerbungs-Check (AI-powered application analysis via OpenAI), WhatsApp-Bewerbung (WhatsApp-based applications), Blitzbewerbung (quick applications), and BEST PLACE TO LEARN employer certification. The platform also provides employer branding tools through Premium profiles, candidate database access, and automated job alerts via the Suchbot feature. Services extend to partner segments including schools, universities, and parents.

Differentiator

Problem solved

Functional benefit

Products and services

• AUBI-plus Ausbildungsportal Core online marketplace platform (www.aubi-plus.de) connecting apprenticeship and dual study seekers with training companies in Germany (with regional versions for Austria, Switzerland, and Italy). Features job search, employer profiles, career guidance content, and direct application capabilities.
• Premiumprofile für Ausbildungsbetriebe (Premium Employer Profiles) Subscription-based enhanced employer profiles offered to training companies, providing extended company presentation, videos, testimonials, and promotional placement on the platform.
• Bewerberdatenbank (Candidate Database Access) Paid database access provided to employers to search and view candidate profiles matching their apprenticeship positions.
• BEST PLACE TO LEARN® Zertifizierung Certification program for training companies evaluated across over 70 quality criteria covering recruitment, onboarding, training planning, competency development, and outcomes. Awarded as a quality seal for companies demonstrating excellent vocational training standards.
• Berufs-Check (Career Check) Free career assessment tool that helps users identify suitable professions through 12 questions in under 5 minutes (marketed as under 10 minutes).
• Bewerbungs-Check (Application Check) AI-powered tool that analyzes uploaded application cover letters and provides automated improvement suggestions using OpenAI technology, available to registered users.

Quantifiable outcome

• 3.25 million satisfied apprentices on platform
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Techniker KrankenkasseminorGTM or Marketing PartnerPremium partner of AUBI-plus. TK (Techniker Krankenkasse) is featured as a health insurance partner, offering benefits for young professionals starting their careers.
• Bayernwerk Netz GmbHcoreGTM or Marketing PartnerMajor energy utility company with 231 free apprenticeship positions listed on AUBI-plus. Premium partner featuring on the platform's homepage with various locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ausbildung.de: Germany's leading dedicated apprenticeship and dual-study portal, operating the same two-sided marketplace model connecting Ausbildung seekers with training companies. Head-to-head competitor for apprentice candidates and employer listing budgets in the same German niche.
• Azubiyo: Specialty apprenticeship and dual-study platform with a similar employer-paid subscription model, magazine-style employer branding features, and an Azubi-Awards program for employer certification. Operates in the same candidate pool and competes for the same employer wallet share as AUBI-plus.
• Jobbörse der Bundesagentur für Arbeit: Federal Employment Agency's official job platform including apprenticeship listings, integrated with the formal Ausbildungsvermittlung process. Free to employers and operates as the de facto baseline alternative that AUBI-plus must differentiate against on UX and employer branding.
• Praktika.de: Specialty German platform focused on school internships (Schülerpraktika) and entry-level trainee placements that overlaps with AUBI-plus's internship and Praktikum vertical. Smaller scale but directly competes for the same school-age candidate segment.
• Jobstairs: Specialty German job platform focused on graduates, trainees and young professionals (Young Professionals segment). Closely comparable on target audience and employer subscription model, competing in adjacent rather than overlapping apprenticeship verticals.

Broad incumbents

• StepStone: One of Germany's largest general job boards with a dedicated entry-level and apprenticeship vertical. Reaches a much broader employer base, giving it the scale to expand further into AUBI-plus's specialty with bundled offerings.
• Indeed Germany: Global job aggregator with a strong German presence that already indexes apprenticeship listings. Has the traffic, employer relationships and engineering budget to push further into the apprentice and dual-study segment if it chooses to localize.
• XING (New Work SE): Germany-focused professional network owned by New Work SE with a job marketplace including entry-level and trainee positions. Comparable to AUBI-plus on the candidate side as a destination for young professionals, but broader in scope and ad-supported rather than subscription-led.
• LinkedIn: Global professional network increasingly used by German employers to source apprentices and dual-study candidates via LinkedIn Learning and job slots. While not Germany-specialized, it competes for the same employers and candidate attention that AUBI-plus monetizes.

Emerging players

• Absolventa: German job platform targeting graduates, trainees and young professionals with employer branding and matching services. Smaller scale than StepStone but with a comparable model for entry-level candidates that intersects with AUBI-plus's dual-study and trainee user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aubiplus
• Facebookfacebook.com/AUBIplus
• LinkedInlinkedin.com/company/aubi-plus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUBI-plus