WorkBetterNow

What WorkBetterNow does

WorkBetterNow is a New York-based talent-as-a-service company that supplies U.S. small and mid-size businesses with full-time, nearshore remote professionals sourced from Latin America (Mexico, Colombia, and Argentina). The company is privately held, founded in 2018, and operates as Work Better Now, LLC with a 11-50 employee U.S. headcount focused on sales, client success, and operations.

The core offering is the WBN Certified Professional Services line, in which candidates apply through a dedicated jobs portal, are screened via the proprietary TopTalent Filter (a structured assessment through which only the top 2% of applicants earn certification), and are matched to client roles and culture using a hand-driven PrecisionMatch process. Supporting products include a 2025 free AI Job Description Generator built on the ChatGPT API, a Referral Partner Program paying recurring commissions, and a content library (eGuides, webinars, case studies, and the New Talent Playbook podcast). Client pricing is published at $2,800 per professional per month on a no-contract, month-to-month subscription, with talent compensation starting at $1,125-$1,200 per month and rising to roughly $1,600 after four years plus a $50 monthly wellness bonus. International payroll is routed through Payoneer and Convera.

WorkBetterNow goes to market through a sales-led direct channel, starting with a consultation call, and is increasingly supplemented by a referral partner network. Target verticals are construction, logistics, marketing, home and commercial services, professional services, and the EOS Implementer ecosystem, with named customers ranging from SMBs (MORE Surface Care, AchieveUnite) through mid-market operators (Dropoff, RDS Same Day Delivery) to enterprise accounts (Eastman Cooke Construction, Tannenbaum Helpern Syracuse & Hirschtritt). The company has earned consecutive Inc. 5000 (2024 and 2025, rank #114 in its first appearance) and Inc. Power Partner (2024 and 2025) recognitions, and discloses no external institutional funding.

Name

WorkBetterNow

Legal name

Work Better Now, LLC

Website

https://workbetternow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WorkBetterNow is a New York-based talent-as-a-service company that supplies U.S. small and mid-size businesses with vetted, full-time nearshore remote professionals from Latin America on a $2,800/month subscription, with no contracts required.

Ownership category

akta.pro rank

Product category

Nearshore Staffing Services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Remote & Global/Multilingual Direct Hire (BPACAFAO)

akta.pro secondary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

Keywords

• Nearshore talent services
• Remote staffing solutions
• Virtual assistant services
• Talent-as-a-service platform
• Latin American recruitment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent-as-a-Service Subscription: Monthly subscription model providing dedicated WBN Certified Professionals to U.S. businesses. Clients pay a flat monthly fee per professional, with no contracts required. The service includes vetting, matching, onboarding support, and ongoing talent partner support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

WorkBetterNow provides a talent-as-a-service model that connects U.S. businesses with full-time, vetted nearshore remote professionals from Latin America. Candidates are pre-screened through the proprietary TopTalent Filter™ (top 2% acceptance) and matched to client roles and culture via PrecisionMatch®. Clients receive dedicated WBN Certified Professionals working U.S. time zones at a flat monthly subscription, with no long-term contracts.

Product overview

WorkBetterNow is a talent-as-a-service platform providing nearshore remote professionals from Latin America to U.S. businesses. The core offering is the WBN Certified Professional Services, which pairs clients with pre-vetted, full-time remote workers through a proprietary TopTalent Filter screening (top 2% acceptance) and PrecisionMatch process. Supporting products include a free AI Job Description Generator for hiring support, a Referral Partner Program for commission-based partnerships, and an educational resource library comprising eGuides, webinars, and case studies. The company operates a separate Jobs Portal for LATAM talent recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• WBN Certified Professional Services Subscription-based talent-as-a-service providing U.S. businesses with full-time, vetted nearshore remote professionals from Latin America who work U.S. time zones. Includes TopTalent Filter™ screening (top 2% acceptance), PrecisionMatch® matching to role and culture, dedicated Talent Partner support, onboarding, and replacement guarantees; no contracts required at $2,800/month per professional.
• AI Job Description Generator Free AI-powered web tool that generates customized, structured job descriptions from user-provided role details. Built on ChatGPT API and Vercel; data is processed temporarily and not stored. Targeted at SMBs and hiring managers to accelerate job description creation.
• WBN Jobs Portal Career portal where LATAM-based professionals apply for full-time WBN Certified Professional positions. Features remote roles with benefits including wellness stipend, paid vacation, maternity/paternity leave, and career development resources. Supports the talent supply side of the WBN talent-as-a-service model.

Quantifiable outcome

• Saved hundreds of thousands per year while building fully integrated remote team
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BELAY: BELAY provides U.S.-focused remote staffing (executive assistants, bookkeeping, social media, web development) primarily to SMBs and small-mid market companies, operating on a dedicated, subscription model closely analogous to WorkBetterNow's WBN Certified Professionals offering.
• Boldly: Boldly offers subscription-based remote executive assistant staffing for entrepreneurs and small businesses, mirroring WBN's dedicated-professional, monthly-billed model and SMB target customer.
• Time Etc: Time Etc provides vetted, subscription-based virtual assistant services to U.S. entrepreneurs and small businesses, parallel to WBN's subscription talent-as-a-service approach for administrative and operational roles.
• Near: Near builds distributed teams of vetted Latin American professionals for U.S. companies, serving as a direct nearshore-staffing competitor to WBN in the same Latin America sourcing strategy.
• Wing: Wing delivers subscription remote executive-assistant services to founders and SMBs, competing head-to-head with WBN in dedicated, full-time remote administrative support.
• Insource: Insource pairs U.S. companies with vetted nearshore professionals from Latin America for operational, administrative, and marketing roles, overlapping closely with WBN's verticals and model.
• SupportNinja: SupportNinja provides outsourced customer support and back-office teams, predominantly sourced from nearshore locations, competing with WBN for SMB customer-service and operations roles.

Broad incumbents

• Remote: Remote offers a global employment platform (HR, payroll, compliance) for hiring international employees and contractors — a broader, more enterprise-oriented adjacent competitor in the nearshore/international staffing category.
• Deel: Deel provides global hiring, payroll, and contractor management infrastructure, serving as a well-capitalized broad incumbent adjacent to WBN's nearshore talent placement model.

Emerging players

• WoodBows: WoodBows provides dedicated virtual assistant services to SMBs and executives with a vetted-talent model, serving as a smaller-scaled EMERGING_PLAYER overlapping WBN's admin/operations staffing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@workbetternow_
• Facebookfacebook.com/workbetternow
• LinkedInlinkedin.com/company/work-better-now
• Instagraminstagram.com/workbetternow
• Xx.com/WorkBetterNowVA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkBetterNow