WaterKeeper Alliance
WaterKeeper Alliance is a 501(c)(3) nonprofit coordinating 295 affiliated Waterkeeper groups across 42 countries to protect 6.4 million square miles of waterways through grassroots advocacy, citizen science monitoring, litigation against polluters, and a donation-based global funding model serving impacted communities.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WaterKeeper Alliance does
WaterKeeper Alliance is a 501(c)(3) nonprofit organization founded in 1999 and headquartered in New York City that serves as the coordinating body for a global movement of 295 affiliated Waterkeeper groups protecting 6.4 million square miles of waterways across 42 countries and territories on six continents. The organization functions as a federated advocacy platform where locally embedded Waterkeeper groups patrol waterways, organize clean-ups, educate communities, and pursue legal action against polluters, with the parent alliance providing training, communications, legal resources, and fiscal sponsorship. WaterKeeper Alliance primarily serves the general public and communities impacted by water pollution, environmental advocates seeking to launch local Waterkeeper organizations, and policy-makers and regulators engaged on clean water enforcement. The core operations span three primary campaigns: Clean Water Defense, Climate and Safe Energy, and Pure Farms, Pure Waters.
The organization's products and technology center on a citizen science water monitoring platform using standardized testing protocols for PFAS contamination and plastic pellet pollution, combined with the Nurdle Patrol online database that aggregates volunteer data across countries. Supranational offerings include the waterkeeper.org website serving as the global hub for news, advocacy action alerts, and an interactive map to find local Waterkeepers; the Equity In Every Drop Podcast amplifying movement voices; the Waterkeeper Warriors video series produced with Culture Trip and narrated by Lupita Nyong'o; the Waterkeeper Magazine publication; the Dive Into Democracy advocacy action series; and the International Plastic Pellet Count annual citizen science initiative.
WaterKeeper Alliance generates revenue through a donation-based nonprofit model including individual one-time and recurring monthly contributions (with suggested amounts from $35 to $1,000), legacy giving through wills and trusts, stock donations, IRA qualified charitable distributions, donor-advised funds, and boat donations. Secondary revenue sources include fiscal sponsorship administrative services provided to eligible Waterkeeper groups and partnership coalition work with organizations including American Bird Conservancy, Oceana, Surfrider Foundation, and UN-Water. The organization processes donations through a multi-channel platform spanning direct website contributions, FreeWill for legacy giving, Benevity and Network for Good for corporate employee giving programs, and a dedicated online storefront. The organization has earned Four Star Charity Navigator, Platinum Transparency Seal from GuideStar/Candid, and Charity Watch ratings, and is supported by a 19-member Board of Directors, 24-member Board of Trustees, 20-member Waterkeeper Council, and 45-member Leadership Circle.
WaterKeeper Alliance firmographics
Firmographics- Name
- WaterKeeper Alliance
- Legal name
- Waterkeeper Alliance, Inc.
- Website
- https://waterkeeper.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WaterKeeper Alliance is a 501(c)(3) nonprofit coordinating 295 affiliated Waterkeeper groups across 42 countries to protect 6.4 million square miles of waterways through grassroots advocacy, citizen science monitoring, litigation against polluters, and a donation-based global funding model serving impacted communities.
- Ownership category
- akta.pro rank
WaterKeeper Alliance industry classification
Industry- Product category
- Environmental Advocacy Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (54162)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- Oceans, Coastal & Marine Resource Management (BPADALAI), Water Resources & Watershed Protection (BPAGAGAK), Environmental Education & Outreach (BPAGAGAH)
Keywords
Where WaterKeeper Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WaterKeeper Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Waterkeeper Alliance accepts one-time and monthly recurring donations from individuals through its website. The organization offers various giving options including eCards, stock donations, qualified charitable distributions from IRAs, donor-advised fund contributions, legacy giving through wills and trusts, and boat donations.
- Fiscal Sponsorship Services: Provides administrative and financial infrastructure for eligible Waterkeeper groups that need support to launch, grow, or sustain their work, opening doors to international funding.
- Partnership Coalitions: Collaborates with environmental organizations like American Bird Conservancy, Oceana, Surfrider Foundation, and others on joint research initiatives and campaigns that may include shared funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Suggested donation amounts range from $35 to $1,000+ |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WaterKeeper Alliance product offering
Product offeringCore offering
Waterkeeper Alliance operates a global network of 295 community-based Waterkeeper groups across 42 countries and territories, coordinating grassroots advocacy, citizen science water monitoring, legal action against polluters, and public education to protect rivers, lakes, and coastal waterways. The organization also provides fiscal sponsorship, training, communications support, and shared data infrastructure to its affiliated local Waterkeeper groups.
Product overview
Waterkeeper Alliance operates primarily as a nonprofit advocacy organization rather than a technology product company. Its core offering is a global movement platform connecting 295 Waterkeeper groups across 42 countries through its website (waterkeeper.org), which serves as a hub for news, advocacy campaigns (Dive Into Democracy), and clean water resources. The organization supplements this with the Equity In Every Drop Podcast for storytelling, the annual International Plastic Pellet Count citizen science initiative, and the Waterkeeper Warriors video series. The website functions as the primary interface through which supporters engage with advocacy actions, find local Waterkeepers, access educational content, and support clean water campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Equity In Every Drop Podcast: A podcast featuring the diverse voices, experiences, and perspectives of the global Waterkeeper movement, impacted community members, and leading experts on critical issues threatening clean water.
- Waterkeeper Warriors
- Waterkeeper Magazine
- Dive Into Democracy
Products and services
- Fiscal Sponsorship Program
Quantifiable outcome
- $50 million settlement against Formosa Plastics - largest citizen-led Clean Water Act recovery in U.S. history
- +2 more outcomes
Companies that use WaterKeeper Alliance
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
WaterKeeper Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WaterKeeper Alliance partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- Center for Water Security and CooperationcoreReleased joint report 'Protecting Clean Water at the State Level After Sackett' providing a practical playbook for strengthening water quality protections at the state level, focusing on Arkansas, Mississippi, Missouri, and Tennessee.
- Lake George AssociationcoreLong-term partnership since 1980 documenting excessive road salt usage and its impact on Lake George chloride levels and private well contamination in northern U.S. areas.
- Jefferson ProjectcoreCollaborative research project with Lake George Association and Waterkeeper Alliance to document environmental impacts of road salt contamination on Lake George since 1980.
- Nurdle PatrolcorePartnership for the International Plastic Pellet Count initiative. Nurdle Patrol provides the online database where volunteers upload their pollution count results, enabling standardized data collection.
- American Bird ConservancyminorCoalition partner in the International Plastic Pellet Count 2026 report, contributing to documentation of plastic pollution impacts.
- Environment America Research and Policy CenterminorCoalition partner in the International Plastic Pellet Count 2026 report.
- Environmental ActionminorCoalition partner in the International Plastic Pellet Count 2026 report.
- OceanaminorCoalition partner in the International Plastic Pellet Count 2026 report.
- Surfrider FoundationminorCoalition partner in the International Plastic Pellet Count 2026 report.
- U.S. PIRG Education FundminorCoalition partner in the International Plastic Pellet Count 2026 report.
- 5 GyresminorCoalition partner in the International Plastic Pellet Count 2026 report.
- New York City Department of Environmental ProtectioncoreSpring 2025 report on salt contamination warning that if contamination continues at current rates, some watersheds will exceed safe maximums by 2108.
- Texas RioGrande Legal AidcoreLegal aid organization that represented Diane Wilson and San Antonio Bay Estuarine Waterkeeper in the $50 million Formosa Plastics lawsuit - the largest citizen-led Clean Water Act recovery in U.S. history.
- Culture TripcorePartnership to produce the Waterkeeper Warriors video series showcasing 20 Waterkeeper warriors with narration by Lupita Nyong'o, celebrating the movement's 20th anniversary.
- UN-WatercoreWaterkeeper Alliance and its global movement proactively engage with UN-Water to advance the UN Sustainable Development Goals.
- San Antonio Bay Estuarine WaterkeepercoreAffiliated Waterkeeper organization led by Diane Wilson that secured $50 million Formosa Plastics settlement and is currently fighting Dow Chemical. Active litigation against plastics manufacturers.
- San Diego CoastkeeperminorWaterkeeper group that reached a settlement to prevent nurdle spills from trains along California coastal railways.
- Congaree RiverkeeperminorWaterkeeper group in South Carolina that currently has active litigation against plastics manufacturers.
- Port Phillip BaykeeperminorInternational Waterkeeper affiliate in Australia that recorded the highest international plastic pellet count with 6,485 pellets in the 2026 International Plastic Pellet Count.
- Hudson RiverkeepercoreCoalition partner in legal victory for New Yorkers' right to know about raw sewage discharges. First Waterkeeper organization, founded 1966.
- Save the SoundminorCoalition partner in legal victory for New Yorkers' right to know about raw sewage discharges.
- NY/NJ BaykeeperminorCoalition partner in legal victory for New Yorkers' right to know about raw sewage discharges.
- Bronx Council for Environmental QualityminorCoalition partner in legal victory for New Yorkers' right to know about raw sewage discharges.
- Atchafalaya BasinkeeperminorCoalition partner in court victory halting harmful East Grand Lake project in the Atchafalaya Basin.
- Mike Esposito FundraisingminorConsultancy helping nonprofits grow individual giving and build sustainable donor revenue. Founder Mike Esposito previously worked at Waterkeeper Alliance.
- Hann BaykeeperminorSenegalese Waterkeeper group jointly leading the Sauver la Mer et la Pêche/Save Our Coast and Fisheries campaign with Waterkeeper Alliance.
- Bargny Coast WaterkeeperminorSenegalese Waterkeeper group jointly leading the Sauver la Mer et la Pêche/Save Our Coast and Fisheries campaign with Waterkeeper Alliance. Co-released white paper on Senegal's offshore oil and gas expansion.
