What Landers Auto Group does

Landers Auto Group is a privately held multi-brand automotive dealership group operating 9 dealerships and 2 collision centers across Arkansas, Oklahoma, and Missouri. Founded in 1972 and acquired by Luther Automotive Group in 2014, the company retails new vehicles from 9 brands (Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Mazda, Ram, Kia, Toyota), sells certified pre-owned and used vehicles, and runs 9 service locations. The company maintains an inventory of more than 5,000 vehicles and reports 501-1,000 employees. Its headquarters are at 10825 Colonel Glenn Road in Little Rock, Arkansas, and it continues to operate under the Landers brand identity despite Luther ownership.

The group's technology layer is built on the DealerInspire website framework integrated with Cars Commerce for vehicle inventory listings. Customer-facing digital assets include the proprietary "Landers Direct" online sales platform (no-contact purchases, test drives, and service scheduling), the "Landers Buy My Car" trade-in platform powered by Kelley Blue Book, and BotDoc-powered encrypted file sharing for driver's license and document exchange during test drives. The Landers Advantage customer benefit program bundles discounts, a 5-day/500-mile exchange policy, and free extended warranties. The group also operates dedicated training infrastructure — Luther University, the Luther Landers Technical Training Center, and the TechTrac student sponsorship program — alongside community engagement programs (Arkansas/Missouri/Oklahoma Classroom Heroes, Landers Award).

The business model is traditional automotive retail. Revenue is generated through six streams: new vehicle sales, pre-owned vehicle sales, parts and accessories, service and repair, collision and glass services, vehicle financing (transaction fee on F&I), and trade-in transactions (We Buy Cars). Distribution runs through physical dealerships in Little Rock and Rogers (AR), Norman (OK), and Joplin, Lee's Summit, and Kansas City (MO), supplemented by the Landers Direct online channel and brand-specific dealer websites. Customers are primarily individual consumers in the mid-south region seeking personal transportation across a wide price range (under $10,000 to over $100,000), with a secondary business-fleet buyer segment for commercial vehicles. Marketing leverages the main website, brand sites, and active social channels on TikTok, Facebook, and Instagram.

Name

Landers Auto Group

Legal name

Landers Auto Group

Website

https://landers.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Landers Auto Group is a privately held multi-brand automotive dealership group operating 9 dealerships across Arkansas, Oklahoma, and Missouri, retailing 9 OEM brands of new and pre-owned vehicles alongside service and collision operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New: Sale of new vehicles from multiple brands including Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Mazda, Ram, Kia, and Toyota. Revenue generated from MSRP transactions with dealer discounts and manufacturer incentives applied.
2. Vehicle Sales - Pre-Owned: Sale of certified pre-owned and used vehicles across all brands with inventory ranging from under $10,000 to over $100,000. Includes CARFAX One Owner vehicles and certified pre-owned programs.
3. Service & Repair: Factory-certified repair services at 9 service locations and 2 collision centers. Services include routine maintenance, collision repair, glass replacement, and parts sales.
4. Financing: Vehicle financing and financing assistance services provided to customers purchasing vehicles.
5. Parts & Accessories: Sale of OEM parts and accessories for all vehicle brands serviced.
6. Vehicle Trade-In: Landers Buy My Car program allowing customers to sell or trade-in their vehicles to the dealership.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Landers Auto Group is a multi-brand automotive dealership network operating 9 dealerships and 2 collision centers across Arkansas, Oklahoma, and Missouri. The company sells new vehicles from nine brands (Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Mazda, Ram, Kia, and Toyota) along with certified pre-owned and used vehicles, and provides factory-certified maintenance, repair, collision, and parts services at 9 service locations.

Product overview

Landers Auto Group is a multi-brand automotive dealership network operating nine dealerships and two collision centers across Arkansas, Oklahoma, and Missouri. The product portfolio centers on new and pre-owned vehicle sales spanning nine brands (Chevrolet, Cadillac, Chrysler, Dodge, Jeep, Mazda, Ram, Kia, and Toyota), supplemented by service, repair, and collision operations. Key offerings include a vehicle inventory search platform, certified pre-owned vehicle programs, Landers Direct (no-contact sales and service), Landers Collision & Glass, a trade-in/sell-my-car program, and the Landers Advantage customer benefit program. The company was founded in 1972, operates under Luther Automotive Group ownership since 2014, and maintains more than 5,000 in-stock vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Landers Advantage: Customer benefit program offering generous discounts, 5-day/500-mile exchange/return policies, and free extended warranties
• Luther University
• Luther Landers Technical Training Center
• TechTrac
• Do Good Feel Good

Quantifiable outcome

• 5,000+ in-stock vehicles available
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Public multi-brand dealership group operating 150+ dealerships in Sunbelt states with similar brand portfolio and service operations. Larger-scale public competitor with comparable multi-brand retail model.
• Lithia Motors: Largest US auto retailer by revenue, with 300+ stores across multiple states and brands. Comparable multi-brand dealership operations with similar service and parts business and aggressive M&A-driven growth strategy.
• Sonic Automotive: Public multi-brand dealership group with 140+ dealerships across the US. Comparable brand portfolio and franchise model with similar used vehicle (EchoPark) and service operations.
• Group 1 Automotive: Public multi-brand dealership group operating 200+ dealerships across the US and UK. Similar multi-brand retail model with comparable service operations and brand portfolio.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating 80+ dealerships across multiple states. Similar multi-brand retail model with comparable service and parts operations, backed by capital of a larger parent conglomerate.
• AutoNation: Largest US auto retailer by store count, with 250+ dealerships selling new and used vehicles across multiple brands. National footprint and similar multi-brand retail model with comparable service and parts business.
• Penske Automotive Group: Public multi-brand dealership group with 300+ dealerships in the US and internationally. Similar premium and volume brand mix with comparable service operations and commercial truck exposure.

Direct peers

• Hendrick Automotive Group: Largest privately-held automotive dealership group in the US, operating 200+ dealerships across multiple states. Highly comparable multi-brand, multi-state private retail model with similar service and used vehicle operations.
• Luther Automotive Group: Parent company of Landers Auto Group since 2014, Luther Automotive Group is a multi-brand automotive dealership group operating dealerships across multiple states with a virtually identical multi-brand, multi-state retail model and shared back-office operations.
• Ken Garff Automotive Group: Regional private multi-brand dealership group operating across the Western US. Comparable multi-brand private retail model with similar dealership count, brand mix, and service operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LandersGroup
• Instagraminstagram.com/landersauto
• TikToktiktok.com/@landersauto
• Xx.com/AskLanders
• LinkedInlinkedin.com/company/landersautogroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landers Auto Group