releaf
Releaf App, operated by MoreBetter Ltd., is a free patented mobile journaling app that lets cannabis patients and consumers log products, doses, and outcomes, with monetization via B2B real-world evidence data licensing, IRB-approved research studies, and brand affiliate commissions.
- Company typePrivate
- Founded2015
- HeadquartersHyattsville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What releaf does
Releaf App is a free, patented mobile application (iOS and Android) developed and operated by MoreBetter Ltd., a privately held US software, data, and research company. The app enables cannabis patients and consumers to journal product types, doses, methods of consumption, and outcomes, producing instant session reports and monthly summaries intended to help users identify which products and dosages work best for specific conditions such as chronic pain, anxiety, depression, and insomnia. Underlying the consumer app is a patented data collection methodology for real-world evidence (RWE) on cannabis product use, performance, and safety.
The core technology stack is a longitudinal journaling platform with structured session capture (product, strain, dose, onset, duration, effects via emojicon-based logging) and analytics that surface onset, duration, and effects per product. MoreBetter holds patented and patent-pending technology for collecting RWE data on cannabis products and operates the Releaf Study Registry, a citizen science recruitment program, plus a Cannabis Research Program publishing peer-reviewed studies with academic partners.
The business model is freemium on the consumer side — the app generates no direct revenue from end users — and monetizes exclusively through B2B channels operated under the MoreBetter parent: anonymized RWE data licensing to academic institutions and product brands, fee-based IRB-approved observational and clinical research studies, and affiliate/loyalty commissions when users transact with featured cannabis brands and dispensaries. GTM motion is product-led on the consumer side (app store distribution, organic testimonials, newsletter) and sales-led on the enterprise side (direct outreach to brands, dispensaries, and universities). Headcount is 1-10, no institutional funding rounds are disclosed, and revenue is not publicly reported.
releaf firmographics
Firmographics- Name
- releaf
- Legal name
- MoreBetter Ltd.
- Website
- https://releafapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Releaf App, operated by MoreBetter Ltd., is a free patented mobile journaling app that lets cannabis patients and consumers log products, doses, and outcomes, with monetization via B2B real-world evidence data licensing, IRB-approved research studies, and brand affiliate commissions.
- Ownership category
- akta.pro rank
releaf industry classification
Industry- Product category
- Cannabis Health & Research Software
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
Keywords
Where releaf is headquartered
LocationHeadquarters
- HQ city
- Hyattsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
releaf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium App (Core Product): The Releaf App is free for individual consumers to download and use. The free model drives user acquisition and data collection at scale. No revenue is generated directly from individual users.
- B2B Research Services: MoreBetter provides anonymized user data and research services to academic institutions and commercial companies (brands, dispensaries) conducting product studies. Revenue comes from study partnerships and data licensing.
- Loyalty Program Commissions: When users purchase products or participate in loyalty programs with brands and dispensaries featured on the platform, MoreBetter receives a commission based on transactions.
- IRB-Approved Research Studies: MoreBetter runs IRB-approved observational, pre-clinical, and clinical studies in partnership with academic institutions and product brands for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free mobile app for cannabis journaling |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
releaf product offering
Product offeringCore offering
Releaf App is a free, patented mobile journaling application for iOS and Android that lets individual users record cannabis and CBD sessions — including product type, dose, method, effects, and symptoms — and produces instant and monthly reports. The offering is extended commercially through parent company MoreBetter Ltd., which sells anonymized real-world evidence data, IRB-approved research studies, and loyalty/affiliate programs to cannabis brands, dispensaries, and academic institutions.
Product overview
Releaf App is a single mobile application (iOS/Android) for journaling cannabis and CBD use and tracking treatment outcomes. The core Releaf App product enables users to track product types, doses, outcomes, and sessions, generating both instant and monthly reports. Supporting features include a dose calculator for refining dosing accuracy and a track-and-measure feature for monitoring symptom impact. The company also operates a Study Registry for citizen science participation and publishes academic research in collaboration with university partners. All offerings are centered on the core journaling application, which is free to users and owned by MoreBetter, Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Releaf App A free, patented mobile journaling application (iOS and Android) that lets cannabis and CBD consumers and patients log sessions, doses, methods, and outcomes, and generates instant and monthly reports to identify what products and dosages work best for their needs.