- Waterkeepers BahamasminorBahamas Waterkeeper organization working with Waterkeeper Alliance and Bahamas Reef Environment Educational Foundation through the Our Islands partnership.
- Bahamas Reef Environment Educational FoundationminorPartner organization working with Waterkeepers Bahamas and Waterkeeper Alliance on coral reef protection initiatives.
- Waterkeeper Alliance CoalitioncoreCoalition of environmental groups including Waterkeeper Alliance, Hudson Riverkeeper, Save the Sound, NY/NJ Baykeeper, and Bronx Council for Environmental Quality that won legal victory for sewage notification rights.
- Cape Fear Riverkeeper/Cape Fear River WatchminorWaterkeeper group partner urging USDA to limit federal support for manure digesters.
- Kissimmee WaterkeeperminorWaterkeeper group partner urging USDA to limit federal support for manure digesters.
- Milwaukee RiverkeeperminorWaterkeeper group partner urging USDA to limit federal support for manure digesters.
- South WingsminorAviation nonprofit that helped Waterkeeper Alliance conduct 'fly-over' surveys of North Carolina CAFOs to document pollution impacts.
- Catawba College Center for the EnvironmentminorEducational partnership to develop Waterkeeper Advocacy Bootcamps for undergraduate students with experiential learning in science advocacy, environmental law, and community organizing.
- Certified SalesminorPartner facilitating boat donations to Waterkeeper Alliance, handling paperwork and vessel pickup for watercraft donations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
WaterKeeper Alliance competitors and assessment
Company assessmentDirect peers
- Riverkeeper: The original Hudson River-based Waterkeeper that sparked the 1966 movement and remains the flagship affiliate of Waterkeeper Alliance; directly comparable mission, legal model, and citizen enforcement approach.
- Surfrider Foundation: Grassroots coastal water quality nonprofit that runs volunteer beach monitoring, plastic pollution campaigns, and policy advocacy; an active coalition partner on the 2026 Plastic Pellet Count.
- American Rivers: National river conservation nonprofit focused on protecting and restoring U.S. rivers; closely aligned mission and constituency with Waterkeeper Alliance's freshwater work.
Broad incumbents
- Oceana: Larger international ocean conservation advocacy organization with a broader oceans mandate and global policy footprint; a coalition partner on the International Plastic Pellet Count.
- Earthjustice: Major public-interest environmental law organization; uses litigation and regulatory advocacy similar to Waterkeeper Alliance but operates at substantially larger scale and broader issue scope.
- Natural Resources Defense Council (NRDC): Established environmental advocacy organization with deep legal, scientific, and lobbying capabilities; comparable clean water advocacy mission but with a much broader portfolio across climate, energy, and health.
- Environmental Defense Fund (EDF): Large-scale environmental nonprofit combining science, economics, and law; overlaps with Waterkeeper on Clean Water Act enforcement and corporate accountability campaigns.
- Sierra Club: One of the oldest and largest U.S. environmental grassroots organizations; overlapping advocacy on water protection, fossil fuels, and pollution, though with a much broader conservation mandate.
- Greenpeace: Global environmental advocacy organization with significant water pollution, plastics, and climate campaigns; larger footprint and more confrontational tactics but shared advocacy DNA.
Emerging players
- 5 Gyres: Smaller nonprofit focused on plastic pollution research and citizen science; a coalition partner in the 2026 Plastic Pellet Count and overlapping audience on nurdle and microplastic advocacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WaterKeeper Alliance social profiles
Digital presenceWaterKeeper Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterKeeper Alliance leadership team
Management profileNumber of profiles
Profiles9 records
WaterKeeper Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterKeeper Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterKeeper Alliance
What does WaterKeeper Alliance do?
Waterkeeper Alliance operates a global network of 295 community-based Waterkeeper groups across 42 countries and territories, coordinating grassroots advocacy, citizen science water monitoring, legal action against polluters, and public education to protect rivers, lakes, and coastal waterways. The organization also provides fiscal sponsorship, training, communications support, and shared data infrastructure to its affiliated local Waterkeeper groups.
Is WaterKeeper Alliance a public or private company?
WaterKeeper Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WaterKeeper Alliance founded?
WaterKeeper Alliance was founded in 1999. It employs 11 to 50 people.
Where is WaterKeeper Alliance based?
WaterKeeper Alliance is headquartered in New York, United States, in the North America region.
How does WaterKeeper Alliance make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are fiscal Sponsorship Services and partnership Coalitions.
Who are WaterKeeper Alliance's main competitors?
Direct peers on record are Riverkeeper, Surfrider Foundation and American Rivers. Broad incumbents are Oceana, Earthjustice, Natural Resources Defense Council (NRDC), Environmental Defense Fund (EDF), Sierra Club and Greenpeace. 5 Gyres is listed as an emerging player.
Does WaterKeeper Alliance have an API?
No public API is recorded for WaterKeeper Alliance.
What industry is WaterKeeper Alliance in?
WaterKeeper Alliance's product category is Environmental Advocacy Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of BPADALAI, Oceans, Coastal & Marine Resource Management. Its NAICS code is 813312 and its SIC code is 8600.