Exteros

What Exteros does

Exteros is a New York-based computer vision and AI company, founded in 2018 by Mark Dilsizian, Ph.D., that provides intelligent traffic analysis for physical retail, commercial real estate, and urban environments. The company's flagship Exteros Smart Space platform combines proprietary 3D-printed sensors with cloud-based GPU processing to capture the full visitor journey, including traffic counts, dwell time, engagement metrics, and demographic attributes, validated against more than 5 million manual pedestrian counts. On-device privacy preservation (face blurring before video processing) underpins CCPA and GDPR compliance, and a developer API exposes the platform's analytics for integration into customer workflows.

Exteros operates as a subscription-based SaaS with quote-based pricing and a direct enterprise sales motion. Customers include McDonald's, Lindt Chocolates, Kiehl's, Swatch, Westfield World Trade Center, Brookfield Place, Mall of America, Simon Premium Outlets, KSR Realty, and the NYC Downtown Alliance, spanning retail chains, shopping center operators, real estate firms, and municipal government. The go-to-market is demo-driven, with field sales following up on website requests, and the company markets primarily through its website, email newsletter, Facebook, and Twitter/X.

The organization remains lean: only the six-person founding team (covering CEO, growth, engineering, business operations, product, and business development) is disclosed, with no external venture capital, acquisitions, partnerships, patents, or product launches reported in available sources. Each deployed sensor receives its own dedicated GPU allocation and continuous AI finetuning, positioning installed accounts as self-improving assets, though revenue scale, funding history, and headcount trajectory are not publicly disclosed.

Name

Exteros

Legal name

Exteros, Inc.

Website

https://exteros.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Exteros provides AI-powered computer vision traffic and demographic analytics for retail stores, shopping centers, and city environments via proprietary 3D-printed sensors and a subscription-based dashboard and API platform.

Ownership category

akta.pro rank

Product category

Retail Foot Traffic Analytics

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Foot traffic analytics
• People counting sensors
• Retail analytics platform
• Computer vision analytics
• Smart space monitoring

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Smart Space Monitoring Subscription: Subscription-based SaaS model providing continuous traffic analysis, demographic insights, and reporting through online dashboard and API access. Includes deployment of proprietary sensors. Pricing is quote-based and likely varies by location count and features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Exteros provides a unified intelligent traffic counting and foot traffic analysis platform that captures the full visitor journey in retail stores, shopping centers, and commercial spaces. The offering combines proprietary 3D-printed privacy-preserving sensors with cloud-based computer vision AI to deliver traffic counts, engagement metrics, and demographic insights through an online dashboard and developer API, sold to enterprise retail, commercial real estate, and municipal customers on a subscription basis.

Product overview

Exteros offers the Exteros Smart Space platform—a unified intelligent traffic counting and foot traffic analysis solution. The platform combines proprietary 3D-printed Exteros Sensors (hardware) with cloud-based AI processing to capture visitor journeys in physical spaces. Data is delivered through an Online Dashboard that provides real-time traffic counts, demographic analysis, engagement metrics, heat mapping, and predictive analytics. The platform is designed for experiential retail, enabling site selection, marketing measurement, and operational optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Exteros Smart Space Unified intelligent traffic counting and foot traffic analysis SaaS platform that captures the full visitor journey in retail stores, shopping centers, commercial real estate, and city environments. Uses computer vision and AI to deliver traffic, engagement, and demographic data through an online dashboard and developer API, targeting enterprise retail, commercial real estate, and municipal buyers.
• Exteros Sensors Proprietary 3D-printed, privacy-preserving sensors customized to match the aesthetics of the deployment space, with on-device facial blurring and PII removal, a small form factor, 180-degree FOV, and a zoomable range covering over a football field. Deployed as part of the Smart Space platform for retail, commercial real estate, and municipal customers.

Quantifiable outcome

• Accuracy validated at equivalent to or better than human manual counters across 5M+ pedestrian and shopper counts

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailNext: RetailNext is a leading retail traffic analytics and in-store analytics SaaS platform using sensor and video data to deliver footfall, dwell, and conversion metrics. It directly overlaps with Exteros on enterprise retail customer base and computer-vision-driven people counting.
• Density: Density provides people-counting sensors and a SaaS analytics platform for workplaces, retail, and commercial real estate. Comparable to Exteros in using proprietary hardware plus cloud software to deliver accurate, privacy-focused foot-traffic data to enterprise customers.
• Xovis: Xovis is a Swiss provider of 3D people-counting sensors and analytics software used in airports, retail, and public venues. Comparable to Exteros for the sensor-plus-platform business model and use of depth/computer-vision technology.
• Irisys (InfraRed Integrated Systems): Irisys provides people-counting and queue-management sensors and analytics for retail, banking, and public spaces. Comparable to Exteros in deploying purpose-built sensors with software analytics to enterprise customers managing physical space utilization.
• V-Count: V-Count offers 3D people counters and traffic analytics for retail, malls, and smart-building applications. Comparable to Exteros through its combined hardware sensor and cloud analytics offering aimed at shopping centers and retail chains.
• FootfallCam: FootfallCam provides 3D people-counting sensors and analytics software for retail, malls, and smart buildings. Comparable to Exteros in deploying proprietary hardware plus a SaaS dashboard to enterprise customers for foot-traffic insights.

Broad incumbents

• ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic/JCI, pioneered retail people counting and traffic analytics and serves global retail chains and shopping centers. Comparable to Exteros as an established retail foot-traffic incumbent with similar use cases around lease negotiations and operations.
• Cogniti (now part of Circana): Cogniti, integrated into Circana, delivers retail traffic and consumer behavior analytics for large retailers and shopping centers. Comparable to Exteros as a major retail-traffic data provider serving enterprise retail and CRE customers.

Emerging players

• Aura by Lumeen: Aura/Lumeen provides AI-based people counting and visitor analytics for venues, retail, and healthcare. Comparable to Exteros as a smaller, AI-first analytics platform competing for enterprise retail and venue analytics deals.
• Placemeter (acquired): Placemeter was a computer-vision traffic analytics platform converting video feeds into pedestrian and vehicle counts for retail and urban analytics. Comparable to Exteros through its CV-based approach to public-space and retail traffic measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/exterosinc
• Facebookfacebook.com/exteros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exteros