- Releaf for Businesses (Real-World Evidence and Research Services) A B2B research and data service delivered through MoreBetter Ltd. that provides cannabis brands, dispensaries, and academic institutions access to anonymized real-world evidence data on cannabis product use, performance, and safety, along with IRB-approved observational, pre-clinical, and clinical studies and loyalty/affiliate integrations.
Quantifiable outcome
- 20-30x higher absorption claims (Releaf Wellness)
- +1 more outcomes
Companies that use releaf
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
releaf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
releaf partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- University of Mississippi (Ole Miss)coreAcademic research collaborator using Releaf App data for cannabis research studies. Published research on cannabis use and patient outcomes.
- Wayne State UniversitycoreAcademic research collaborator conducting cannabis research studies using real-world evidence data from Releaf App users.
- University of New Mexico (UNM)coreAcademic research partner studying cannabis products and patient outcomes. Multiple joint publications on cannabis efficacy.
- University of MichigancoreAcademic research collaborator contributing to cannabis research using Releaf App platform data.
- Hebrew University of JerusalemcoreInternational academic research partner conducting cannabis research studies.
- Florida Gulf Coast University (FGCU)minorAcademic collaborator contributing to cannabis research studies.
- Cannabis/ CBD Brands and DispensariescoreProduct brands and dispensaries featured on the platform for loyalty programs. MoreBetter receives commissions on user transactions with these partners.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
releaf competitors and assessment
Company assessmentDirect peers
- Jointly: Cannabis and CBD wellness app focused on mindful consumption, product matching, and journaling with brand/retailer integrations. Direct competitor for cannabis consumer tracking and CBD product discovery use cases.
- Strainprint: Cannabis patient journaling and outcomes tracking app with aggregated data used in clinical research. Closest comparable to Releaf in product functionality, target patient population, and data monetization strategy.
Broad incumbents
- Leafly: Leading cannabis information and product database platform serving consumers and retailers. Comparable as a cannabis data platform that overlaps with Releaf on product/strain context and brand data monetization, though Leafly is retail-directory-led.
- Weedmaps: Cannabis retailer marketplace and consumer discovery platform. Comparable as a broader incumbent in cannabis data, advertising, and B2B services with overlapping brand/dispensary relationships.
- Evidation Health: Real-world health data and rewards platform that collects longitudinal behavioral and outcomes data from consented users. Comparable as the larger incumbent monetization model for the same RWE data type Releaf is building in a cannabis vertical.
- Headspace: Subscription mindfulness, mood, and habit tracking app with a freemium consumer mobile motion. Comparable as a freemium self-serve mobile journaling platform targeting wellness consumers - overlapping with Releaf's mindful-consumption audience even though not cannabis-specific.
Emerging players
- Tetragram (formerly MJ Freeway / Akerna): Seed-to-sale cannabis compliance and analytics platform touching cannabis product data, retail POS, and supply chain. Comparable because it operates adjacent real-world cannabis product datasets that complement or compete with Releaf's patient-side data.
- SweedEx / Cannvega: Smaller cannabis consumer tracking and product engagement apps. Comparable as niche players pursuing similar product-led consumer journaling with downstream brand monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
releaf social profiles
Digital presencereleaf compliance and trust
Trust signalCompliance1 record
releaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
releaf leadership team
Management profileNumber of profiles
Profiles5 records
releaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
releaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about releaf
What does releaf do?
Releaf App is a free, patented mobile journaling application for iOS and Android that lets individual users record cannabis and CBD sessions — including product type, dose, method, effects, and symptoms — and produces instant and monthly reports. The offering is extended commercially through parent company MoreBetter Ltd., which sells anonymized real-world evidence data, IRB-approved research studies, and loyalty/affiliate programs to cannabis brands, dispensaries, and academic institutions.
Is releaf a public or private company?
releaf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was releaf founded?
releaf was founded in 2015. It employs 1 to 10 people.
Where is releaf based?
releaf is headquartered in Hyattsville, United States, in the North America region.
How does releaf make money?
Four revenue lines are on record. Freemium App (Core Product) is the primary driver. The others are B2B Research Services, loyalty Program Commissions and IRB-Approved Research Studies.
Who are releaf's main competitors?
Direct peers on record are Jointly and Strainprint. Broad incumbents are Leafly, Weedmaps, Evidation Health and Headspace. Emerging players are Tetragram (formerly MJ Freeway / Akerna) and SweedEx / Cannvega.
Does releaf have an API?
No public API is recorded for releaf.
What industry is releaf in?
releaf's product category is Cannabis Health & Research Software. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail).